Agence Isère Attractivité

What Agence Isère Attractivité does

Agence Isère Attractivité is the territorial attractiveness agency of the Département de l'Isère, a French local-government entity founded in 2019 and headquartered in the Grenoble area (Isère, France). The agency operates as a public agency under the direct authority of the Department of Isère, with no private ownership, external investors, or venture capital involvement. Its mission is twofold: making Isère a place to live and invest, and promoting the diversity of the territory across tourism, economic development, and quality-of-life dimensions. The agency serves six principal customer segments — Collectivités (local authorities), Offices de Tourisme, Hébergeurs (accommodation providers), Prestataires touristiques (activity providers, restaurants, rental services), Entreprises (businesses seeking talent attraction), and Porteurs de projets (project developers) — and reaches end consumers through the ALPES ISHERE consumer brand and alpes-isere.com portal.

The agency's core offerings are organized under the ALPES ISHERE umbrella brand and span a portfolio of programs rather than a unified software platform. Flagship products include: (1) Séjours ALPES ISHERE, a curated-stay program combined with the Open Expérience commission-free marketplace for direct reservations between hébergeurs and guests (130 hébergeurs, 22 partner tourism offices, 145 published stays); (2) Accueil Vélo, a national cycling-tourism certification with 338+ labeled providers in Isère; (3) Succès d'artisans, a recognition program for local artisans launched in partnership with the Chambre de Métiers et de l'Artisanat de l'Isère; (4) the Observatoire, a territorial data and analytics platform; (5) the Isère Outdoor mobile application for outdoor activities; (6) digital communication services (Canva-based templates at €300 TTC); and (7) talent-attraction content under the 'Vivre et travailler en Isère' initiative. The underlying technology stack consists of the Apidae tourism data integration (standardized territorial information), the Open Expérience marketplace, and OpenPro for online reservation, with Canva used for marketing template generation. The agency has no native mobile app on app stores and no documented AI/ML capabilities.

The agency's business model is primarily subsidy-funded: the Département de l'Isère provides core operating funding as the founding and principal authority, while a portion of activity is monetized through (a) commission-free marketplace transactions (no commission revenue, by design), (b) one-time fees for select digital services (e.g., €300 TTC for the Communication digitale package), and (c) in-kind institutional partnerships with CMA Isère, Pôle agro-alimentaire, vocational training centers, and 22 tourism offices. The go-to-market motion is agency-led and event-driven, centered on the annual Rencontres de l'Attractivité, the ALPES ISHERE network activation, and direct accompaniment through regional tourism offices rather than outbound sales. Revenue figures are not publicly disclosed.

Name

Agence Isère Attractivité

Legal name

Agence Isère Attractivité

Website

https://isere-attractivite.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Agence Isère Attractivité is the public territorial attractiveness agency of the Département de l'Isère, France, providing tourism development, territorial marketing, data analytics, and support services to local authorities, tourism offices, accommodation providers, and businesses under the ALPES ISHERE brand.

Ownership category

akta.pro rank

Product category

Tourism Development Services

NAICS

Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Territorial marketing services
• Tourism development agency
• Destination management services
• Accommodation booking marketplace
• Tourism data observatory

Headquarters

HQ city

Grenoble

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Public Agency Funding: Isère Attractivité operates as a public agency funded by the Department of Isère, serving the dual ambition of making Isère a place to live and work while promoting the territory's diversity.
2. Commission-Free Marketplace: Direct commercial platform allowing accommodation providers to sell stays without commission fees, supporting local tourism economy.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Agence Isère Attractivité is a public agency that delivers territorial attractiveness services for the Isère Department in France, operating the ALPES ISHERE umbrella brand. It provides marketing support, visibility tools, and commercialization platforms to local tourism providers (accommodation hosts, tourism offices, activity providers, artisans), and runs a commission-free direct booking marketplace. It also delivers data analytics through its Observatoire, manages the Accueil Vélo cycling-tourism label, and supports economic attractiveness campaigns to attract talent and businesses to the territory.

Product overview

Agence Isère Attractivité operates as the Isère department's territorial attractiveness agency, organizing its offerings around the ALPES ISHERE umbrella brand. The core portfolio centers on the Séjours ALPES ISHERE program—a commission-free direct booking marketplace—and the Accueil Vélo certification label for cycling-friendly tourism providers. Supporting initiatives include the Succès d'artisans recognition program, gastronomic promotion (Tourte de l'Isère, L'Onctueuse), the Observatoire analytics platform, the Isère Outdoor app for outdoor activities, digital communication services, and the Réseau ALPES ISHERE member network. The agency does not operate a unified software platform but provides service programs, certifications, and tools to tourism and business stakeholders across the Isère territory.

Differentiator

Problem solved

Functional benefit

Brands

• ALPES ISHERE: Territorial brand of Isère that embodies the region's attractiveness for tourism, economic development, and quality of life.
• Séjours ALPES ISHERE
• Succès d'artisans
• Saveurs d'Isère
• Accueil Vélo

Products and services

• Séjours ALPES ISHERE

Quantifiable outcome

• 130 hébergeurs joined the ALPES ISHERE network, 22 offices de tourisme partenaires, 145 stays published
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• Chambre de Métiers et de l'Artisanat de l'Isère (CMA)coreStrategic or Co-development Partner · 1 January 2019Partnership initiated in 2019 with CMA Isère for the 'Succès d'artisans' program, a joint initiative to showcase and promote artisanal excellence in the region through video portraits and recognition categories.
• Département de l'IsèrecoreOthersThe Department of Isère is the founding and funding authority of Isère Attractivité, establishing the agency to promote territorial attractiveness and economic development.
• Offices de Tourisme d'IsèrecoreChannel Partner/ Reseller/ Distributor22 tourism offices across Isère partner with the Séjours ALPES ISHERE initiative, providing local coordination and visitor services for the network of accommodation providers.
• Lycée LesdiguièresmajorStrategic or Co-development PartnerVocational high school collaborating on culinary projects including the Tourte de l'Isère creation in 2023, involving students in recipe development and territorial identity.
• CMA Formations Bourgoin-JallieumajorStrategic or Co-development PartnerTraining center collaborating on the L'Onctueuse dessert creation in 2025, partnering pastry students with professional chocolatiers under Chef Philippe Girardon's supervision.
• Pôle agro-alimentaire de l'IsèremajorStrategic or Co-development PartnerAgri-food cluster cooperating on commercializing local product boxes (coffrets Saveurs d'Isère) to help territorial actors showcase gastronomic riches to their clientele.
• Pil'es (Pôle d'Intelligence Logistique)majorStrategic or Co-development PartnerLogistics intelligence network showcasing employment opportunities in the sector, featured in the Vivre et travailler en Isère initiative for talent attraction.
• GIE OsirisminorStrategic or Co-development PartnerHealthcare and chemistry industry group featured in employment sector profiles for the Isère talent attraction campaign.
• Groupe Serge FerrariminorStrategic or Co-development PartnerTechnical textiles company featured in sector profile showcasing textile industry employment in Nord Isère.
• Groupe VicatminorStrategic or Co-development PartnerConstruction group featured in the sustainable construction sector profile for talent attraction purposes.
• MTB RecyclingminorStrategic or Co-development PartnerWaste management and recycling company featured in sector profile for employment opportunities.
• Biscuiterie LouvatminorStrategic or Co-development PartnerRegional agri-food business featured in food industry sector profile for the Vivre et travailler campaign.
• CCB GreentechminorStrategic or Co-development PartnerSMEs and artisanal businesses featured in Nord Isère sector profile showcasing entrepreneurial diversity.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Comité Régional du Tourisme de Bretagne: Regional tourism board for Brittany with parallel sub-brands, observatories, and provider-support programs. Directly comparable in structure, scale, and stakeholder mix.
• Savoie Mont Blanc Tourisme: The territorial tourism agency for Haute-Savoie and Savoie, operating with a very similar dual mandate of tourism promotion and economic attractiveness for an Alpine department. Directly comparable in mission, structure, and geographic profile to Isère Attractivité.
• OnlyLyon Tourisme & Congrès: The DMO for Greater Lyon, with a strong unified brand identity, business tourism focus, and territorial marketing mandate. Comparable in brand-led go-to-market and stakeholder orchestration approach.
• Auvergne-Rhône-Alpes Tourisme: The regional tourism committee for the Auvergne-Rhône-Alpes region that encompasses Isère. Operates an observatory, sub-brands, and provider-support programs structurally identical to those run by Isère Attractivité, with overlapping provider networks.
• Hérault Tourisme: Departmental tourism agency for Hérault in southern France, with comparable territorial marketing, observatoire, and provider-support offerings aligned to a single French department.

Others

• ADN Tourisme: The national federation representing tourism offices and DMOs in France, providing shared services, training, and Apidae data governance that Isère Attractivité relies on. Adjacent ecosystem participant rather than direct competitor.

Broad incumbents

• Atout France: The national tourism development agency of France, overseeing Accueil Vélo (the very label Isère Attractivité deploys locally) and broader promotion strategy. Operates one administrative level above the agency with broader scope.
• CCI France: The national network of Chambers of Commerce and Industry, which overlaps with Isère Attractivité's mandate for economic development and business support, and which Isère's local CMA Isère already partners with.

Regional players

• Visit Flanders: DMO for the Flanders region of Belgium with similar tourism marketing, sub-brand portfolio, and territorial brand management, offering a cross-border reference point for how a sub-national DMO operates at scale.

Emerging players

• Maison de la Montagne (SNGM/CAF federation): Federation of Alpine clubs and mountain refuges that overlaps with Isère Attractivité's outdoor and mountain tourism promotion, particularly for hiking and mountaineering products that complement Séjours ALPES ISHERE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/isereattractivite/posts/?feedView=all
• Facebookfacebook.com/alpesishere

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agence Isère Attractivité