Heli America

What Heli America does

Heli America Inc. is the North American regional subsidiary of Anhui Heli Co., Ltd., China's largest manufacturer of material handling equipment. Established in 2019 and headquartered at 4025 Welcome All Road, Suite 150, Atlanta, GA, the company distributes a comprehensive line of industrial trucks to North American customers through an authorized dealer network, including electric forklifts (with lithium-ion battery options), narrow aisle and reach trucks, warehouse trucks (walkie pallet jacks), LPG forklifts, diesel forklifts, li-ion tractors, and heavy-duty industrial lift trucks. The product portfolio spans 22 tonnage classes and draws on parent Anhui Heli's catalog of 1,700 truck models across three power sources, with 512 products holding independent intellectual property rights. Heli America's go-to-market is dealer-mediated across multiple US states, supplemented by an E-shop for parts, stock equipment, and downloads; recent activity signals active dealer recruitment in 19 additional states and entry into Mexico via dealer Interlaken Maquinaria.

The underlying technology is conventional industrial lift truck engineering with a recent lithium-ion emphasis: the G3 Series 12–18T Heavy-Duty Lithium Electric Forklift, launched in July 2026, is positioned around seven core technologies targeting power, efficiency, and operator ergonomics, and represents the company's push into the heavy-duty electric category where premium incumbents operate. Pricing is not publicly disclosed; revenue mechanics flow from equipment sales through dealers, aftermarket parts via the E-shop, and associated service, training, and inspection-maintenance offerings. Membership in MHI and MHEDA industry associations and stated ambition to become a top-five global industrial vehicle manufacturer (parent goal) indicate a long-term brand-building posture in the North American market.

No revenue, headcount, funding, or named end-customer data is disclosed, and AI/ML capability signals are absent. The principal differentiator versus North American competitors (Toyota Material Handling, Hyster-Yale, Crown, Raymond) is the cost-and-scale advantage of being the US front for the largest Chinese lift-truck manufacturer, paired with a deliberately expanding dealer and parts channel.

Name

Heli America

Legal name

HELI AMERICA INC.

Website

https://heliforkliftamerica.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Heli America Inc., founded 2019 in Atlanta, distributes electric, LPG, diesel, and heavy-duty forklifts across North America as the regional arm of Anhui Heli Co., Ltd., China's largest material handling equipment manufacturer. It sells via authorized dealers and an E-shop for parts and equipment.

Ownership category

akta.pro rank

Product category

Material Handling Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)

Keywords

• Material handling equipment
• Industrial forklifts
• Electric forklifts
• Warehouse lift trucks
• Heavy-duty forklifts

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Heli America distributes material handling equipment for industrial and warehouse applications, including electric (lithium-ion) forklifts, narrow aisle trucks, warehouse trucks, LPG forklifts, diesel forklifts, lithium-ion tractors, and heavy-duty lift trucks. The company sells through an authorized U.S. dealer network and operates an E-shop for parts and stock equipment, serving as the North American arm of Anhui Heli Co., Ltd., China's largest material handling equipment manufacturer.

Product overview

Heli America offers a comprehensive portfolio of material handling equipment as part of Anhui Heli Co., Ltd., the largest manufacturer of industrial trucks in China. The product lineup spans multiple power sources including electric (lithium-ion), LPG, and diesel forklifts, as well as narrow aisle trucks, warehouse trucks, and heavy-duty industrial lift trucks. Key product series include the G3 Series (newest heavy-duty lithium electric forklifts with 12-18T capacity, diesel pneumatic tire forklifts, 80V 3-wheel and 4-wheel electric forklifts) and the H Series (walkie pallet jacks and heavy duty walkie pallet jacks). The company positions itself as aspiring to become a top five global industrial vehicle manufacturer, with products spanning 1,700 truck models across three different power sources and 22 tonnage classes.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Forklifts Electric-powered forklifts for indoor and light-duty material handling operations, including lithium-ion battery options. Available in G2 Series 80V 4-wheel (3,000–7,500 lbs), G3 Series 80V 3-wheel dual-drive (3,000–4,000 lbs), and other configurations. Target customers are industrial and warehouse operations.
• Narrow Aisle Trucks Forklifts designed for narrow aisle operations, including the G2 Series 80V electric lithium-ion single/double reach truck (3,200–4,500 lbs) and the G2 Series VNA man-up turret truck (3,500 lbs). Intended for high-density warehouse and distribution center applications.
• Warehouse Trucks Warehouse trucks including the H Series walkie pallet jack (3,000–4,000 lbs, lithium-ion battery) and the H Series heavy-duty walkie pallet jack (3,500–4,500 lbs). Designed for efficient warehouse operations and pallet/material movement.
• LPG Forklifts Liquefied petroleum gas-powered forklifts (4–6 ton class referenced in product imagery) for indoor and outdoor material handling operations where gasoline/diesel emissions are restricted but high uptime is required.
• Diesel Forklifts Diesel-powered heavy-duty forklifts for outdoor and rugged terrain applications, including the G3 Series diesel pneumatic tire forklift (3,000–7,000 lbs capacity). Built for construction, lumber, and heavy industrial sites.
• Li-ion Tractors Lithium-ion powered industrial tractors (28–32 ton class referenced in imagery) for efficient electric material transport in warehouses, manufacturing, and logistics operations.
• Heavy-Duty Industrial Lift Trucks Heavy-duty industrial lift trucks for demanding, large-capacity material handling applications, including the newly launched HELI G3 Series 12–18T Heavy-Duty Lithium Electric Forklift. Designed for heavy industrial sites requiring high load capacity and lithium-ion efficiency.
• Heli America E-shop (Parts and Stock Equipment) Company-operated online platform for purchasing replacement parts, checking in-stock equipment, and downloading product brochures and operator manuals. Supports the installed base of Heli forklifts in North America.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Interlaken MaquinariaminorChannel Partner/ Reseller/ Distributor · 17 July 2026Dealer partnership in Mexico. Interlaken Maquinaria opened a new showroom and warehouse in Tlalnepantla, Mexico. The new facility strengthens their ability to deliver innovative HELI material handling solutions and exceptional customer support.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Crown Equipment Corporation: US-headquartered lift truck manufacturer specializing in electric forklifts, reach trucks, and warehouse trucks — direct competitor in the narrow-aisle and warehouse segments where Heli America's Li-ion catalog is concentrated.
• Hyster-Yale Materials Handling: Markets Hyster and Yale branded forklifts in North America across counterbalanced, narrow-aisle, and warehouse classes — directly competes with Heli America's full-line electric/LPG/diesel offering and its heavy-duty lift truck segment.
• Raymond Corporation: Intralogistics lift truck maker focused on electric forklifts, reach trucks, and orderpickers — directly competes with Heli America's G2/G3 series narrow-aisle and warehouse product lines.
• Mitsubishi Logisnext Americas: Sells Cat, Mitsubishi, and UniCarriers branded forklifts in North America across electric, LPG, and diesel classes — a comparable full-line distributor competing for the same dealer network and fleet customers as Heli America.
• Toyota Material Handling: North American sales leader in forklifts and material handling equipment, offering electric, LPG, and diesel models across all warehouse and industrial classes — the most direct head-to-head competitor for Heli America's full-line forklift portfolio.

Broad incumbents

• KION North America: Regional arm of KION Group selling Linde and Dematic branded forklifts and intralogistics solutions — broader portfolio including automation and AS/RS, competes in electric counterbalanced and warehouse segments.
• Jungheinrich: European-headquartered lift truck and warehouse equipment manufacturer with growing North American presence — overlaps with Heli America's electric forklift, reach truck, and narrow-aisle categories.

Emerging players

• Doosan Industrial Vehicle: Korean forklift manufacturer with North American distribution — competes in the IC counterbalanced and electric forklift segments with similar full-line product breadth to Heli America.
• Hangcha Group: Another major Chinese forklift manufacturer expanding into North America — the closest cost-structure and origin competitor to Heli America, often compared head-to-head on price and feature parity.

Regional players

• Manitou Americas: French-headquartered rough-terrain and material handling equipment maker with North American operations — adjacent competitor in heavy-duty and specialty lift applications overlapping Heli's heavy-duty 12–18T segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/heli-america

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heli America