Hilti Thailand

What Hilti Thailand does

Hilti Thailand (legal entity: Hilti (Thailand) Co., Ltd. / บริษัท ฮิลติ (ไทยแลนด์) จำกัด) is a wholly-owned Thai subsidiary of Hilti Corporation, the Liechtenstein-headquartered, family-owned construction tools and engineering services group founded in 1941. The Thai entity sells and services professional construction tools, measuring instruments, fasteners, construction chemicals, firestop and facade systems, and modular support products, primarily serving construction professionals and engineering professionals through direct enterprise field sales, inside sales (020995300), an e-commerce storefront (hilti.co.th), and physical service centers.

Its core technology stack centers on corded and cordless power tools (TE rotary hammers, TE 1000-AVR demolition hammer, AG angle grinders, DD diamond coring systems), precision laser layout tools (PM 30-MG, PM 20-CG, PM 50MG-22, PR 40G-22), and the proprietary Nuron 22V lithium-ion battery platform with embedded electronics for tool monitoring. Software and service layers include PROFIS Engineering (structural anchor design software), ON!Track (asset tracking system), Hilti Fleet Management (tool rental subscription bundling maintenance and replacement tools), and tool repair/calibration services with up to 2 years of free repair coverage and a 20-year manufacturing-defect warranty.

The business model combines hardware unit sales (e.g., DD 200 G02 at THB 226,885.75 net fleet, PM 30-MG at THB 31,200), a monthly Fleet Management subscription, trade-in and demo-tool resale programs, tool inspection and calibration services, and credit account terms (Net 30, 48-hour approval) supported by Kasikorn Bank direct debit and Deutsche Bank wire transfer rails. Delivery covers Bangkok (190 THB standard / 300 THB express) and provinces (145 THB / 90 THB over 40,000 THB free). Pricing and product access are gated behind account login on the e-commerce site, reflecting an account-based B2B sales motion rather than anonymous consumer commerce.

Name

Hilti Thailand

Legal name

บริษัท ฮิลติ (ไทยแลนด์) จำกัด

Website

https://hilti.co.th

Company type

Private

Founded year

1941

Operating status

Operating

Short description

Hilti Thailand is the wholly-owned Thai subsidiary of Hilti Corporation, selling and servicing professional power tools, diamond coring systems, laser layout instruments, the Nuron battery platform, fasteners, and PROFIS Engineering / ON!Track software to construction and engineering professionals through direct field sales, inside sales, e-commerce, and physical service centers.

Ownership category

akta.pro rank

Product category

Construction Tools and Equipment

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Power-Driven Handtool Manufacturing (333991), Construction Machinery Manufacturing (333120), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530), Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

akta.pro secondary industry

Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)

Keywords

• Construction power tools
• Diamond coring systems
• Laser measuring instruments
• Tool fleet management
• Structural fastening systems

Headquarters

HQ city

Bang Na

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D, Infrastructure

Revenue model

1. Power Tools and Equipment Sales: Sale of power tools, measuring instruments, diamond coring equipment, fasteners, and construction chemicals to construction professionals
2. Fleet Management (Tool Rental): Fleet Management rental service providing tools on monthly basis with full maintenance, repair coverage, and replacement tools included
3. Demo Tools Sale: Sale of demonstration/used tools that have been inspected and refurbished with full after-sales service package
4. Trade-in Program: Trade-in program allowing customers to exchange old tools for discounts on new tool purchases, especially for Fleet Management customers
5. Tool Inspection and Calibration Services: Tool inspection and calibration services for measuring instruments including verification, adjustment, cleaning, repair and certification

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hilti Thailand manufactures, distributes, and services professional construction power tools (rotary hammers, demolition hammers, diamond coring systems, angle grinders), precision laser measuring instruments, the Nuron 22V battery platform, fasteners and construction chemicals, firestop protection, and modular support systems. It complements these with PROFIS Engineering design software, ON!Track asset tracking, a monthly Fleet Management rental program that bundles maintenance and replacement tools, and a tool repair service offering up to two years of free repair plus a 20-year manufacturing defect warranty. Sales and service are delivered through direct field sales, inside sales, an e-commerce storefront, and Bangkok-based service centers.

Product overview

Hilti Thailand offers a comprehensive construction tools and services portfolio centered on electric power tools for drilling, coring, demolition, and grinding applications. The core product range includes rotary hammers (TE series), demolition hammers (TE 1000-AVR), angle grinders (AG series), and diamond coring machines (DD series) alongside precision measuring instruments such as multi-line laser levels (PM series) and laser receivers. The ecosystem is supported by the Nuron 22V battery platform, providing consistent power across compatible tools. Beyond hardware, Hilti delivers integrated software solutions including PROFIS Engineering for structural anchor design and ON!Track for asset tracking, complemented by Fleet Management services for tool rental and maintenance. The portfolio also encompasses construction chemicals (chemical anchors), firestop protection systems, modular support systems, facade mounting solutions, and health/safety equipment including fall protection tool tethers. Supporting services include tool repair with up to 2 years free service and 20-year warranty, calibration services, demo tool sales, trade-in programs, and delivery services covering Bangkok, provinces, and express options.

Differentiator

Problem solved

Functional benefit

Brands

• ON!Track: Equipment tracking system for tools and assets
• Hilti Fleet Management
• PROFIS Engineering
• Nuron

Products and services

• DD 200 G02 Diamond Coring System (เครื่องคอร์ริ่ง)
• PM 30-MG Multi-Line Laser (เลเซอร์ระดับและแนว)
• PM 20-CG Multi-Purpose Laser (เส้นระดับเลเซอร์แนวดิ่งและแนวเส้นกากบาท)
• PM 20-CG 12V Multi-Purpose Laser (เส้นระดับเลเซอร์แนวดิ่งและแนวเส้นกากบาท 12V)
• PM 50MG-22 Multi-Line Laser (เลเซอร์ระดับหลายแนว)
• TE 6-CL Rotary Hammer (สว่านกระแทก)
• TE 70-AVR Rotary Hammer (สว่านกระแทก)
• TE 1000-AVR Demolition Hammer (เครื่องสกัดคอนกรีต)
• AG 125-20SE Angle Grinder (เครื่องเจียร์)
• DD-HD30-VB Vacuum Baseplate (แผ่นยึดแท่นเครื่องแบบสูญญากาศ)
• PMA 32 Laser Receiver (ตัวรับเลเซอร์)
• PMA 42 Laser Receiver Holder (ที่ยึดตัวรับเลเซอร์)
• PRA 54 Target Plate (แผ่นเป้า)
• PRA 400 Remote Control / Receiver (รีโมทคอนโทรล/ตัวรับเลเซอร์)
• PMA 20 Tripod (ขาตั้งกล้องสามขา)
• PMA 90 Magnetic Wall Mount (Wall mount with magnetic bracket)
• Tool Tether 15lb (6.8kg) (เชือกเส้นสั้นสำหรับเครื่องมือ)
• Nuron B 22-85 Battery (ชุดแบตเตอรี่)
• Nuron B 22-55 Battery (ชุดแบตเตอรี่)
• PROFIS Engineering (ซอฟต์แวร์ออกแบบโครงสร้าง)
• Hilti Fleet Management (ระบบบริการจัดการเครื่องมือเช่า)
• ON!Track Asset Tracking System
• Hilti Tool Service (บริการซ่อมบำรุงเครื่องมือช่าง)
• Tool Inspection and Calibration Service (บริการตรวจสอบและปรับเทียบเครื่องมือวัด)
• Demo Tools Sale (เครื่องมือสาธิต)
• Trade-in Program
• Delivery Service (บริการจัดส่งสินค้า)

Quantifiable outcome

• Up to 80% discount on demo tools during promotions
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered minor.

• Kasikorn BankminorOthersDirect debit payment service through Kasikorn Bank accounts for Fleet Management monthly payments. Customers can authorize automatic debit from their Kasikorn Bank accounts using the provided authorization form.
• Deutsche BankminorOthersElectronic funds transfer payment account at Deutsche Bank for Hilti (Thailand). Account number 000-144-6300 for wire transfers with SWIFT CODE DEUTTHBK.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Stanley Black & Decker (DeWalt): DeWalt and Stanley brands compete head-to-head with Hilti in rotary hammers, demolition, and cordless platforms. Strong Thailand presence via local distribution.
• Bosch Power Tools (Robert Bosch): Bosch Professional power tools (blue range) directly compete with Hilti's TE/AG/DD series. Active in Thailand with a local entity and overlapping construction-professional channel.
• Makita: Global power tools manufacturer with a strong Southeast Asia footprint (Makita Thailand). Directly competes with Hilti across rotary hammers, grinders, demolition, and diamond coring with broad distribution.
• Snap-on Incorporated: Premium professional tool and equipment brand with franchise-based distribution. Overlaps Hilti in high-end professional tools and equipment management solutions.
• Leica Geosystems (Hexagon): Direct competitor in laser layout, multi-line lasers, and rotary lasers overlapping Hilti's PM and PR series. Strong in surveying and construction measurement.
• Festool: Premium power tools and measuring brand competing at the high end of Hilti's portfolio, including precision sawing, sanding, and dust-extraction categories.
• Metabo (Koki Holdings / HiKOKI): Professional power tools competitor overlapping with Hilti's drilling, grinding, and demolition categories. Distributes in Thailand through local partners.
• Milwaukee Tool (Techtronic Industries): Premium professional cordless tool competitor with a strong M18 platform competing against Hilti's Nuron ecosystem. Active in Southeast Asia with growing share.

Broad incumbents

• Atlas Copco (Industrial Tools): Industrial assembly tools and construction equipment incumbent with adjacent product overlap (assembly, material handling, fastening) relevant to Hilti's fastening and modular support categories.
• Würth Group: Global fastener, chemical anchor, and construction-supply incumbent with direct-sales model similar to Hilti. Overlaps with Hilti's anchors, firestop, and modular support systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hilti_group
• YouTubeyoutube.com/hiltigroup
• LinkedInlinkedin.com/company/hilti-thailand

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hilti Thailand