What McKinney Media Group does

McKinney Media Group, LLC is a privately held, founder-led digital marketing and public relations agency headquartered in New Jersey. The firm delivers customized, data-based digital marketing, strategic communications, and public relations services to small businesses, brands, authors, publishers, film companies, and individual thought leaders. Core service lines are Strategic Communications (brand positioning, audience and competitor research, social listening, paid/earned/owned media planning), Digital Marketing (SEO, content marketing, social media marketing, digital advertising, analytics), and Public Relations (media relations, earned media placement, executive visibility). Service delivery is direct and bespoke, supported by an active content marketing engine (blog, newsletter, free e-guide, free brand audit) that funnels prospects into a 30-minute consultation.

The underlying technology stack is services-led rather than platform-based: the firm relies on standard paid media platforms (Google, Meta), social channels (Instagram, Facebook, TikTok, X, LinkedIn, Reddit, Discord), and proprietary research methodologies (keyword, trend, and audience research) to execute campaigns. No proprietary software, API, or SDK is offered. The agency operates under a customized, quote-based pricing model with multi-year contracts; no standard pricing tiers are published.

Commercially, the firm is organized under two trade names—McKinney Media Group (marketing services) and CMPR (Claire McKinney Public Relations)—targeting distinct but overlapping buyer segments. The core team is 3 members led by CEO Claire McKinney. Revenue is generated through professional services engagements with no disclosed external funding, M&A activity, or institutional ownership. The agency's differentiator is a research-and-data-driven methodology paired with 25+ years of combined digital media and PR experience, particularly in the niche of author/publisher marketing and personal-brand publicity.

Name

McKinney Media Group

Legal name

McKinney Media Group, LLC

Website

https://mckinneymediagroup.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

McKinney Media Group is a privately held New Jersey-based digital marketing and public relations agency serving small businesses, authors, publishers, film companies, and thought leaders with customized, data-based marketing, strategic communications, and PR services delivered by a 3-person core team.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), PR, Reputation Management & Earned Media Platforms (BPAMALAO), Media Relations & Press Office Services (MPAAADAI)

Keywords

• Digital marketing services
• Social media marketing
• Public relations
• Content marketing
• Strategic communications

Headquarters

HQ city

Morristown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Marketing Services: Professional services revenue generated through customized digital marketing strategy development, implementation, and ongoing campaign management for clients. Services include content marketing, social media marketing, digital advertising, SEO, analytics, and media relations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

McKinney Media Group provides customized digital marketing strategy, content marketing, social media marketing, and public relations services for small businesses, brands, authors, publishers, film companies, and thought leaders. The agency develops data-based marketing plans built on audience and competitor research, then executes campaigns across Paid, Earned, and Owned media, including digital advertising, SEO, analytics, and media relations.

Product overview

McKinney Media Group is a digital marketing and public relations agency that operates as a unified service offering rather than a platform-plus-modules architecture. The company provides three core service areas: Strategic Communications, Digital Marketing, and Public Relations. These services are supported by specific capabilities including Content Marketing, Social Media Marketing, Media Relations, SEO Services, Brand Positioning, and Analytics and Reporting. The agency emphasizes data-based approaches and custom planning tailored to each client's specific goals and objectives.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Communications Research- and data-based communications strategy service including brand positioning, social listening, qualitative and quantitative marketing research, and media planning across Paid, Earned, and Owned channels for small businesses, brands, authors, and thought leaders.
• Digital Marketing Customized digital marketing solutions including digital advertising, social media marketing, email marketing, SEO, and analytics services with a data-driven approach to brand positioning and audience segmentation.
• Public Relations (CMPR) PR service focused on crafting messaging that furthers client interests and protects brands, including media relations, earned media placement, and thought leadership positioning for CEOs, entrepreneurs, thought leaders, celebrities, filmmakers, authors, scientists, doctors, and lawyers.

Quantifiable outcome

• 30% follower increase in first four weeks with $20/day advertising budget for content marketing campaign
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Andrea Siegler PR: Boutique PR consultancy serving authors, entrepreneurs, and thought leaders with media relations and personal branding services. Operates in the same niche and customer segment as McKinney Media Group.
• Smith Publicity: Long-standing book and author publicity firm offering media relations, PR, and book marketing services. Directly comparable to McKinney Media Group's publishing/author PR services with similar target customers and delivery model.
• JKS Communications: Publicity agency specializing in book PR, author marketing, and publishing campaigns. Targets the same author and publisher segments as McKinney with a comparable media relations and earned media approach.
• Meryl Moss Media Relations: Book publicity and public relations firm specializing in author media tours and book marketing campaigns. Closely comparable to McKinney's publishing and author PR practice with similar boutique agency structure.
• Page One PR: PR agency focused on books, authors, and thought leaders, offering media relations and personal brand publicity. Comparable client base and service mix to McKinney Media Group's CMPR sub-brand.

Emerging players

• Book Brush: Author-focused marketing platform offering design tools and book marketing services. Overlaps with McKinney's author and publisher marketing segment with a more productized, tech-enabled approach.
• Publishing Push: Digital marketing agency specifically for authors and publishers offering book promotion, advertising management, and social media services. Comparable niche focus and customer base to McKinney's publishing practice.
• Tandem Collective: Digital marketing agency focused on book marketing and influencer campaigns for publishers and authors. Comparable vertical focus with a more digitally native, content-influencer approach.

Broad incumbents

• Hallmark Business Connections: Broader small business marketing services provider serving SMBs with digital marketing, social media, and brand support — overlapping with McKinney's small business segment, though not author/publisher-focused.
• Ballantine Books Marketing (Penguin Random House): In-house marketing operations of a major trade publisher with broad book marketing capabilities. Represents the scaled, embedded alternative to McKinney's outsourced author/publisher marketing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/claire-mckinneypr-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McKinney Media Group