Eesti Sveitsi Alpi Karjakoerte Tõuühing

What Eesti Sveitsi Alpi Karjakoerte Tõuühing does

Eesti Sveitsi Alpi Karjakoerte Tõuühing (EŠAKT, also DBA "Estonian Swiss Mountain Dogs Association") is a non-profit breed association founded on March 24, 2004 and headquartered in Haapsalu, Estonia. It is the only dedicated breed association in Estonia for the four Swiss Sennenhund breeds — the Bernese Mountain Dog, Greater Swiss Mountain Dog, Entlebucher Cattle Dog, and Appenzeller Cattle Dog — following the January 2022 merger with the Estonian Bernese Mountain Dogs Association. The association organizes annual specialty shows (erinäitused), the Baltic Sennenhund Winner regional event with Latvian and Lithuanian partner clubs, seasonal social gatherings (kevadpääv, suvelõpupääv, sügispääv, talvepäev), breed-judging competitions, an annual Dog of the Year contest, and educational seminars on breed standards, health, and breeding practices. It maintains a comprehensive dog catalog with pedigree, HD/ED health screening results, titles, and breeder directories, and coordinates breeding documentation and show licensing through the Estonian Kennel Union (Eesti Kennelliit).

The association operates on a community-led go-to-market motion and is financed by a diversified mix of low-value revenue streams: recurring annual membership fees, per-participant event and show registration fees ranging from 7-50 EUR, sale of breed calendars and books, breeding-document and litter-registration fees routed through the Estonian Kennel Union, and corporate sponsorship led by Royal Canin as "peasponsor" alongside minor sponsors such as E-Kennel, Gravex, Loiri Pagar, and Bramham. Its distribution is event- and community-driven — specialty shows across Estonian venues, Baltic/Nordic regional events, online registration via the Joomla-based website esakt.eu, email communications, and an active Facebook page — rather than through any commercial sales channel.

Its core technology is a Joomla-based website used for news updates, event calendars, show results, member resources, and the dog catalog; there is no proprietary technology platform, no app, no disclosed AI capabilities, and no integrations beyond standard web CMS functionality. Membership is stated at approximately 50 members as of December 2012 with no updated disclosed figure, and the association is governed by a member-elected board. The association has no subsidiaries, no parent entity, no disclosed funding rounds, and no institutional investors.

Name

Eesti Sveitsi Alpi Karjakoerte Tõuühing

Legal name

Eesti Sveitsi Alpi Karjakoerte Tõuühing

Website

https://esakt.eu

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Eesti Sveitsi Alpi Karjakoerte Tõuühing (EŠAKT) is an Estonian non-profit breed association organizing specialty shows, breeding documentation, and community events for owners and breeders of the four Swiss Sennenhund breeds (Bernese, Greater Swiss, Entlebucher, Appenzeller) in Estonia and the Baltic region.

Ownership category

akta.pro rank

Product category

Pet Breed Association Services

NAICS

Support Activities for Animal Production (11521)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Animal Welfare & Advocacy Organizations (AFAEALAC)

Keywords

• Breed registry services
• Canine specialty shows
• Pedigree database
• Dog breeding services
• Breed club membership

Headquarters

HQ city

Haapsalu

HQ country

Estonia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Membership fees: Annual membership in the breed association
2. Event participation fees: Fees for specialty shows, seasonal events, and competitions ranging from 7-50 EUR depending on member status and event type
3. Publication sales: Sale of Swiss Mountain Dog calendars and breed books
4. Breeding documentation: Fees for litter registration and breeding documents through Estonian Kennel Union
5. Sponsorship: Corporate sponsorship from Royal Canin and other pet-related companies

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Eesti Sveitsi Alpi Karjakoerte Tõuühing is a non-profit breed association that manages Swiss Mountain and Cattle Dog breeds (Bernese Mountain Dog, Greater Swiss Mountain Dog, Entlebucher Cattle Dog, and Appenzeller Cattle Dog) in Estonia. It organizes annual specialty dog shows, seasonal community events, breed-specific training and educational seminars, maintains a dog pedigree and health database, and coordinates breeding documentation with the Estonian Kennel Union. The association generates revenue through annual memberships, event participation fees, publication sales, and sponsorship.

Product overview

Eesti Šveitsi Alpi Karjakoerte Tõuühing is a breed association managing Swiss Mountain and Cattle Dog breeds in Estonia. The organization operates as a unified portfolio of services including annual specialty dog shows (Erinäitused), a comprehensive dog catalog database (Koerte Kataloog) with pedigree and health records, breeding services with standards and breeder directories, annual Dog of the Year competitions (Aasta Koera Konkurss), breed-specific training and educational programs, and seasonal community events. The association covers four Swiss Alpine breeds: Bernese Mountain Dog (Berni alpi karjakoer), Greater Swiss Mountain Dog (Suur šveitsi alpi karjakoer), Entlebucher Cattle Dog (Entlebuchi alpi karjakoer), and Appenzeller Cattle Dog (Appenzelleri karjakoer).

Differentiator

Problem solved

Functional benefit

Products and services

• Erinäitused (Specialty Dog Shows)

Quantifiable outcome

• Organizes annual specialty shows with 30-50+ participating dogs
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered peasponsor, core, major and minor.

• Royal CaninpeasponsorGTM or Marketing PartnerRoyal Canin serves as the main sponsor (peasponsor) for the association's specialty shows and events, providing support for dog show activities.
• Eesti Kennelliit (Estonian Kennel Union)coreStrategic or Co-development PartnerOfficial governing body for dog breeding and shows in Estonia. The association coordinates breed standards, show licensing, and breeding documentation through the Estonian Kennel Union.
• Läti Šveitsi Alpi Karjakoerte Tõuühing (Latvian Swiss Mountain Dogs Club)majorStrategic or Co-development PartnerBaltic regional partner organizing joint specialty shows including Baltic Sennenhund Winner events. Hosts annual events in Jaunmartini, Latvia.
• Leedu Šveitsi Alpi Karjakoerte Tõuühing (Lithuanian Swiss Mountain Dogs Club)majorStrategic or Co-development PartnerBaltic regional partner organizing joint specialty shows. Hosts events including Club Winner and Baltic Sennenhund Winner shows in Brištonas.
• Soome Šveitsi Alpi Karjakoerte Tõuühing (Finnish Swiss Mountain Dogs Club)majorStrategic or Co-development PartnerNordic partner providing breed expertise and hosting international health symposiums. Co-organizes events and shares breeding best practices.
• Swiss Mountain Dog Club of SwitzerlandcoreStrategic or Co-development PartnerThe originating breed club in Switzerland providing breed standards, international coordination, and access to Swiss breeding lines.
• Gravex OÜminorGTM or Marketing PartnerProvided trophy cups for the 8th specialty show in 2012.
• E-Kennel OÜpeasponsorGTM or Marketing PartnerMain sponsor for specialty shows, supports show activities and awards.
• Loiri PagarminorGTM or Marketing PartnerBakery sponsor providing pastries and treats for event refreshments at show events.
• BramhamminorGTM or Marketing PartnerSponsor providing gifts and prizes for summer event activities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eesti Kennelliit (Estonian Kennel Union): The national umbrella kennel organization governing all breed clubs, show licensing, and breeding documentation in Estonia. EŠAKT coordinates breed registration and show licensing through Eesti Kennelliit, making it the closest broader incumbent with overlapping governance and member-service functions.

Regional players

• Soome Šveitsi Alpi Karjakoerte Tõuühing (Finnish Swiss Mountain Dogs Club): The Finnish national breed association for the same Swiss Sennenhund breeds, providing breed expertise and hosting international health symposiums. Directly comparable membership-club model with EŠAKT in the Nordic region.
• Läti Šveitsi Alpi Karjakoerte Tõuühing (Latvian Swiss Mountain Dogs Club): A direct regional partner club covering the same four Swiss Sennenhund breeds in Latvia. Co-hosts Baltic Sennenhund Winner shows with EŠAKT, making it the closest geographic peer with an essentially identical product offering.
• Leedu Šveitsi Alpi Karjakoerte Tõuühing (Lithuanian Swiss Mountain Dogs Club): Lithuania's national breed association for Swiss Mountain and Cattle Dogs. Jointly organizes Baltic Sennenhund Winner events with EŠAKT, providing a near-identical service mix in a neighboring country.

Direct peers

• Schweizerischer Klub für Appenzeller Sennenhunde: The Swiss national breed club dedicated specifically to the Appenzeller Sennenhund. Comparable as a single-breed national club operating specialty shows, breeding documentation, and breed-standard enforcement, similar to the Appenzeller segment of EŠAKT.
• Schweizerischer Sennenhund-Verein für die Schweiz (Swiss Mountain Dog Club of Switzerland): The originating national breed club in Switzerland for the four Swiss Sennenhund breeds. EŠAKT is directly comparable as a national breed association for the same four breeds, and the Swiss club provides breed standards and international coordination referenced by EŠAKT.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Estonian-Swiss-Mountain-Dogs-Club-843655925664968

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eesti Sveitsi Alpi Karjakoerte Tõuühing