LITTLE ROCK JUNIOR COTILLION

What LITTLE ROCK JUNIOR COTILLION does

Little Rock Junior Cotillion is a privately held youth social-etiquette and ballroom dance program serving 5th through 8th grade students in Central Arkansas. Founded in 1948 by Mrs. Ellen Butts, the organization operates on a four-year progressive curriculum that develops confidence, handshake/eye-contact/introductory skills, table manners, social dance proficiency, and leadership abilities. Participants come from more than 30 schools across Central Arkansas, and the program concludes each season with a signature Holly Ball held at the Statehouse Convention Center. Quincey Johnson McClure became the third Director in 2024, succeeding Kathleen Henry Joiner (who served for 38 years).

The business model is direct-to-consumer with a two-step annual enrollment process: a non-refundable $40 application fee (plus $2 processing) for new students, then annual cotillion tuition due by June 1, with a $20 surcharge applied after July 1. Returning students pay tuition directly. Revenue diversification is limited to optional add-on Dining Etiquette Tutorials at $174.60 per participant (held at Dizzy's Gypsy Bistro) and LRJC Gift Cards redeemable across offerings. There is no proprietary technology platform; enrollment and payment processing run through a WooCommerce-powered website portal.

The organization is incorporated in Arkansas as Little Rock Junior Cotillion, Inc. and has been approved by the Arkansas Department of Education as an eligible vendor under the state's Education Freedom Accounts program, allowing EFA funds to be applied toward tuition. Geographic operations remain confined to Little Rock, Arkansas. No external venture capital or private equity backing is disclosed, and revenue figures are not publicly reported.

Name

LITTLE ROCK JUNIOR COTILLION

Legal name

Little Rock Junior Cotillion, Inc.

Website

https://lrjuniorcotillion.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1–10 employees

Short description

Little Rock Junior Cotillion is a privately held youth etiquette and ballroom dance program in Central Arkansas, serving 5th through 8th grade students from 30+ schools with a four-year progressive curriculum in social skills, manners, and leadership. Founded 1948, it operates on annual tuition plus optional dining tutorial add-ons.

Ownership category

akta.pro rank

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Cotillion Tuition: Primary revenue stream from seasonal tuition fees for the cotillion program. Tuition is due in full by June 1 for the upcoming season, with a $20 increase after July 1. Separate pricing for new students (application + tuition balance) and returning students.
2. Application Fees: Non-refundable application fee of $40 with a $2 processing fee for new students. The $40 is applied toward tuition upon acceptance.
3. Dining Etiquette Tutorials: Standalone dining etiquette classes offered at $174.60 per participant. Includes youth tutorials and adult dining experiences. These are optional add-on programs separate from the core cotillion curriculum.
4. Gift Cards: LRJC Gift Cards available for purchase, redeemable toward any LRJC offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Little Rock Junior Cotillion is a youth leadership program that delivers structured, in-person instruction in social etiquette, ballroom dancing, confidence-building, and life skills to students in grades 5 through 8 in Central Arkansas. The program follows a four-year progressive curriculum and culminates in a formal Holly Ball. Add-on offerings include youth and family dining etiquette tutorials held at a local bistro, plus gift cards redeemable toward any LRJC offering.

Product overview

Little Rock Junior Cotillion is a youth leadership program offering a four-year progressive curriculum (grades 5-8) in social etiquette, ballroom dancing, and character development. The core product is the annual Cotillion Tuition covering class instruction, dances, and events. Add-on offerings include Dining Tutorials (Youth and Family versions at Dizzy's Gypsy Bistro) and Gift Cards. Students pay an Application Fee to apply, then Tuition for returning students or Tuition Balance for new students. The program includes signature skills reinforced annually: handshake, eye contact, introductions, conversation skills, gratitude, and dance confidence.

Differentiator

Problem solved

Functional benefit

Products and services

• New Student Application Fee

Quantifiable outcome

• Graduates prepared for formal events, interviews, leadership roles, and mature social settings

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Arkansas Department of EducationcoreOthersThe Arkansas Department of Education approved Little Rock Junior Cotillion as a vendor for the Education Freedom Account (EFA) program. Junior cotillion programs qualify as extracurricular activities under the EFA program because they provide structured, supervised environments outside the academic curriculum focusing on personal, social, and civic development. The programs are considered eligible expenses under the EFA program.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Others

• Emily Post Institute: Emily Post Institute is a well-known etiquette education brand offering training, books, and content across ages. It is comparable as an adjacent operator in the same etiquette-instruction category, though it does not run chapter-based seasonal youth cotillion programs like LRJC.
• The Protocol School of Palm Beach: The Protocol School of Palm Beach offers etiquette and protocol training for youth and corporate clients. It is comparable as an adjacent operator in etiquette instruction, though its delivery model (workshops, certifications) differs from LRJC's chapter-based seasonal cotillion format.
• American School of Etiquette: American School of Etiquette provides etiquette and protocol instruction to youth and adults through classes and workshops. It is comparable because it addresses an overlapping value proposition (social skills, manners, professional conduct) but targets a broader audience and does not deliver a recurring multi-year youth cotillion program.

Direct peers

• Society of Southern Cotillions: The Society of Southern Cotillions is a Southern US-focused federation of cotillion chapters teaching dance and etiquette to youth, similar in cultural tradition and program structure to LRJC's offering. It is comparable because it operates the same instructor-delivered youth social instruction model in overlapping geographies.
• National League of Junior Cotillions: The National League of Junior Cotillions is the closest peer to LRJC: it is a national federation of independent junior cotillion programs offering multi-grade social dance and etiquette curricula across the United States. It is the most directly comparable business because it sits in the same niche, serves the same age band, and operates similar instructor-led seasonal programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer/sharer.php?u=https%3A%2F%2Flrjuniorcotillion.com%2F
• LinkedInlinkedin.com/company/little-rock-junior-cotillion-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LITTLE ROCK JUNIOR COTILLION