Name

Oshkosh Area United Way

Legal name

Oshkosh Area United Way

Website

https://oshkoshunitedway.org

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1–10 employees

Short description

Oshkosh Area United Way is a 501(c)(3) nonprofit founded in 1962 that funds 40+ programs across Youth Education, Mental Health, and Financial Stability in Southern Winnebago County, serving 1 in 3 local residents through workplace giving campaigns, leadership donations, and direct community programs.

Ownership category

akta.pro rank

Product category

Community Social Services & Philanthropy

NAICS

Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industry

Fundraising & Annual Giving (EDALAOAB)

Keywords

• Community charitable giving
• Nonprofit social services
• Workplace giving campaigns
• Community grantmaking
• Volunteer engagement programs

Headquarters

HQ city

Oshkosh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Community Fund Donations: Annual workplace giving campaigns and individual donations to the Community Fund that is redistributed as grants to local programs addressing youth education, mental health, and financial stability.
2. Leadership Giving (1853 Society): High-level individual donors contributing at leadership levels ($1,000+) providing sustained funding for community programs.
3. Planned Giving / Legacy Endowment: Bequests and estate plan gifts ensuring long-term sustainability of the organization's mission across generations.
4. Event Fundraising: Revenue from events including Race for the Light 5K, Golf to Give Outing, and Car Sweepstakes that drive donations and community engagement.
5. Corporate Workplace Campaigns: Employee payroll deduction campaigns through local employers including Oshkosh Corporation, Bergstrom Automotive, and 40+ other companies.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Oshkosh Area United Way is a community-focused nonprofit that raises charitable donations through annual workplace giving campaigns, individual giving, planned/legacy gifts, and special events. It then redistributes these funds as grants to more than 40 local programs addressing Youth-Focused Education, Mental Health, and Financial Stability in Southern Winnebago County. The organization also directly operates community service programs including the Community Vault, Dolly Parton's Imagination Library, the 211 Resource Hotline, and VolunteerOshkosh.org.

Product overview

Oshkosh Area United Way operates as a community nonprofit organization offering a portfolio of interconnected programs and services focused on three primary impact areas: Youth-Focused Education, Mental Health, and Financial Stability. The organization manages the Community Vault (a shared supply distribution system), Dolly Parton's Imagination Library (free monthly book delivery for children 0-5), the 211 Resource Hotline (24/7 referral service), Annual Campaign (workplace giving), and various fundraising events (Car Sweepstakes, Race for the Light, Golf to Give). Additional offerings include the Back 2 School Fair, VolunteerOshkosh.org platform, SingleCare prescription discounts, and Legacy Endowment Fund. The organization's programs serve Southern Winnebago County, impacting 1 in 3 people in the area.

Differentiator

Problem solved

Functional benefit

Brands

• Community Vault: Central collection point for essential items like hygiene products, school supplies, cleaning items, diapers, paper products, and seasonal gear for local nonprofits and programs.
• Emerging Leaders
• 1853 Society

Products and services

• Community Vault A centralized collection and distribution system for essential items (hygiene products, school supplies, cleaning items, diapers, paper products, seasonal gear) that local nonprofits and partner programs access to support individuals and families in need.
• Dolly Parton's Imagination Library A free book-gifting program that mails one age-appropriate book every month to enrolled children from birth until age 5, fostering early literacy and a love of reading. OAUW covers book and mailing costs for local children through community donations and grants.
• 211 Resource and Referral Hotline A free, confidential 24/7 hotline connecting callers to health and human services including financial, family, health, and disaster-related resources. Available via dial, text, or chat.
• Annual Workplace Giving Campaign An annual workplace giving campaign enabling employees to contribute through payroll deduction or other options to fund local community programs, supported by downloadable campaign toolkit materials.
• Oshkosh Back 2 School Fair An annual event providing free back-to-school supplies, clothing, hygiene products, haircuts, and shoe vouchers (over 500 Shoe Station vouchers annually) to low-income students and families in Oshkosh.
• Car Sweepstakes Annual vehicle sweepstakes fundraiser in which donors who contribute qualifying amounts (e.g., $1/week or $52/year) receive one entry to win a new vehicle (estimated prize value $32,098.50 for Mitsubishi Outlander). Vehicle donated by Bergstrom Automotive.
• VolunteerOshkosh.org A volunteer management platform managed by OAUW that connects community members with local volunteer opportunities and allows tracking of volunteer hours and interest-based matching.
• SingleCare Prescription Discount Card A free prescription medication discount program offering savings of up to 80% on prescriptions at over 35,000 pharmacies, available at no cost to community members through OAUW's partnership with SingleCare.
• Day of Caring An annual volunteer event (29th Annual in 2026) bringing together 215+ volunteers from 25+ companies to complete 46+ service projects at 22 local nonprofits, contributing 645+ hours of service valued at $23,310+.
• Golf to Give Outing An annual charity golf event raising funds to support OAUW's educational programs and community initiatives. Registration: Individual $95, Foursome $380, Corporate Foursome $650.
• Race for the Light An annual 5K fun run/walk event held at the EAA Grounds during the holiday season to raise funds for OAUW.
• Legacy Endowment Fund (Planned Giving) An estate planning and planned giving program allowing donors to include OAUW in their will or estate plans, including the 1853 Society recognition program for leadership-level donors ($1,000+) and Tocqueville Society ($10,000+ annually).
• Emerging Leaders A young professional giving society providing opportunities for early-to-mid career professionals to develop leadership skills, network with service-minded individuals, and engage in community service.
• Mental Health Initiative A video-based educational program providing mental health resources and stress management tools for first responders, caregivers, and community members.

Quantifiable outcome

• 1 in 3 people in Oshkosh area impacted through funded programs
• +5 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Dollywood Foundation (Dolly Parton's Imagination Library)coreStrategic or Co-development Partner · 1 January 2008OAUW has partnered with the Dollywood Foundation since 2008 to bring Dolly Parton's Imagination Library to Southern Winnebago County. The program mails one free, age-appropriate book monthly to children from birth to age 5. OAUW covers book and mailing costs for local children, with the Dollywood Foundation handling book selection, printing, and shipping.
• SingleCareminorGTM or Marketing PartnerOAUW partners with SingleCare to provide community access to affordable prescription medications. SingleCare offers savings up to 80% on prescriptions at 35,000+ pharmacies. OAUW promotes the free discount card program to help families stretch healthcare budgets.
• 211 National NetworkcoreStrategic or Co-development PartnerOAYW participates in the United Way 211 network, a free 24/7 resource and referral hotline available by dial, text, or chat. The service connects residents to health and human services including financial, family, health, and disaster-related support. February 11th is National 211 Day.
• VolunteerOshkosh.orgcoreStrategic or Co-development PartnerOAUW funds and manages VolunteerOshkosh.org, a volunteer center platform that connects community members with local volunteer opportunities. The platform allows users to search opportunities, track hours, and receive alerts for matching interests. Funded and maintained by OAUW to strengthen volunteer engagement.
• United Way WorldwideminorStrategic or Co-development PartnerGlobal network affiliation. Less than 1% of dollars raised goes to United Way Worldwide for services and support. OAUW maintains its own 501(c)(3) certification.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Joliet Area United Way: A small-city Midwest United Way affiliate with similar community foundation model, annual campaign structure, and three-pillar focus on education, financial stability, and health outcomes. Comparable in scale and operational footprint.
• Green Bay Area United Way: A nearby Wisconsin United Way affiliate serving Brown County with a similar community foundation model, workplace giving campaigns, and focus on education, financial stability, and health programs. Most directly comparable peer given geographic proximity and similar scale.
• Sheboygan County United Way: A Wisconsin United Way affiliate serving a similar small-county geography with analogous workplace giving campaigns and community grantmaking focus on education, income, and health.
• Fond du Lac Area United Way: A Wisconsin-based United Way affiliate of comparable size operating in a similar small-city market with analogous workplace giving, volunteer engagement, and community grantmaking model.
• United Way Fox Cities: A neighboring Wisconsin United Way serving the Fox Cities region with comparable workplace giving campaigns, grantmaking to local nonprofits, and focus on community impact areas. Already a collaboration partner with OAUW.

Emerging players

• Feeding America Eastern Wisconsin: A regional food bank network operating in Eastern Wisconsin including the Oshkosh area, partially overlapping with OAUW's funded programs addressing food insecurity and basic needs through different operational model.
• 211 Wisconsin: The statewide 211 resource and referral hotline network of which OAUW's local 211 service is part. Operates the same service at state scale while OAUW operates the local implementation and promotion.

Broad incumbents

• United Way Worldwide: The national umbrella organization that provides brand, standards, and limited services to local United Way affiliates including OAUW, which pays less than 1% of funds raised for these services. Sets the broader movement framework but does not directly compete.
• United Way of Dane County: A larger Wisconsin United Way serving the Madison metropolitan area with similar program focus but at greater scale, including 211 hotline operation and direct service programs analogous to OAUW's portfolio.

Regional players

• Oshkosh Area Community Foundation: A local community foundation serving the same Oshkosh region with grantmaking, donor-advised funds, and endowment management. Differs from OAUW in its permanent endowment model versus annual campaign approach, but competes for the same donor base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MsOauw
• Facebookfacebook.com/oshkoshunitedway
• LinkedInlinkedin.com/company/oshkosh-area-united-way
• Instagraminstagram.com/oshkoshunitedway/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Oshkosh Area United Way