Lanyon
Lanyon Asset Management is an Australian boutique investment manager founded in 2010, running value-oriented, long-only equity portfolios for institutional, family-office, charity, and private investors via pooled funds, Special Purpose Funds, and bespoke mandates.
- Company typePrivate
- Founded2010
- HeadquartersDallas, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Lanyon does
Lanyon Asset Management Pty Limited is a specialist Australian investment manager founded in 2010 in South Australia and headquartered in Adelaide, with a second office in Sydney. The firm operates as a value-oriented, high-conviction equity manager running long-only portfolios without the use of derivatives or short selling, under Australian Financial Services Licence 342955. It is led by Portfolio Manager/Chief Investment Officer David Prescott, CFA, who has more than two decades of listed-equity investment experience, supported by a four-person team.
The firm offers three product structures: the flagship Lanyon Investment Fund, Lanyon Special Purpose Funds (with a A$500,000 minimum investment) for wholesale and qualified investors, and bespoke Institutional Mandates for segregated account clients. Its pooled vehicles are distributed via five major Australian wrap platforms — Macquarie Wrap, BT, Praemium, Hub24, and Netwealth — providing multi-channel access through financial advisers. The Special Purpose Funds and mandates extend the firm into the wholesale, family-office, foundation, and institutional segments.
Lanyon's revenue model is a traditional asset-management fee structure: recurring management fees charged on assets under management across its funds and mandates. No revenue, AUM, or performance figures are publicly disclosed in the input, and the firm has no disclosed funding rounds, acquisitions, or external investors. Customer segments explicitly named include institutional investors, family offices, charities and foundations, professional athletes, and private investors, all serviced exclusively within Australia.
Lanyon firmographics
Firmographics- Name
- Lanyon
- Legal name
- Lanyon Asset Management Pty Limited
- Website
- https://lanyon.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Lanyon Asset Management is an Australian boutique investment manager founded in 2010, running value-oriented, long-only equity portfolios for institutional, family-office, charity, and private investors via pooled funds, Special Purpose Funds, and bespoke mandates.
- Ownership category
- akta.pro rank
Lanyon industry classification
Industry- Product category
- Active Equity Investment Management
- NAICS
- Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)
- SIC
- Investment Advice (6282)
- akta.pro industry
- Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions)Financial & Insurance/Asset & Wealth Management/Registered Investment Advisors (RIAs) & Independent Wealth ManagersSpecialized/Niche-Vertical RIAs (e.g., Medical, Tech, Executives, Athletes)Financial & Insurance/Asset & Wealth Management/Registered Investment Advisors (RIAs) & Independent Wealth Managers
Keywords
Where Lanyon is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lanyon business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Investment Management Fees: Generates revenue through management fees charged on funds under management. The firm manages the Lanyon Investment Fund and Lanyon Special Purpose Funds for institutional and retail investors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Special Purpose Funds minimum investment |
| Subscription | Monthly | Lanyon Investment Fund |
Go-to-market motion1 record
Distribution channels3 records
Lanyon product offering
Product offeringCore offering
Lanyon is a specialist value-oriented, high-conviction equity investment management firm that manages the Lanyon Investment Fund and Lanyon Special Purpose Funds, and provides tailored institutional mandates. The firm invests in listed companies trading at significant discounts to intrinsic value using a long-only, fundamental research-driven approach without derivatives or short selling, for institutional investors, family offices, charities, foundations, athletes, and private investors.
Product overview
Lanyon is a specialist value-oriented, high-conviction equity investment management firm offering three distinct investment products: the Lanyon Investment Fund (a concentrated equity fund available on multiple wealth management platforms), the Lanyon Special Purpose Funds (single stock opportunities with A$500,000 minimum), and individual mandates for institutional investors. The firm employs a long-only, fundamental research-driven approach without use of derivatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Lanyon Investment Fund
Companies that use Lanyon
Customer profileSegments5 records
Ideal customer profiles5 records
Lanyon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Lanyon partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Lanyon competitors and assessment
Company assessmentDirect peers
- Platinum Asset Management: Sydney-based active equity manager known for concentrated, benchmark-agnostic global value investing; highly comparable investment philosophy and product structure to Lanyon's long-only, high-conviction approach.
- Wilson Asset Management: Boutique Australian manager running value-tilted, concentrated equity strategies across listed investment companies and managed funds; directly comparable in style and Australian platform distribution.
- VGI Partners (now part of Regal Partners): Australian-founded concentrated value manager with a long-only, high-conviction, benchmark-agnostic approach targeting institutional and wholesale clients; closely mirrors Lanyon's investment DNA at a larger scale.
- Cooper Investors: Melbourne-based boutique running concentrated, high-conviction global and Australian equity strategies for institutional and wholesale clients; comparable mandate flexibility and long-term orientation.
- Microequities Asset Management: Sydney-based boutique manager running concentrated, long-only value strategies for retail and wholesale clients via Australian platforms; one of the closest size and strategy analogs to Lanyon.
- Morphic Asset Management: Australian boutique running a concentrated, long-only global equity value strategy with a focus on discounted cash flow valuation; very similar philosophy and target client mix to Lanyon.
- Cadence Capital: ASX-listed boutique running a long-only, concentrated Australian equities strategy targeting fundamental value opportunities; overlaps with Lanyon in style and in accessing retail investors through LIC structures.
Broad incumbents
- Magellan Asset Management: Large Australian-listed equity manager with concentrated global value strategies; while substantially larger and broader in product set, it competes for the same institutional and platform-distributed Australian equity mandates.
- Pengana Capital Group: Australian multi-affiliate asset manager with several value- and fundamental-tilted equity strategies; competes with Lanyon for similar institutional and platform-distributed mandates but across a wider product set.
- Perpetual Investments: Major Australian incumbent with value-oriented Australian equities strategies and broad platform distribution; relevant incumbent competitor for both institutional mandates and platform-distributed retail flows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lanyon social profiles
Digital presenceLanyon compliance and trust
Trust signalCompliance1 record
Lanyon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lanyon leadership team
Management profileNumber of profiles
Profiles4 records
Lanyon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lanyon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lanyon
What does Lanyon do?
Lanyon is a specialist value-oriented, high-conviction equity investment management firm that manages the Lanyon Investment Fund and Lanyon Special Purpose Funds, and provides tailored institutional mandates. The firm invests in listed companies trading at significant discounts to intrinsic value using a long-only, fundamental research-driven approach without derivatives or short selling, for institutional investors, family offices, charities, foundations, athletes, and private investors.
Is Lanyon a public or private company?
Lanyon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lanyon founded?
Lanyon was founded in 2010. It employs 501 to 1,000 people.
Where is Lanyon based?
Lanyon is headquartered in Dallas, United States, in the North America region.
How does Lanyon make money?
One revenue line is on record: investment Management Fees.
Who are Lanyon's main competitors?
Direct peers on record are Platinum Asset Management, Wilson Asset Management, VGI Partners (now part of Regal Partners), Cooper Investors, Microequities Asset Management, Morphic Asset Management and Cadence Capital. Broad incumbents are Magellan Asset Management, Pengana Capital Group and Perpetual Investments.
Does Lanyon have an API?
No public API is recorded for Lanyon.
What industry is Lanyon in?
Lanyon's product category is Active Equity Investment Management. Its primary akta.pro industry code is FSAAACAG, Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions), with a secondary code of FSAAACAL, Specialized/Niche-Vertical RIAs (e.g., Medical, Tech, Executives, Athletes). Its NAICS code is 523940 and its SIC code is 6282.