What Nidec Conversion does

Nidec Conversion, formerly Nidec Industrial Solutions, is an Italian-headquartered industrial electrical systems company that designs, manufactures, and installs power, motion, and control systems for heavy industrial and energy transition applications. The company is a wholly-owned subsidiary of Nidec Corporation (TYO: 6598), tracing its heritage to the 2013 acquisition of Ansaldo Sistemi Industriali SpA. Its product portfolio spans the full power chain: low/medium/high voltage drives (0.75kW to 4MW+ in parallel), MV and HV motors, generators up to 60 MVA, STATCOM/SVC power quality systems (Silcovar and Silcovert lines), power supply rectifiers, softstarters, excitation systems, and the ARTICS Level 1/2 automation platform with auto-adaptive mathematical models. The company has deployed more than 950 automation and control systems at metal plants worldwide and holds a self-claimed World No. 1 position in seamless pipe and tube mill automation.

Beyond core industrial electrical equipment, Nidec Conversion offers integrated solutions for energy transition markets, including the ACBOX family of battery energy storage systems (V3, V4, V5), Power Unit technology for utility-scale BESS projects, the DirectPowerPS range of EV charging hardware (DC Wallbox, DC Tower, DC Multi), and wind energy products (Pitch Systems and BladeVision monitoring, inherited from SSB Wind Systems). It serves customers across Energy (utilities, grid operators, renewable developers), Metals (steel and aluminum producers), Mining, and Motion/Marine (ports, cranes, electric vessels) verticals, with named customers including STEAG, Terna, Verbund, Neoen, Akuo Energy, Sorgenia, Rolls-Royce, NASA, and the Italian Navy.

The business model is project-based and quote-driven: products are sold as capital equipment, engineered systems, or integrated solutions through a direct enterprise field-sales model, supplemented by system integrators who embed Nidec components in turnkey solutions. Lifecycle service and 24/7 customer assistance are a recurring revenue layer. The company operates manufacturing facilities in Monfalcone and Salerno, Italy, with regional service operations in North America, and maintains a global sales presence through the Nidec Group network spanning Europe, North America, and Asia Pacific. Following a 2024 rebrand from Nidec Industrial Solutions to Nidec Conversion, the company has repositioned itself around energy transition themes — energy storage, EV charging, grid stability, and renewable integration — with new product launches (ACBOX V4, UniQube), strategic partnerships (Rolls-Royce, BNP Paribas Leasing Solutions, Verkor, Obton/KYON ENERGY), and a new Chairman/CEO (Michael Briggs) appointed in April 2026 to lead the next growth phase.

Name

Nidec Conversion

Legal name

Nidec ASI S.p.A.

Website

https://nidec-conversion.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Nidec Conversion designs, manufactures, and installs power conversion, motor, drive, and automation systems for heavy industry and energy transition applications including BESS and EV charging, serving utilities, metals, mining, marine, and motion customers globally.

Ownership category

akta.pro rank

Product category

Industrial Power Conversion & Electrical Systems

NAICS

Motor and Generator Manufacturing (335312), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336), Electrical Equipment Manufacturing (3353)

SIC

Motors & Generators (3621), Electrical Industrial Apparatus (3620)

akta.pro primary industry

High-Voltage & High-Power Conversion (HVDC supplies, traction/rail converters, large rectifiers) (IMAGADAH)

akta.pro secondary industries

Stationary Energy Storage Systems (BESS/ESS Integrators) (IMAGAHAD), Grid-Scale Power Conversion & Interconnection (PCS, Grid-Tie Inverters, Converter Stations) (IMAGAAAI), EV/Industrial Charging Power Electronics (Chargers, rectifiers, power stages) (IMAGADAF)

Keywords

• Industrial power conversion
• Motor drives systems
• Battery energy storage
• Power quality equipment
• Industrial automation

Headquarters

HQ city

Cinisello Balsamo

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Power & Motion Equipment Sales: Sale of power electronics (drives, inverters, STATCOM, power converters), motors, generators, softstarters, excitation systems, power supply/rectifier systems, and power quality equipment as capital equipment to industrial end users and system integrators. Products range from low voltage (0.75kW) to medium/high voltage (60 MVA).
2. System Integration and Engineering Services: Design, manufacturing, and installation of complete industrial electrical systems including automation and process control (ARTICS platform). Life cycle service and performance support throughout the operational life of plant equipment. 24/7 customer assistance for the entire lifecycle of plants.
3. EV Charging Infrastructure: Sale and deployment of EV charging hardware (DirectPowerPS DC Wallbox, DC Tower, DC Multi, DC Split, AC Tower) for electric buses, fleets, parking, and service stations.
4. Battery Energy Storage Solutions (BESS): ACBOX BESS product line (V3, V4, V5) and Power Unit technology sold for grid stability, renewable integration, primary control power, and large-scale energy storage projects (utility-scale and C&I BESS).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Nidec Conversion designs, manufactures, and installs industrial electrical systems covering power conversion (low/medium/high voltage drives, power quality STATCOM systems, rectifiers, generators up to 60 MVA), motion control (motors, softstarters, excitation systems, encoders), the proprietary ARTICS automation platform for process control, and integrated energy solutions including the ACBOX Battery Energy Storage System (BESS), DirectPowerPS EV charging hardware, and wind energy products. The company sells directly to industrial end users and system integrators globally across energy/utility, metals, mining, marine, and e-mobility markets, and provides 24/7 lifecycle service support.

Product overview

Nidec Conversion, formerly Nidec Industrial Solutions, is an industrial electrical systems company that designs, manufactures, and installs power, motion, and control systems. The product portfolio is organized around three core areas: Power Conversion (including Low/Medium/High Voltage Drives, Power Quality Systems with STATCOM/SVC technology, Power Supply/Rectifiers, Power Conversion Systems, and Generators up to 60 MVA), Motion Control (including LV/HV Motors, DC Motors, Softstarters, Excitation Systems, Encoders, and Pitch Systems), and Automation (centered on the ARTICS platform for process control). The company also offers integrated solutions including Battery Energy Storage Systems (ACBOX, Power Unit), EV Charging Infrastructure (DirectPowerPS), and specialized wind energy products (BladeVision, Pitch Systems). Services cover the entire lifecycle of equipment including 24/7 support.

Differentiator

Problem solved

Functional benefit

Products and services

• Low Voltage Drives & Inverters Complete range of AC and DC low voltage drives from 0.75 kW up to 4 MW in parallel configuration, widely used in heavy industry applications requiring uptime and reliability; sold directly to industrial end users and system integrators globally.
• Medium & High Voltage Drives Drives for medium and high voltage industrial applications including the Silcovert TH, Silcovert S, Silcovert N, and SILCOSTAT product lines for heavy industry use.
• Power Quality Systems Static Var Compensator (STATCOM/SVC) systems for grid stability on transmission and distribution networks, including Silcovar T, Silcovar C, Silcovar D (LV STATCOM), and Silcovar H (MV STATCOM, air-cooled and water-cooled).
• Power Supply Rectifiers High-current rectifiers for ore smelting, electrolytic extraction, and chlor-alkali production, including the Silcomax Light Industrial Power Rectifier.
• Softstarters Motor starting solutions for industrial applications where Direct On Line (DOL) starting is problematic due to renewable energy penetration, aging power lines, or grid congestion, including Medium Voltage Softstarters.
• Excitation Systems Systems for revamping thermal and hydro power stations to improve efficiency and performance of aging facilities and replace older excitation systems.
• Generators Complete line of LV and HV generators up to 60 MVA, including synchronous and induction machines, for marine, ORC turbines, hydro, cogeneration, tri-generation, diesel and gas engines, and steam and gas turbines.
• Medium & High Voltage Motors Electric motors for industrial applications above 1000V, including CAplus (TEFC), Synchronous Motors, Induction Motors, High Speed Motors, and Explosion Proof Motors.
• Low Voltage & DC Motors NEMA and IEC standard motors for industrial applications covering voltages from 220V to 1000V with power ratings from 1 kW up to 6 MW, including DC Motors.
• Power Conversion System (PCS) Power conversion systems for battery energy storage, renewable energy plants, and microgrid applications, integrating with AC and DC drives portfolio.
• Automation and Process Control (ARTICS) ARTICS (Automation and Real Time Integrated Control System) platform including ARTICS METALS, ARTICS SMART ENERGY, ARTICS ROPEWAY, and Level 1/Level 2 control systems with auto-adaptive mathematical models for rolling mills, ropeway, and smart energy applications.
• Encoders (Sensors & Actuators) Position and speed sensors (encoders) for industrial motion control applications.
• ACBOX Battery Energy Storage System (BESS) Modular battery energy storage system containers for grid stability, renewable energy integration, and primary control power, available in V3, V4, and V5 configurations for utility-scale and commercial & industrial projects.
• DirectPowerPS EV Chargers EV charging hardware including DC Wallbox, DC Portable, DC Tower (160 kW and 400 kW), DC Multi, DC Split, AC Tower, AC Wallbox, and PowerCharge Hub for electric bus, fleet, parking, and service station applications.
• Pitch Systems (Wind Turbine) Wind turbine pitch control systems including Pitch Drives and SSB Wind Perfect Pitch solutions.

Quantifiable outcome

• 950+ automation and control systems installed at metal plants worldwide
• +6 more outcomes

Named customers28 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• BNP Paribas Leasing SolutionscoreGTM or Marketing Partner · 1 October 2025Strategic partnership with BNP Paribas Leasing Solutions to accelerate the deployment of e-mobility infrastructure across Europe. Nidec Conversion provides EV charging hardware (DirectPowerPS products) while BNP Paribas Leasing Solutions provides financing/leasing solutions to enable customers to deploy EV charging infrastructure.
• SorgeniaminorImplementation/ SI/ Consulting Partner · 1 October 2025Sorgenia's Termoli Power Plant was transformed into an Energy Multifactory with Nidec Conversion technology. Nidec Conversion designed and supplied the power conversion and energy management systems for the multifactory concept combining power generation, storage, and grid services.
• ObtoncoreStrategic or Co-development Partner · 1 February 2025Partnership with Obton (Danish solar and BESS investor) and KYON ENERGY (German BESS developer) for one of Germany's largest Battery Energy Storage System projects. Nidec Conversion supplies its ACBOX BESS technology.
• 50HertzcoreStrategic or Co-development Partner · 1 December 2024Collaboration with 50Hertz (German transmission system operator) for a second-generation STATCOM project near Berlin. Nidec Conversion supplies its Silcovert STATCOM technology to reinforce power grid stability on the German transmission network.
• VerkorcoreStrategic or Co-development Partner · 1 September 2023Strategic partnership with Verkor (French EV battery technology company) to develop stationary energy storage solutions. Joint development of stationary battery energy storage systems combining Verkor's battery technology with Nidec Conversion's power electronics and system integration expertise.
• Rolls-RoycecoreStrategic or Co-development PartnerNidec Conversion partnered with Rolls-Royce to supply advanced Power Unit Technology as part of one of Lithuania's largest Battery Energy Storage System (BESS) projects. Rolls-Royce provides mtu EnergyPack solutions, and Nidec Conversion contributes its power conversion and BESS integration expertise.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ABB: Global leader in drives (ACS series), motors, generators, power quality (STATCOM), and BESS integration across industrial and utility markets. Closest direct competitor to Nidec Conversion across the full industrial power conversion stack, with comparable MV/HV drive and grid stability offerings.
• WEG: Brazilian manufacturer of industrial motors, drives, generators, transformers, and increasingly BESS and EV charging. Highly comparable to Nidec Conversion's product portfolio across the power chain, with strong presence in metals, mining, and utility markets globally.
• Ingeteam: Spanish specialist in PV inverters, BESS, wind generators, and industrial drives. Comparable to Nidec Conversion's energy storage, power conversion, and generator businesses, with strong European utility presence and growing BESS project wins.
• Danfoss Drives: Pure-play AC drives specialist (VLT and VACON brands) and power electronics. Direct competitor in low-voltage drives and increasingly in marine electrification and BESS power conversion, though smaller in MV/HV and metals automation than Nidec Conversion.
• TMEIC: Joint venture of Toshiba and Mitsubishi Electric focused on industrial MV drives, motors, power electronics, and automation for metals, mining, and utilities. Closely comparable to Nidec Conversion's MV/HV drives and metals automation business, including rolling mill systems.
• Yaskawa Electric: Japanese specialist in AC drives (low and medium voltage), servo motors, motion control, and industrial robots. Highly comparable in industrial drives and motion control, particularly for high-reliability applications.

Broad incumbents

• Siemens: Diversified industrial conglomerate with SINAMICS drives, SIMOTION motion control, and broad factory automation portfolio. Overlaps with Nidec Conversion in drives, motors, and industrial automation but operates across a much wider portfolio including digital industries and smart infrastructure.
• Schneider Electric: Major player in Altivar variable frequency drives, Lexium motors, and industrial automation. Competes directly with Nidec Conversion in drives and motors but is far broader, including building automation, data center solutions, and energy management software.
• Rockwell Automation: US-based industrial automation leader with Allen-Bradley drives (PowerFlex), motion control, and plant-wide automation software. Overlaps with Nidec Conversion in drives and automation but is more software/platform-centric and less focused on heavy industrial MV/HV equipment.
• Eaton: Diversified power management company with industrial drives, power quality systems, UPS, and electrical components. Comparable in power conversion and power quality (similar to Nidec Conversion's STATCOM and drives), but operates at much larger scale across electrical and aerospace markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nidec-conversion

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nidec Conversion