Hansen-Icoma AB
Hansen-Icoma AB is a Swedish industrial equipment distributor and exclusive GEMA Switzerland representative for Denmark and Sweden, selling and servicing powder coating systems, robotic automation, and complementary surface-treatment products to enterprise industrial customers in the Nordic market.
- Company typePrivate
- Founded1995
- HeadquartersVärnamo, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hansen-Icoma AB does
Hansen-Icoma AB is a Swedish private limited company founded in 1995, headquartered in Värnamo, Sweden, and operating as a subsidiary of the Danish G.A. Hansen group. The company functions as the exclusive representative of GEMA Switzerland — a market-leading Swiss manufacturer of powder coating equipment — for the Swedish and Danish markets, selling and servicing a complete portfolio ranging from manual hand systems and spray guns to fully automated powder coating lines with fast color-change capabilities. Its underlying technology stack is sourced rather than built in-house: GEMA provides applicator pumps (AP02, AP01.1), control modules (OptiCenter 10), pistols (GA03-P, OptiSelect GM04), and integrated automation, supplemented by Nordbo Robotics software for robotic surface treatment, LIST-MAGNETIK coating thickness meters for QA, and STS Brandschutz fire protection systems. Hansen-Icoma custom-configures these components into tailored systems for industrial customers and layers on production-adaptive service contracts tied to wear-part lifecycles and production load.
The company sells on a sales-led, quote-based model (EXW Värnamo per Incoterms 2010) with three revenue streams: one-time equipment and system sales sourced primarily from GEMA, recurring service contracts with regular maintenance and emergency support, and project-based installation and commissioning. Pricing is opaque and negotiated per project; the company offers leasing/financing with a 2% administrative fee. The customer base consists of Nordic industrial enterprises undertaking large capital investments, with named customers spanning material handling (Toyota Material Handling, supplied since 1998), industrial safety products (Axelent AB), windows and doors (Snidex AB), and general industrial manufacturing (Johpomek AB). All products carry ATEX Zone 20/21/22 and CE certifications for use in potentially explosive environments. Go-to-market is direct enterprise sales with a small digital footprint (LinkedIn corporate page and company website as primary information channels), targeting the iron and metal industry vertical across Sweden and Denmark.
Hansen-Icoma AB firmographics
Firmographics- Name
- Hansen-Icoma AB
- Legal name
- Hansen-Icoma AB
- Website
- https://hansen-icoma.se
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hansen-Icoma AB is a Swedish industrial equipment distributor and exclusive GEMA Switzerland representative for Denmark and Sweden, selling and servicing powder coating systems, robotic automation, and complementary surface-treatment products to enterprise industrial customers in the Nordic market.
- Ownership category
- akta.pro rank
Hansen-Icoma AB industry classification
Industry- Product category
- Industrial Coating Equipment
- SIC
- Coating, Engraving & Allied Services (3470), General Industrial Machinery & Equipment, Nec (3569), Special Industry Machinery, Nec (3559)
- akta.pro primary industry
- Powder Coating Services (IMAIAKAD)
Keywords
Where Hansen-Icoma AB is headquartered
LocationHeadquarters
- HQ city
- Värnamo
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Hansen-Icoma AB business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D
Revenue model
- Equipment and System Sales: Sales of powder coating equipment including manual hand systems, pistols, control modules, traversers, powder boxes, and complete turnkey system solutions. Products sourced primarily from GEMA Switzerland.
- Service Contracts: Production-adapted service and maintenance contracts tailored to customer's production line requirements based on wear part lifespan and current production load. Includes regular F/U visits, emergency assistance, and technical support.
- Installation and Commissioning: Professional installation and commissioning of powder coating equipment by skilled technicians.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quotation based on customer requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Hansen-Icoma AB product offering
Product offeringCore offering
Hansen-Icoma AB is a Swedish distributor and systems integrator that supplies powder coating equipment and complete finishing systems. Operating as the exclusive GEMA representative in Sweden and Denmark, the company delivers manual and automatic powder coating units, color change systems, and complementary product lines from LIST-MAGNETIK, STS, and Nordbo Robotics, along with installation, training, and service contracts.
Product overview
Hansen-Icoma AB is a total supplier of equipment and solutions for surface treatment, specializing in powder coating systems. The core offering centers on the complete GEMA product portfolio, ranging from individual manual hand systems and spray guns to fully automated powder coating lines. The product architecture follows a modular approach: GEMA equipment forms the foundation (including applicator pumps like AP02 and AP01.1, control modules, pistons, and OptiCenter systems), which can be configured into either manual units or automatic systems. Color change systems with dual powder kitchens enable rapid color transitions. Supplementary products include LIST-MAGNETIK coating thickness meters, STS fire protection systems, and Nordbo Robotics software for robot automation. The company also provides production-adaptive service agreements, representing GEMA in Denmark and Sweden.
Differentiator
Problem solved
Functional benefit
Products and services
- GEMA Manual Powder Coating Units
Quantifiable outcome
- Near 100% repeatability over long production cycles up to 1,500 coating hours
- +3 more outcomes
Companies that use Hansen-Icoma AB
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Hansen-Icoma AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hansen-Icoma AB partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GEMA SwitzerlandcoreSwiss market-leading manufacturer of powder coating equipment and systems. Hansen-Icoma represents GEMA exclusively in Denmark and Sweden. GEMA provides complete product portfolio including manual hand systems, pistols, control modules, traversers, powder boxes, and complete system solutions with fast color changes and latest control technology. GEMA is known for Swiss precision engineering.
- G.A. HansencoreParent company with sales and service organizations in Herlev and Viborg, Denmark. Subsidiary in Värnamo, Sweden. Represents GEMA in Denmark and Sweden along with other brands including Reiter, Graco, Titan, Walther, and Range&Heine.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Hansen-Icoma AB competitors and assessment
Company assessmentBroad incumbents
- Graco Inc. US manufacturer of fluid handling and spray equipment widely used in industrial coating, finishing, and protective applications. Graco serves overlapping metal-coating and protective-coating end markets and is already represented alongside GEMA products within the G.A. Hansen group's portfolio.
- Illinois Tool Works (ITW): US diversified industrial manufacturer that owns GEMA Switzerland — Hansen-Icoma's principal supplier. ITW's broader finishing-segment portfolio competes with and complements the equipment Hansen-Icoma distributes, and ITW's strategic decisions on GEMA distribution directly affect Hansen-Icoma's franchise.
- Carlisle Companies (Carlisle Fluid Technologies / Wagner Industrial Solutions): Diversified US industrial conglomerate whose Carlisle Fluid Technologies division encompasses Binks, DeVilbiss, MS, and Wagner spray and powder coating brands. Comparable to Hansen-Icoma's portfolio logic — multi-brand industrial surface-treatment equipment — but at much greater scale and breadth.
Direct peers
- Nordson Corporation: US-based global manufacturer of precision dispensing and surface treatment equipment, including industrial powder coating systems. Nordson competes head-to-head with GEMA in powder application technology and serves the same iron-and-metal industrial customer base that Hansen-Icoma addresses in the Nordic region.
- J. Wagner GmbH: German manufacturer of powder coating and liquid painting equipment with a comprehensive product portfolio and global distribution network. Wagner is the principal competitor to GEMA in industrial powder coating systems and is directly comparable as a competing OEM whose equipment Hansen-Icoma could alternatively distribute.
- SAMES KREMLIN: France-headquartered manufacturer of industrial spraying equipment for powder and liquid coatings. SAMES KREMLIN supplies finishing equipment to the same industrial customer segments (metal processing, manufacturing) targeted by Hansen-Icoma via the GEMA line.
- Anest Iwata: Japanese manufacturer of industrial spray equipment, including powder coating systems, with a global sales network. Anest Iwata serves the same industrial metal-finishing customer base and competes with GEMA and Wagner in powder application technology.
Emerging players
- Nordbo Robotics: Danish software and robotics company specializing in adaptive robot automation for surface treatment and quality control. Nordbo is an existing Hansen-Icoma partner and represents an emerging adjacency in robotic surface finishing that could both augment and ultimately disintermediate traditional system integrators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hansen-Icoma AB social profiles
Digital presenceHansen-Icoma AB compliance and trust
Trust signalCompliance2 records
Hansen-Icoma AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hansen-Icoma AB leadership team
Management profileNumber of profiles
Profiles1 record
Hansen-Icoma AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hansen-Icoma AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hansen-Icoma AB
What does Hansen-Icoma AB do?
Hansen-Icoma AB is a Swedish distributor and systems integrator that supplies powder coating equipment and complete finishing systems. Operating as the exclusive GEMA representative in Sweden and Denmark, the company delivers manual and automatic powder coating units, color change systems, and complementary product lines from LIST-MAGNETIK, STS, and Nordbo Robotics, along with installation, training, and service contracts.
Is Hansen-Icoma AB a public or private company?
Hansen-Icoma AB is a private company. It is classified as corporate owned and is currently operating.
When was Hansen-Icoma AB founded?
Hansen-Icoma AB was founded in 1995. It employs 1 to 10 people.
Where is Hansen-Icoma AB based?
Hansen-Icoma AB is headquartered in Värnamo, Sweden, in the Europe region.
How does Hansen-Icoma AB make money?
Three revenue lines are on record. Equipment and System Sales are the primary driver. The others are service Contracts and installation and Commissioning.
Who are Hansen-Icoma AB's main competitors?
Broad incumbents on record are Graco Inc., Illinois Tool Works (ITW) and Carlisle Companies (Carlisle Fluid Technologies / Wagner Industrial Solutions). Direct peers are Nordson Corporation, J. Wagner GmbH, SAMES KREMLIN and Anest Iwata. Nordbo Robotics is listed as an emerging player.
Does Hansen-Icoma AB have an API?
No public API is recorded for Hansen-Icoma AB.
What industry is Hansen-Icoma AB in?
Hansen-Icoma AB's product category is Industrial Coating Equipment. Its primary akta.pro industry code is IMAIAKAD, Powder Coating Services. Its SIC code is 3470.