KSENIASCHNAIDER
KSENIASCHNAIDER is a Kyiv-based sustainable fashion brand founded in 2011 that designs and sells denim-led ready-to-wear, accessories, bags, and luggage for women and men through direct-to-consumer e-commerce globally.
- Company typePrivate
- Founded2011
- HeadquartersKyiv, Ukraine
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What KSENIASCHNAIDER does
KSENIASCHNAIDER is a Kyiv-based, founder-led ready-to-wear fashion brand founded in 2011, operating as a direct-to-consumer e-commerce business with global shipping to North America, Europe, Oceania, the UK, Canada, and parts of Asia. The company designs and sells denim-centric womenswear, menswear, knitwear, outerwear, dresses, tops, shorts, skirts, bags, luggage, and small accessories under its own name and through collaborations with heritage brands including Lee Cooper and Barbour. Pricing spans $30 entry-level accessories up to $880 outerwear, with regular seasonal discounting up to 50–60% off and free shipping on orders over $500.
The brand's product strategy is built on a recognizable creative identity: signature cherry embroidery, tapestry patchwork, cubic/low-poly denim silhouettes, and the playful "Flying Kitten" print, supported by sustainability positioning through rework techniques, zero-waste manufacturing, and a dedicated hemp fabric line. Distribution is primarily DTC via kseniaschnaider.com, supplemented by a stockists page indicating select wholesale or boutique partnerships, and supported by an organic social presence on Instagram, Facebook, and TikTok plus email marketing. Revenue is generated through one-time unit purchases across apparel and accessory categories; no subscription, licensing, or recurring revenue streams are disclosed. The company is privately held, employs 11–50 people, has no disclosed institutional funding, and operates with no documented technology platform or AI capability.
KSENIASCHNAIDER firmographics
Firmographics- Name
- KSENIASCHNAIDER
- Website
- https://kseniaschnaider.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KSENIASCHNAIDER is a Kyiv-based sustainable fashion brand founded in 2011 that designs and sells denim-led ready-to-wear, accessories, bags, and luggage for women and men through direct-to-consumer e-commerce globally.
- Ownership category
- akta.pro rank
KSENIASCHNAIDER industry classification
Industry- Product category
- Premium Sustainable Denim & Ready-to-Wear Fashion
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Denim & Casualwear Brands (CRAAAAAE)
- akta.pro secondary industry
- Luxury Denim & Premium Casualwear (CRAAAFAK)
Keywords
Where KSENIASCHNAIDER is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Markets served
KSENIASCHNAIDER business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct Product Sales: Revenue generated through direct sales of apparel and accessories via the brand's e-commerce website. One-time purchase model for individual products across categories including denim, knitwear, outerwear, and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Accessories and basics |
| Unit Pricing | Pay-as-you-go | Knitwear and tops |
| Unit Pricing | Pay-as-you-go | Denim and bottoms |
| Unit Pricing | Pay-as-you-go | Outerwear and jackets |
| Unit Pricing | Pay-as-you-go | Dresses and jumpsuits |
| Unit Pricing | Pay-as-you-go | Bags and luggage |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
KSENIASCHNAIDER product offering
Product offeringCore offering
KSENIASCHNAIDER designs and sells ready-to-wear fashion under its own label, anchored on a denim-centric wardrobe for men and women. The range covers jeans, jackets and outerwear, knitwear, dresses and jumpsuits, tops, shorts, skirts, bags, accessories, and gift cards, supplemented by seasonal and limited capsule drops and collaborations with heritage brands. Products are sold primarily direct-to-consumer through the brand's own e-commerce site, supported by select stockist partnerships, with a focus on sustainability through hemp fabrics, zero-waste patterns, and rework techniques.
Product overview
KSENIASCHNAIDER is an ethical and sustainable fashion brand centered on denim, offering a comprehensive wardrobe for men and women. The brand's core offering consists of innovative denim jeans, jackets, and outerwear featuring distinctive design elements such as embroidery, patchwork, contrast details, and unique washes. Supporting product lines include knitwear, dresses, jumpsuits, tops, shirts, shorts, skirts, bags, luggage, and accessories. The brand distinguishes itself through special collections including the seasonal Cherry Collection featuring hemp fabrics, limited Cubic Drop with architectural denim inspired by digital aesthetics, and the Flying Kitten Drop with signature playful prints. Collaborations include KS x Lee Cooper and KS x Barbour. The brand emphasizes sustainable practices through hemp-based products and zero-waste manufacturing techniques.
Differentiator
Problem solved
Functional benefit
Companies that use KSENIASCHNAIDER
Customer profileSegments2 records
Ideal customer profiles2 records
KSENIASCHNAIDER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KSENIASCHNAIDER partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Lee CooperminorCollaboration collection 'KS x Lee Cooper' featuring reworked denim pieces. The partnership combines KSENIASCHNAIDER's rework aesthetic with Lee Cooper's heritage denim expertise, creating limited edition pieces sold through both brands' channels.
- BarbourminorCollaboration collection 'KS x Barbour' featuring pieces that blend Barbour's iconic waxed outerwear heritage with KSENIASCHNAIDER's contemporary rework aesthetic.
- China HiminorLimited collaboration on accessory items including cardholders. The 'KS x China Hi' partnership produced co-branded cardholder products.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
KSENIASCHNAIDER competitors and assessment
Company assessmentDirect peers
- Re/Done: Re/Done is a premium DTC denim brand specializing in reworked vintage Levi's jeans and ready-to-wear. Directly comparable to KSENIASCHNAIDER on denim-centric DTC positioning, sustainability/rework narrative, and premium price points.
- FRAME: FRAME is a premium denim and ready-to-wear brand operating DTC and through department stores. Comparable on premium denim focus, women-led design, and a mix of basics and contemporary fashion at similar price points.
- MOTHER Denim: MOTHER is a California-based premium denim brand selling jeans, tops and outerwear through DTC e-commerce and wholesale. Closely comparable on premium DTC denim, vintage-inspired washes, and women's apparel focus.
- E.L.V. Denim: E.L.V. Denim is a London-based sustainable reworked denim brand. Directly comparable on upcycled/reworked denim techniques, sustainability positioning, and DTC premium pricing.
- Marques'Almeida: Marques'Almeida is an independent contemporary womenswear brand known for deconstructed denim and bold prints. Comparable on designer-led DTC model, denim as a signature category, and premium contemporary positioning.
- R13: R13 is a NYC-based premium denim and contemporary brand with a rock-and-roll aesthetic. Comparable on denim-led collections, premium DTC, and edgy distressed design language across womenswear and menswear.
Broad incumbents
- Ganni: Ganni is a Danish contemporary fashion brand with a strong sustainability program across women's apparel and accessories. Overlaps with KSENIASCHNAIDER on Scandinavian-adjacent contemporary aesthetic, sustainability positioning, and global DTC distribution, though broader and more mature.
- Acne Studios: Acne Studios is a Swedish contemporary fashion house producing denim, ready-to-wear and accessories globally. Comparable on denim heritage, premium contemporary pricing, and minimalist-yet-distinctive aesthetic across womenswear and menswear.
Emerging players
- Collina Strada: Collina Strada is an NYC-based independent brand combining sustainable practices with playful, distinctive prints in women's apparel. Comparable on sustainability-first positioning, designer-led DTC, and signature print-driven design language.
- RBPC Blue (formerly Notify): Notify is a Paris-based premium denim and contemporary brand offering premium Japanese fabrics. Comparable on DTC-led premium denim focus and designer-driven, niche positioning in Europe.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
KSENIASCHNAIDER social profiles
Digital presenceKSENIASCHNAIDER financial estimates
Financial estimateRevenue estimate
Valuation estimate
KSENIASCHNAIDER leadership team
Management profileNumber of profiles
KSENIASCHNAIDER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KSENIASCHNAIDER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KSENIASCHNAIDER
What does KSENIASCHNAIDER do?
KSENIASCHNAIDER designs and sells ready-to-wear fashion under its own label, anchored on a denim-centric wardrobe for men and women. The range covers jeans, jackets and outerwear, knitwear, dresses and jumpsuits, tops, shorts, skirts, bags, accessories, and gift cards, supplemented by seasonal and limited capsule drops and collaborations with heritage brands. Products are sold primarily direct-to-consumer through the brand's own e-commerce site, supported by select stockist partnerships, with a focus on sustainability through hemp fabrics, zero-waste patterns, and rework techniques.
Is KSENIASCHNAIDER a public or private company?
KSENIASCHNAIDER is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KSENIASCHNAIDER founded?
KSENIASCHNAIDER was founded in 2011. It employs 11 to 50 people.
Where is KSENIASCHNAIDER based?
KSENIASCHNAIDER is headquartered in Kyiv, Ukraine, in the Europe region.
How does KSENIASCHNAIDER make money?
One revenue line is on record: direct Product Sales.
Who are KSENIASCHNAIDER's main competitors?
Direct peers on record are Re/Done, FRAME, MOTHER Denim, E.L.V. Denim, Marques'Almeida and R13. Broad incumbents are Ganni and Acne Studios. Emerging players are Collina Strada and RBPC Blue (formerly Notify).
Does KSENIASCHNAIDER have an API?
No public API is recorded for KSENIASCHNAIDER.
What industry is KSENIASCHNAIDER in?
KSENIASCHNAIDER's product category is Premium Sustainable Denim & Ready-to-Wear Fashion. Its primary akta.pro industry code is CRAAAAAE, Denim & Casualwear Brands, with a secondary code of CRAAAFAK, Luxury Denim & Premium Casualwear. Its NAICS code is 458110 and its SIC code is 5600.