Jeweled Steel by Broussard

What Jeweled Steel by Broussard does

Jeweled Steel by Broussard is a privately held, bootstrapped artisan business founded by David Broussard in 2000 and operated from Canton, Texas. The company creates handcrafted metal art—primarily crosses, pendants, keyrings, bookmarks, and larger sculptures—using a proprietary flame-painting technique in which David Broussard applies heat with a blowtorch to highly polished and textured carbon steel to produce depth and color that reads as three-dimensional. Finished pieces are sealed with a clear powder coat for rust resistance, and each piece is signed and dated. Products are priced from $8 (steel bookmarks) to $125+ (Tree of Life sculpture), with volume pricing of 15% off orders over $200 plus free shipping, and a 10% promotional code ('LOVE') at checkout.

The company operates a direct-to-consumer model with two distribution channels: a Shopify-powered e-commerce storefront at jeweledsteel.com that ships via USPS (same-day shipping for in-stock items ordered by noon, ~1-week backorder fulfillment for custom work), and recurring in-person sales at First Monday Trade Days at the Canton Civic Center. Custom commissions are handled directly via phone and email. The customer base is composed of individual Christian art collectors, gift buyers for religious occasions (baptisms, weddings, anniversaries, Valentine's Day), and a niche of Texas-themed regional collectors; two Broussard sculptures ('It Is Finished' and 'One Nation') are on permanent display at The Coming King Sculpture Prayer Garden in Kerrville, TX, where David is one of only three internationally collected artists, and a third memorial sculpture ('River of Angels Cross') was accepted in 2026 for the Hill Country Flood Memorial Wall.

The business is operated by two people—David Broussard as artist/sculptor and Michelle Broussard managing the website and business operations—and is funded entirely by product sales with no disclosed external investors, parent company, or institutional funding. Marketing is conducted through a faith-based blog, email newsletter, organic SEO on the product site, and trade event participation. There is no app, no API, no disclosed AI capability, and no subsidiary structure.

Name

Jeweled Steel by Broussard

Legal name

Jeweled Steel by Broussard

Website

https://jeweledsteel.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Jeweled Steel by Broussard is a Canton, Texas artisan business that handcrafts flame-painted carbon steel crosses, jewelry, and sculptures and sells them direct-to-consumer through its Shopify site and First Monday Trade Days to Christian art collectors, gift buyers, and Texas-themed regional collectors.

Ownership category

akta.pro rank

Product category

Handcrafted Metal Art

NAICS

Jewelry and Silverware Manufacturing (33991), Ornamental and Architectural Metal Products Manufacturing (33232)

SIC

Costume Jewelry & Novelties (3960), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Custom Fashion/Costume & Alternative Materials Jewelry (CRAKAHAC)

akta.pro secondary industries

Custom Religious, Cultural & Ceremonial Jewelry (CRAKAHAK), Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI)

Keywords

• Flame-painted metal art
• Handcrafted steel crosses
• Christian wall decor
• Carbon steel sculptures
• Religious metal jewelry

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Direct online sales of handcrafted metal art through their Shopify-powered website. Products include crosses, pendants, keyrings, bookmarks, and sculptures ranging from $8 to $125+.
2. Custom Artwork Commissions: David Broussard accepts custom work requests via email and phone. Customers can request larger sizes or personalized pieces.
3. Sculpture Donations/Memorials: David creates memorial sculptures for public display, such as the River of Angels Cross for The Coming King Foundation. Raising $80,000 to fund the memorial installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Jeweled Steel by Broussard handcrafts and sells flame-painted metal art from carbon steel, including religious wall crosses (Celtic, Life, 10/15/18 Nail, Fire, Vine, Foundation, Calvary, Spiral Crosses), pendants, keyrings, bookmarks, butterflies, heart pieces, and larger sculptures. Each piece is created by founder David Broussard using a proprietary blowtorch flame-painting technique and sealed with a clear powder coat for rust resistance, with custom commissions accepted by inquiry.

Product overview

Jeweled Steel by Broussard is a handcrafted artisan business specializing in flame-painted metal art, primarily religious-themed crosses and sculptures. The company offers a diverse portfolio of products centered around Christian symbolism, including various cross designs (Celtic Cross, Life Cross, 10/15/18 Nail Crosses, Fire Cross, Vine Cross, Fishers of Men Cross, Foundation Cross, Calvary Cross, Celtic Fish Cross, Spiral Cross), heart and butterfly pieces (Flame Heart Pendant, Father's Heart, Healed, Butterflies), wearable items (Keyrings in three styles, Trinity Cross Pendant, Bookmarks), and larger sculptures (Tree of Life). All products are hand-forged from carbon steel using a proprietary flame-painting technique with a blowtorch, creating distinctive 3-dimensional appearance. Products are sealed with clear powder coat for rust protection. The company also operates The Coming King Sculpture Prayer Garden in Kerrville, TX, showcasing larger outdoor sculptures.

Differentiator

Problem solved

Functional benefit

Products and services

• Celtic Cross Hand-crafted, flame-painted cross made from highly polished and textured carbon steel, designed to represent God's eternal love. Features 3-dimensional depth achieved through the proprietary blowtorch flame-painting technique. Available in 10\" tall size, priced at $60.
• Life Cross Handcrafted wall cross featuring two hearts in the center representing two lives becoming one through marriage. Designed as a wedding, anniversary, or Valentine's Day gift, with scripture reference to 2 Corinthians 5:17.
• Butterflies Hand-crafted carbon steel butterfly art featuring airbrushed color techniques, representing 2 Corinthians 5:17 (new creation). Measures approximately 6.5\" x 5.5\".
• Flame Heart Pendant Hand-crafted pendant made from highly polished and textured carbon steel using the flame-painting technique. Serves as a reminder that beauty stems from the heart. Size: 1.5\".
• Father's Heart Heart-themed metal art piece priced at $70, flame-painted by David Broussard.
• Healed Flame-painted metal art heart piece representing healing and redemption themes. Price starts from $60.
• Vine Cross Metal art cross with vine design motif, hand-crafted from carbon steel.
• Cardinal Hand-crafted carbon steel art piece featuring a cardinal bird design, created using the flame-painting technique.
• 10 Nail Cross Handcrafted rustic cross forged from mortar nails where each nail represents one of the Ten Commandments. Features textured patina and weathered finish for a historic, timeless presence. Compact design suitable for various spaces.
• 15 Nail Cross Handcrafted wall cross forged from mortar nails with a flame-painted center. The number 15 represents Divine Grace in Biblical tradition. Designed for homes, sanctuaries, or offices as Christian wall decor.
• 18 Nail Cross Handcrafted metal cross with eighteen mortar nails and a flame-painted finish. Priced at $50.
• Calvary Cross Flame-painted metal art cross depicting the Calvary scene.
• Celtic Fish Cross Celtic-styled metal cross incorporating fish symbol elements.
• Fire Cross Flame-painted metal cross with airbrushed fire design.
• Fishers of Men Cross Metal cross inspired by the 'fishers of men' biblical concept.
• Foundation Cross Metal cross design representing foundational biblical principles.
• Keyrings (Texas Cross, One Nation, It Is Finished) Steel keyrings featuring Jesus on the cross in three styles: Texas Cross, One Nation (representing unity between Jew and Gentile), and It Is Finished (representing Christ's final words on the cross, John 19:30). Gold nails symbolize royalty as King of Kings. Priced at $10.
• Bookmarks Steel bookmarks featuring 'It Is Finished' inscription. Priced at $8.
• Tree of Life Hand-crafted metal art piece depicting the tree of life motif. Priced at $125.
• Spiral Cross Flame-painted spiral design metal cross. Price starts from $80.
• Trinity Cross Pendant Three-part pendant representing the Holy Trinity: outer part (Father), middle silver part (Son/Jesus), and innermost part (Holy Spirit fire). Size: 2\". Pendant only.
• Custom Artwork Commissions Quote-based custom metal art commissions handled directly by David Broussard. Customers can request larger sizes or personalized pieces by phone (214-546-3655) or email ([email protected]). Pricing is determined case-by-case.

Quantifiable outcome

• Sculptures installed at international spiritual art garden
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• The Coming King Foundation (TCKF)coreStrategic or Co-development Partner · 18 March 2026David Broussard's sculptures 'It Is Finished' and 'One Nation' are on permanent display at The Coming King Sculpture Prayer Garden in Kerrville, TX. TCKF trustees have agreed to accept Broussard's 'River of Angels Cross' memorial gift to be erected at the entrance to the Hill Country Flood Memorial Wall. Broussard is one of only three internationally collected artists whose sculptures are displayed in this spiritual art garden. The Foundation is a 501c3 nonprofit art museum founded in 2004.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Heart of Worship Studio: Independent artisan creating handcrafted metal and mixed-media religious wall art for direct-to-consumer sale. Comparable as a small-scale handmade competitor in the same flame/metal-art religious decor niche, competing for the same Christian collector customer.
• Laurel's Inspirations: Small-batch artisan producer of handcrafted faith-based home decor and gift items sold through craft fairs and online channels. Comparable as a similarly-sized handcrafted competitor in the Christian home decor niche, often appearing in the same First Monday Trade Days and similar Texas/regional event venues.

Others

• Etsy (handcrafted religious metal art category): Online marketplace hosting thousands of independent artisans selling handcrafted religious jewelry, crosses, and metal wall art. Comparable because Etsy is the primary aggregator channel where buyers search for handmade Christian metal art, putting it in direct competition with Jeweled Steel's catalog for the same organic search traffic.

Broad incumbents

• Demdaco: Established gift and home decor brand offering Christian-themed and inspirational products through major retail channels. Comparable because Demdaco serves the same faith-based gift-buyer customer with home decor and gift items, though at much larger scale and broader assortment than Jeweled Steel's handcrafted crosses.
• Primitives by Kathy: Home decor and gift brand with sign-based, faith-friendly, and inspirational product lines distributed through major retailers. Comparable because it serves a similar gift-and-home-decor customer with inspirational and occasional faith-themed SKUs, but at mass-production scale.
• Roman Inc. Manufacturer and distributor of religious statuary, gifts, and home decor with broad retail distribution. Comparable because Roman competes in the same religious home decor and gift space with sculpture and crosses, although produced at industrial scale rather than one-of-a-kind handmade.
• DaySpring: Long-standing Christian gifts, cards, and home decor brand. Comparable because DaySpring targets the same Christian gift-buyer persona for occasions like Valentine's Day, weddings, and baptisms that drive Jeweled Steel's occasion-based collections.

Direct peers

• Holy Land Marketplace: Online retailer specializing in handcrafted religious gifts, crosses, and jewelry sourced from artisans. Comparable because it sells directly to Christian consumers online, overlapping with Jeweled Steel's cross, pendant, and gift product categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jeweled-steel-by-broussard

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jeweled Steel by Broussard