Triangle Senior Placement
Triangle Senior Placement is an independent, woman-owned boutique senior living placement agency serving families across the Raleigh-Durham-Chapel Hill Triangle region of North Carolina, matching them to assisted living, memory care, and independent living communities through personalized, in-person-vetted advisory services.
- Company typePrivate
- Founded2004
- HeadquartersRaleigh, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Triangle Senior Placement does
Triangle Senior Placement is an independent, woman-owned boutique senior living placement agency founded in 2004 by Natasha Singh and headquartered in Raleigh, North Carolina. The agency serves families across the Triangle region (Raleigh, Durham, Chapel Hill, Cary, and seven surrounding towns) by helping them select assisted living, memory care, or independent living communities for aging loved ones. Its core product is a personalized, advisor-led consultation and matching service in which every recommended community is personally visited in person by the advisor, producing a curated short-list rather than a long directory of options. Underlying capabilities include a locally maintained knowledge base of community operations, original market research on Triangle senior housing supply, demand, occupancy, and pricing trends, and a dedicated professional referral intake channel for case managers, social workers, discharge planners, and clergy.
The business model is affiliate referral: the service is free to families, with compensation paid by partner senior living communities upon successful placement. The company is explicitly independent, not a franchise, and states that recommendations are based on care needs, preferences, and budget rather than volume. GTM is consultative and sales-led, with intake via phone, email, website form, and a structured professional referral form; response is typically within 24-48 hours, with priority attention for hospital discharge timelines. The company is a 1-10 person operation with no disclosed funding, no M&A activity, no formal partnerships, and no AI/ML capabilities, operating as a deliberately small, founder-led practice.
Triangle Senior Placement firmographics
Firmographics- Name
- Triangle Senior Placement
- Legal name
- Triangle Senior Placement
- Website
- https://triangleseniorplacement.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Triangle Senior Placement is an independent, woman-owned boutique senior living placement agency serving families across the Raleigh-Durham-Chapel Hill Triangle region of North Carolina, matching them to assisted living, memory care, and independent living communities through personalized, in-person-vetted advisory services.
- Ownership category
- akta.pro rank
Triangle Senior Placement industry classification
Industry- Product category
- Senior Living Placement Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- akta.pro primary industry
- Senior Living & 55+ Community Brokerage (BPAJAAAH)
Keywords
Where Triangle Senior Placement is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Triangle Senior Placement business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Referral Fees from Partner Communities: Triangle Senior Placement is compensated by partner senior living communities when a family is successfully placed. This allows the service to be completely free for families. The company is transparent that recommendations are based on care needs, preferences, and budget, never on volume or commission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Durham assisted living: $4,500-$6,500/month |
| Unit Pricing | Monthly | Raleigh assisted living: $4,500-$6,800/month |
| Unit Pricing | Monthly | Durham memory care: $5,500-$8,000/month |
| Unit Pricing | Monthly | Raleigh memory care: $5,500-$8,500/month |
| Unit Pricing | Monthly | Durham independent living: $2,500-$4,200/month |
| Unit Pricing | Monthly | Raleigh independent living: $2,500-$4,500/month |
| Unit Pricing | Monthly | Cary assisted living: $5,000-$7,000/month |
| Unit Pricing | Monthly | Chapel Hill assisted living: $5,000-$7,500/month |
| Unit Pricing | Monthly | North Carolina median assisted living: $74,400/year ($6,200/month) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Triangle Senior Placement product offering
Product offeringCore offering
Triangle Senior Placement is a boutique, independent senior living placement agency that matches families across the Triangle region of North Carolina with assisted living, memory care, and independent living communities. The company provides personalized, one-on-one advisory service from initial consultation through move-in, with every recommended community personally visited by the advisor. The service is completely free to families, with compensation received as referral fees from partner senior living communities.
Product overview
Triangle Senior Placement is a boutique, independent senior living placement agency offering three core placement services: Assisted Living Placement, Memory Care Placement, and Independent Living Placement. The company provides free advisory services to families across the Triangle region of North Carolina (Raleigh, Durham, Chapel Hill, Cary, and surrounding areas), with every recommended community visited in person by advisors. The company also offers a professional referral program for healthcare and social work professionals, and provides free family consultations to help navigate care options. The service model connects families with vetted senior living communities through personalized guidance from initial consultation through move-in, at no cost to families.
Differentiator
Problem solved
Functional benefit
Products and services
- Assisted Living Placement Placement service matching families with assisted living communities offering daily support with personal care, medication management, and meals while preserving independence. Free to families, compensated via partner community referral fees.
- Memory Care Placement Specialized placement service connecting families with secure memory care communities for loved ones with Alzheimer's, dementia, or cognitive challenges. Free to families, compensated via partner community referral fees.
- Independent Living Placement Placement service for active seniors seeking maintenance-free lifestyles with social programs, dining, and amenities in independent living communities. Free to families, compensated via partner community referral fees.
- Professional Referral Program Referral service for case managers, social workers, discharge planners, clergy, and neighbors to send families for placement assistance with priority attention for urgent discharge timelines.
- Free Family Consultation No-cost advisory consultation helping families assess care needs, explore options, and receive personalized recommendations for senior living communities across the Triangle region.
Quantifiable outcome
- Families receive personalized placement recommendations within 24-48 hours of first contact, with many placements completed within days rather than weeks of initial outreach.
- +2 more outcomes
Companies that use Triangle Senior Placement
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Triangle Senior Placement technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Triangle Senior Placement partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights8 records
Triangle Senior Placement competitors and assessment
Company assessmentDirect peers
- Oasis Senior Advisors: Franchise-based senior placement service pairing families with assisted living, memory care, and independent living communities. Uses a local-advisor, community-referral-fee model very similar to Triangle Senior Placement's approach.
- CarePatrol: National franchise system of senior placement advisors helping families find assisted living, memory care, and in-home care. Directly comparable business model—local advisors paid via community referral fees—though structured as a franchise rather than an independent boutique.
- Helping Hands of America: Senior placement and referral agency helping families identify assisted living and memory care communities; comparable in mission and compensation structure, generally operating in defined regional markets rather than at national scale.
- Senior Living Finders: Senior placement advisory service that matches families with senior living communities across multiple markets. Comparable in mission and referral-fee revenue model, though typically operating with a broader geographic footprint than Triangle Senior Placement.
Emerging players
- Seniorly: Online marketplace and advisory platform for senior living, offering curated community listings with pricing transparency. Comparable target customer and product category but emphasizes a tech-enabled self-serve experience versus Triangle Senior Placement's white-glove, advisor-led model.
Broad incumbents
- Caring.com: Senior care resource and referral platform covering assisted living, memory care, home care, and hospice. Operates as a broader content-and-lead-generation site competing for the same family-search intent as Triangle Senior Placement.
- A Place for Mom: Largest U.S. senior living referral network, connecting families with assisted living, memory care, and independent living communities. Operates broadly across hundreds of markets (including North Carolina) but does not offer Triangle-specific in-person community vetting the way Triangle Senior Placement does.
- Brookdale Senior Living: Largest U.S. operator of senior living communities, including in the Triangle region. Not a direct placement competitor, but its communities are among the referral partners and its brand competes for the same family search intent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Triangle Senior Placement social profiles
Digital presenceTriangle Senior Placement financial estimates
Financial estimateRevenue estimate
Valuation estimate
Triangle Senior Placement leadership team
Management profileNumber of profiles
Profiles1 record
Triangle Senior Placement funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Triangle Senior Placement M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Triangle Senior Placement
What does Triangle Senior Placement do?
Triangle Senior Placement is a boutique, independent senior living placement agency that matches families across the Triangle region of North Carolina with assisted living, memory care, and independent living communities. The company provides personalized, one-on-one advisory service from initial consultation through move-in, with every recommended community personally visited by the advisor. The service is completely free to families, with compensation received as referral fees from partner senior living communities.
Is Triangle Senior Placement a public or private company?
Triangle Senior Placement is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Triangle Senior Placement founded?
Triangle Senior Placement was founded in 2004. It employs 1 to 10 people.
Where is Triangle Senior Placement based?
Triangle Senior Placement is headquartered in Raleigh, United States, in the North America region.
How does Triangle Senior Placement make money?
One revenue line is on record: referral Fees from Partner Communities.
Who are Triangle Senior Placement's main competitors?
Direct peers on record are Oasis Senior Advisors, CarePatrol, Helping Hands of America and Senior Living Finders. Seniorly is listed as an emerging player. Broad incumbents are Caring.com, A Place for Mom and Brookdale Senior Living.
Does Triangle Senior Placement have an API?
No public API is recorded for Triangle Senior Placement.
What industry is Triangle Senior Placement in?
Triangle Senior Placement's product category is Senior Living Placement Services. Its primary akta.pro industry code is BPAJAAAH, Senior Living & 55+ Community Brokerage. Its NAICS code is 624120.