Las Olas Taqueria

What Las Olas Taqueria does

Las Olas Taqueria is a privately held, family-owned Mexican-inspired fast-casual restaurant operator founded in 2008 by Matt and Julie Burke in Exeter, New Hampshire. The company runs three physical storefronts in the Seacoast region — Exeter, NH (flagship, opened January 8, 2008), Hampton, NH (beach-adjacent), and Wells, ME (newest, in Wells Corner Shopping Plaza) — under the unified "Las Olas Taqueria" brand, with a shared menu of burritos, tacos, rice bowls, quesadillas, nachos, salads, sides, beverages, and sweets. The menu is made from scratch daily, emphasizes locally sourced ingredients where possible, and offers 100% gluten-free options excluding the 12-inch flour tortilla plus vegetarian selections.

The business generates revenue through three channels: walk-in dine-in and takeout at the three storefronts, online ordering for pickup via Toasttab (with a per-location ordering URL and gift card purchase capability), and a distinct Catering Services line that serves corporate meetings, family celebrations, weddings, and community events across the Seacoast region and beyond. Customers place direct online orders at each location's Toasttab page or engage the catering email channel. Marketing relies on community engagement, earned media (including WGME television coverage), customer reviews, and organic social media on Facebook and Instagram; the company has received Best of NH (New Hampshire Magazine) and Best of the Seacoast recognition.

The underlying operating stack is non-proprietary and lightweight: Squarespace for the website, Toasttab for ordering, Google Analytics for web analytics, Paylocity for recruiting, and Termly for privacy compliance. The company is a U.S. LLC (LAS OLAS LLC, domiciled in Exeter, NH) with no external institutional investors, no parent company, no subsidiaries, and no patents or trademarks disclosed. Founders also operate the separate Nicalove 501c3 not-for-profit (est. 2012) supporting people and animal health in Central America, with Las Olas customers contributing through donations, drives, and volunteer efforts.

Name

Las Olas Taqueria

Legal name

LAS OLAS LLC

Website

https://lasolastaqueria.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Las Olas Taqueria is a family-owned Mexican-inspired fast-casual restaurant chain operating three storefronts across the Seacoast region of New Hampshire and Maine, serving made-from-scratch burritos, tacos, and bowls to local residents, beach-goers, and event customers via dine-in, Toasttab online ordering, and catering.

Ownership category

akta.pro rank

Headquarters

HQ city

Exeter

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in and Takeout Food Sales: The primary revenue stream comes from walk-in customers purchasing Mexican-inspired food at three restaurant locations. Customers can order in-person or through online ordering via Toasttab platform.
2. Catering Services: Las Olas offers catering services for corporate meetings, family celebrations, weddings, and community events. The catering operation provides fresh, made-from-scratch Mexican food for events of various sizes throughout the Seacoast region and beyond.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Las Olas Taqueria operates a multi-location Mexican-inspired fast-casual restaurant chain serving made-from-scratch burritos, rice bowls, tacos, las-quesadillas, nachos, salads, sides, beverages, and sweets across three Seacoast locations (Exeter NH, Hampton NH, Wells ME). The company also offers catering services for corporate meetings, family celebrations, weddings, and community events, with 100% gluten-free menu options excluding the 12-inch flour tortilla.

Product overview

Las Olas Taqueria operates as a multi-location Mexican-inspired fast-casual restaurant chain with a unified food menu and catering service. The core product offering consists of made-from-scratch Mexican dishes including Burritos, Rice Bowls, Tacos, Las-Quesadillas, Nachos, Salads, Sides, Beverages, and Sweets, available at all three Seacoast locations (Exeter NH, Hampton NH, and Wells ME). The company also provides a distinct Catering Services module for events, enabling bulk ordering of the same menu items for corporate meetings, celebrations, and community gatherings. All menu items are gluten-free (excluding the 12-inch flour tortilla) with vegetarian options available.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• NicaloveminorStrategic or Co-development Partner · 1 January 2012Matt and Julie Burke, owners of Las Olas Taqueria, founded Nicalove in 2012. Nicalove is a 501c3 not-for-profit organization that supports people and animal health in Central America. Las Olas customers support these efforts through donations, drives, and volunteer efforts. The partnership reflects the company's commitment to community service both locally and internationally.

Scale indicators3 records

Recent moves9 records

Expansion highlights4 records

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/LasOlasTaqueria
• LinkedInlinkedin.com/company/las-olas-taqueria

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Las Olas Taqueria