What Ipsos Sweden does

Ipsos Sweden is the Swedish operation of Ipsos, a publicly traded global market research and public opinion company. Founded in 1975 and headquartered in Stockholm, the entity provides quantitative surveys, qualitative research, brand tracking, segmentation studies, and strategic consulting engagements to corporate, government, and media clients across Sweden. Core offerings include the Ipsos iSay consumer panel platform and Ipsos.Digital online research platform, alongside specialized modules such as the DN/Ipsos Väljarbarometer voter barometer (in partnership with Dagens Nyheter), Demand Space for consumer segmentation, and Communities for qualitative engagement. The Swedish operation leverages the global Ipsos infrastructure of 90 markets, 5,000+ customers, and 6M+ authenticated panel participants, serving clients through direct enterprise sales and custom project-based engagements with multi-year contracts.

Ipsos Sweden's recent product activity is centered on AI-enabled research tools: Ipsos Synthesio GEO (launched June 2025) provides AI-powered brand visibility and positioning analytics for the AI era; Creative|Spark AI (June 2025) supports AI-driven creative development and optimization; and InnoExplorer (December 2025) guides clients from ideation to validated concepts through structured innovation methodology. The technology stack combines proprietary panel infrastructure, digital research tooling, and AI-assisted analysis layers. Pricing is custom and project-based, quoted on methodology, sample size, fieldwork duration, and analytical depth, with multi-year contract cadences typical for enterprise and government engagements.

The business model is service revenue from custom research and syndicated polling rather than a SaaS subscription, despite the revenue model being characterized as recurring. Customer segments span corporate/brand clients (brand tracking, consumer sentiment, advertising effectiveness), government and political organizations (voter intention polls, public opinion research, policy impact assessment), and media/publishing (audience and content measurement). The 2025 acquisition of The BVA Family expanded the parent group's reach into French-speaking markets, and ongoing media partnerships — particularly with Dagens Nyheter — sustain visibility within the Swedish opinion-polling market.

Name

Ipsos Sweden

Legal name

Ipsos

Website

https://www.ipsos.se

Company type

Public

Founded year

1975

Operating status

Operating

Short description

Ipsos Sweden is the Stockholm-based Swedish operation of global market research firm Ipsos, providing quantitative surveys, qualitative research, brand tracking, segmentation, and voter polling to corporate, government, and media clients across Sweden.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising (7310)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

Keywords

• Market research services
• Public opinion polling
• Consumer insights
• Brand tracking
• Election polling

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Market Research Services: Ipsos generates revenue through providing custom market research, opinion polling, and consumer insight services to corporate, government, and nonprofit clients. Services include quantitative surveys, qualitative research, brand tracking, and strategic consulting engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ipsos Sweden delivers market research and public opinion polling services for businesses, government agencies, political organizations, and media companies. Offerings include custom quantitative and qualitative research, brand tracking, consumer segmentation, innovation management, AI-powered brand intelligence (Synthesio GEO), creative development (Creative|Spark AI), and election polling (DN/Ipsos Väljarbarometer), supported by a 6M+ authenticated panel and presence across 90 markets.

Product overview

Ipsos is a global market research and public opinion company operating across 90 markets with 5,000+ customers and 6M+ authenticated panel participants. The company offers a unified platform combining proprietary panel communities (Ipsos iSay), digital research tools (Ipsos.Digital), and AI-powered analytics solutions. Core offerings include Global Opinion Polls for international polling, DN/Ipsos Väljarbarometer for Swedish electoral research, and specialized modules such as InnoExplorer for innovation validation, Ipsos Synthesio GEO for AI-driven brand intelligence, Creative|Spark AI for creative ideation, Demand Space for demand analysis, and Communities for qualitative research engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Ipsos.Digital: Digital solutions and services division of Ipsos
• Ipsos iSay

Products and services

• DN/Ipsos Väljarbarometer Swedish election polling service in partnership with Dagens Nyheter, tracking voter preferences and political party support for media and political stakeholders.
• Ipsos iSay Community panel platform connecting authenticated panel participants for market research surveys and opinion collection, used by Ipsos clients to source respondent data.
• Ipsos.Digital Digital research and analytics platform for conducting online market research and consumer insights, offered to clients as part of the Ipsos service portfolio.
• InnoExplorer Innovation management tool that guides clients from initial concept to validated ideas, supporting the full innovation lifecycle from ideation through validation.
• Ipsos Synthesio GEO AI-powered brand intelligence solution that builds brand visibility and positioning using geographic and audience AI capabilities, available as a service to clients.
• Creative|Spark AI AI-powered creative development and ideation tool for generating and refining advertising concepts, offered to clients as a dedicated service.
• Global Opinion Polls International polling service providing global consumer confidence indices and public opinion tracking across 90 markets.
• Demand Space Consumer demand analysis and segmentation tool for identifying growth opportunities and market positioning strategies, delivered to clients as a research service.
• Communities Qualitative research communities platform enabling ongoing dialogue and insights collection from targeted consumer groups, offered as a dedicated research service.

Quantifiable outcome

• Serving 5,000+ clients globally across 90 markets

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• The BVA FamilycoreStrategic or Co-development Partner · 1 July 2025Ipsos completed the acquisition of The BVA Family, expanding its research capabilities and market presence. This acquisition strengthens Ipsos's position in the French-speaking markets and adds expertise in specific research methodologies to the global network.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• NielsenIQ: A leading global market research and consumer intelligence firm offering consumer panels, retail measurement, and brand analytics. Directly comparable to Ipsos in serving enterprise clients with large-scale consumer and brand insight engagements.
• Kantar: Global market research and insights firm operating across brand, media, and consumer measurement. Closely comparable to Ipsos across the same enterprise customer base and similar quantitative research methodologies.
• YouGov: International research data and analytics company operating a large online panel for opinion polling, brand tracking, and custom research. Closely comparable to Ipsos in panel-based public opinion and consumer insight work.
• GfK: Global market intelligence firm specializing in consumer behavior, retail, and technology research. Comparable to Ipsos in serving multinational enterprises with custom consumer and market research services.
• Gallup: Global analytics and advisory firm best known for public opinion polling and survey-based research. Comparable to Ipsos on the opinion polling side, particularly around media-partnered barometers.
• Mintel: Global market research firm providing consumer insights, product intelligence, and trend analysis to enterprise clients. Comparable to Ipsos in syndicated and custom research offerings for brands.
• Toluna: Consumer research company operating a global online panel and automated insight platform. Comparable to Ipsos in panel-based research delivery and as a competitor for digital-first custom research projects.
• Dynata: Global first-party data and research platform operating a large opt-in panel for B2B and consumer survey work. Directly comparable to Ipsos in panel infrastructure and sample-provide capabilities.

Broad incumbents

• Forrester Research: Global research and advisory firm serving enterprise technology and marketing leaders with syndicated research and consulting. Adjacent to Ipsos in serving enterprise insight-buyers but focused on B2B/technology research rather than consumer opinion polling.

Emerging players

• Statista: Data and statistics platform aggregating market and consumer data, increasingly used as a self-serve alternative to traditional research. Comparable to Ipsos as a substitute for parts of its syndicated and consumer-insight work, particularly among mid-market buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ipsos Sweden