Label-vie

What Label-vie does

Label Vie is a France-based nonprofit association that helps early-childhood facilities and professionals adopt more sustainable, health-conscious, and socially inclusive operating practices. Its formal origin is recorded as 2009-2010 after founder Claire Grolleau began environmental education work in childcare in 1998. The organization serves collective daycare facilities, individual childminders, Relais Petite Enfance networks, leisure and out-of-school centers, and local authorities. Its core portfolio comprises Ecolo Crèche®, Eco Accueil Loisirs®, Eco Accueil Petite Enfance®, and Eco Accueil Petite Enfance Relais®; Fourmis & Cie is a free collaborative platform for nature activities for children aged 0-3.

The operating method combines an environmental management system, a facility diagnostic, continuous improvement, and a four-stage process described as Engage, Train & Equip, Value, and Federate across 16 thematic areas. Labels are renewed every two or three years. Label Vie supplements this framework with training, consulting, support, and audits through wholly owned Tisseurs Impact SAS, a QUALIOPI-certified and ESUS-certified subsidiary, plus webinars, regional events, peer learning, direct outreach, member resources, and the Fourmis & Cie platform. The association reports a network of nearly 1,200 facilities, 12,000+ members, and presence in about 100 French departments.

Funding is mixed: annual memberships and donations support the general-interest mission, while public and private subsidies finance activities such as innovation, R&D, advocacy, and network animation. Training, consulting, support, and audits through Tisseurs Impact are described as the primary commercial revenue stream. Core labeling prices are not publicly disclosed; award materials mention a €590 ex-VAT training day and €190-€305 ex-VAT subscriptions, but these are award values rather than standard facility pricing. No annual revenue figure is provided, and the €2.6 million state impact contract awarded in 2021 is historical deployment support rather than disclosed current-year revenue.

Name

Label-vie

Legal name

Label Vie

Website

https://label-vie.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Label Vie is a French nonprofit that helps early-childhood facilities, childminders, leisure centers, and local authorities implement ecological and social practices through certification, diagnostics, training, and a professional community network.

Ownership category

akta.pro rank

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Memberships and Adhesions: Annual memberships from professionals, parents, citizens, and organizations supporting the association's mission of ecological and social transition in early childhood.
2. Public and Private Subsidies: Funding from public institutions (ADEME, CNAF, DGCS, Ministry of Agriculture) and private foundations for innovation, R&D, advocacy, and network animation activities.
3. Donations: Financial contributions from individuals and private donors supporting the association's general interest mission.
4. Training and Consulting Services (via Tisseurs Impact SAS): The subsidiary company Tisseurs Impact SAS, a SAS ESUS-certified entity, provides training, consulting, support, and audits for early childhood facilities. This is the primary commercial revenue stream.
5. Guide Distribution (Free): Free guides and resources distributed to support the ecological transition (gardens guide, financing guide), with some produced in partnership with sponsors like Recyclivre.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Label Vie is a French non-profit association (Loi 1901) that provides ecological and social certification labels (Ecolo Crèche®, Eco Accueil Loisirs®, Eco Accueil Petite Enfance®, and Eco Accueil Petite Enfance Relais®) for early childhood facilities including daycare centers, leisure centers, childminders, and childminder networks. Its 4-step methodology (Engage, Train & Equip, Value, Federate) addresses 16 thematic areas such as food, energy, water, waste, hygiene, gardens, and health. Commercial training, consulting, and audit services are delivered through its wholly-owned subsidiary Tisseurs Impact SAS, which is QUALIOPI-certified.

Product overview

Label Vie operates as a non-profit association (Loi 1901) offering a comprehensive ecological certification ecosystem for early childhood facilities in France. The core offering consists of four distinct labeling products: Ecolo Crèche® (for childcare centers), Eco Accueil Loisirs® (for leisure centers), Eco Accueil Petite Enfance Relais® (for childminding networks), and Eco Accueil Petite Enfance® (for individual childminders). These labels are supported by a structured 4-step methodology (Engage, Train & Equip, Value, Federate) and address 16 thematic areas including food, building, energy, water, maintenance, waste, hygiene, gardens, activities, and health. The subsidiary Tisseurs Impact provides QUALIOPI-certified training and audits. Digital offerings include the collaborative platform Fourmis & Cie for nature activities, plus free resources such as gardening guides and financing fact sheets. The organization also runs advocacy projects, annual awards (Coccinelles d'Or), monthly webinars (Escales Engagées), and regional events to drive systemic change in the early childhood sector.

Differentiator

Problem solved

Functional benefit

Brands

• Fourmis & Cie: Plateforme collaborative gratuite et interactive pour favoriser les activités nature pour les 0-3 ans, dans le cadre du projet de recherche-action Expériences de nature porté avec le Muséum National d'Histoire Naturelle.
• Les Coccinelles d'Or

Products and services

• Ecolo Crèche® Label The first national sustainable development label dedicated to early childhood facilities (Établissements d'Accueil du Jeune Enfant), covering collective daycare centers, multi-accueils, halte-garderies, and family crèches. Renewable every 3 years and addresses 16 thematic areas including food, building, energy, water, maintenance, waste, hygiene, gardens, and health.
• Eco Accueil Loisirs® Label Label dedicated to leisure centers and out-of-school care facilities (accueils de loisirs, accueils périscolaires) committed to ecological and social transition. Renewable every 3 years.
• Eco Accueil Petite Enfance® Label Label dedicated to individual childminders (assistantes maternelles) committed to ecological transition. Renewable every 2 years.
• Eco Accueil Petite Enfance Relais® Label Label dedicated to Relais Petite Enfance (RPE), the childminder networks that coordinate and support independent childminders, committed to ecological transition. Renewable every 3 years.
• Tisseurs Impact Training & Consulting Services Wholly-owned SAS subsidiary (ESUS-certified) of Label Vie, QUALIOPI-certified training organization that delivers training, consulting, support, and audits for early childhood facilities on environmental management, garden design, nature pedagogy, and ecological practices.
• Fourmis & Cie Platform Free collaborative online platform that supports early childhood professionals and families in organising nature activities for children aged 0-3, with content contributed by experts and the early-childhood community.

Quantifiable outcome

• 33% reduction in food waste, 28% reduction in water and electricity consumption on average
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

13 partnerships are on record, tiered core and minor.

• ADEME (Agence de l'Environnement et de la Maîtrise de l'Energie)coreStrategic or Co-development Partner · 1 January 2021Long-term institutional partner supporting environmental research and development. Contributed to diaper impact evaluation study and provides ongoing expertise for environmental practices in early childhood facilities.
• CNAF (Caisse Nationale d'Allocations Familiales)coreStrategic or Co-development PartnerNational family allowance fund, key institutional partner since 2015. Collaborated on COG 2023-2027 writing, quality of life at work study, and co-organized major symposium on quality of care in daycares.
• DGCS (Direction Générale de la Cohésion Sociale)coreStrategic or Co-development PartnerDirectorate General for Social Cohesion, key partner in regulatory development. Collaborated on Covid-19 maintenance recommendations and quality care frameworks.
• MNHN (Muséum National d'Histoire Naturelle)coreStrategic or Co-development PartnerResearch partner for 'Expériences de Nature' project (2024). Joint research-action led by Anne-Caroline Prévot (CESCO) to characterize effects of nature experiences on child development.
• Ministry of Agriculture (Ministère de l'agriculture et de la souveraineté alimentaire)coreStrategic or Co-development PartnerInstitutional partner contributing to regulatory frameworks and national policy development for early childhood and sustainable food practices.
• Les Pros de la Petite EnfancecoreGTM or Marketing PartnerPrimary media partner, co-organizer of Coccinelles d'Or trophies and regional Ecological & Early Childhood encounters. Provides platform for communication and outreach.
• ACEPP (Association des Collectifs Enfants Parents Professionnels)coreStrategic or Co-development PartnerMember of strategic committee since 2009. Federation representing early childhood professionals, contributing to referential development and sector representation.
• FFEC (Fédération Française des Entreprises de Crèches)coreStrategic or Co-development PartnerStrategic committee member representing private daycare companies. Contributes to referential development and sector policy advocacy.
• UNAF (Union Nationale des Associations Familiales)coreStrategic or Co-development PartnerStrategic committee member representing family associations. Provides family perspective for referential development.
• UFNAFAAM (Union Fédérative Nationale des Associations de Familles d'Accueil et Assistants Maternels)coreStrategic or Co-development PartnerStrategic committee member representing childminder associations. Contributes to Eco Accueil Petite Enfance® referential development.
• RecyclivreminorGTM or Marketing PartnerUsed bookseller and 1% for the Planet member, co-produced the 'Gardens for Young Children' guide to support Label Vie's educational mission.
• GRAINE ARA, GRAINE IDF, GRAINE PACAminorGTM or Marketing PartnerRegional environmental education networks supporting Label Vie's outreach and training activities in their respective regions.
• Tisseurs Impact SAScoreStrategic or Co-development PartnerWholly-owned training subsidiary (SAS, ESUS certified) providing training, consulting, and audit services. President: Daniel Tirat. QUALIOPI certified.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ECOCERT: Major France-based environmental certification body operating across many sectors (agriculture, cosmetics, textiles, services). Comparable to Label Vie in offering third-party environmental certification labels, but with a far broader scope and none specialized in early childhood.
• AFNOR Certification: French national standards body offering ISO and sector-specific certification. Comparable as a French certification provider serving organizational clients, but with generalist rather than early-childhood specialization.
• Bureau Veritas: Global testing, inspection, and certification (TIC) incumbent. Comparable to Label Vie as a certification body, but operates broadly across industries and geographies rather than specializing in early childhood ecological labels.

Others

• Les Pros de la Petite Enfance: French media and professional community platform for early childhood professionals. Directly comparable as a co-organizer of the Coccinelles d'Or trophies and regional encounters, sharing the same target audience of early-childhood professionals.
• Ashoka: Global network supporting leading social entrepreneurs ('Ashoka Fellows'). Comparable as a fellow social-innovation ecosystem player supporting systems-change leaders, with overlapping funder and partner networks.
• Fondation pour la Nature et l'Homme (FNH): French environmental foundation and strategic partner of Label Vie since the creation of Ecolo Crèche® in 2009. Comparable as a mission-aligned environmental organization funding ecological transition initiatives, with direct partnership overlap.
• WWF France: Major French environmental NGO operating advocacy and field programs. Comparable as a French environmental organization pursuing systemic change, though at vastly larger scale and without certification/labeling as core activity.
• La France s'engage: French State-backed program recognizing and supporting innovative social organizations. Directly comparable as the awarding body that recognized Label Vie as a 2015 laureate and operates in the same French social-innovation ecosystem.
• FFEC (Fédération Française des Entreprises de Crèches): French federation representing private daycare companies. Comparable as a strategic committee member of Label Vie representing the private daycare operator segment that is a primary customer base.
• ACEPP (Association des Collectifs Enfants Parents Professionnels): French federation representing associative early-childhood sector collectives. Comparable as a member of Label Vie's strategic committee representing the same target market of associative daycare structures and sector policy advocacy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcjzXIGUD17O7joRHT4f9VQ
• Facebookfacebook.com/labelvieassociation
• LinkedInlinkedin.com/company/association-label-vie
• Instagraminstagram.com/labelvie_association

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Label-vie