In Vogue Interiors
Vogue Interior Design is a Florida-based interior design firm founded in 1979, providing full-service residential and commercial design plus model merchandising for luxury custom homebuilders. The firm employs approximately 20 licensed designers across Bonita Springs and Miami.
- Company typePrivate
- Founded1979
- HeadquartersBonita Springs, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What In Vogue Interiors does
In Vogue Interiors, operating as Vogue Interior Design, is a Bonita Springs, Florida-based interior design firm founded in 1979 by Donna Overly. The firm provides full-service residential and commercial interior design alongside model merchandising services for luxury custom homebuilders. It operates from a 7,200 square foot Design Center in Bonita Springs and a satellite studio in Miami, with a team of approximately 15–20 licensed designers and support staff. Clients include named luxury homebuilders — McGarvey Custom Homes, Stock Luxury Homes, and Harbourside Custom Homes — as well as private high-net-worth residential clients in communities such as Pine Ridge Estates, West Bay Club, Miromar Lakes, TwinEagles, and Barefoot Beach, plus commercial work including a Dimmitt Cadillac dealership showroom.
The firm delivers projects through a proprietary multi-phase design process (Programming, Design Development, and Final Phase) that it describes as evidence-based with reference to client comfort and spatial perception. Revenue is generated through professional design fees plus markups on furniture, fabrics, and furnishings sourced for clients; pricing is quote-based by project scope and is not publicly disclosed. The go-to-market relies on the firm's website, an extensive project portfolio, industry recognition (Sand Dollar, Aurora, Pinnacle, and Summit awards spanning 2013–2024), editorial features in publications such as Gulfshore Life and Naples Illustrated, and ASID professional affiliations. Active engagements include 2025–2026 model home projects at Caymas Naples and Lakewood Ranch with Stock Luxury Homes and out-of-region assignments in Santa Barbara, Chicago, Atlanta, Deer Valley, Kansas City, Michigan, and Mexico.
The business is privately held, owner-managed, and discloses no external investors, no funding rounds, no AI/ML product capabilities, and no patents. Leadership includes founder Donna Overly and President Mike Zarate. There is no publicly available revenue figure; the firm operates as an independent, profitable professional services business with a 40-plus year operating history.
In Vogue Interiors firmographics
Firmographics- Name
- In Vogue Interiors
- Legal name
- Vogue Interior Design
- Website
- https://vogueinteriors.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vogue Interior Design is a Florida-based interior design firm founded in 1979, providing full-service residential and commercial design plus model merchandising for luxury custom homebuilders. The firm employs approximately 20 licensed designers across Bonita Springs and Miami.
- Ownership category
- akta.pro rank
In Vogue Interiors industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
Keywords
Where In Vogue Interiors is headquartered
LocationHeadquarters
- HQ city
- Bonita Springs
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
In Vogue Interiors business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Interior Design Services: Full-service interior design for residential and commercial clients. Services include design consultation, material specification, furniture selection, window treatment design, and construction/installation oversight. Revenue generated through professional design fees and markups on furniture/furnishings sourced for clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom interior design services for residential and commercial projects |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
In Vogue Interiors product offering
Product offeringCore offering
In Vogue Interiors is a licensed interior design firm that designs and executes residential interiors (new construction, existing homes, and remodels), commercial interiors (clubhouses, dealerships, hospitality venues), and model merchandising for custom homebuilders. Engagements follow a four-phase evidence-based design process (Programming, Design Development, Final Phase) and are supported by a 7,200 sq ft Design Center that provides clients access to a curated library of fabrics, finishes, and furnishings.
Product overview
Vogue Interiors offers a comprehensive suite of interior design services under its core brand, comprising residential and commercial interior design, model merchandising for custom homebuilders, and remodeling services. The company operates a 7,200 square foot Design Center providing clients access to extensive material and fabric libraries. Vogue's service delivery is structured around a proprietary four-phase design process (Programming, Design Development, and Final Phase) that emphasizes evidence-based design and client collaboration. The company serves discerning clients in Southwest Florida, throughout the United States, and internationally from its Bonita Springs, Florida headquarters. Notable model merchandising projects include collaborations with Stock Luxury Homes, Harbourside Custom Homes, and other regional builders across luxury communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Interior Design Full-service interior design for discerning residential clients including new home construction, existing residential interiors, and remodeling projects across Southwest Florida, the United States, and select international locations.
- Commercial Interior Design Interior design services for commercial spaces including clubhouses, dealerships, wedding venues, and other business environments, creating unique environments for customers and employees.
- Model Merchandising for Custom Homebuilders Design and merchandising services for custom homebuilders, including model home interiors for new residential developments such as Lakewood Ranch, Miromar Lakes, Talis Park, and Isles of Collier Preserve.
- Remodeling Design Services Interior design services for existing residences undergoing remodeling, including whole-house remodels, room-by-room renovations, and refresh projects.
Quantifiable outcome
- Design excellence recognized through multiple Sand Dollar Awards, Aurora Awards, Pinnacle Awards, and Summit Awards from CBIA, LBIA, and Southeast Builders Conference
- +1 more outcomes
Companies that use In Vogue Interiors
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
In Vogue Interiors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
In Vogue Interiors partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
In Vogue Interiors competitors and assessment
Company assessmentBroad incumbents
- Hirsch Bedner Associates (HBA): Global hospitality-focused interior design firm with a luxury design practice; comparable to Vogue's commercial interior design work but operates at much larger scale and primarily serves hotels and resorts.
- RH (Restoration Hardware): Large publicly traded luxury home furnishings brand with integrated interior design services and galleries; competes for the same high-net-worth residential design clients as Vogue but at substantially greater scale and reach.
- Decorating Den Interiors: Franchise-based interior design and home furnishings network with a national footprint; broader and more mass-market than Vogue but offers comparable residential interior design services through a distributed model.
Direct peers
- Cantoni: Dallas, Texas-based luxury modern furniture retailer with integrated interior design services, comparable to Vogue in combining full-service residential design with curated furnishings sourcing for high-end clients.
- Clive Daniel Home: Southwest Florida (Naples) luxury interior design firm and home furnishings retailer serving a similar high-end residential clientele in the same geographic market as Vogue Interiors, including builder model merchandising.
- J Banks Design: Hilton Head, South Carolina-based luxury interior design firm serving high-end residential and resort clients with full-service design and model merchandising capabilities similar to Vogue.
- Norris Furniture & Interiors: Fort Myers, Florida-based luxury home furnishings retailer with in-house interior design services, operating in the same SW Florida luxury market as Vogue with comparable residential design and builder offerings.
Regional players
- Linda Woodson Interior Design: Houston, Texas-based luxury interior design firm serving a comparable high-end residential and remodeling clientele, but operating in a different regional market than Vogue's Florida base.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
In Vogue Interiors social profiles
Digital presenceIn Vogue Interiors financial estimates
Financial estimateRevenue estimate
Valuation estimate
In Vogue Interiors leadership team
Management profileNumber of profiles
Profiles12 records
In Vogue Interiors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In Vogue Interiors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In Vogue Interiors
What does In Vogue Interiors do?
In Vogue Interiors is a licensed interior design firm that designs and executes residential interiors (new construction, existing homes, and remodels), commercial interiors (clubhouses, dealerships, hospitality venues), and model merchandising for custom homebuilders. Engagements follow a four-phase evidence-based design process (Programming, Design Development, Final Phase) and are supported by a 7,200 sq ft Design Center that provides clients access to a curated library of fabrics, finishes, and furnishings.
Is In Vogue Interiors a public or private company?
In Vogue Interiors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was In Vogue Interiors founded?
In Vogue Interiors was founded in 1979. It employs 11 to 50 people.
Where is In Vogue Interiors based?
In Vogue Interiors is headquartered in Bonita Springs, United States, in the North America region.
How does In Vogue Interiors make money?
One revenue line is on record: interior Design Services.
Who are In Vogue Interiors's main competitors?
Broad incumbents on record are Hirsch Bedner Associates (HBA), RH (Restoration Hardware) and Decorating Den Interiors. Direct peers are Cantoni, Clive Daniel Home, J Banks Design and Norris Furniture & Interiors. Linda Woodson Interior Design is listed as a regional player.
Does In Vogue Interiors have an API?
No public API is recorded for In Vogue Interiors.
What industry is In Vogue Interiors in?
In Vogue Interiors's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services. Its NAICS code is 54141.