Peirsman Cranio

What Peirsman Cranio does

Peirsman Cranio is a privately held craniosacral therapy education academy founded by Etienne Peirsman, who has practiced the discipline for 31 years since training at the Osho International Meditation Center and the Upledger Institute. The company delivers a proprietary 'Full Spectrum Biodynamic' curriculum that synthesizes Upledger biomechanical and Sutherland biodynamic approaches, organized into a three-level diploma program (PCA100) plus individual masterclasses covering topics from cranial rhythms and fascial intelligence to systemic family constellations, brain work, and psoas release.

The core product is the sequenced diploma program priced at $7,500 for Level 1, with individual masterclasses priced around $850, a 5-day in-person immersion at $1,700 (capped at 15 participants), and online pre-recorded courses such as Basics ONLINE at $999. Teaching is delivered directly to consumers through a self-serve website booking system, in-person at venues in Taos (New Mexico), Holland/Amstelveen, and Belgium/Gent, and via online classes, with CEU credits offered to licensed practitioners.

The customer base spans holistic healthcare practitioners (acupuncturists, chiropractors, osteopaths, massage therapists, midwives, nurses, physical therapists, doulas) and wellness enthusiasts without prior bodywork experience. Revenue mechanics are one-time per-course licensing with no subscription, enterprise, or institutional contracts evidenced. The academy has no disclosed external funding, a small faculty of affiliated instructors (Tina Vervaeke, Wilko Ledema, Lena Armstrong, Ami Opal), and operates as a founder-led lifestyle business with no app, API, or digital platform infrastructure beyond its website and social channels.

Name

Peirsman Cranio

Legal name

Peirsman Cranio

Website

https://peirsmancraniosacral.com

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Peirsman Cranio is a founder-led craniosacral therapy academy offering a three-level diploma program and individual masterclasses to holistic healthcare practitioners and wellness learners across the US and Europe, delivered through in-person intensives and online courses.

Ownership category

akta.pro rank

Product category

Craniosacral Therapy Education and Training

NAICS

Professional and Management Development Training (611430), Technical and Trade Schools (61151)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Credentialing, Certification Prep & Exam Training (BPACANAJ)

akta.pro secondary industries

Craniosacral Therapy (HSALAEAK), Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB)

Keywords

• Craniosacral therapy training
• Bodywork certification programs
• Holistic health education
• Biodynamic therapy workshops
• Continuing education units

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. In-Person Masterclasses: Multi-day in-person training sessions covering specific topics such as Life Force, Heart, Original Voice, True Vision & Immune, Brain, Birth to Conscious Death, and 5-day immersions. Pricing varies by program length and content.
2. Online Courses: Online pre-recorded courses including Basics ONLINE at $999, providing accessible learning for students unable to attend in-person sessions.
3. Diploma Programs: Comprehensive 3-level certification program (PCA100) with Level 1 priced at $7,500, offering bundled coursework leading to professional certification.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Peirsman Cranio operates a craniosacral therapy education academy offering a three-level diploma program (PCA100 through PCA401) plus standalone masterclasses on topics such as Life Force, Heart, Original Voice, Brain, Birth to Conscious Death, Psoas Release, and Systemic Family Constellations. Training is delivered through multi-day in-person immersions in Taos (NM), Holland, and Belgium, alongside online pre-recorded courses. Programs award Continuing Education Units (CEUs) and culminate in professional certification for holistic health practitioners.

Product overview

Peirsman Cranio offers a comprehensive 3-level diploma program in craniosacral therapy. The core product is the Peirsman Cranio 3 Level Diploma Program (PCA100), which consists of multiple masterclasses including Level I (Life Force, Heart, Original Voice, True Vision & Immune, plus 5-Day Immersion), Level II (Brain and Birth to Conscious Death), and Level III (Systemic Family Constellations and PSOAS Masterclass). Individual classes like Basics ONLINE, Alarm Systems, Eyes & Vision, and Immune System are also available as standalone courses. The program is taught by founder Etienne Peirsman and faculty including Tina Vervaeke, Wilko Ledema, Lena Armstrong, and Ami Opal.

Differentiator

Problem solved

Functional benefit

Products and services

• Peirsman Cranio 3-Level Diploma Program (PCA100-PCA401) A three-level diploma program teaching craniosacral therapy techniques from basics to advanced practice, covering masterclasses in Life Force, Heart, Original Voice, True Vision, Brain, Birth to Conscious Death, and specialized modules. Designed for holistic health practitioners and serious students pursuing professional certification.
• Basics ONLINE Course An online pre-recorded introductory course to craniosacral therapy basics, accessible globally for students unable to attend in-person sessions. Priced at $999 USD with a 20% discount via PRELAUNCH code.
• Cranio 5-Day Immersion A 5-day intensive in-person immersion program limited to 15 participants divided into three teams of five, offering simultaneous multi-practitioner sessions for deep cranio experience. Priced at $1,700 USD.
• Level I - Cranio Through Radical Self-Transformation First level of the diploma covering Life Force Masterclass (Basics and Unwinding Meridians), Heart Masterclass (Sphenoid and Intelligence Studies, Talking to the Heart), Original Voice Masterclass (Expressions, Listening, Alarm Systems), and True Vision & Immune Masterclass, culminating in a 5-day immersion. Awards 64 CEUs.
• Level II - Advanced Coursework (Brain and Birth to Conscious Death) Advanced level including Brain Masterclass for interpreting brain matter and experiencing neutrality and awareness, and Birth to Conscious Death Masterclass for understanding physical, emotional, and spiritual processes of dying and working with newborns.
• Level III - Systemic Family Constellations with Cranio Masterclass Advanced training in family constellations combined with cranio work, taught by Tina Vervaeke, focusing on recognizing entanglements and solution-oriented interventions.
• PSOAS Masterclass (PCA402) Advanced module taught by Wilko Ledema focusing on the psoas muscle as core of physical body, including deep-touch techniques, client exercises, and energy work through the hara.
• Full Spectrum Biodynamic - Level 1 (2024 Cohort) A foundational course in biodynamic craniosacral therapy consisting of 4 masterclasses and a 5-day immersion, priced at $7,500 USD for the complete Level 1 program.
• Alarm Systems Masterclass - Taos In-person masterclass exploring the reticular alarm system and total stress cascade response, teaching practitioners how to consciously direct the stress response. Priced at $850 USD.
• Eyes & Vision Masterclass - Taos Masterclass exploring eye anatomy, connections to thalamus and visual cortex, and techniques for reversing direction of vision.
• Immune System Masterclass - Taos Masterclass covering thymus, spleen, liver, lymphatic system, and the specialized immune system of the brain and spinal cord within the dura mater.
• Book - Craniosacral Therapy for Babies and Small Children Published book authored by founder Etienne Peirsman and distributed by Penguin Random House, covering craniosacral therapy techniques specifically for infants and young children; serves as authority content and lead generation for the academy.

Quantifiable outcome

• 32 CEUs per half masterclass or 64 CEUs per complete masterclass
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Upledger Institute International: The most established craniosacral therapy training organization in the U.S., founded by Dr. John Upledger. Directly comparable because Peirsman Cranio's Full Spectrum Biodynamic methodology explicitly synthesizes the Upledger biomechanical lineage; Upledger Institute certifies practitioners in CST and competes for the same practitioner-learner segment.
• Milne Institute: A leading biodynamic craniosacral therapy training program based in the U.S. Directly comparable because it teaches the Sutherland biodynamic tradition that Peirsman Cranio explicitly integrates into its Full Spectrum methodology, serving the same advanced practitioner / certification-learner market.

Emerging players

• International BodyTalk Association: Global network providing certification in BodyTalk, a complementary bodywork modality. Comparable because it sells practitioner certification programs to bodyworkers and wellness practitioners, addressing the same customer segments (massage therapists, holistic practitioners, lay learners) via direct-to-consumer online and in-person formats.

Regional players

• New Mexico Academy of Healing Arts: A New Mexico-based massage and bodywork school where Etienne Peirsman previously taught. Comparable as a regional Southwest U.S. holistic bodywork school offering similar hands-on practitioner training, partially overlapping on curriculum topics and geographic catchment.
• Equilibrium (Dutch Craniosacral Practitioner Society): The Dutch professional association for craniosacral practitioners, of which Etienne Peirsman is an honorary member. Comparable as a regional ecosystem body that shapes credentialing standards and practitioner pipelines in the Netherlands — directly affecting the Holland-based Peirsman Cranio student funnel.

Broad incumbents

• Rolf Institute of Structural Integration: Established certification body for Rolfing/Structural Integration. Comparable as an adjacent bodywork certification school serving the same practitioner customer base (Rolfers are explicitly listed among Peirsman Cranio's primary customer personas) and competing for advanced-training CEU spend.
• National Holistic Institute: Larger accredited massage therapy school network offering holistic health training programs. Comparable as a broader-incumbent practitioner training provider that addresses an overlapping entry-level massage/bodywork learner audience, though it does not specialize in craniosacral therapy.
• Bastyr University: Accredited natural health sciences university where founder Etienne Peirsman previously taught. Comparable as a broader-incumbent institution offering accredited training in naturopathic medicine and complementary therapies, overlapping with the practitioner-upskilling audience Peirsman Cranio targets.

Others

• Hellinger Institute: European institute offering systemic family constellations training where Peirsman faculty member Tina Vervaeke graduated. Comparable as a specialized practitioner certification body whose Level III Cranio + Family Constellations masterclass integrates Peirsman Cranio's curriculum with Hellinger lineage.
• Craniosacral Therapy Association of North America: Professional membership organization for CST practitioners in North America. Comparable as an adjacent ecosystem participant that credential and certify CST practitioners and provide CE-eligible continuing education pathways in which Peirsman Cranio's CEU-bearing programs participate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC-C3go34Mi09AKH95A_z_eg/videos
• Facebookfacebook.com/peirsmancranio
• Instagraminstagram.com/peirsmancranio

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peirsman Cranio