KRCC

What KRCC does

KRCC is a non-commercial public radio station operating at 91.5 FM under the legal entity Colorado Public Radio, serving Southern Colorado with a primary focus on Colorado Springs, Pueblo, and the broader Pikes Peak region. The station has broadcast continuously since 1951 and currently operates from the Southern Colorado Public Media Center, a state-of-the-art facility in downtown Colorado Springs developed in partnership with Colorado Public Radio. KRCC distributes NPR national programming — including All Things Considered — alongside locally produced news covering education, environment, politics, justice, and community events in Southern Colorado. Its content portfolio extends beyond over-the-air broadcast into live streaming via the CPR website, on-demand podcasts (Colorado Postcards, StoryCorps collections, broader shows catalog), and email newsletters including a Friday-morning weekly digest and a climate-focused vertical newsletter.

The station's underlying technology stack is conventional public-radio infrastructure: an FCC-licensed FM transmitter at 91.5 MHz paired with web-based live streaming delivered through the Colorado Public Radio platform. Distribution spans traditional radio receivers, car audio systems, and any internet-connected device capable of accessing the CPR website. Content production relies on internal staff reporters supplemented by editorial partnerships with Chalkbeat Colorado (education) and KUNC (environment), enabling broader vertical coverage than internal headcount alone would support.

KRCC operates as a listener-supported non-profit with two primary revenue streams: recurring listener donations and memberships (processed through the CPR donation portal) and corporate underwriting/sponsorship, where businesses receive on-air recognition in exchange for financial support. The station has no commercial products with set pricing and no app presence. Its customer base is geographically segmented — Southern Colorado residents and listeners form the primary audience, with community events such as StoryCorps recordings serving as engagement and audience-development mechanisms. Operating within the CPR network alongside CPR News, CPR Classical, and Indie 102.3, KRCC functions as a regional broadcast unit rather than an independent operating entity.

Name

KRCC

Legal name

Colorado Public Radio

Website

https://krcc.org

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

KRCC is a non-commercial public radio station broadcasting at 91.5 FM in Southern Colorado, operated by Colorado Public Radio and serving Colorado Springs, Pueblo, and surrounding communities with NPR programming, local journalism, podcasts, and newsletters funded by listener donations and corporate underwriting.

Ownership category

akta.pro rank

Product category

Public Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

akta.pro secondary industry

Community/Low-Power Nonprofit Radio (LPFM/Community Radio) (MPABADAE)

Keywords

• Public radio broadcasting
• Local news reporting
• Community journalism
• Audio programming
• Non-profit media

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Listener Donations and Membership: KRCC operates as a listener-supported station, generating revenue through donations and membership contributions from its Southern Colorado audience. Listeners can donate online through the Colorado Public Radio donation portal.
2. Corporate Sponsorship and Underwriting: The station generates revenue through corporate sponsorships and underwriting, where businesses support KRCC in exchange for recognition on air. The station references corporate supporters and sponsor opportunities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

KRCC 91.5 FM is a non-commercial public radio station broadcasting NPR news programming and hyperlocal Southern Colorado journalism to the Pikes Peak region. The station delivers content via over-the-air FM radio, live online streaming, podcasts, and email newsletters, covering local news, education, environment, politics, arts, music, and community events for Colorado Springs, Pueblo, and surrounding communities.

Product overview

KRCC 91.5 FM is a single, unified public radio broadcasting service operated by Colorado Public Radio, serving Southern Colorado. The station delivers news content via over-the-air FM broadcast, live streaming, on-demand podcasts, and email newsletters. The product portfolio consists of the core radio station service (KRCC 91.5 FM), curated news content (CPR News, including programs like All Things Considered), podcast and audio series (Shows and Podcasts, Colorado Postcards audio series, StoryCorps excerpts), and newsletter products (KRCC's Weekly Newsletter, Climate Team newsletter). These offerings are distributed through the station's website, third-party podcast platforms, and direct email delivery, forming an integrated public media service that combines local news, cultural programming, and community engagement content for Southern Colorado audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• KRCC 91.5 FM Radio Broadcast

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• StoryCorpsminorStrategic or Co-development Partner · 1 June 2023StoryCorps visited Colorado Springs in June 2023 to record personal stories from community members. KRCC airs excerpts of these interviews on radio and publishes storyteller photos on the website, supporting community connection and oral history preservation.
• Colorado Public RadiocoreStrategic or Co-development PartnerKRCC is owned and operated by Colorado Public Radio (CPR), which provides operational infrastructure, national NPR programming, technical resources, and administrative support. The partnership transformed a downtown Colorado Springs building into the Southern Colorado Public Media Center, a state-of-the-art broadcast facility.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• KUNC (Northern Colorado Public Radio): KUNC is another Colorado-based public radio station providing NPR programming and regional news, covering Northern Colorado. It is the closest geographic and format peer to KRCC, sharing the same CPR-content ecosystem model.
• Colorado Public Radio (CPR) - CPR News: CPR News is KRCC's parent network's flagship news brand. It produces the national NPR programming (e.g., All Things Considered) that KRCC rebroadcasts and shares newsroom resources with, making it the most operationally integrated peer.
• Denverite (by Colorado Public Radio): Denverite is CPR's Denver-focused digital local news outlet. It shares editorial and operational infrastructure with KRCC and represents how CPR extends the same public-media model to other Colorado geographies.
• OPB (Oregon Public Broadcasting): OPB is a multi-station NPR affiliate network delivering news, talk, and music across Oregon with a comparable mix of statewide regional coverage, donor-funded revenue, and digital streaming extensions — closely mirroring KRCC's CPR-based model.
• WAMU 88.5 (DC): WAMU is a regional NPR member station producing local news alongside national programming. Its news/talk format, donor-funded model, and local journalism focus make it directly comparable to KRCC.
• KCRW (Los Angeles): KCRW is a listener-supported public radio station with a strong digital streaming and podcast footprint. It is comparable to KRCC in mission and funding model but is differentiated by a music-leaning format and larger digital product suite.
• Wyoming Public Media: Wyoming Public Media is a regional public radio network providing NPR programming and local news to a similarly rural, geographically-bounded audience. It is comparable to KRCC in scale, mission, and the local-journalism gap it fills.

Emerging players

• KCSU-FM (Colorado State University): KCSU is a Colorado college/community public radio station offering music and news programming. It operates in the same regulatory environment and content category as KRCC, though with a smaller scale and college-focused audience.

Broad incumbents

• KQED (San Francisco): KQED is a large-market NPR/PBS member station offering radio, TV, and digital news. It represents the larger-scale, multi-platform public media peer that KRCC's CPR network aspires to in terms of digital product surface and audience scale.
• NPR (National Public Radio): NPR is the national content network whose programming (e.g., All Things Considered) KRCC distributes. It is the upstream content and brand incumbent for KRCC's news/talk radio offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/91.5KRCC
• Instagraminstagram.com/91.5krcc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRCC