What New Pluralists does

New Pluralists is a non-profit funder collaborative founded in April 2021 as a pooled fund and field catalyst working to strengthen pluralism in American communities. The organization was co-initiated by Einhorn Collaborative, Fetzer Institute, William & Flora Hewlett Foundation, and Stand Together Trust, and today operates as a sponsored project of Rockefeller Philanthropy Advisors, drawing on a virtual six-person staff. New Pluralists pools contributions from approximately 20 ideologically diverse institutional funders and deploys them as grants to a national network of practitioners, researchers, and storytellers working on trust, cooperation, and belonging.

The organization's core product is the New Pluralists Fund, which channels capital through Infrastructure Grants (shared tools, research, measurement, and communications capacity) and Breakthrough Grants (collaborations on timely opportunities, leadership development, and storytelling). Signature programs include the $10M Healing Starts Here initiative supporting 32 locally led projects, the Network Fund for founding Field Builders, the 2026 Breakthrough Fund focused on cross-class cooperation, the annual Pluralism in Action convening (175+ participants in Atlanta, January 2025), and the Convergence Compass learning program launched in October 2025 with Convergence Center for Policy Resolution, Greater Good Science Center at UC Berkeley, and Constructive Dialogue Institute. The 2030 Strategy, launched in April 2025, addresses dehumanization, disconnection, and distrust as the three barriers to pluralism.

The business model is philanthropic intermediation rather than commercial revenue. Resources flow from cross-ideological funders into a pooled fund, are reviewed and awarded collaboratively, and are distributed as grants alongside convening, knowledge-sharing, and narrative amplification. Grantmaking is conducted through direct invitations and open calls, with all grants reviewed by participating funders. Since 2021, New Pluralists has deployed over $33M across 100+ organizations, with grantee-partner outcomes including the Constructive Dialogue Institute reaching approximately 120 campuses (81% of students report greater confidence communicating across differences) and The After Party reaching 250,000+ people across all 50 U.S. states. There is no traditional pricing model, no product revenue, and no equity ownership; the organization is governed through funder consensus and operates under Rockefeller Philanthropy Advisors as fiscal sponsor.

Name

New Pluralists

Legal name

Rockefeller Philanthropy Advisors d/b/a New Pluralists Collaborative

Website

https://newpluralists.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

New Pluralists is a non-profit funder collaborative, founded in 2021 and sponsored by Rockefeller Philanthropy Advisors, that pools resources from approximately 20 cross-ideological institutional funders to award grants, convene, and build knowledge for the U.S. pluralism ecosystem, having deployed over $33M to 100+ organizations.

Ownership category

akta.pro rank

Product category

Philanthropic Grantmaking and Funder Collaborative Services

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321), Civic and Social Organizations (81341)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

akta.pro secondary industries

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG), Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)

Keywords

• Philanthropic grantmaking
• Funder collaborative
• Pooled fund management
• Civic pluralism research
• Community convening services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Philanthropic Grantmaking (Pooled Fund): New Pluralists operates as a pooled fund and field catalyst. Multiple funders contribute resources into a collaborative fund, which is then deployed as grants to practitioners, researchers, and storytellers working in the pluralism ecosystem. New Pluralists does not generate revenue in the traditional commercial sense; it is a philanthropic intermediary.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

New Pluralists is a pooled fund and field catalyst that mobilizes cross-ideological philanthropic capital to strengthen pluralism in American communities. It invests resources through grant programs (Infrastructure Grants, Breakthrough Grants, Healing Starts Here, Network Fund), connects researchers, practitioners, communicators, and funders via convenings such as Pluralism in Action, and publishes research, case studies, and evaluation frameworks through its Resource Library and Stories of Impact content. The organization does not sell products or services; it operates as a philanthropic intermediary sponsored by Rockefeller Philanthropy Advisors.

Product overview

New Pluralists is a pooled fund and field catalyst operating as a collaborative grantmaking organization rather than a traditional technology product company. Its core offering is the New Pluralists Fund, which invests resources to strengthen the pluralism ecosystem through two primary grant programs: Infrastructure Grants (building tools, networks, and communications capacity) and Breakthrough Grants (supporting collaborations and leadership for community-level pluralism work). Major initiatives include Healing Starts Here ($10M supporting 32 local projects), the Network Fund for founding Field Builders, and the 2026 Breakthrough Fund focused on cross-class cooperation. The organization also operates a Resource Library of research and guides, convenes the Pluralism in Action annual gathering, and publishes Stories of Impact case studies—all supporting its 2030 Strategy for advancing pluralism across American civic culture.

Differentiator

Problem solved

Functional benefit

Products and services

• New Pluralists Fund A pooled fund and field catalyst that makes change happen by investing resources, connecting people and ideas, strengthening how pluralism is understood and expressed, and inspiring communities, people, institutions, and leaders to join the pluralism movement.
• Infrastructure Grants Funding for shared tools, research, and data that help measure progress, understand what works, and adapt to changing environments; networks and convenings for practitioners and researchers; and communications capacity that expands reach and strengthens commitment to pluralism.
• Breakthrough Grants Funding for collaborations where groups act together on timely opportunities to advance pluralism, leadership of people and communities expanding civic participation, and storytelling/evaluation showing how pluralism makes tangible differences in communities.
• Healing Starts Here Initiative A $10 million initiative supporting 32 community-led, place-based projects building belonging and addressing division across the United States, focused on dialogue, storytelling, conflict resolution, organizing, power-building, and collaborative problem-solving.
• 2026 Breakthrough Fund Investment initiative focused on community solutions that harness cooperation across class lines to improve communities.
• Network Fund Flexible funding program for founding Field Builder community to experiment with strengthening and scaling pluralism impact, including scaling up, out, or deep approaches.
• Resource Library Online repository of resources on pluralism including articles, case studies, evaluation and measurement guides, how-to guides, research and reports, and state of the ecosystem analyses.
• Pluralism in Action Convening Major cross-ecosystem event bringing together researchers, practitioners, communicators, and funders to align knowledge, evidence, and practice to strengthen the pluralism ecosystem.

Quantifiable outcome

• Over $33M granted to 100+ organizations since 2021
• +4 more outcomes

Named customers51 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Convergence Center for Policy ResolutionminorStrategic or Co-development Partner · 27 October 2025Launched Convergence Compass, a self-paced online learning program, in partnership with the Greater Good Science Center at UC Berkeley and the Constructive Dialogue Institute. The initiative was funded by the New Pluralists Collaborative (a project of Rockefeller Philanthropy Advisors).
• Greater Good Science Center at UC BerkeleyminorStrategic or Co-development Partner · 27 October 2025Co-developer of the Convergence Compass learning program alongside Convergence Center for Policy Resolution and Constructive Dialogue Institute, with funding from New Pluralists Collaborative.
• Constructive Dialogue InstituteminorStrategic or Co-development Partner · 27 October 2025Co-developer of the Convergence Compass learning program. New Pluralists has supported CDI as a grantee, and CDI has grown to serve ~120 campuses with evidence-based constructive dialogue tools.
• More in CommoncoreStrategic or Co-development Partner · 1 January 2025Co-host of the Pluralism in Action convening (January 2025, Atlanta) alongside New Pluralists, Over Zero, Greater Good Science Center, Center for the Science of Moral Understanding, and DPICT. Also a grantee partner working on measurement frameworks and communications.
• Over ZerocoreStrategic or Co-development Partner · 1 January 2025Co-host of the Pluralism in Action convening (January 2025) with New Pluralists, More in Common, Greater Good Science Center, Center for the Science of Moral Understanding, and DPICT.
• Center for the Science of Moral UnderstandingcoreStrategic or Co-development Partner · 1 January 2025Co-host of the Pluralism in Action convening alongside New Pluralists and other partners. Also a grantee partner working on the science of moral understanding in the context of pluralism.
• DPICTminorStrategic or Co-development Partner · 1 January 2025Co-host of the Pluralism in Action convening alongside New Pluralists, More in Common, Over Zero, Greater Good Science Center, and Center for the Science of Moral Understanding.
• Rockefeller Philanthropy AdvisorscoreStrategic or Co-development PartnerNew Pluralists is a sponsored project of Rockefeller Philanthropy Advisors, which provides administrative, legal, and operational infrastructure. New Pluralists operates as a collaborative project under this philanthropic services organization.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• More in Common: More in Common is a cross-ideological civic bridge-building organization that works to undermine polarization and strengthen social cohesion in the United States and other democracies. It is a direct peer: a co-host of New Pluralists' Pluralism in Action convening, a co-grantee and grantee partner (Peace Impact Framework, Multisolver Measurement Toolkit), and an overlapping funder/grantee in the same pluralism ecosystem.
• Braver Angels: Braver Angels is a cross-partisan citizens' organization bringing conservatives and liberals together to reduce polarization through dialogue, workshops, and field operations. It is a direct peer: also focused on cross-ideological bridge-building in U.S. communities and an active grantee partner of New Pluralists within the same pluralism ecosystem.
• Over Zero: Over Zero is a research and practice organization focused on preventing identity-based violence and fostering inclusion. It is a direct peer: a co-host of the January 2025 Pluralism in Action convening alongside New Pluralists, and operates in the same pluralism research/intervention space targeting dehumanization and disconnection.
• Listen First Project: Listen First Project is a bridge-building nonprofit that cultivates understanding across divides through the Listen First Coalition and associated frameworks, including the Social Cohesion Impact Measurement (SCIM) tool. It is a direct peer: a grantee partner of New Pluralists working in adjacent measurement and dialogue space.
• Constructive Dialogue Institute: Constructive Dialogue Institute equips colleges and universities with evidence-based tools to navigate polarization and lead constructive conversations across differences. It is a direct peer: a New Pluralists grantee that has reached ~120 campuses and a co-developer of the Convergence Compass learning program funded by New Pluralists.
• Bridge USA: Bridge USA is a student-led civic nonprofit uniting progressives, conservatives, and others across political lines on college campuses. It is a direct peer: a grantee partner of New Pluralists operating in the same youth/civic dialogue space with significant overlap in funder ecosystem.
• Welcoming America: Welcoming America is a nonprofit that leads a movement of inclusive communities across the United States, building welcoming infrastructure and standards for immigrant inclusion. It is a direct peer: a New Pluralists grantee partner working on the Welcoming Standard in 500+ U.S. communities, operating in a closely adjacent belonging/inclusion space.
• Convergence Center for Policy Resolution: Convergence Center for Policy Resolution brings together leaders across political, racial, and generational divides to take action on divisive issues. It is a direct peer: a partner in the Convergence Compass launch (October 2025) co-funded by New Pluralists, working in the same cross-ideological convening and dialogue space.

Broad incumbents

• Aspen Institute (Citizenship & American Identity Program): The Aspen Institute's Citizenship and American Identity program convenes leaders across divides to renew America's civic culture. It is a broad incumbent peer: a New Pluralists grantee operating with a much larger institutional footprint, broader programming portfolio, and overlapping pluralism/civic identity mission.

Emerging players

• American Immigration Council: American Immigration Council operates the Center for Inclusion and Belonging, which houses the Belonging Barometer measurement tool that New Pluralists funded to scale. It is an emerging player peer: a grantee partner advancing a specific belonging measurement asset that complements New Pluralists' ecosystem measurement investments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/newpluralists

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Pluralists