Musee Yves Saint Laurent - Paris

What Musee Yves Saint Laurent - Paris does

Musée Yves Saint Laurent Paris (mYSLp) is a non-profit cultural institution operating under the Fondation Pierre Bergé – Yves Saint Laurent, a French association loi 1901 established to preserve and present the work of the couturier Yves Saint Laurent. Opened in 2017 at 5 avenue Marceau in Paris, the museum holds approximately 34,000 objects spanning haute couture garments, accessories, sketches, photographs, and archival documents, and has exhibited more than 2,000 works since inception, drawing roughly one million visitors over its first seven years of operation (~140,000 annually).

The institution's core activities encompass permanent and temporary exhibitions, conservation of fashion and graphic-arts holdings, authentication services for YSL graphic works, and stewardship of an online collection database. It also administers the Prix Fondation Pierre Bergé – Yves Saint Laurent, an annual academic prize for fashion-related research, and engages in partnerships with peer fashion houses and cultural institutions for collection, archive, and exhibition collaborations. Revenue is generated through ticketing, venue rental for private events and fashion presentations, ancillary retail, and mécénat (patronage) contributions from individual and corporate donors.

The museum is currently undergoing a major renovation scheduled from May 5, 2025 through autumn 2027, designed by Selldorf Architects (New York) and Studio La Boétie (Paris). During the closure, the institution maintains programmatic activity externally via traveling exhibitions, including a Henri Matisse–YSL collaboration at Musée Matisse Nice (June 17 – September 28, 2026) and a YSL and Photography presentation at the International Center of Photography in New York (June 11 – September 28, 2026). It operates alongside a sister institution, Musée Yves Saint Laurent Marrakech.

Name

Musee Yves Saint Laurent - Paris

Legal name

Musée Yves Saint Laurent Paris

Website

https://www.museeyslparis.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Musée Yves Saint Laurent Paris is a non-profit museum under the Fondation Pierre Bergé – Yves Saint Laurent preserving ~34,000 YSL objects at 5 avenue Marceau. It serves visitors through exhibitions, conservation archives, authentication, and a fashion research prize.

Ownership category

akta.pro rank

Product category

Fashion Museum / Cultural Institution

NAICS

Museums (71211)

akta.pro primary industry

Luxury Haute Couture (CRAAAFAB)

Keywords

• Fashion museum exhibits
• Haute couture archives
• Cultural venue rental
• Art authentication services
• Museum conservation services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Ticket Sales: The museum generates revenue through the sale of admission tickets to visitors. Ticket purchases require creating a customer account on the website.
2. Venue Rental: The museum offers location d'espaces (space rental) services for private events, providing access to the historic couture house at 5 avenue Marceau.
3. Patronage and Mécénat: The Fondation Pierre Bergé - Yves Saint Laurent pursues patronage activities, supporting various cultural institutions and projects, which includes financial contributions and partnerships.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

The Musée Yves Saint Laurent Paris operates a fashion museum at the historic Yves Saint Laurent couture house at 5 avenue Marceau, Paris, presenting rotating exhibitions of haute couture designs, archives, and interactive presentations about the designer's life. The museum offers venue rental services for private events at the historic location, authentication services for graphic works by Yves Saint Laurent issued by the Fondation Pierre Bergé - Yves Saint Laurent, and an online collection database of approximately 34,000 objects. It also presents external exhibitions (hors les murs) at partner institutions internationally.

Product overview

The Musée Yves Saint Laurent Paris operates as a cultural institution and museum complex with multiple integrated offerings. The core product is the museum itself at 5 avenue Marceau, occupying the historic Yves Saint Laurent couture house. Supporting the museum is the Fondation Pierre Bergé - Yves Saint Laurent (established 2002), which handles conservation, exhibition curation, and cultural patronage. A sister institution, the Musée Yves Saint Laurent Marrakech, extends the brand to Morocco. The institution offers venue rental services, an authentication service for verifying YSL artworks, and maintains an extensive online collection database. Past exhibitions from 2004-2016 at the Fondation are also documented in the archive.

Differentiator

Problem solved

Functional benefit

Products and services

• Musée Yves Saint Laurent Paris (Museum Exhibitions) A fashion museum at 5 avenue Marceau, Paris, occupying the historic Yves Saint Laurent couture house. It presents rotating exhibitions of haute couture designs, archives, and interactive presentations about the designer's life and legacy. The museum has welcomed nearly one million visitors and exhibited more than 2,000 works over seven years and is currently closed for renovation until autumn 2027.
• Conservation Department Services Museum services including conservation, study, inventory management, and promotion of collections. Handles rotation of works on display, curation of exhibitions, loans policy, restoration campaigns, and preventive conservation for the approximately 34,000-object collection.
• Venue Rental (Location d'espaces) Rental of museum spaces for private events, allowing corporate events, galas, and private functions in the historic couture house setting at 5 avenue Marceau.
• Yves Saint Laurent Authentication Service A committee responsible for verifying the authenticity of graphic works by Yves Saint Laurent. Issues certificates signed and stamped by the Fondation Pierre Bergé - Yves Saint Laurent for authenticated works.
• Online Collection Database An online accessible collection featuring approximately 34,000 objects including textiles, accessories, fashion sketches, photographs, and documents related to Yves Saint Laurent and his haute couture house.
• Hors les Murs (External Exhibitions Program) External exhibitions (hors les murs) presented at partner institutions worldwide, including exhibitions such as 'Henri Matisse–Yves Saint Laurent' at Musée Matisse Nice and 'Yves Saint Laurent and Photography' at the International Center of Photography New York.

Quantifiable outcome

• Nearly 1 million visitors in 7 years of operation
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, secondary and minor.

• Musée Matisse NicecoreStrategic or Co-development Partner · 17 June 2026Joint exhibition 'Henri Matisse–Yves Saint Laurent, Le beau, la mode et le bonheur' presented at Musée Matisse Nice from June 17 to September 28, 2026. The exhibition brings together 160 works including haute couture garments, paintings, drawings, and archival documents, exploring connections between the two creators.
• International Center of Photography, New YorkcoreStrategic or Co-development Partner · 11 June 2026Joint exhibition 'Yves Saint Laurent and Photography' organized by the ICP in collaboration with the Musée Yves Saint Laurent Paris and Fondation Pierre Bergé – Yves Saint Laurent, running from June 11 to September 28, 2026. Features 300 works from the museum's photographic collection and archives.
• Rencontres d'ArlessecondaryStrategic or Co-development PartnerThe 'Yves Saint Laurent and Photography' exhibition was co-produced with the Rencontres d'Arles in 2025 before its presentation at the International Center of Photography.
• Institut Français de la ModesecondaryStrategic or Co-development PartnerThe Fondation supports the Institut Français de la Mode through patronage, contributing to fashion education and industry development.
• ANDAMsecondaryStrategic or Co-development PartnerThe Fondation provides patronage support to ANDAM, a fashion competition and support program.
• Festival d'Automne à ParisminorStrategic or Co-development PartnerAnnual arts festival in Paris supported by the Fondation's patronage.
• Palais de TokyominorStrategic or Co-development PartnerContemporary art center in Paris supported through Fondation patronage.
• Prix DécembreminorStrategic or Co-development PartnerLiterary prize supported by the Fondation Pierre Bergé - Yves Saint Laurent (editions 2022-2025).
• Prix Jean GionominorStrategic or Co-development PartnerLiterary prize supported through Fondation patronage.
• Prix Marguerite DurasminorStrategic or Co-development PartnerLiterary prize supported through Fondation patronage.
• Palais Galliera (Musée de la Mode de la Ville de Paris)minorStrategic or Co-development PartnerFashion museum in Paris supported through patronage by the Fondation.
• Musée du quai BranlyminorStrategic or Co-development PartnerThe Fondation supported the restoration of two rare pre-Hispanic Peruvian ponchos decorated with feather mosaics at the Musée du quai Branly.
• Musée Yves Saint Laurent MarrakechcoreStrategic or Co-development PartnerThe second Yves Saint Laurent museum located in Marrakech, in the city the couturier loved dearly. The Musée Yves Saint Laurent Paris and Marrakech together serve the mission of preserving and promoting Yves Saint Laurent's legacy.
• Jardin MajorellecoreStrategic or Co-development PartnerThe Jardin Majorelle was saved from destruction by Yves Saint Laurent and Pierre Bergé in 1980 and is now one of the most visited places in Morocco. It shares the same mission of preserving the YSL legacy.
• Selldorf Architects / Studio La BoétiesecondaryTechnology or IntegrationArchitectural firms entrusted with the renovation project: Selldorf Architects (New York) and Studio La Boétie (Paris) for the temporary closure and expansion project (2025-2027).

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Palais Galliera (Musée de la Mode de la Ville de Paris): Paris's city-owned fashion museum with comparable curatorial scope across French couture history. Direct peer because both are Paris-based fashion museums competing for the same fashion-tourism audience and supported by overlapping patron networks.
• Musée des Arts Décoratifs (Fashion & Textile Galleries): Paris museum with significant fashion and textile galleries within the Louvre ecosystem. Comparable because it operates fashion exhibitions in Paris, draws the same cultural-tourism segment, and pursues similar authentication/loans relationships with luxury Maisons.
• Jardin Majorelle: Botanical and cultural garden in Marrakech saved by YSL and Bergé, operated by the same Fondation. Direct peer because it shares operating governance, marketing, and visitor-base economics with the two YSL museums, forming a three-site cultural destination.
• Musée Yves Saint Laurent Marrakech: Sister museum operated under the same Fondation, dedicated to YSL in Marrakech. Direct peer given shared mission, shared collection access, and identical subject matter — a like-for-like comparator for visitor economics and programming.
• Fashion Museum Bath: UK-based dedicated fashion museum with a permanent collection of historic dress. Comparable because it operates as a single-vertical fashion museum funded partly through philanthropy and ticketing, mirroring the Musée YSL operating model.
• The Costume Institute (Metropolitan Museum of Art): The leading fashion exhibition program in the U.S. and operator of the Met Gala. Direct peer because it curates high-profile couture exhibitions, monetizes fashion heritage through ticketed shows and brand partnerships, and competes globally for couture loans from YSL-class archives.

Broad incumbents

• Victoria and Albert Museum (Fashion Collection): Major London museum with one of the world's leading fashion and couture collections. Broad incumbent comparable because it operates fashion exhibitions, holds significant couture archives, and competes globally for cultural-tourism and scholarly attention.
• Fondation Louis Vuitton: Paris cultural institution backed by a luxury conglomerate (LVMH), combining contemporary art exhibitions with brand-building. Comparable as a luxury-conglomerate-funded cultural venue competing for high-net-worth visitors, event rentals, and corporate sponsorships in Paris.

Emerging players

• Musée Matisse Nice: Nice museum that co-hosted the major 2026 Henri Matisse–Yves Saint Laurent exhibition. Emerging peer because of the strategic exhibition partnership that generated mutual visibility and shared curatorial output for both institutions.
• International Center of Photography (ICP): New York photography institution that co-organized the 2026 'YSL and Photography' exhibition using the museum's photographic collection. Emerging peer because the partnership extends the YSL collection into a dedicated photography-vertical venue in a key tourist market.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/musee-yves-saint-laurent---paris

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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