Irma Records Official
- Company typePrivate
- Founded1988
- HeadquartersBologna, Italy
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Irma Records Official firmographics
Firmographics- Name
- Irma Records Official
- Legal name
- IRMA records S.r.l.
- Website
- https://irmagroup.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Irma Records Official industry classification
Industry- Product category
- Independent Record Label / Music Production and Distribution
- NAICS
- Record Production and Distribution (51225), Music Publishers (512230), Music Publishers (51223)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- Record Labels (Major & Independent) (MPAIAAAA)
- akta.pro secondary industries
- Performance Rights Administration (PRO Affiliation, Cue Sheet/Setlist Processing) (MPAIABAE), Sync Royalty Administration & Reporting (Cue Sheets, Claims, Audits) (MPAIALAL), Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals) (MPAIALAM)
Keywords
Where Irma Records Official is headquartered
LocationHeadquarters
- HQ city
- Bologna
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Irma Records Official business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Record Sales and Releases: Sale of physical and digital music releases including albums, singles, and compilations from signed artists. The label maintains a catalog of over 12,000 songs spanning multiple genres including house, deep house, jazz house, soulful house, techno, trip hop, drum'n'bass, breakbeat, electronics, indie rock, singer-songwriters, jazz, trap, and world music.
- Sync Licensing: Music synchronization licensing for commercials, television series, films, and brand marketing campaigns. Notable sync deals include Sex and the City TV series and Lupine III anime series. Special marketing operations with major commercial brands including Benetton, Levi's, MTV, and others.
- Compilation and Brand Partnerships: Production and sale of themed compilations for retail and brand promotional campaigns. Brands commission custom compilations for in-store playback, promotional gifts, and customer acquisition initiatives.
- Associated Publishing: Through associated music publishing company Music Market, Irma Records handles publishing rights and synchronization for their catalog.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Irma Records Official product offering
Product offeringCore offering
Irma Records is an independent Italian record label that produces, distributes, and licenses music across multiple genres through its main imprint and sub-labels (Mandibola Records, La Douce). The company manages an artist roster, releases albums/singles/compilations through physical and digital channels, and operates a Sync & Special Projects division that creates custom compilations and licensing deals for global commercial brands. It also runs an associated music publishing arm (Music Market) for synchronization rights management.
Product overview
Irma Records is an Italian record company based in Bologna founded in 1988 by Umberto Damiani and Massimo Benini, operating as a multi-label music company with three main imprints: the main Irma Records label (house, acid jazz, electronica), Mandibola Records (Italian hip hop), and La Douce (cocktail music). The company provides comprehensive music industry services including artist management, music production, physical and digital distribution, and synchronization licensing for commercials and soundtracks. Their catalog exceeds 12,000 songs spanning dancefloor genres (Deep House, Jazz House, Soulful House, Techno, Trip Hop, Drum'n'bass, Breakbeat), as well as Indie Rock, singer-songwriters, Jazz, Trap, and World Music. They also operate a Sync & Special Projects division creating custom compilations for major commercial brands, and maintain streaming presence via Spotify and YouTube through their Musica Irma service, plus a dedicated mobile application.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Double Dee featuring Dany 'Found Love' reached #1 on Dance Charts worldwide
- +2 more outcomes
Companies that use Irma Records Official
Customer profileNamed customers34 records
Segments3 records
Ideal customer profiles3 records
Irma Records Official technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Irma Records Official partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- University of Bologna (UniBO)minorIrma Records became partner of the Master in Production and Promotion (Produzione e promozione della musica) at the University of Bologna. This academic partnership supports music industry education and provides the label with connections to emerging talent.
- SpotifycoreIrma Records distributes music through Spotify's streaming platform, reaching global audiences through one of the world's leading music streaming services.
- YouTubecoreIrma Records maintains an official YouTube channel for music videos and multimedia content distribution.
- Music MarketcoreAssociated music publishing company that handles synchronization rights and publishing for the Irma Records catalog.
- Irma JapanminorInternational subsidiary partnership serving the Japanese market with Irma Records releases and artist representation.
- Virus ConcertiminorConcert promotion company managing live performances for Irma Records artists including Jolaurlo, Captain Mantell, and Phinx.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Irma Records Official competitors and assessment
Company assessmentDirect peers
- Time Records: Italian independent house music label, the closest geographic and genre peer to Irma Records. Both compete for Italian dance/electronic artists and sync deals with Italian lifestyle brands.
- !K7 Records: Berlin-based independent label with deep electronic, jazz, and DJ-oriented catalog similar to Irma's house/electronic focus. Operates a comparable independent label-plus-publishing model with strong sync placement track record.
- Schema Records: Milan-based Italian independent label focused on jazz, funk, soul, and library music. Shares Irma's Italian independent status, niche curation approach, and sync-friendly catalog positioning.
- BBE Records: UK independent label spanning soul, jazz, house, and electronic with deep back-catalog and established sync licensing footprint. Directly comparable catalog depth and genre spread to Irma.
- Far Out Recordings: UK-based independent label specializing in Brazilian, jazz, and electronic music. Comparable boutique independent model with niche genre authority and sync-friendly catalog.
- Nervous Records: Long-running US independent label with deep house and electronic catalog. Comparable as an independent dance music label with extensive back-catalog and licensing heritage.
- Material Music: Italian independent label and music production house serving as a direct domestic competitor for artist signings, sync placements, and brand partnership work.
- Tru Thoughts: UK independent label covering jazz, soul, electronic, and downtempo. Comparable in catalog breadth across urban/jazz/electronic genres and in building artist rosters with international sync appeal.
- Compost Records: Munich-based independent label known for jazz, soul, deep house, and electronic music with strong sync licensing heritage. Closely comparable as a boutique catalog-driven independent with multi-genre breadth.
Broad incumbents
- Warp Records: UK independent electronic label with much larger scale and broader genre reach than Irma. Comparable as a long-running electronic-focused independent but operates at a meaningfully larger commercial scale with broader streaming and sync footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Irma Records Official social profiles
Digital presenceIrma Records Official compliance and trust
Trust signalCompliance1 record
Irma Records Official financial estimates
Financial estimateRevenue estimate
Valuation estimate
Irma Records Official leadership team
Management profileNumber of profiles
Profiles2 records
Irma Records Official funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Irma Records Official M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Irma Records Official
What does Irma Records Official do?
Irma Records is an independent Italian record label that produces, distributes, and licenses music across multiple genres through its main imprint and sub-labels (Mandibola Records, La Douce). The company manages an artist roster, releases albums/singles/compilations through physical and digital channels, and operates a Sync & Special Projects division that creates custom compilations and licensing deals for global commercial brands. It also runs an associated music publishing arm (Music Market) for synchronization rights management.
Is Irma Records Official a public or private company?
Irma Records Official is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Irma Records Official founded?
Irma Records Official was founded in 1988. It employs 1 to 10 people.
Where is Irma Records Official based?
Irma Records Official is headquartered in Bologna, Italy, in the Europe region.
How does Irma Records Official make money?
Four revenue lines are on record. Record Sales and Releases are the primary driver. The others are sync Licensing, compilation and Brand Partnerships and associated Publishing.
Who are Irma Records Official's main competitors?
Direct peers on record are Time Records, !K7 Records, Schema Records, BBE Records, Far Out Recordings, Nervous Records, Material Music, Tru Thoughts and Compost Records. Warp Records is listed as a broad incumbent.
Does Irma Records Official have an API?
No public API is recorded for Irma Records Official.
What industry is Irma Records Official in?
Irma Records Official's product category is Independent Record Label / Music Production and Distribution. Its primary akta.pro industry code is MPAIAAAA, Record Labels (Major & Independent), with a secondary code of MPAIABAE, Performance Rights Administration (PRO Affiliation, Cue Sheet/Setlist Processing). Its NAICS code is 51225 and its SIC code is 3652.