What Insight Industry Inc does

Insight Industry Inc. is a privately held strategic advisory firm founded in 2000 and led by founder and President Chris Modzelewski, a 16-year veteran of the media research and technology industries who previously built Gemius S.A. into the world's second-largest web-audience measurement company. The firm provides consulting services to a select set of clients operating in the analytics, technology, market research, and media/advertising industries, helping them develop, manage, and market insights products and capabilities.

The company organizes its offering into five practice areas: Strategy & Product, Operations & Execution, Methodology & Analytics, Technology & Architecture, and Mergers & Acquisitions. Coverage spans product strategy and go-to-market tactics, research methodology and data-science integration, competitive positioning, partnership development, and M&A guidance specifically within the analytical-technology ecosystem. The firm does not build or sell technology products; it sells principal-led advisory engagements.

Revenue is generated through a professional services consulting model with pricing that is not publicly disclosed. Go-to-market is sales-led and supported by a content-marketing engine — long-form essays on the company blog, a LinkedIn Company Page, a Twitter handle (@InsightIndustry), an email newsletter, and in-person presence at industry conferences such as ARF Re:Think 2016 and CASRO Digital Research. The firm is founder-controlled with no disclosed institutional investors, parent company, or subsidiaries, and the operating footprint and customer base are not itemized in available sources.

Name

Insight Industry Inc

Legal name

Insight Industry Inc.

Website

https://insightindustry.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Insight Industry Inc. is a privately held, founder-led strategic advisory firm that provides consulting services across product strategy, operations, analytics methodology, technology, and M&A to select clients in the analytics, market research, technology, and media/advertising industries.

Ownership category

akta.pro rank

Product category

Strategic Advisory Services

NAICS

Administrative Management and General Management Consulting Services (541611), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

akta.pro secondary industries

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG), Market Research & Consumer Insights (BPAHALAA)

Keywords

• Strategic advisory services
• Market research consulting
• Analytics business consulting
• Media research advisory
• Mergers acquisitions advisory

Headquarters

HQ city

Edison

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Strategic Advisory Services: Insight Industry Inc provides strategic advisory services to clients in the analytics, technology, market research, and media/advertising industries, helping them better build, market, or leverage the latest analytical techniques. This appears to be a professional services consulting model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Insight Industry Inc is a strategic advisory firm that helps clients in the analytics, technology, market research, and media/advertising industries develop, manage, and market their insights products and analytical capabilities. Engagements span five practice areas: Strategy & Product, Operations & Execution, Methodology & Analytics, Technology & Architecture, and Mergers & Acquisitions. Engagements are delivered by principal consultant Chris Modzelewski on a direct consulting basis.

Product overview

Insight Industry Inc operates as a strategic advisory services firm rather than a product company. The company provides advisory services across five core practice areas: Strategy & Product, Operations & Execution, Methodology & Analytics, Technology & Architecture, and Mergers & Acquisitions. These services target clients in the analytics, technology, market research, and media/advertising industries. The company is founded and led by Chris Modzelewski, a 16-year veteran of the media research and technology industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Product Advisory Strategic advisory practice helping clients in the analytics, technology, market research, and media/advertising industries develop product strategy, go-to-market tactics, competitive positioning, and partnership strategy for insights and analytics products. Intended for senior leaders of analytical businesses.
• Operations & Execution Advisory Advisory practice covering operations and execution topics for analytical businesses.
• Methodology & Analytics Advisory Advisory practice covering research methodology and analytics, including the integration of data science techniques with traditional market research approaches, for clients building insights products.
• Technology & Architecture Advisory Advisory practice covering technology and architecture decisions relevant to building, marketing, and leveraging analytical offerings for clients in the analytics and insights industry.
• Mergers & Acquisitions Advisory Advisory practice providing M&A guidance specifically within the analytical world, helping clients evaluate, structure, and execute deals involving analytics, market research, and insights businesses.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Bain & Company: Global strategy consulting firm with technology and media/advertising practices. Comparable as a corporate strategy advisor overlapping with Insight Industry on strategy & product and M&A engagements for analytics clients.
• McKinsey & Company: Largest global management consultancy with media, technology, and analytics practices. Comparable as a corporate strategy advisory serving the same buyer base, though at vastly greater scale and with broader industry coverage than Insight Industry's focused offering.
• Gartner: Global research and advisory powerhouse covering IT, marketing, and analytics. Comparable as a broad incumbent selling subscription research plus executive advisory to technology and analytics buyers that overlap with Insight Industry's client base.
• Forrester Research: Large-scale research and advisory firm serving technology, marketing, and customer-experience leaders. Comparable to Insight Industry because it sells advisory and research services to the same buyer profile (analytics, insights, media/advertising), but at far greater scale and with a subscription research model.

Regional players

• Putnam Associates: Strategy consulting firm advising life sciences and technology companies on product strategy and commercial due diligence. Comparable as a boutique strategy advisory with similar engagement economics, though focused on a different vertical.

Direct peers

• Escalent: Research and analytics consultancy serving market research, technology, and media clients. Comparable to Insight Industry because it combines custom research, analytics, and advisory for the same buyer profile in the insights industry.
• Clarkston Consulting: Boutique management and technology consultancy serving consumer goods, retail, and life sciences. Comparable as a smaller specialized advisory with strategy, operations, and technology practices that overlap with Insight Industry's five-pillar service model.
• The Research Board (Gartner): Member-driven advisory community serving senior research, analytics, and insights executives. Comparable to Insight Industry because its buyer is the same insights/analytics leader, with overlapping content on research methodology, product strategy, and M&A.
• ZS Associates: Global consulting firm specializing in analytics-driven strategy and sales/marketing effectiveness. Comparable to Insight Industry because it sells strategic advisory rooted in analytics and data science, serving similar enterprise clients in media and technology.
• L.E.K. Consulting: Global strategy consulting firm with deep practices in media, entertainment, and analytics. Comparable to Insight Industry because it sells corporate strategy and product advisory to analytics and media clients, with similar engagement-based delivery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/InsightIndustry
• LinkedInlinkedin.com/company/insight-industry-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insight Industry Inc