Im Tirtzu
Im Tirtzu is an Israeli non-profit Zionist advocacy movement founded in 2006, serving the Israeli public, students, and schools through petition campaigns, Zionist education programs, educational tours, advocacy databases, and the Mara Magazine publication, funded primarily by donations.
- Company typePrivate
- Founded2006
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Im Tirtzu does
Im Tirtzu (אם תרצו) is an Israeli non-profit Zionist civic movement founded in 2006 in the aftermath of the Second Lebanon War by intellectuals, students, and reserve soldiers. The organization self-describes as the largest Zionist movement in Israel and operates as an extra-parliamentary advocacy and education body focused on strengthening Zionist values, renewing Zionist discourse and ideology, and preparing a future generation of national leadership. Its core activities span petition campaigns, school-based Zionist education (the Gefen Program), educational tours across Israel (Hebron, Shiloh, Gush Etzion, Jerusalem, Gaza envelope), a Zionist Salon interview series, and the Mara Magazine publication. It also operates several wholly-owned advocacy databases — Know the Activist, Know the Judge, Know the Terrorist, and Know the Lecturer — that publicly track individuals the organization characterizes as threats to its mission, plus an Academia Division coordinating student branches across Israeli universities and an Arabic-language research division.
The underlying technology stack is intentionally light: a WordPress-based website (imti.org.il), a Shopify/standard e-commerce storefront (shop.imti.org.il) accepting PayPal and Cardcom payments, and a portfolio of social platforms (Twitter/X, Facebook, Instagram, TikTok, YouTube, Spotify, Telegram). No proprietary software, no APIs, no SDKs, no mobile app, and no AI/ML capabilities are disclosed. The business model is that of a registered Israeli עמותה (non-profit, registration 580417662) with three revenue streams: (1) donations from supporters, (2) one-time e-commerce sales of books, merchandise, and Zionist literature, and (3) paid educational tours, seminars, and lectures priced in the 50–180 NIS range. Geographic footprint is Israel-centric, with emerging English- and Spanish-language outreach for international supporters; active programs are run through student branches, school partnerships, and field tour operators across the country.
Im Tirtzu firmographics
Firmographics- Name
- Im Tirtzu
- Legal name
- Im Tirtzu (אם תרצו) – Zionism: To Be or Not To Be
- Website
- https://imti.org.il
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Im Tirtzu is an Israeli non-profit Zionist advocacy movement founded in 2006, serving the Israeli public, students, and schools through petition campaigns, Zionist education programs, educational tours, advocacy databases, and the Mara Magazine publication, funded primarily by donations.
- Ownership category
- akta.pro rank
Im Tirtzu industry classification
Industry- Product category
- Civic Advocacy and Political Education
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Nonprofit & Cause Communications (BPAFADAK)
- akta.pro secondary industry
- Jewish Heritage & Israel Pilgrimage Travel Agencies (THAKAHAC)
Keywords
Im Tirtzu business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Donations and Contributions: As an NGO/non-profit organization (registered number 580417662), Im Tirtzu relies on donations from supporters to fund its activities and operations.
- E-commerce Store Sales: The organization operates shop.imti.org.il selling books, merchandise (shirts, flags, stickers), and Zionist literature.
- Events and Tours: Revenue from educational tours (Hebron, Shiloh, Gush Etzion, etc.), seminars, lectures, and cultural events with pricing ranging from free to 180 NIS.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Books and publications |
| Unit Pricing | One time/ perpetual license | Educational tours |
| Unit Pricing | One time/ perpetual license | Summer seminar |
Distribution channels3 records
Marketing channels6 records
Im Tirtzu product offering
Product offeringCore offering
Im Tirtzu is a Zionist civic movement and nonprofit that delivers Zionist education, leadership training, and advocacy programs. It sells Zionist literature and merchandise via its e-commerce store, runs paid educational tours and seminars across Israel, publishes Mara Magazine, and operates petition campaigns and advocacy databases on issues related to Israeli society and governance.
Product overview
Im Tirtzu operates as a nonprofit advocacy organization rather than a traditional technology product company. The organization offers a portfolio of Zionist education and advocacy initiatives including petition campaigns, school programs (Gefen), educational tours, digital publications, and advocacy databases tracking judges, lecturers, and released terrorists. Key offerings include the Zionist Salon interview series, Mara Magazine publication, Arab Research division, and the Zionist Digital Reading Library e-commerce store. The Gefen Program provides structured Zionist education in Israeli schools, while the Academia Division manages student chapters nationwide. Supporting initiatives include care packages for soldiers, memorial plantings, and land preservation efforts.
Differentiator
Problem solved
Functional benefit
Brands
- Mara Magazine (מראה): A national-outlook magazine focused on matters relating to Israel's existence as a Zionist, Jewish, and democratic state. Transferred from founder Daphna Netanyahu to Im Tirtzu.
- Know the Activist (הכר את העוכר)
- Know the Judge (הכר את השופט)
- Know the Terrorist (הכר את המחבל)
- Know the Lecturer (הכר את המרצה)
Products and services
- Gefen Program (תכנית גפן)
Companies that use Im Tirtzu
Customer profileSegments3 records
Ideal customer profiles3 records
Im Tirtzu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Im Tirtzu partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights5 records
Im Tirtzu competitors and assessment
Company assessmentDirect peers
- World Zionist Organization: The formal global body of the Zionist movement, headquartered in Israel. Most directly comparable to Im Tirtzu as both are Israeli-based Zionist advocacy organizations operating education, settlement, and ideological programs with similar target audiences and mission framing.
- Breaking the Silence: Israeli NGO of military veteran testimonies focused on advocacy through collected testimony, publications, and educational tours. Comparable to Im Tirtzu's tour-and-testimony model and Israeli-domestic advocacy footprint, although positioned on the opposing end of the political spectrum.
- Birthright Israel Foundation: Runs subsidized heritage and educational tours of Israel for Jewish young adults, alongside donor-funded programming and educational content. Directly comparable to Im Tirtzu's educational tour business and Israeli-Jewish education mission.
- Jewish National Fund (KKL-JNF): Israel's dominant Zionist land-preservation and education nonprofit, running the 'Land Preservation' and youth programs conceptually adjacent to Im Tirtzu's work. Comparable as a large Israeli Zionist nonprofit with donations, education, and land-based initiatives as core revenue streams.
- B'Tselem: The Israeli Information Center for Human Rights in the Occupied Territories, an Israeli NGO that publishes research, position papers, and named-individual databases of actors on one side of the political debate. Materially comparable to Im Tirtzu in operational structure—Israeli NGO with research publications, public databases of named individuals, and political advocacy—though opposite in political stance.
- HaShomer HaChadash: An Israeli nonprofit running youth volunteer programs in agricultural and land-preservation activities, with a Zionist-national identity. Comparable to Im Tirtzu's 'Land Preservation' initiative and youth-activism program structure.
- Hillel International: A Jewish student campus organization with chapters across universities worldwide, focused on leadership development and Israel engagement. Comparable to Im Tirtzu's Academia Division and student-chapter network in Israel.
Others
- Yad Vashem: Israel's official Holocaust memorial and education institution, offering educational tours, exhibitions, and educational programming. Comparable to Im Tirtzu on the education-and-Israel-heritage tour axis, though operating as a state-recognized institution rather than an advocacy NGO.
Broad incumbents
- AIPAC (American Israel Public Affairs Committee): The largest US-based pro-Israel advocacy organization, running lobbying, campaigns, and broad political engagement. Comparable to Im Tirtzu in advocacy-and-political-engagement mission and donor-funded model, but at significantly larger scale and with US-policy focus.
Emerging players
- StandWithUs: A Los Angeles-based Israel advocacy organization running educational programs, campus activism, and media outreach focused on combating delegitimization of Israel. Comparable in advocacy-database and campus-activism model to Im Tirtzu, though geographically focused on Diaspora communities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Im Tirtzu social profiles
Digital presenceIm Tirtzu compliance and trust
Trust signalCompliance5 records
Im Tirtzu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Im Tirtzu leadership team
Management profileNumber of profiles
Profiles2 records
Im Tirtzu subsidiaries and ownership
Company hierarchySubsidiaries5 records
Im Tirtzu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Im Tirtzu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Im Tirtzu
What does Im Tirtzu do?
Im Tirtzu is a Zionist civic movement and nonprofit that delivers Zionist education, leadership training, and advocacy programs. It sells Zionist literature and merchandise via its e-commerce store, runs paid educational tours and seminars across Israel, publishes Mara Magazine, and operates petition campaigns and advocacy databases on issues related to Israeli society and governance.
Is Im Tirtzu a public or private company?
Im Tirtzu is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Im Tirtzu founded?
Im Tirtzu was founded in 2006. It employs 1 to 10 people.
How does Im Tirtzu make money?
Three revenue lines are on record. Donations and Contributions are the primary driver. The others are E-commerce Store Sales and events and Tours.
Who are Im Tirtzu's main competitors?
Direct peers on record are World Zionist Organization, Breaking the Silence, Birthright Israel Foundation, Jewish National Fund (KKL-JNF), B'Tselem, HaShomer HaChadash and Hillel International. Yad Vashem is listed as an others. AIPAC (American Israel Public Affairs Committee) is listed as a broad incumbent. StandWithUs is listed as an emerging player.
Does Im Tirtzu have an API?
No public API is recorded for Im Tirtzu.
What industry is Im Tirtzu in?
Im Tirtzu's product category is Civic Advocacy and Political Education. Its primary akta.pro industry code is BPAFADAK, Nonprofit & Cause Communications, with a secondary code of THAKAHAC, Jewish Heritage & Israel Pilgrimage Travel Agencies. Its NAICS code is 813 and its SIC code is 8300.