Level The Curve
Level the Curve is a NYC-based, founder-led company that designs and sells affordable assistive devices — including the Vesta Eating Tool — to help individuals with physical disabilities perform Activities of Daily Living independently. Operates via direct-to-consumer e-commerce with community-driven marketing.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Level The Curve does
Level the Curve is a New York-based, founder-led company that designs and sells affordable assistive devices for individuals with physical disabilities, with a focus on Activities of Daily Living (ADLs) such as eating, mobility, and object handling. The company was founded by Stefan Henry (CEO), Eli Ramos (COO), and Khan (Chief Engineer), all of whom have direct personal experience with spinal cord injuries, which informs the product design philosophy of combining functional independence with sleek, aesthetically appealing hardware. The commercially active product line centers on the Vesta Eating Tool — a hand-mounted utensil holder priced at $20 per unit or $55–$60 in bundle configurations — alongside branded accessories such as the $10 LTC drawstring bag. Four additional products (Universal Eating Tool, foldable modular Wheelchair Ramp, Spinal Mobility Chair, and Vulcan Grip wearable holder) are in active development, with the Wheelchair Ramp and Spinal Mobility Chair targeting mobility and therapy use cases respectively.
The business operates a direct-to-consumer e-commerce model through its website, supplemented by a consultations service where the company helps external creators develop assistive product ideas for negotiable fees and royalties. Marketing is community-driven, anchored by recurring events such as the annual THISAbility Art Showcase and the Let's Create Together Series, plus an affiliate partnership with Women on Wheels NYC. The company maintains strategic R&D and community partnerships with the NYU Ability Project (for collaborative assistive technology development) and El Barrio's Artspace (for hosting events and workshops). With 1–10 employees, no disclosed external funding, and operations concentrated in NYC, Level the Curve remains a small, bootstrapped venture whose growth trajectory depends on commercialization of its development-stage products and continued grassroots community engagement.
Level The Curve firmographics
Firmographics- Name
- Level The Curve
- Legal name
- Level the Curve
- Website
- https://levelthecurve.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Level the Curve is a NYC-based, founder-led company that designs and sells affordable assistive devices — including the Vesta Eating Tool — to help individuals with physical disabilities perform Activities of Daily Living independently. Operates via direct-to-consumer e-commerce with community-driven marketing.
- Ownership category
- akta.pro rank
Level The Curve industry classification
Industry- Product category
- Assistive Technology Devices
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)
- akta.pro secondary industry
- Accessibility & Special Needs Equipment (Assistive Devices, Adaptive Furniture, Sensory Rooms) (EDAEAIAM)
Keywords
Where Level The Curve is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Level The Curve business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Direct sales of assistive devices and merchandise through their e-commerce storefront. Products include eating tools, bundles, and branded merchandise at various price points.
- Consultation Services: Fees for helping people develop product ideas they wish to create. The creator retains rights to their products with royalties taken by Level the Curve.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vesta Eating Tool - Small |
| Unit Pricing | Pay-as-you-go | Vesta Eating Tool - Medium |
| Unit Pricing | Pay-as-you-go | Vesta Eating Tool - Large |
| One time/ perpetual license | Pay-as-you-go | Vesta Eating Tool (Utensil Holder) |
| One time/ perpetual license | Pay-as-you-go | LTC Drawstring Bag |
| One time/ perpetual license | Pay-as-you-go | Vesta Eating Tool Bundle - Plastics |
| One time/ perpetual license | Pay-as-you-go | Vesta Eating Tool Bundle - Silverware |
| One time/ perpetual license | Pay-as-you-go | Silverware Bundle + LTC Bag |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels3 records
Level The Curve product offering
Product offeringCore offering
Level The Curve designs, manufactures, and direct-to-consumer sells physical assistive devices and adaptive products that help people with physical disabilities perform Activities of Daily Living independently. Their commercial product line centers on the Vesta Eating Tool utensil holders and associated bundles, with branded accessories, while their development pipeline includes wheelchair ramps, the Spinal Mobility Chair, the Vulcan Grip, and the Universal Eating Tool hand-mounted interface. The company also offers consultation services to help individuals develop their own assistive product ideas.
Product overview
Level the Curve is an assistive technology company that designs and manufactures adaptive products for people with disabilities, focusing on helping individuals maintain independence and dignity in daily activities. Their product portfolio centers on the Vesta Eating Tool line (individual utensil holders and bundles) and branded LTC accessories, all designed to assist with Activities of Daily Living (ADLs). The company also has four active development projects: the Universal Eating Tool (a hand-mounted utensil interface), the Wheelchair Ramp (foldable modular tracks), the Spinal Mobility Chair (height-adjustable therapy device), and the Vulcan Grip (versatile wearable tool holder). All products emphasize affordability, sleek aesthetics, and consumer-direct accessibility, with development informed by lived experience of the founders.
Differentiator
Problem solved
Functional benefit
Products and services
- Vesta Eating Tool (Utensil Holder) An ergonomic assistive eating tool that enables individuals with limited hand dexterity to independently use multiple utensils. Available in three sizes (Small, Medium, Large) to accommodate different utensil thicknesses, from plastic cutlery to cooking implements. Priced at $20 for a single unit.
- LTC Drawstring Bag A branded Level The Curve drawstring bag designed for carrying small to medium loads, enabling users to transport their assistive tools while displaying the company brand. Priced at $10.
- Vesta Eating Tool Bundle Options A $55 bundled package of Vesta Eating Tools available in two configurations: the Plastics Bundle (Large, Extra Large, and 2XL sizes for plastic cutlery needs) and the Silverware Bundle (Small, Medium, and Large sizes for silverware needs).
- Silverware Bundle + LTC Bag A $60 combination bundle pairing the Silverware-set Vesta Eating Tools with a branded LTC Drawstring Bag, providing a complete utensil-accommodation and carrying solution.
- Universal Eating Tool (Vesta) — development project An in-development hand-mounted assistive device acting as a mechanical interface between the human hand and eating utensils, enabling people with limited dexterity to control spoons and forks. Listed by the company as a development project.
- Foldable Modular Wheelchair Ramp — development project An in-development foldable, modular wheelchair ramp built as two narrow tracks that hook onto raised surfaces (such as stages or steps). The design is lighter, more portable, easier to store, and adjustable for varying wheelchair widths, and stores vertically on walls when not in use.
- Spinal Mobility Chair (Lawrence Chair) — development project An in-development assistive mobility device designed to help wheelchair users transition between different heights for therapy purposes, addressing core exercise needs for individuals with spinal cord injuries.
- Vulcan Grip — development project An in-development versatile object holder with a wrap-around mounting strap secured to body parts or cylindrical objects, featuring a perforated flexible design that is lightweight, adjustable, and comfortable for securing wearable hardware.
- Assistive Product Development Consultations A consultation service offered by Level The Curve to help individuals develop ideas for assistive products they wish to create. Fees are negotiable, the creator retains ownership of their products, and Level The Curve receives royalties on resulting products.
Companies that use Level The Curve
Customer profileSegments2 records
Ideal customer profiles2 records
Level The Curve technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Level The Curve partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- NYU Ability ProjectcoreLevel the Curve is partnered with the NYU Ability Project, where they collaborate with researchers and technicians in the lab to ideate and produce assistive technology. This partnership provides access to research facilities and technical expertise for product development.
- El Barrio's ArtspacecoreSpecial partnership with El Barrio's Artspace to host events, workshops, and art galleries showcasing works of artists with disabilities. The venue helps individuals with disabilities engage with art and provides space for community events.
- Women on Wheels NYCminorAffiliate partner promoting Level the Curve's adaptive devices. Women on Wheels NYC advocates for the disability community and supports products that promote independence and dignity.
Recent moves6 records
Expansion highlights4 records
Level The Curve competitors and assessment
Company assessmentBroad incumbents
- Performance Health: Performance Health (formerly Patterson Medical) is a large, established distributor of rehabilitation, ADL, and assistive products through professional and consumer channels. It competes with Level The Curve across multiple product lines (eating, mobility, daily living) but does not focus on the same D2C / community-driven niche.
- Permobil: Permobil is a global manufacturer of power wheelchairs, seating, and mobility solutions. While focused on higher-end complex rehab, it competes in the broader assistive mobility category relevant to LTC's Spinal Mobility Chair and ramp concepts.
- Drive DeVilbiss Healthcare: Drive DeVilbiss is a large diversified DME manufacturer with broad coverage of mobility, bathroom safety, and daily living aids. Its scale and retail/medical distribution overlap significantly with Level The Curve's addressable product surface area.
- Sunrise Medical: Sunrise Medical manufactures manual and powered wheelchairs plus mobility accessories, and is a major player in the same mobility-DME space where Level The Curve's Wheelchair Ramp and Spinal Mobility Chair would compete. It sells primarily through clinicians and dealers rather than D2C.
- Etac: Etac is a European-headquartered manufacturer of mobility equipment and daily living aids (wheelchairs, ramps, hygiene, eating). It overlaps directly with Level The Curve's ramp, mobility chair, and eating-tool categories but operates at broader scale and primarily through medical/clinical channels.
Emerging players
- AbleNet: AbleNet produces assistive technology products such as switches, mounting systems, and AAC devices, with a similar disability-focused mission to Level The Curve. It overlaps thematically on mounting/adaptive hardware (e.g., Vulcan Grip) but is more focused on switch-access and communication use cases.
- Adaptive Tech Solutions: Adaptive Tech Solutions is a smaller retailer and integrator of assistive technology for daily living and accessibility. It serves a similar disability consumer base and competes with Level The Curve's D2C positioning in niche adaptive equipment.
Direct peers
- Enabling Devices: Enabling Devices designs and sells assistive devices for individuals with disabilities, including switches, mounts, and daily living aids. It overlaps directly with Level The Curve's Vulcan Grip (object holder/mount) and broader assistive-device mission.
- North Coast Medical: North Coast Medical supplies rehabilitation and daily living aids — including adaptive eating utensils, dressing aids, and therapy tools — through professional and consumer channels. Its product set closely mirrors the Vesta Eating Tool and broader ADL portfolio.
- Maddak (Ableware): Maddak / Ableware is the established market leader in adaptive utensils, dining aids, and daily living products for people with disabilities — directly competing with Level The Curve's Vesta Eating Tool line. Its catalog of built-up handles, weighted utensils, and assistive kitchen tools serves the same dexterity-limited persona.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Level The Curve social profiles
Digital presenceLevel The Curve financial estimates
Financial estimateRevenue estimate
Valuation estimate
Level The Curve leadership team
Management profileNumber of profiles
Profiles3 records
Level The Curve funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Level The Curve M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Level The Curve
What does Level The Curve do?
Level The Curve designs, manufactures, and direct-to-consumer sells physical assistive devices and adaptive products that help people with physical disabilities perform Activities of Daily Living independently. Their commercial product line centers on the Vesta Eating Tool utensil holders and associated bundles, with branded accessories, while their development pipeline includes wheelchair ramps, the Spinal Mobility Chair, the Vulcan Grip, and the Universal Eating Tool hand-mounted interface. The company also offers consultation services to help individuals develop their own assistive product ideas.
Is Level The Curve a public or private company?
Level The Curve is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Level The Curve founded?
Level The Curve was founded in 2017. It employs 1 to 10 people.
Where is Level The Curve based?
Level The Curve is headquartered in New York, United States, in the North America region.
How does Level The Curve make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are consultation Services.
Who are Level The Curve's main competitors?
Broad incumbents on record are Performance Health, Permobil, Drive DeVilbiss Healthcare, Sunrise Medical and Etac. Emerging players are AbleNet and Adaptive Tech Solutions. Direct peers are Enabling Devices, North Coast Medical and Maddak (Ableware).
Does Level The Curve have an API?
No public API is recorded for Level The Curve.
What industry is Level The Curve in?
Level The Curve's product category is Assistive Technology Devices. Its primary akta.pro industry code is BPAGALAM, Disability Services & Assistive Solutions (Accessibility, Assistive Tech), with a secondary code of EDAEAIAM, Accessibility & Special Needs Equipment (Assistive Devices, Adaptive Furniture, Sensory Rooms). Its NAICS code is 624120 and its SIC code is 3842.