Land 'N' Sea Distributing, Inc.
Land 'N' Sea Distributing is a wholesale-only B2B distributor of marine, RV, and personal watercraft parts and accessories serving authorized dealers through its LandNSea.net e-commerce platform, operating as a subsidiary of Brunswick Corporation with integrated single sign-on across Brunswick dealer portals.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingServices
What Land 'N' Sea Distributing, Inc. does
Land 'N' Sea Distributing, Inc. is a wholesale-only distributor serving the marine, recreational vehicle (RV), and personal watercraft (PWC) industries in North America. The company operates as part of the Brunswick Corporation family of brands, with its core product being the LandNSea.net B2B ordering portal — a web-based platform through which authorized dealers browse catalogs, place wholesale orders for parts and accessories, access monthly specials and closeouts, and manage their accounts. The platform is built on a B2B e-commerce stack with multi-factor authentication (MFA) and single sign-on (SSO) integration into Brunswick's broader dealer identity system, allowing a single email and password to access LandNSea.net, MercNET, Freedom Boat Club, BLA, and Mercury Elite Service with synchronized credentials. The portal is localized in English, Spanish, and French, and the company publishes a warehouse-locations PDF resource indicating physical distribution from multiple fulfillment sites.
The company's business model is B2B wholesale distribution: prospective dealers must hold an account number and complete an online credit application (hosted on Receivables Radius) before gaining portal access. Revenue is generated through product sales to authorized dealers who resell to end consumers; pricing is quote-based and not publicly disclosed. The customer base is segmented vertically into marine dealers (primary), RV dealers, and PWC dealers. Marketing and dealer engagement are conducted through organic social channels (Facebook, Instagram, LinkedIn), the dealer portal itself, and cross-referrals from other Brunswick brands. The company is a private subsidiary of Brunswick Corporation, with no independent public financials, funding history, or executive team disclosed in the available data.
Land 'N' Sea Distributing, Inc. firmographics
Firmographics- Name
- Land 'N' Sea Distributing, Inc.
- Legal name
- Land 'N' Sea Distributing, Inc.
- Website
- https://landnsea.net
- Company type
- Private
- Operating status
- Operating
- Short description
- Land 'N' Sea Distributing is a wholesale-only B2B distributor of marine, RV, and personal watercraft parts and accessories serving authorized dealers through its LandNSea.net e-commerce platform, operating as a subsidiary of Brunswick Corporation with integrated single sign-on across Brunswick dealer portals.
- Ownership category
- akta.pro rank
Land 'N' Sea Distributing, Inc. industry classification
Industry- Product category
- Marine & RV Wholesale Distribution
- SIC
- Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Water Sports & Marine Recreation Gear Distribution (CRAOAJAD)
Keywords
Land 'N' Sea Distributing, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Wholesale Parts and Accessories Distribution: B2B wholesale distribution of marine, RV, and PWC (Personal Water Craft) parts and accessories to authorized dealers. Revenue generated through product sales to dealers who resell to end consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B wholesale pricing for authorized dealers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Land 'N' Sea Distributing, Inc. product offering
Product offeringCore offering
Land 'N' Sea Distributing is a wholesale-only distributor of Marine, RV, and Personal Watercraft (PWC) parts and accessories selling exclusively to authorized dealers. The company operates the LandNSea.net web portal where dealers place wholesale orders, manage accounts, apply for credit, and access monthly specials and closeouts. Physical fulfillment is carried out from warehouse locations serving dealer customers.
Product overview
Land 'N' Sea Distributing, Inc. operates as a premier wholesale supplier of Marine, RV and PWC (Personal Watercraft) parts and accessories. The company offers a unified B2B platform centered on the LandNSea.net Online Platform, which enables authorized dealers to browse catalogs, place wholesale orders, and access account management features. The product portfolio includes a credit application system for new dealer onboarding, warehouse distribution services for physical fulfillment, and promotional offerings such as monthly specials and closeout deals. All dealer accounts are managed through a centralized login system with multi-factor authentication.
Differentiator
Problem solved
Functional benefit
Products and services
- LandNSea.net Online Platform
Companies that use Land 'N' Sea Distributing, Inc.
Customer profileSegments3 records
Ideal customer profiles3 records
Land 'N' Sea Distributing, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Land 'N' Sea Distributing, Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Brunswick CorporationcoreLand 'N' Sea is part of the Brunswick Corporation family of brands. The company integrates its dealer portal with other Brunswick platforms including MercNET (Mercury Marine dealer network), Freedom Boat Club, BLA (Boat Lift Authority), and Mercury Elite Service. Dealers use a single Brunswick login to access all Brunswick brand websites. The partnership enables consolidated dealer experience across Brunswick's recreational marine and boating ecosystem.
Recent moves5 records
Expansion highlights4 records
Land 'N' Sea Distributing, Inc. competitors and assessment
Company assessmentDirect peers
- West Marine: West Marine is the largest U.S. retailer and wholesaler of marine parts, accessories, and supplies, serving both consumers and authorized dealers. It is the most direct competitor to Land 'N' Sea in marine parts distribution with overlapping SKU breadth and dealer accounts.
- Defender Marine: Defender Marine is a long-established catalog and online wholesale/retail distributor of marine parts, safety equipment, and accessories. It serves the same marine dealer and consumer aftermarket customer base as Land 'N' Sea with a comparable broad-SKU catalog model.
- Jamestown Distributors: Jamestown Distributors is a wholesale distributor of marine supplies, boatbuilding materials, and accessories to dealers and boatbuilders. It operates a comparable B2B distribution model serving marine trades and DIY boatbuilders with overlapping product categories.
- PartsVu: PartsVu is an online wholesale and retail distributor specializing in marine, RV, and PWC parts and accessories. Its multi-vertical coverage in marine, RV, and PWC parts directly overlaps Land 'N' Sea's product scope and dealer-targeted wholesale model.
- Wholesale Marine: Wholesale Marine is an online marine parts and accessories distributor serving dealers and consumers with a broad catalog. It competes directly with Land 'N' Sea for the same authorized dealer and end-customer pool across marine parts and accessories.
- Fisheries Supply Company: Fisheries Supply is a wholesale/retail distributor of marine and commercial fishing equipment, parts, and supplies based in the Pacific Northwest. It serves marine dealers and end users with comparable parts distribution, though with a stronger commercial fishing skew.
Broad incumbents
- Mercury Marine: Mercury Marine is a Brunswick-owned marine propulsion OEM that distributes OEM parts and accessories through MercNET (its dealer portal) and via sister brand Land 'N' Sea. It is comparable as a major marine parts supplier but operates as an OEM rather than a pure third-party distributor.
- NAPA Auto Parts (Genuine Parts Company): Genuine Parts Company distributes automotive and marine parts through NAPA and related trade brands. It is comparable as a broad-line parts distributor serving commercial and trade buyers with some marine/RV adjacency, though marine is a small slice of its overall catalog.
- Yamaha Marine (Yamaha Motor): Yamaha Marine is an OEM distributor of outboard motors, PWC, and marine parts through its dealer network. It is comparable as a major PWC and marine parts supplier competing for the same authorized dealer relationships that Land 'N' Sea serves.
Others
- Attwood Marine (Dometic): Attwood Marine is a manufacturer and supplier of marine hardware, parts, and accessories distributed through dealers. It is comparable as a supplier feeding the same marine dealer ecosystem but operates upstream as a manufacturer rather than a distributor like Land 'N' Sea.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Land 'N' Sea Distributing, Inc. social profiles
Digital presenceLand 'N' Sea Distributing, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Land 'N' Sea Distributing, Inc. leadership team
Management profileNumber of profiles
Land 'N' Sea Distributing, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Land 'N' Sea Distributing, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Land 'N' Sea Distributing, Inc.
What does Land 'N' Sea Distributing, Inc. do?
Land 'N' Sea Distributing is a wholesale-only distributor of Marine, RV, and Personal Watercraft (PWC) parts and accessories selling exclusively to authorized dealers. The company operates the LandNSea.net web portal where dealers place wholesale orders, manage accounts, apply for credit, and access monthly specials and closeouts. Physical fulfillment is carried out from warehouse locations serving dealer customers.
Is Land 'N' Sea Distributing, Inc. a public or private company?
Land 'N' Sea Distributing, Inc. is a private company. It is classified as corporate owned and is currently operating.
When was Land 'N' Sea Distributing, Inc. founded?
Land 'N' Sea Distributing, Inc. was founded in -1.
How does Land 'N' Sea Distributing, Inc. make money?
One revenue line is on record: wholesale Parts and Accessories Distribution.
Who are Land 'N' Sea Distributing, Inc.'s main competitors?
Direct peers on record are West Marine, Defender Marine, Jamestown Distributors, PartsVu, Wholesale Marine and Fisheries Supply Company. Broad incumbents are Mercury Marine, NAPA Auto Parts (Genuine Parts Company) and Yamaha Marine (Yamaha Motor). Attwood Marine (Dometic) is listed as an others.
Does Land 'N' Sea Distributing, Inc. have an API?
No public API is recorded for Land 'N' Sea Distributing, Inc..
What industry is Land 'N' Sea Distributing, Inc. in?
Land 'N' Sea Distributing, Inc.'s product category is Marine & RV Wholesale Distribution. Its primary akta.pro industry code is CRAOAJAD, Water Sports & Marine Recreation Gear Distribution. Its SIC code is 5080.