Forever Loved Pet Sanctuary

What Forever Loved Pet Sanctuary does

Forever Loved Pet Sanctuary (FLPS) is a 501(c)(3) nonprofit organization founded in 2014 and headquartered in Scottsdale, Arizona, dedicated to rescuing, rehabilitating, and rehoming senior dogs (typically age 7 and older) in the Phoenix metro area. Operationally, FLPS maintains a small on-site sanctuary of 5–9 dogs with five kennel suites and an outdoor play yard, supplemented by a network of approximately 40 foster homes. The organization is run almost entirely by roughly 120 active volunteers, with only the Executive Director receiving a small stipend; veterinary care is delivered through a reduced-fee partnership with All Creatures Animal Clinic, which performs comprehensive bloodwork including Valley Fever, tick fever, and heartworm screening on intake. Average cost per dog is approximately $1,100–$1,330, with medical expenses exceeding $100,000 in 2020.

FLPS's revenue model is donation-driven and diversified across individual monthly donors (the Forever Heroes program at $10–$100+/month), a one-time / planned Legacy Care program (minimum $10,000 pre-planned or $15,000 planned), the Forever Fostered sponsorship program ($500 initial plus $50/month), merchandise sales through an online store, passive fundraising via Amazon Smile and Fry's Community Rewards, grants from foundations such as Grey Muzzle, Arizona Community Foundation, and Molly's PawPrint, and signature events including the annual Canines & Cocktails fundraiser. Approximately 95% of revenue comes from individual donors, and the Canines & Cocktails event alone accounts for roughly 35% of total annual revenue.

Distribution and customer acquisition are community-led: prospective adopters apply via the FLPS website or discover dogs on Petfinder and Adopt-a-Pet listings, then proceed through volunteer-facilitated home visits and meet-and-greets. Marketing relies on Facebook, Instagram, YouTube, a blog, a monthly email newsletter, and earned media coverage including Animal Planet's Dog Bowl II (2019), Arizona PBS, 12 News Arizona, and Scottsdale.org. Customer segments include individual pet adopters seeking senior companions, foster families, special-needs dog sponsors, and legacy-care pet owners planning for post-mortem care of their animals.

Name

Forever Loved Pet Sanctuary

Legal name

Forever Loved Pet Sanctuary

Website

https://foreverlovedpets.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Forever Loved Pet Sanctuary is a 501(c)(3) nonprofit in Scottsdale, Arizona that rescues, rehabilitates, and rehomes senior dogs (age 7+) in the Phoenix metro area through a small sanctuary, a foster network, and a volunteer-driven adoption program funded primarily by individual donors.

Ownership category

akta.pro rank

Product category

Animal Rescue Services

NAICS

Pet Care (except Veterinary) Services (812910), Pet Care (except Veterinary) Services (81291)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

End-of-Life Care (Hospice & In-Home Euthanasia) (HLAMAAAL), Behavioral/Anxiety-Sensitive Senior Care (Quiet Suites/Separation Support) (HSANAJAJ)

Keywords

• Senior dog rescue
• Animal welfare services
• Pet adoption services
• Foster care network
• Nonprofit animal sanctuary

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Individual Donations: The overwhelming majority of revenue (about 95%) comes from individual donors. This includes one-time donations, recurring monthly gifts through the Forever Heroes program, and general fundraising support.
2. Online Events and Fundraising: Revenue from online events such as Giving Tuesday and Facebook fundraisers, as well as personal outreach and donor relationship building.
3. Merchandise Sales: FLPS merchandise sales through their online store and at events. An online store was established during the pandemic for direct shipping to supporters.
4. Passive Fundraising: Revenue from Amazon Smile and Fry's Community Rewards programs where supporters designate FLPS as their charity.
5. Planned Giving: Legacy Hero planned giving program where donors make bequests in wills, designate FLPS as life insurance/retirement beneficiary, or make gifts of property.
6. Grants: Grant funding from organizations. In 2020, received $20,000 from Molly's PawPrint and $2,000 annually from Albertson's. Also received $20,000 from Grey Muzzle Organization (July 2025) and $25,000 from Arizona Community Foundation.
7. In-Kind Gifts: Donations of items such as dog food, treats, beds, and supplies from their Amazon Wish List and in response to social media requests.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Forever Loved Pet Sanctuary is a 501(c)(3) nonprofit that rescues, rehabilitates, and rehomes senior dogs (typically age 7 and older) in the Phoenix metro area. Its core services include comprehensive veterinary screening (Valley Fever, tick fever, heartworm), placement in a small on-site sanctuary (5–9 dogs) or a foster network of 40+ homes, behavioral assessment, and adoption matching. Complementary offerings include the Forever Fostered hospice program, Legacy Care program for owners planning future care for their pets, and dog surrender/intake services.

Product overview

Forever Loved Pet Sanctuary operates as a senior dog rescue organization offering a portfolio of interconnected programs centered on rescuing, rehabilitating, and rehoming senior dogs (typically 7+ years) in the Phoenix metro area. The core offering consists of the Senior Dog Adoption Program and Foster Program, which work together to evaluate, place, and support senior dogs in permanent homes. Complementary programs include the Forever Fostered Program for dogs with terminal illness or special needs requiring hospice care, the Legacy Care Program for pet owners seeking future care arrangements for their animals, and the Legacy Hero Program for planned estate giving. Revenue generation includes the Forever Heroes Monthly Giving recurring donation program, an FLPS Online Store selling merchandise, and signature fundraising events like Canines & Cocktails and the Local Eats & Doggie Treats Farmers Market. The Dog Surrender Services program provides intake pathways for owners needing to rehome senior dogs.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Dog Adoption Program Facilitates the adoption of senior dogs (typically 7+ years) into permanent homes. FLPS evaluates each dog, provides comprehensive medical care (Valley Fever, tick fever, heartworm screening, vaccinations), and matches them with approved adopters via online application and volunteer-led home visits and meet-and-greets. Available to individual pet adopters in the Phoenix metro area.
• Foster Program Places senior dogs in temporary foster homes where they receive care, training reinforcement, and behavioral observation to determine ideal permanent placements. Foster families receive full supply and veterinary cost coverage from FLPS. Open to volunteer families in the Phoenix metro area.
• Forever Fostered Program Hospice-style long-term fostering for senior dogs not adoptable due to terminal illness (such as advanced heart disease) or special behavioral needs. Dogs receive care in loving permanent foster homes for the remainder of their lives; medical and veterinary costs are underwritten by sponsors. Funded via $500 initial sponsor donation plus $50/month recurring.
• Legacy Care Program Planned giving program where FLPS agrees to assume lifetime care of a pet owner's animals upon the owner's death or incapacitation. Pre-planned enrollment requires a minimum $10,000 donation; planned future giving (estate/will) requires a minimum $15,000 gift. Pets must include at least one senior pet (age 7 or older). Provides peace of mind for elderly or health-concerned pet owners.
• Legacy Hero Program Planned giving program allowing donors to make estate gifts supporting FLPS's senior dog rescue mission through bequests, life insurance or retirement plan beneficiary designations, or charitable remainder trusts. Free enrollment in the Legacy Care program is included with gifts of $15,000 or more. Aimed at higher-capacity individual philanthropists and estate planners.
• Forever Heroes Monthly Giving Monthly recurring donation program offering tiered giving levels tied to specific senior dog care outcomes: $10/month for everyday care, $25/month for supplies (collars, harnesses, tags, leashes), $50/month for vaccinations and wellness care, $100/month for deeper medical support, plus custom amounts. Provides FLPS with predictable recurring revenue to plan and respond to ongoing senior dog medical needs.
• FLPS Online Store E-commerce store selling FLPS-branded merchandise (shirts, swag, branded items) with direct shipping to supporters. Established during the COVID-19 pandemic to replace lost event-based merchandise revenue. Open to anyone in the U.S. who wishes to support the organization.
• Dog Surrender Services Intake service for owners needing to surrender senior dogs to FLPS. Includes intake assessment, behavioral evaluation, and placement into the sanctuary or foster network as space and medical capacity allow. Available to owners in the Phoenix metro area.

Quantifiable outcome

• 120+ volunteers supporting operations with minimal overhead costs
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• All Creatures Animal CliniccoreStrategic or Co-development PartnerDr. Bob and staff at All Creatures Animal Clinic provide veterinary services to FLPS dogs at reduced fees. They conduct thorough examinations, vaccinations, and complete bloodwork analysis including Valley Fever, tick fever, and heartworm testing. This partnership is essential to FLPS's commitment to providing comprehensive medical care before adoption.
• Community PAWSminorOthersCommunity PAWS distributes food from chewy.com to shelters, providing approximately 40-50 bags of dry dog food to FLPS every three months. This in-kind support helps cover food costs for shelter dogs and foster families.
• PetfinderminorChannel Partner/ Reseller/ DistributorOnline pet adoption platform where FLPS lists adoptable senior dogs to reach a broader national audience of potential adopters.
• Adopt-a-PetminorChannel Partner/ Reseller/ DistributorOnline pet adoption platform where FLPS lists adoptable senior dogs to reach potential adopters beyond the Phoenix metro area.
• Amazon Wish ListminorOthersAmazon Wish List (2M9EP04TAG6TD) allows supporters to purchase and donate items needed by FLPS including dog food, treats, beds, and supplies. This platform facilitates in-kind donations from supporters across the country.
• Amazon SmileminorOthersAmazon Smile allows supporters to designate FLPS as their charity, with Amazon donating 0.5% of eligible purchases to the organization.
• Fry's Community RewardsminorOthersFry's Community Rewards program allows supporters to designate FLPS as their charity, with Fry's making donations based on qualifying purchases.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Muttville Senior Dog Rescue: San Francisco-based nonprofit exclusively dedicated to rescuing and rehoming senior dogs, with a comparable foster-based model and adoption pipeline. Operates in the same specialized niche as FLPS and is one of the most established senior dog rescues in the country.
• Old Dog Haven: Washington-state nonprofit dedicated to rehoming senior dogs through a network of foster homes and a Final Refuge program for dogs with terminal or behavioral needs. Closely mirrors FLPS's Forever Fostered hospice model and senior-only mission.
• Heaven Can Wait Animal Society: Las Vegas-area nonprofit offering rescue, sanctuary, and hospice/final refuge services with a strong senior-pet emphasis. Direct functional analog to FLPS's adoption + hospice + sanctuary stack.
• South Florida Senior Dog Rescue: Florida-based senior-dog-focused rescue providing medical care and foster-based rehoming for older dogs. Comparable mission, regional scope, and operational model to FLPS.
• Adopted Orphans: Hudson Valley-based nonprofit rescue focused on dogs from shelters, including senior and special-needs dogs placed in foster homes. Operates a similar foster-network-driven adoption model and serves a comparable adopter profile.

Broad incumbents

• Best Friends Animal Society: Large national animal welfare organization operating the leading no-kill sanctuary and a network of partners. Competes for the same donor and adopter pools as FLPS but at vastly greater scale and broader species/scope.
• ASPCA: National animal welfare organization providing rescue, advocacy, and grant funding. Overlaps with FLPS in donor and adopter mindshare and competes for the same philanthropic dollars, though its scope is far broader than senior dogs.
• Humane Society of the United States: Largest US animal welfare organization, active in advocacy, rescue, and direct care. Operates in an overlapping donor and adopter audience with FLPS but at significantly larger scale and broader mission.
• The Grey Muzzle Organization: National nonprofit that funds and supports senior dog rescues across the US, including awarding FLPS a $20,000 grant in 2025. Functions as a strategic funder and ecosystem umbrella for organizations in the same niche.

Emerging players

• Pets for the Elderly Foundation: Charity that subsidizes adoption fees for seniors adopting companion animals. Shares FLPS's senior-focused mission and donor base, with overlapping customer segments (adopters over 60).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/ForeverLovedPetSanctuary
• YouTubeyoutube.com/channel/UCx_-d8AHEfL19EyP9EWF9Jw
• Facebookfacebook.com/ForeverLovedPetSanctuary
• Instagraminstagram.com/forever_loved_pet_sanctuary
• LinkedInlinkedin.com/company/forever-loved-pet-sanctuary

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forever Loved Pet Sanctuary