What Hatachi Kikin does

Hatachi Kikin (ハタチ基金, Public Interest Incorporated Association Hatachi Fund) is a Japan-registered public-interest corporation founded in 2011 in response to the Great East Japan Earthquake. It operates a deliberately time-limited fund with a 20-year horizon (2011–2031) designed to support children who were infants at the time of the disaster until they reach age 20 in 2031. The organization functions as a charitable intermediary: it does not deliver services directly but collects donations from individuals and corporations and redistributes them as grants to grassroots child welfare NPOs in Iwate, Miyagi, and Fukushima prefectures. In FY2026 it funds 23 recipient organizations (up from 15 in FY2025), supporting after-school learning spaces, mental health care, educational vouchers, and self-reliance programs for children who lost caregivers, grew up in temporary housing, or otherwise experienced displacement from the disaster.

Hatachi Kikin's revenue model is multi-streamed: it accepts individual recurring donations (the 呼びかけ人 / "yobikake-bito" monthly donor program starting at ¥1,000/month, with approximately 2,101 active monthly givers), one-time individual donations, legacy/bequest gifts, corporate cash donations, and product-share cause-marketing partnerships with consumer brands (e.g., Ichinokura sake donating 100% of designated sake sales, Taisho Pharmaceutical donating a portion of Lipovitan sales, Daiwa Paper donating a portion of Elleair sales, Mos Burger donating ¥10 per limited-edition product). Over 200 corporate and organizational donors contribute annually, and Ichinokura alone has cumulatively donated more than ¥91.86 million over 14 consecutive years. Distribution/collection is executed through a Salesforce-hosted donation portal (hatachi-kikin.my.salesforce-sites.com) for self-serve individual and corporate enrollment, supplemented by bank transfer, retail point-of-sale campaigns, and annual charity concerts.

The organization is headquartered in Nakano Ward, Tokyo, and is governed by a board led by Representative Director Imamura Hisami (also Representative Director of NPO Katahiras), with board members Noujima Yusuke (Chances for Children) and Shirai Tomoko (NPO Toybox), and auditor Higuchi Toru. There is no proprietary technology platform or AI capability — Hatachi Kikin is structurally a grant-making and donor-aggregation fund, and its moat rests on the uniqueness of its 20-year cohort framing, the regulatory status that permits tax-deductible receipt issuance, and an embedded ecosystem of long-tenured corporate partners and beneficiary NPOs.

Name

Hatachi Kikin

Legal name

公益社団法人ハタチ基金

Website

https://hatachikikin.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Hatachi Kikin is a Japanese public-interest corporation that channels individual and corporate donations as grants to child welfare NPOs in Iwate, Miyagi, and Fukushima, supporting children affected by the 2011 Great East Japan Earthquake until they reach age 20 in 2031.

Ownership category

akta.pro rank

Product category

Disaster Relief Philanthropy

NAICS

Grantmaking Foundations (813211)

SIC

Services-Social Services (8300)

akta.pro primary industry

Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

akta.pro secondary industry

Monitoring, Evaluation, Learning (MEL) & Reporting for Donor Programs (BPADAOAL)

Keywords

• Disaster relief philanthropy
• Child welfare grants
• Recurring donation programs
• Corporate cause-marketing partnerships
• Nonprofit grantmaking fund

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Individual recurring donations (呼びかけ人 / monthly donors): Monthly recurring donations starting at ¥1,000 per month, collected via credit card. Donors are called '呼びかけ人' (callers/advocates). Approximately 2,101 individuals donate monthly.
2. One-time individual donations: One-time donations of any amount from individual donors, available via credit card or bank transfer. Tax-deductible receipts are issued.
3. Corporate donations and cause-marketing partnerships: Corporate and organizational donations including direct cash contributions, charity event proceeds, and cause-marketing campaigns where companies donate a portion of product sales. Examples include Ichinokura sake (full sales proceeds donated), Taisho Pharmaceutical (portion of Lipovitan product sales), and Okb bank ('palmar donations'). Over 200 corporate donors contribute annually.
4. Charity events: Revenue from charity concerts (e.g., annual Ocarina/Kalimba charity concert hosted by堀田峰明 and 高柳寛樹) where ticket sales proceeds are donated in full.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Hatachi Kikin is a Public Interest Corporation (公益社団法人ハタチ基金) that operates a time-limited fund (2011–2031) to collect donations from individuals and corporations and redistribute them as annual grants to child welfare NPOs in Iwate, Miyagi, and Fukushima. Its primary offerings to donors are monthly recurring "呼びかけ人" (advocate) memberships starting at ¥1,000/month, one-time donations, legacy/bequest giving, corporate sponsorship and cause-marketing campaigns, and annual charity concerts. Its primary "delivery" to grantees is multi-year operating grants to vetted grassroots child welfare organizations.

Product overview

Hatachi Kikin (ハタチ基金) is a public interest incorporated association that operates a time-limited fund to support children affected by the Great East Japan Earthquake. The organization collects donations from individuals and corporations and distributes grants to child support organizations operating in affected regions (Iwate, Miyagi, Fukushima prefectures). The main service offerings include monthly recurring donation membership ("呼びかけ人"), one-time donations, legacy donations, and corporate partnership programs. The organization does not offer a technology product platform but rather serves as a charitable intermediary connecting donors with grassroots child support organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Monthly Recurring Donor Membership "呼びかけ人" (Yobikake-nin / Advocates)
• One-Time Individual Donations
• Legacy and Bequest Donations (遺贈)
• Corporate Donation and Cause-Marketing Partnership Program
• Annual Charity Concert (Ocarina/Kalimba Charity Concert)
• Annual Operating Grants to Child Welfare NPOs in Tohoku

Quantifiable outcome

• 23 grant recipient organizations funded in FY2026
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered major, core and minor.

• 大王製紙株式会社 (Daiwa Paper Corporation)majorStrategic or Co-development Partner · 1 January 2022Conducts the '未来の笑顔応援キャンペーン' as part of its 'エリエール えがおにタッチPROJECT', donating a portion of Elleair brand product sales at Tsurudrug stores in Tohoku regions to Hatachi Kikin. 2nd consecutive year in 2025.
• 株式会社ツルハ / ツルハグループ (Tsuruhdrugg Co., Ltd. / Tsuruhdrugg Group)majorChannel Partner/ Reseller/ Distributor · 1 January 2022Hokkaido-based pharmacy chain that serves as the retail distribution channel for multiple cause-marketing campaigns benefiting Hatachi Kikin — including Taisho Pharmaceutical's Lipovitan campaign and Daiwa Paper's Elleair campaign. Products sold across Tohoku, Tokai, Chugoku, and Shikoku regions.
• 株式会社モスフードサービス / モスバーガー共栄会東北支部 (Mos Food Service / Mos Burger Kyoeikai Tohoku Branch)majorStrategic or Co-development Partner · 1 January 2022Conducts annual regional product promotions in Tohoku's 6 prefectures (Aomori, Iwate, Miyagi, Akita, Yamagata, Fukushima), donating ¥10 per limited-edition product sold to Hatachi Kikin. Example: 'まぜるシェイク 山ぶどう＆ブルーベリー' (2022).
• 株式会社大垣共立銀行 / OKB大垣共立銀行 (OKB Omi Consolidating Bank)coreStrategic or Co-development Partner · 1 January 2021Gifu Prefecture bank that provides palm-vein authentication ATM services ('ピピット') and conducts annual charity donations to Hatachi Kikin since 2021, including 'hand-palm donations' from employees. 6th consecutive donation in 2026. Also runs a '15歳からの君にできること' campaign matching new palm-vein ATM registrations with donations to Hatachi Kikin.
• 大正製薬株式会社 (Taisho Pharmaceutical Co., Ltd.)majorStrategic or Co-development Partner · 1 January 2021Conducts the annual '子どもたちのみらいのために 未来応援プロジェクト' campaign, donating a portion of Lipovitan product sales to Hatachi Kikin. Partnered with Tsuruhdrug, Wonch, Welcia, and Kyorindo retail chains. Running since 2021; expanded to Shikoku and四国 regions in 2025. 4th consecutive year of support in 2025.
• ジェリーコールデザイン株式会社 / Jerry Cole DesignminorGTM or Marketing Partner · 1 January 2016Design company that released a charity edition book cover ('アマネカ・カスタム ハタチ基金チャリティーモデル') in 2016, donating a portion of sales to Hatachi Kikin.
• Shake Shack JapanminorGTM or Marketing Partner · 1 January 2016Participated in the global 'Great Shake Sale' charity campaign in May 2016, with a portion of hamburger sales donated to local children's charities including Hatachi Kikin.
• ジュエリーブランド HASUNAminorGTM or Marketing Partner · 1 January 2014Jewelry brand that sold charity necklaces, donating ¥3,000 per necklace sold to Hatachi Kikin since 2014.
• 東京福生ライオンズクラブ (Fussa Lions Club)minorGTM or Marketing Partner · 1 January 2014Service organization (Fussa City, Tokyo) that made a donation to Hatachi Kikin as part of its 60th anniversary commemoration in 2025, and also supports Noto Peninsula disaster relief.
• ダイドーグループホールディングス株式会社 (Dydo Group Holdings Co., Ltd.)coreStrategic or Co-development Partner · 1 January 2012Beverage company that has donated to Hatachi Kikin for 13 consecutive years since 2012. Also conducts the '踊育 (Dangiku) — 東北ダンスプロジェクト' dance education program in approximately 100 schools across Iwate, Miyagi, and Fukushima prefectures.
• 認定特定非営利活動法人カタリバ (NPO Katahiras)coreStrategic or Co-development Partner · 1 January 2011Katahiras was a co-founding partner of Hatachi Kikin. Its representative, 今村久美, serves as the Representative Director of Hatachi Kikin. Katahiras operates the コラボ・スクール (Collabo-School) after-school programs in Otsuchi and Onagawa, which are major grant recipient organizations.
• 株式会社一ノ蔵 (Ichinokura Co., Ltd.)coreStrategic or Co-development Partner · 1 January 2011Miyagi Prefecture sake brewery that established the '特別純米原酒 3.11未来へつなぐバトン' project in December 2011, donating 100% of sales proceeds to Hatachi Kikin. As of 2025, cumulative donations exceed ¥91.86 million over 14 consecutive years. In 2025, ¥5,191,021 was donated (4,072 liters). Awarded the 'ふるさとの人づくり賞' by the Philanthropy Association in 2025.
• JRTGA 英国公認日本語ガイド協会 (Japan Registered Tourist Guide Association)minorGTM or Marketing Partner · 1 January 2011London-based certified Japanese-language tour guide association that has conducted annual charity tours since 2011, donating all tour fees to Hatachi Kikin and other disaster relief organizations.
• 公益社团法人チャンス・フォー・チルドレン (Chances for Children)coreStrategic or Co-development Partner · 1 January 2011Provides educational vouchers to children from economically disadvantaged families in disaster-affected areas. One of the founding grant recipient organizations.理事 能島裕介 serves on Hatachi Kikin's board.
• 特定非営利活動法人トイボックス (NPO Toybox)coreStrategic or Co-development Partner · 1 January 2011Operates the みなみそうまラーニングセンター (Minamisoma Learning Center) and other child welfare programs in Fukushima Prefecture.理事 白井智子 serves as代表理事 of both Toybox and Hatachi Kikin.
• 公益社団法人ハタチ基金 (Hatachi Kikin itself — as distributing organization)coreOthers · 1 January 2011Hatachi Kikin distributes grants to 15–23 child welfare organizations annually. In FY2025: 15 organizations; FY2026: 23 organizations. Includes organizations in Iwate (e.g., NPO法人みやっこベース, NPO法人TEDIC), Miyagi (e.g., 一般社团法人イトナブ石巻, 一般社团法人まちとこ, NPO法人 детский дом), and Fukushima (e.g., 認定NPO底上げ, NPO法人こおりやま子ども若者ネットワーク).

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 公益財団法人 日本ユニセフ協会 (UNICEF Japan): Japan fundraising arm of UNICEF, channeling individual monthly donors and corporate partnerships to children's programs. Highly comparable donor acquisition model (monthly supporters, corporate cause-marketing) but operates at global/scale rather than regional disaster scope.
• 日本赤十字社 (Japanese Red Cross Society): Japan's pre-eminent disaster-relief and humanitarian charity, with nationwide individual and corporate donor infrastructure and tax-deductible donation capability. Comparable as a Japan-based institutional disaster-funding charity, though much larger and broader in scope.
• ワールド・ビジョン・ジャパン (World Vision Japan): Japan fundraising arm of World Vision, raising individual monthly and corporate donations to fund child welfare in disaster and developing-country contexts. Comparable in donor-acquisition mechanics (monthly sponsorships, corporate partnerships, tax-deductible vehicles).
• 公益財団法人 日本財団 (The Nippon Foundation): Japan's largest private grantmaking foundation, channeling significant funds to NGOs in disaster recovery, welfare, and children. Operates the same broad institutional-donor-to-NGO intermediary model as Hatachi Kikin but at materially larger scale.
• 中央共同募金会 / 赤い羽根共同募金: Japan's nationwide federated fundraising umbrella for social welfare organizations, coordinating individual and corporate donations across prefectures. Comparable in being a donor-coordination intermediary for social welfare, but operating at a much larger national scale.

Direct peers

• 公益財団法人 東日本大震災復興支援財団: Japan-based foundation created specifically to fund Great East Japan Earthquake recovery programs. Directly comparable to Hatachi Kikin as an institutional 3.11 grantmaker channeling donations to NGOs operating in disaster-affected areas.
• Save the Children Japan (公益社団法人セーブ・ザ・チルドレン・ジャパン): Major Japan-based children's charity raising donations from individuals and corporations to fund child welfare programs domestically and overseas. Highly comparable to Hatachi Kikin in beneficiary focus (children) and institutional-donor/individual-donor mix, though broader in scope (not time-limited to a single disaster cohort).
• 公益財団法人 あしなが育英会 (Ashinaga): Japan's largest educational grantmaker for orphans and children who have lost parents, including those affected by disaster. Closely comparable to Hatachi Kikin's grant-based model, beneficiary demographic (vulnerable/disaster-affected children) and dependence on individual + corporate donors.
• 特定非営利活動法人 カタリバ (NPO Katahiras / Collabo Schools): Operates Collabo-School after-school programs in Otsuchi and Onagawa — both Hatachi Kikin grant recipients — and is also a co-founding partner. Closely comparable as a child-welfare NPO operating in 3.11-affected areas; functions simultaneously as a peer beneficiary of philanthropic capital and a delivery partner.

Emerging players

• 公益財団法人 SBI子ども希望財団: Japan-based grantmaking foundation providing grants and educational support to children from disadvantaged families. Comparable grantmaking-to-children focus but operates nationally rather than regionally, and without the time-bound 20-year cohort structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/hatachikikin
• Facebookfacebook.com/hatachikikin

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hatachi Kikin