NATIVE PLANT SOCIETY OF OREGON

What NATIVE PLANT SOCIETY OF OREGON does

The Native Plant Society of Oregon (NPSO) is a 501(c)(3) nonprofit organization founded in 1961 in Portland, Oregon, with a stated mission centered on the study, conservation, and appreciation of Oregon's native plants. It operates through eleven regional chapters distributed across the state and is headquartered in Talent, Oregon. The organization reports more than 1,000 members and a small (1-10) employee count, consistent with a volunteer-driven operating model.

NPSO's core products are programmatic and educational rather than technological. It publishes the Bulletin member newsletter at a high frequency (approximately ten issues per year) and produces the Kalmiopsis peer-reviewed journal annually, the latter running since 1979. It runs field-based activities through its chapter network, hosts an annual conference, and operates conservation programs including the Adopt a Rare Plant initiative. On the data side, NPSO participates as a partner with Oregon State University and OregonFlora in a citizen science project hosted on the iNaturalist platform, contributing member observations to statewide plant occurrence datasets.

The business model is a membership-and-donation nonprofit model. Revenue is generated through individual membership dues on a stratified schedule (approximately $12 for students up to $1,000 for sustaining/patron tiers) and from donations, with no disclosed earned income, advertising, or commercial product revenue. NPSO also pursues grant-funded and advocacy-driven conservation work, including ongoing interaction with federal agencies (BLM, USFS, USFWS) and the Oregon Department of Agriculture, and has played a documented role in state conservation policy, including the development of the Oregon State Endangered Species Act in 1987 and continued federal listing petitions as recently as 2025.

Name

NATIVE PLANT SOCIETY OF OREGON

Legal name

Native Plant Society of Oregon

Website

https://npsoregon.org

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1–10 employees

Short description

The Native Plant Society of Oregon is a 501(c)(3) nonprofit founded in 1961 that serves 1,000+ members across 11 regional chapters through native plant conservation, education, peer-reviewed publishing, citizen science, and state and federal policy advocacy.

Ownership category

akta.pro rank

Product category

Botanical Conservation Nonprofit

NAICS

Nature Parks and Other Similar Institutions (71219), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Native & Pollinator Garden Design/Install (HSAIABAG)

akta.pro secondary industries

Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL), Invasive Species & Vegetation Management (Woody Plants) (HSAIADAI), Invasive Species & Weed Management (BPABADAJ)

Keywords

• Native plant conservation
• Botanical education
• Conservation nonprofit
• Native plant gardening
• Flora research

Headquarters

HQ city

Talent

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues at various levels (Individual $45, Family $60, Organizational $75, Sustaining $120, Patron $300, Life Member $1000, Student $12, Living Lightly $25) provide recurring subscription revenue. Members receive the NPSO Bulletin (10 issues/year) and Kalmiopsis journal.
2. Donations and Fundraising: Extra gifts can be directed to specific funds including General NPSO Gift, Rare & Endangered Plant Fund, Leighton Ho Memorial Field Botany Award Fund, Friends of the Oregon Flora Project, Jean Davis Memorial Scholarship Fund, and Augusta Rockafeller Memorial Scholarship.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

The Native Plant Society of Oregon is a 501(c)(3) nonprofit that promotes the study, conservation, and gardening of Oregon's native plants through 11 regional chapters serving 1,000+ members. It delivers educational programs, conservation initiatives, community-science projects, and periodic publications (NPSO Bulletin, Kalmiopsis journal, Occasional Papers) to members and the broader public.

Product overview

The Native Plant Society of Oregon operates as a nonprofit membership organization offering a portfolio of publications, citizen science programs, and local chapter activities. Core offerings include the NPSO Bulletin (10 issues/year), the annual Kalmiopsis journal, Occasional Papers publications, and Rare Plant Conservation initiatives including Citizen's Rare Plant Watch and Adopt a Rare Plant programs. The organization supports eleven regional chapters across Oregon that deliver local meetings, field trips, and native plant gardens, complemented by the Flora of Oregon iNaturalist project and Gardening with Natives guidelines. No formal technology product with API or integrations exists; the organization is not a software/technology company.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual/Household Membership Annual membership subscription that grants individuals and households access to NPSO publications, chapter events, field trips, and the volunteer network across Oregon.
• Kalmiopsis Journal Peer-reviewed scientific journal focused on the botanical study of Oregon's native plants, distributed to members and contributing researchers.
• NPSO Bulletin Regular member newsletter providing society news, chapter updates, and articles on Oregon native plants to dues-paying members.
• Occasional Papers Standalone publication series of in-depth botanical papers on Oregon native flora, complementing the journal and bulletin.
• Rare Plant Conservation Program Conservation initiative that monitors, protects, and advocates for rare native plant species across Oregon, relying on member volunteers and chapter-based field work.
• Gardening with Natives Program Educational program that teaches Oregon residents how to design, plant, and maintain native-plant gardens for ecological and aesthetic benefit.
• Flora of Oregon iNaturalist Project Community-science project hosted on the iNaturalist platform that aggregates public observations of Oregon native flora for research and conservation use.
• Regional Chapter Network (11 Chapters) Network of 11 locally-organized chapters across Oregon that deliver field trips, workshops, plant sales, and conservation projects to members in their region.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, major and minor.

• Oregon State University HerbariumcoreStrategic or Co-development PartnerCollaboration on the Flora of Oregon: Vascular Plants iNaturalist project, working together with OregonFlora and NPSO to document and track Oregon's vascular plant diversity through citizen science.
• OregonFloracoreStrategic or Co-development PartnerPartnership to support Oregon's online Rare Plant Guide and the Flora of Oregon project. NPSO advocates for legislative funding (HB3173) to support OregonFlora operations.
• Oregon Biodiversity Information Center (ORBIC)coreStrategic or Co-development PartnerCollaboration on tracking species occurrences and ranking conservation status with help from state and federal agencies, species experts, academics, and citizen scientists including NPSO members.
• Oregon Department of Agriculture's Native Plant Conservation ProgramcoreStrategic or Co-development PartnerClose partnership in plant conservation efforts including citizen science programs like Citizens Rare Plant Watch and Adopt a Rare Plant. NPSO's Rare and Endangered Committee works directly with this program.
• The Understory InitiativemajorStrategic or Co-development PartnerPartnership with the Siskiyou Chapter of NPSO on the Adopt a Rare Plant program that uses volunteer citizen scientists to monitor rare plant populations in southwest Oregon.
• Center For Plant Conservation (CPC)majorStrategic or Co-development PartnerNPSO contributes funds to CPC's conservation campaigns, including sponsorship of rare plant species like Spalding's catchfly. Participates in CPC's 40th Anniversary Campaign.
• Rae Selling Berry Seed Bank and Plant Conservation Program at Portland State UniversitymajorStrategic or Co-development PartnerHost organization for the Citizens Rare Plant Watch citizen science program that organizes volunteers to search for and collect data on historical or otherwise rare species occurrences throughout Oregon.
• Friends of the Columbia Gorge Land TrustminorStrategic or Co-development PartnerVolunteer collaboration on monitoring and seed collection for white meconella (Oregon fairy poppy) in the Columbia River Gorge.
• Yamhill County Soil and Water Conservation DistrictminorStrategic or Co-development PartnerCollaboration on annual native tree and shrub sale and vegetation restoration projects in Yamhill County.
• Yamhill County Parks and RecreationminorStrategic or Co-development PartnerPartnership to restore native vegetation communities at County parks in the Cheahmill Chapter area.
• Yamhill Basin CouncilminorStrategic or Co-development PartnerCollaboration on native vegetation restoration efforts in the Yamhill Basin region.
• Sunriver Nature CenterminorStrategic or Co-development PartnerPartnership for annual wildflower show and pollinator festival organized by the High Desert Chapter.
• East Cascades Audubon SocietyminorStrategic or Co-development PartnerCollaboration to restore Greater Sage Grouse habitat in the High Desert Chapter area.
• Bureau of Land ManagementmajorImplementation/ SI/ Consulting PartnerCollaboration on monitoring scabland habitats, evaluating invasive species control treatments, and conducting rare plant monitoring on BLM-managed lands.
• U.S. Forest ServicemajorImplementation/ SI/ Consulting PartnerJoint monitoring efforts on Forest Service lands for rare plant species including Ochoco lomatium. Collaboration on Ochoco National Forest scabland habitat monitoring.
• U.S. Fish and Wildlife ServicemajorImplementation/ SI/ Consulting PartnerNPSO advocates for listing of rare plant species and works with USFWS on federal endangered species review processes. USFWS reviewing Ochoco lomatium for potential federal listing following 2025 petition.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• OregonFlora: Oregon-based botanical reference project that NPSO actively partners with and advocates for funding. Directly comparable in operating geography and flora focus, though structured as a project rather than a membership society.
• Florida Native Plant Society: State-based native plant society offering chapter events, publications, and conservation advocacy. Comparable in nonprofit structure and member-driven model.
• Washington Native Plant Society: Neighboring state native plant society with chapter network, conservation advocacy, and publications (e.g., Douglasia) paralleling NPSO Bulletin and Kalmiopsis. Directly comparable in scale and tiered membership.
• Native Plant Society of New Mexico: Native plant society operating in New Mexico with chapters, field trips, and publications analogous to NPSO. Comparable regional nonprofit model.
• California Native Plant Society: Largest state-based native plant society in the US, with a multi-chapter structure, rare plant conservation programs, and publications directly analogous to NPSO's. Direct peer in mission, governance model, and chapter-based delivery.
• Native Plant Society of Texas: Statewide native plant nonprofit with multi-chapter model and conservation focus. Highly comparable operating structure despite different ecoregion.
• Arizona Native Plant Society: Statewide native plant society with conservation and education programs. Closely comparable to NPSO in mission and grassroots organization.

Others

• Audubon Society of Portland / Bird Alliance of Oregon: Oregon-based conservation nonprofit overlapping with NPSO on habitat advocacy, pollinator/plant ecosystem work, and policy partnership. Adjacent nonprofit peer in operating geography and conservation mission.

Broad incumbents

• The Nature Conservancy (Oregon Chapter): Large global conservation nonprofit with an Oregon chapter that overlaps with NPSO on native plant habitat protection and stewardship. Different scale and asset base but overlapping mission and policy arena.
• Center for Plant Conservation: National nonprofit dedicated to conserving rare plants, with which NPSO actively partners and contributes funds. Comparable in conservation mission but operates at a national scale rather than state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NPSOHDC
• Facebookfacebook.com/NPSOregon
• Instagraminstagram.com/native_plant_society_of_oregon
• LinkedInlinkedin.com/company/native-plant-society-of-oregon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NATIVE PLANT SOCIETY OF OREGON