New Life Animal Sanctuary

What New Life Animal Sanctuary does

New Life Animal Sanctuary (NLAS) is a 501(c)(3) nonprofit organization founded in 2008 by Gina Lynn and based in Lake Elsinore, California. NLAS rescues and rehabilitates animals that have survived biomedical and academic laboratory research, with a resident population exceeding 100 animals spanning pigs, cows, goats, sheep, llamas, dogs, cats, rats, guinea pigs, pigeons, guinea fowl, chickens, peafowl, ducks, turkeys, and rabbits. The organization is distinguished as one of the first U.S. sanctuaries dedicated to laboratory-animal rescue and one of the only ones that liberates laboratory rodents, operating under the registered "Life After Labs®" brand. Since inception, NLAS has rescued well over 1,000 animals, including a 2015 record rescue of 31 Göttingen pigs from a San Francisco biomedical lab and the 2024 Operation Oink! coordinated rescues of eight additional Göttingen pigs across multiple partner sanctuaries.

NLAS operates as a 100% volunteer-run organization with no paid staff and no proprietary technology platform; its technology footprint consists of commodity payment processors (Stripe, PayPal, Venmo, Zelle) and Amazon/Chewy wishlists for in-kind donations. The business model is built on recurring monthly animal sponsorships ($10–$250/month tiers), one-time tax-deductible donations, in-kind supply contributions, and grants from allied organizations such as the National Anti-Vivisection Society (NAVS) and the Animal Legal Defense Fund (ALDF). Revenue is used to fund approximately $45,000 in annual nutrition costs plus veterinary care, medications, infrastructure, and complex multi-thousand-mile transport logistics for rescue operations. Distribution and donor acquisition rely on organic social media (Facebook, Instagram, YouTube), quarterly email newsletters, earned media (The Dodo, Fox 5 San Diego), community events (the annual "Let Freedom Ring" watermelon celebration), educational outreach (school visits with survivor animals like Booker the beagle), and referral/word-of-mouth.

The organization's customer base consists of individual donors and volunteers rather than enterprise buyers, with no disclosed institutional anchor funders or enterprise contracts. NLAS also serves as a wildlife rehabilitation liaison, transporting orphaned and injured wildlife to appropriate rehabbers. Geographic operations are concentrated in Southern California (Lake Elsinore), with rescue coordination and partner-sanctuary placement now extending into Oregon (Lighthouse Farm Sanctuary, Wildlings Forest Sanctuary). Certification footprint includes 501(c)(3) federal tax-exempt status (EIN 90-0343838) and California Charitable Trust registration (CT0256947).

Name

New Life Animal Sanctuary

Legal name

New Life Animal Sanctuary

Website

https://newlifeanimalsanctuary.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

New Life Animal Sanctuary is a 501(c)(3) nonprofit in Lake Elsinore, California that rescues and rehabilitates animals from laboratory research. Founded in 2008, the 100% volunteer-run sanctuary provides lifelong care for 100+ animal residents through donations and sponsorships.

Ownership category

akta.pro rank

Product category

Animal Rescue & Rehabilitation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAIAH

Sanctuaries & Long-Term Care (Farm, Equine, Exotic)

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYBPAGAIAA

Animal Shelters & Adoption Services

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYBPAGAIAC

Wildlife Rescue, Rehabilitation & Release

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYBPAGAIAK

Education & Community Outreach (Responsible Pet Ownership)

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

Keywords

• Animal rescue services
• Laboratory animal rehabilitation
• Nonprofit animal sanctuary
• Animal sponsorship programs
• Animal adoption services

Headquarters

HQ city

Lake Elsinore

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations (One-time and Recurring): NLAS accepts one-time tax-deductible donations via Stripe, PayPal, Venmo, Zelle, and physical checks mailed to its PO Box. Donors can also set up recurring monthly sponsorship plans. All donation dollars are directed entirely to animal care and future rescues, as the organization is 100% volunteer-run with no paid staff overhead.
2. Animal Sponsorship Programs: NLAS offers monthly sponsorship tiers for specific animals or the entire sanctuary (e.g., $10/month for a pigeon, $35/month for a pig, $100/month for rats and rabbits, $250/month to sponsor the whole sanctuary). Sponsors receive photo updates and email communications. This recurring revenue stream provides predictable income for ongoing care.
3. Grants: NLAS pursues grant funding to support and expand its rescue operations. For example, the National Anti-Vivisection Society (NAVS) helped fund the construction of the pig barn following the 2015 rescue.
4. In-Kind Donations (Wishlists): NLAS accepts in-kind donations via Amazon and Chewy wishlists, providing food, medications, enrichment items, and supplies directly to support animal residents, reducing out-of-pocket costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

New Life Animal Sanctuary is a 501(c)(3) nonprofit that rescues and rehabilitates animals who have survived laboratory research, providing them lifelong sanctuary under its trademarked "Life After Labs®" mission. It coordinates multi-state rescue logistics (e.g., Operation Oink!), offers tiered monthly animal sponsorships and adoption placements for suitable animals, and runs educational outreach programs. All operations are sustained by donations, sponsorships, grants, and a 100% volunteer workforce.

Product overview

New Life Animal Sanctuary operates as a 501(c)(3) nonprofit organization focused on rescuing and rehabilitating animals who have survived laboratory research. The organization offers a integrated suite of services including animal rescue operations (such as the Operation Oink pig rescue program), a monthly sponsorship program with tiered options for donors, adoption services for suitable rabbits and rats, volunteer opportunities for hands-on animal care, a feed store partnership program, and educational outreach initiatives. The sanctuary serves as a liaison for orphaned and injured wildlife and relies entirely on donations and volunteer support.

Differentiator

Problem solved

Functional benefit

Products and services

• Animal Rescue & Rehabilitation Services Rescue, physical rehabilitation, and lifelong sanctuary care for animals who have survived laboratory research, including dogs, pigs, goats, sheep, llamas, rabbits, rats, guinea pigs, birds, and other species. Includes coordinating complex multi-state rescue logistics.
• Life After Labs Sponsorship Program Monthly sponsorship tiers ($10/month pigeon, $35/month pig, $100/month rats/rabbits, $250/month entire sanctuary) that fund food, medications, enrichment, and emergency veterinary care for specific residents. Sponsors receive email updates with photos of the sponsored animal.
• Operation Oink (Laboratory Pig Rescue Operations) Coordinated multi-state rescue operations dedicated to liberating laboratory pigs (e.g., Göttingen mini-pigs), including transport logistics, partner sanctuary placement, and ongoing rehabilitation support.
• Adoption Services Adoption placement of suitable rescued rabbits, rats, and guinea pigs into permanent forever homes, coordinated via [email protected]. Most laboratory survivors remain in lifelong sanctuary at NLAS.
• Volunteer Program Structured volunteer program for hands-on animal care (stall cleaning, food preparation, enrichment) and skilled support (content creation, social media management, grant writing, building repairs) at the Lake Elsinore sanctuary.
• Round-Up Feed Store Donation Partnership Donor channel at Round-Up Feed Store (31705 Central Avenue, Wildomar, CA 92595) allowing financial contributions or supply drop-offs added to NLAS's account for hay, grain, pellets, and other animal nutrition.
• Education & Awareness Outreach Program Educational outreach including school visits with rescued animal ambassadors (e.g., Booker the beagle), community presentations, and awareness campaigns about laboratory animal research and the "Life After Labs®" mission.

Quantifiable outcome

• Over 1,000 animals rescued from laboratory confinement since 2008
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Ferdinand and Friends (Near San Diego, California)minorStrategic or Co-development Partner · 1 October 2024Partner sanctuary near San Diego that provided the permanent home for Bleu Boi and Rumplestilskin, two Gottingen pigs rescued in Operation Oink! Round 2 on October 25, 2024. Ferdinand and Friends is described as a reputable sanctuary.
• Lighthouse Farm Sanctuary (Scio, Oregon)minorStrategic or Co-development Partner · 1 July 2024Partner sanctuary that received two Gottingen pigs (Viggo and Aegon) rescued in Operation Oink! Round 1 in July 2024. The pigs were transported thousands of miles over three long days in coordinated rescue logistics. Lighthouse Farm provides permanent sanctuary care for these survivors.
• Wildlings Forest Sanctuary (Portland, Oregon)minorStrategic or Co-development Partner · 1 July 2024Partner sanctuary that received two Gottingen pigs (Rocco and Max) rescued in Operation Oink! Round 1 in July 2024. Wildlings Forest Sanctuary provides a permanent forest sanctuary home for these laboratory survivors.
• Leo's Animal Rescue (Onyx, California)minorStrategic or Co-development Partner · 1 July 2024Partner sanctuary that received two Gottingen pigs (Jake and Dennis) rescued in Operation Oink! Round 1 in July 2024. Leo's Animal Rescue provides permanent sanctuary for these survivors of laboratory research.
• Animal Legal Defense FundcoreStrategic or Co-development Partner · 1 July 2024The Animal Legal Defense Fund played a significant role in Operation Oink!, helping organize logistics and making a one-time financial contribution toward the care and well-being of each pig rescued in both Round 1 (July 2024) and Round 2 (October 2024). The ALDF is a prominent animal rights legal organization.
• Harvest Home Animal SanctuarycoreStrategic or Co-development Partner · 1 July 2015Harvest Home Animal Sanctuary played a critical role in the largest-ever rescue of laboratory pigs (31 Göttingen pigs, July 2015), putting NLAS in touch with the laboratory and fostering half of the pigs while NLAS built a barn. Harvest Home kept two of the rescued pigs long-term and continues to support NLAS's mission.
• Round-Up Feed Store (Wildomar, California)minorOthersRound-Up Feed Store at 31705 Central Avenue, Wildomar, CA 92595 is NLAS's go-to local supplier for hay, grain, pellets, and all kinds of animal nutrition. Donors can also contribute funds or supplies to NLAS's account at the store to be added to the next delivery.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lighthouse Farm Sanctuary: Oregon-based partner sanctuary that received two Göttingen pigs from Operation Oink! Round 1. Direct peer in the laboratory/farm animal sanctuary niche, providing permanent care for rescued animals.
• Wildlings Forest Sanctuary: Portland-based partner sanctuary that received two Göttingen pigs from Operation Oink! Round 1. Comparable nonprofit farm animal sanctuary model focused on permanent care.
• Woodstock Farm Sanctuary: New York-based farm animal sanctuary providing permanent care for rescued farm animals, including outreach. Comparable long-term care model, species overlap (pigs, goats, sheep), and nonprofit donor-funded operations.
• Beagle Freedom Project: National nonprofit that rescues and rehomes beagles and other animals used in laboratory research. Highly comparable mission to NLAS's laboratory animal rescue focus, including beagle-specific advocacy.
• Harvest Home Animal Sanctuary: Direct peer and explicit partner — Fostered half of the 31 Göttingen pigs in the 2015 NLAS-coordinated rescue and continues to support NLAS. Both are California-based farm animal sanctuaries with overlapping missions and resident care models.

Others

• Animal Legal Defense Fund (ALDF): Strategic partner that contributed funding and logistics support for Operation Oink! in 2024. Operates in the broader animal advocacy ecosystem that funds and amplifies NLAS's mission, though ALDF's core model is legal advocacy rather than direct animal care.
• National Anti-Vivisection Society (NAVS): Core financial partner that funded the pig barn following NLAS's 2015 rescue. Operates in the same anti-vivisection ecosystem and shares NLAS's core mission of ending animal experimentation.

Broad incumbents

• Best Friends Animal Society: Largest no-kill animal welfare organization in the U.S., operating the Best Friends Animal Sanctuary. While its primary focus is companion animals (dogs, cats), its scale, donor-driven model, and sanctuary operations provide an analog for what a high-maturity version of NLAS's donor-supported model could look like.
• Farm Sanctuary: One of the largest and most established farm animal sanctuaries in the U.S. Operates multi-state sanctuary locations and advocacy programs; comparable species mix (pigs, cows, sheep) and donor-driven nonprofit model.
• The Gentle Barn: California-based farm animal sanctuary with strong educational outreach programming. Comparable species mix, donor-supported model, and use of rescued animals for public education — overlapping with NLAS's school visit initiatives.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCONdQ-Pu2PacaGYMwB861CQ
• Facebookfacebook.com/NewLifeAnimalSanctuary
• Instagraminstagram.com/newlifeanimalsanctuary
• LinkedInlinkedin.com/company/new-life-animal-sanctuary-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Life Animal Sanctuary