Fresco Piada USA

What Fresco Piada USA does

Fresco Piada USA, Corp. is a privately held, New York-incorporated importer and distributor of authentic Italian specialty foods, founded in Italy in 1996 and established in the US in 2020. Its core product is piadina — a traditional flatbread from the Emilia Romagna region, produced using the time-honored 'azdora' recipe and offered in two variants: Piadina Traditional (made with lard) and Piadina Oil (a vegan, ultra-thin 'sfogliata' version). Products are manufactured in Italy, warehoused in Clifton, NJ, and shipped directly to consumers across all 50 US states. The company has expanded beyond its namesake piadina into a curated multi-brand assortment distributed under the Export Facile USA initiative, including Cherchi's Sardinian parchment crackers, Sessa Tartufi's truffle sauces and vegan mayo, KelpEat's organic seaweed crackers, and Pasta Gustosa's gluten-free pasta.

The business operates primarily as a direct-to-consumer e-commerce company on Shopify, with a transactional catalog (bundle and case SKUs ranging from roughly $32 to $89) layered with a Subscribe & Save subscription option offering ~20% recurring discounts. Secondary channels include independent sales agents pursuing B2B deals with restaurants, cafés, specialty retailers, and distributors across US territories. Marketing is digital-first: a Shopify storefront with recipe and blog content, email capture offering 20% off first order, and organic social presence on Facebook, Instagram, and LinkedIn. Free shipping thresholds apply above $42.

Revenue mechanics combine one-time DTC purchases, subscription recurring revenue, and wholesale/B2B distribution via the Export Facile platform. The company is bootstrapped with no disclosed institutional funding, no parent company, and no public ticker. Operating geography is US-only today, with shipping to Canada listed as an imminent expansion. The technology stack is intentionally low-tech: traditional Italian food production methods combined with a standard Shopify storefront, with no proprietary software, AI, or API surface.

Name

Fresco Piada USA

Legal name

Fresco Piada USA, Corp.

Website

https://frescopiadausa.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Fresco Piada USA imports and distributes authentic Italian specialty foods — including traditional piadina flatbreads, Sardinian crackers, truffle sauces, and gluten-free pasta — to US consumers and food service buyers via a Shopify DTC storefront and B2B Export Facile USA channel.

Ownership category

akta.pro rank

Product category

Italian Specialty Foods

NAICS

Bakeries and Tortilla Manufacturing (3118), Cookie, Cracker, and Pasta Manufacturing (31182), Cookie and Cracker Manufacturing (311821), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)

akta.pro secondary industry

International Specialty Ingredients & Import Markets (CRAHAFAL)

Keywords

• Italian flatbread
• Piadina products
• Italian specialty foods
• Truffle sauces
• Gluten-free pasta

Headquarters

HQ city

Melville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Fresco Piada USA generates primary revenue through direct-to-consumer online sales via their Shopify e-commerce platform. Customers purchase piadina bundles, truffle sauces, crackers, and gluten-free pasta products with shipping to US addresses. The company offers both one-time purchases and subscription options for recurring revenue.
2. Subscription Model: The company offers a Subscribe & Save option for bulk purchases (e.g., 20-day delivery frequency), providing recurring revenue through scheduled deliveries with discounted pricing.
3. Wholesale/B2B Distribution: Through their Export Facile USA initiative, Fresco Piada USA distributes Italian food products to B2B customers including distributors, wholesalers, specialty retailers, restaurants, cafés, and importers across the United States.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Fresco Piada USA imports and distributes authentic Italian flatbreads (piadina and pinsa) and a curated portfolio of Italian specialty foods (truffle sauces, Sardinian crackers, seaweed crackers, gluten-free pasta) from Italy to US consumers and businesses. Products are manufactured in Italy using traditional recipes from Emilia Romagna without preservatives, then shipped to a warehouse in Clifton, NJ for nationwide distribution through an owned Shopify e-commerce storefront and a B2B wholesale channel.

Product overview

Fresco Piada USA operates as an import and distribution company for authentic Italian food products, built around its core offering of Piadina — a traditional Italian flatbread from the Emilia Romagna region, available in two varieties: the richer, thicker Piadina Traditional (made with lard) and the lighter, vegan-friendly Piadina Oil (made with sunflower oil). The company has expanded beyond piadina into a broader portfolio of Italian gourmet products sourced from partner brands: Sardinian parchment crackers (Pergamena di Pane Guttiau by Cherchi Bakery), truffle sauces and vegan mayo (Sessa Tartufi), organic seaweed crackers (KelpEat), and gluten-free pasta (Pasta Gustosa). Products are manufactured in Italy and shipped to the United States, with warehousing in Clifton, New Jersey. The company also runs an Export Facile USA initiative helping Italian SMBs enter the U.S. market.

Differentiator

Problem solved

Functional benefit

Brands

• KelpEat: Seaweed crackers brand - creates healthy and sustainable seaweed foods inspired by the ocean and crafted in Italy with certified organic European seaweed.
• Sessa Tartufi
• Pasta Gustosa
• Cherchi

Products and services

• Piadina Traditional

Quantifiable outcome

• Free shipping on orders over $42, providing cost certainty for customers
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Sessa TartuficoreChannel Partner/ Reseller/ DistributorFresco Piada USA distributes Sessa Tartufi's truffle sauces and condiments in the United States. Sessa Tartufi is an Italian company founded in 1990 by Michele and Raffaele Sessa, specializing in the selection, production and marketing of truffles from Southern Italy. The company is committed to eco-sustainability and advanced techniques in truffle selection and processing.
• KelpEatcoreChannel Partner/ Reseller/ DistributorFresco Piada USA distributes KelpEat's seaweed crackers, which are crafted with certified organic European seaweed and baked in Italy. KelpEat creates healthy and sustainable seaweed foods inspired by the ocean, with products featuring kelp, sea lettuce, and dulse transformed into refined crackers.
• Pasta GustosacoreChannel Partner/ Reseller/ DistributorFresco Piada USA distributes Pasta Gustosa's gluten-free pasta products, which are crafted in Gravina in Puglia, Italy. The brand creates pasta from a simple blend of corn and rice without thickeners or additives, offering light texture and authentic Italian eating experience.
• Cherchi BakerycoreChannel Partner/ Reseller/ DistributorFresco Piada USA distributes Cherchi Bakery's Pergamena di Pane products, including Guttiau crackers and various flavors. Cherchi Bakery, founded in 1995 in Alghero, Sardinia, is a family-owned bakery renowned for crafting traditional Sardinian parchment crackers using simple ingredients: re-milled durum wheat semolina, water, yeast, and salt.
• ShopifycoreTechnology or IntegrationThe Fresco Piada USA e-commerce store is powered by Shopify, which provides the online e-commerce platform enabling the company to sell products and services to customers. Shopify handles payment processing, order management, and store infrastructure.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Colavita USA: US subsidiary of Colavita, importing and distributing authentic Italian olive oil, pasta, and specialty foods. Closely comparable as an Italian specialty food importer serving both DTC and B2B channels in the US.
• Seggiano: Imports and distributes artisanal Italian foods (olive oils, sauces, pastas) with a focus on authenticity and clean ingredients. Comparable niche-positioned importer targeting premium and health-conscious US consumers.
• Manini's: US brand of gluten-free and traditional Italian-style flatbreads and baked goods. Closely comparable product format (flatbread) and dietary positioning (gluten-free, clean-label).
• Rustic Bakery: Artisanal US bakery producing flatbreads, crackers, and breads (including Italian-inspired formats). Comparable in artisanal flatbread/cracker category and DTC specialty food positioning.
• Cucina Antica: Imports premium Italian pasta sauces and cooking products into the US via specialty retail and DTC. Comparable as a US-facing Italian specialty foods importer with overlapping sauce/SKU category.

Broad incumbents

• De Cecco: Major Italian pasta and food manufacturer with extensive US distribution. Broader incumbent in imported Italian foods where Fresco Piada competes at the premium/specialty end.
• Barilla Group: Largest Italian pasta company globally with deep US presence across pasta and bakery products. Sets the broad competitive context for imported Italian staple foods.
• Rao's Homemade: Premium Italian sauces and condiments brand with strong US retail penetration. Comparable as a premium Italian imported sauce/condiment brand (overlaps with Fresco Piada's truffle sauce sub-brand).

Regional players

• Fabbri 1905: Historic Italian food brand (amarena cherries, syrups, condiments) with selective US distribution. Comparable in authentic Italian heritage positioning but more limited US market overlap.

Others

• Latini Imports: US-based importer of Italian gourmet foods serving food service and retail. Comparable as a B2B-oriented Italian specialty food importer addressing restaurants and specialty stores.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/frescopiada.usa
• LinkedInlinkedin.com/company/frescopiadausa
• Instagraminstagram.com/frescopiada.usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresco Piada USA