Huset i Hasserisgade
Huset i Hasserisgade is a self-governing cultural institution founded in 1978 in Aalborg, Denmark, operating a multi-disciplinary arts center with concert venues, ceramic workshops, exhibition galleries, artist studios, urban gardens, two cafés, and craft markets, funded primarily by Aalborg Kommune and Statens Kunstfond.
- Company typePrivate
- Founded1978
- HeadquartersAalborg, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Huset i Hasserisgade does
Huset i Hasserisgade, officially Den Selvejende Institution Huset (CVR 46566068), is a self-governing cultural institution founded in 1978 and headquartered at Hasserisgade 10 in Aalborg, Denmark. The organization operates a multi-disciplinary cultural center offering concert venues (ALVERDENS, 90 capacity, and Husets Café configured for events, 65 capacity), three ceramic creative workshops (Drejeværksted with 5 throwing wheels, Porcelænsværksted, and Form og Glasurværksted with 50+ glazes), an exhibition space (TILGANG), a gallery (Husets Galleri), 8 visual-artist atelier studios, urban gardens (Byhaver — 15 plots of 6m²), a life-drawing program (Croquis), a drawing community (Tegnestuen), and two vegetarian cafés (Husets Café for dinner and the day-focused Morgen, Middag & Kaffe). It also runs a mobile pop-up concert series, Huset Ud Af Huset, extending programming across Aalborg, and annually curates a 41-stall craft market (Kunsthåndværkermarked) and a 28-stall Christmas market (Julemarked). The institution is host to resident organizations including KORMA (the regional rhythmic music competence center), Jazz9Tus (jazz development), and Aalborg Kulturskole's visual-arts program.
Technically, Huset is a physical-venue operation with a conventional digital layer: a website (huset.dk) for calendar and information, Facebook and Instagram for community outreach, a monthly email newsletter for subscriber communications, and third-party ticketing (YourTicket.dk) for workshops, concert tickets, and gift card sales. No proprietary technology platform, AI/ML systems, mobile app, or API is described.
The business model combines public subsidies with diversified transactional revenue. The principal funding base is a 2022-2024 framework agreement (Rammeaftale) with Statens Kunstfond and a 2022-2025 cooperation agreement (Samarbejdsaftale) with Aalborg Kommune, supplemented by smaller grants from Nordisk Kulturfond and Friluftsrådet. Earned revenue comes from concert ticket sales (75-135 kr with student/senior discounts), workshop booking fees (35 kr + 2.50 kr fee per 3-hour session), café food and beverage sales, market stand rentals (1,050 kr for craft market; 450 kr for Christmas market), atelier rentals (750 kr/month), city garden plot rentals (200 kr/year), gift card sales (2-year validity), and parking fees (25 kr/day). Customer segments are broadly cultural consumers in the Nordjylland region, emerging and established musicians and visual artists, workshop participants, craft-market vendors, and urban gardeners.
Huset i Hasserisgade firmographics
Firmographics- Name
- Huset i Hasserisgade
- Legal name
- Den Selvejende Institution Huset
- Website
- https://huset.dk
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Huset i Hasserisgade is a self-governing cultural institution founded in 1978 in Aalborg, Denmark, operating a multi-disciplinary arts center with concert venues, ceramic workshops, exhibition galleries, artist studios, urban gardens, two cafés, and craft markets, funded primarily by Aalborg Kommune and Statens Kunstfond.
- Ownership category
- akta.pro rank
Huset i Hasserisgade industry classification
Industry- Product category
- Cultural Venue & Community Arts Center
- NAICS
- Other Performing Arts Companies (711190), Performing Arts Companies (7111), Musical Groups and Artists (71113)
- akta.pro primary industry
- Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)
- akta.pro secondary industries
- Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Live Music Clubs & Venues (MPAGAIAB), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)
Keywords
Where Huset i Hasserisgade is headquartered
LocationHeadquarters
- HQ city
- Aalborg
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Huset i Hasserisgade business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Café Operations: Huset operates two café spaces: Morgen, Middag & Kaffe (morning café) and Husets Café (evening café). The venues generate revenue through food and beverage sales including coffee, tea, beer, wine, and seasonal menus.
- Concert and Event Ticket Sales: The venue hosts concerts and events at ALVERDENS (capacity 90) and Husets Café (capacity 65). Ticket prices vary by event, typically 75-135 kr for standard admission with student/senior discounts available.
- Creative Workshop Bookings: Husets Kreative Værksteder (Creative Workshops) generate revenue through booking tickets at 35 kr + 2.50 kr fee per 3-hour session. Additional revenue comes from clay sales (70 kr per 2kg bag of stoneware clay), glaze firing fees (approximately 30-35 kr per item), and porcelain sales (50-70 kr per liter).
- Gift Cards: Gift cards are sold online through YourTicket.dk with a validity period of 2 years. These can be redeemed for event tickets on the website.
- Market Stand Rentals: Husets Kunsthåndværkermarked rents out 41 market stands at 1050 kr each. The Christmas Market also rents stands at 450 kr each.
- Atelier Rental: Artist atelier spaces are rented at 750 kr per month with a 1000 kr deposit. These are targeted at artists seeking studio space within a creative community.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Workshop booking ticket |
| Subscription | Monthly | Artist Atelier Rental |
| Subscription | Annual | City Garden Plot (Byhave) |
| Unit Pricing | One time/ perpetual license | Craft Market Stand |
| Unit Pricing | Pay-as-you-go | Café Menu Items |
| Unit Pricing | Pay-as-you-go | Parking |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Huset i Hasserisgade product offering
Product offeringCore offering
Den Selvejende Institution Huset is a self-governing cultural institution founded in 1978 in Aalborg, Denmark, operating as a multi-disciplinary cultural venue. It offers concert performances across two venues (ALVERDENS 90-capacity and Husets Café 65-capacity), two vegetarian café operations, three ceramic creative workshops, artist studio rentals, urban garden plots, exhibition galleries, and recurring craft markets. The institution is publicly funded by Aalborg Kommune and Statens Kunstfond.
Product overview
Huset i Hasserisgade is a self-governing cultural institution in Aalborg, Denmark, founded in 1978. The venue operates as a multi-disciplinary cultural center offering a diverse portfolio of interconnected services: two café operations (Husets Café and Morgen Middag & Kaffe) serving vegetarian cuisine; three ceramic creative workshops (Drejeværksted, Porcelænsværksted, Form og Glasurværksted) for pottery and ceramics; multiple performance and exhibition venues including ALVERDENS concert hall (90-capacity, Network & Genre venue), the mobile Huset Ud Af Huset program, TILGANG exhibition space, and Husets Galleri; creative development spaces such as Atelier artist studios, Tegnestuen drawing community, and Croquis life drawing; urban community facilities including Byhaver city gardens; recurring events like the annual Kunsthåndværkermarked craft market and Julemarked Christmas market; and educational partnerships with KORMA music competence center, Jazz9Tus jazz organization, and Aalborg Kulturskole visual arts program. The venue is supported by Aalborg Municipality and Statens Kunstfond and functions as a hub for emerging artistic talent in North Jutland.
Differentiator
Problem solved
Functional benefit
Brands
- ALVERDENS: Husets music venue focusing on folk music, world music, jazz, improvisational music, and singer/songwriter genres. Capacity of 90 guests.
- Husets Café
- Morgen, Middag & Kaffe
- Husets Kreative Værksteder
- TILGANG
- Huset Ud Af Huset
Products and services
- ALVERDENS Concert Venue
- Huset Ud Af Huset Mobile Concert Venue
Quantifiable outcome
- Expected attendance of 2000-2500 visitors at annual Kunsthåndværkermarked
- +2 more outcomes
Companies that use Huset i Hasserisgade
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Huset i Hasserisgade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Huset i Hasserisgade partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Land Højbede ApSminorSupported the Byhaver project by providing raised garden beds for the urban gardening initiative.
- KORMA (Kompetencecenter for Rytmisk Musik Aalborg)coreCompetence Center for Rhythmic Music Aalborg operates as a resident organization within Huset, providing expertise and support for the music scene and musician growth layer in Aalborg and North Jutland.
- Jazz9tuscoreNon-profit jazz organization operating as a resident within Huset, working to develop Aalborg as a Jazz City through local partnerships, venues, and municipality collaboration.
- Aalborg Kulturskole - Billedkunst (Aalborg Cultural School - Visual Arts)coreCultural school providing visual arts education (drawing, painting, collage, graphics, sculpture, ceramics, installation, photography) as a resident organization within Huset.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Huset i Hasserisgade competitors and assessment
Company assessmentBroad incumbents
- Musikhuset Aalborg: Musikhuset Aalborg is Aalborg's flagship large-scale concert and performing arts venue operating at much greater capacity than Huset's ALVERDENS. Comparable as a same-city performing arts venue but operates at a broader incumbent scale with a wider programming mandate.
- VEGA: VEGA is Copenhagen's established mid-to-large capacity music venue known for hosting a wide range of genres and international touring acts. Comparable to Huset's concert programming role but operates at a much larger commercial scale.
Direct peers
- ALICE: ALICE is a Copenhagen live music venue focused on contemporary, niche, and emerging genre programming. Comparable to Huset's ALVERDENS as a Danish live music venue supporting emerging artists and genre development.
- Godsbanen: Godsbanen is Aarhus's cultural production center combining workshops, performance venues, exhibitions, and artist studios. Closely comparable to Huset's integrated multi-disciplinary model with both visual arts and performing arts programming under one roof.
- Radar: Radar is Aarhus's live music venue specializing in emerging artists and genre-spanning programming. Comparable to Huset's ALVERDENS for niche and emerging music scene development in a Danish regional market.
- Kulturværftet: Kulturværftet is a regional cultural center in Helsingør combining concert halls, exhibition spaces, and event programming. Comparable to Huset as a Danish regional multi-purpose cultural venue supported by municipal funding.
- Skråen: Skråen is a well-known live music venue in Aalborg focused on emerging artists and mid-size concerts. Comparable to Huset's ALVERDENS venue for live music programming and shared Aalborg audience overlap.
- Nordkraft: Nordkraft is Aalborg's other major cultural center, housed in a former industrial power plant. It operates as a multi-venue cultural complex combining live music, cinema, cafés, and event spaces — directly comparable to Huset on multi-disciplinary venue model and same-city Aalborg market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Huset i Hasserisgade social profiles
Digital presenceHuset i Hasserisgade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Huset i Hasserisgade leadership team
Management profileNumber of profiles
Profiles14 records
Huset i Hasserisgade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Huset i Hasserisgade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Huset i Hasserisgade
What does Huset i Hasserisgade do?
Den Selvejende Institution Huset is a self-governing cultural institution founded in 1978 in Aalborg, Denmark, operating as a multi-disciplinary cultural venue. It offers concert performances across two venues (ALVERDENS 90-capacity and Husets Café 65-capacity), two vegetarian café operations, three ceramic creative workshops, artist studio rentals, urban garden plots, exhibition galleries, and recurring craft markets. The institution is publicly funded by Aalborg Kommune and Statens Kunstfond.
Is Huset i Hasserisgade a public or private company?
Huset i Hasserisgade is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Huset i Hasserisgade founded?
Huset i Hasserisgade was founded in 1978. It employs 11 to 50 people.
Where is Huset i Hasserisgade based?
Huset i Hasserisgade is headquartered in Aalborg, Denmark, in the Europe region.
How does Huset i Hasserisgade make money?
Six revenue lines are on record. Café Operations are the primary driver. The others are concert and Event Ticket Sales, creative Workshop Bookings, gift Cards, market Stand Rentals and atelier Rental.
Who are Huset i Hasserisgade's main competitors?
Broad incumbents on record are Musikhuset Aalborg and VEGA. Direct peers are ALICE, Godsbanen, Radar, Kulturværftet, Skråen and Nordkraft.
Does Huset i Hasserisgade have an API?
No public API is recorded for Huset i Hasserisgade.
What industry is Huset i Hasserisgade in?
Huset i Hasserisgade's product category is Cultural Venue & Community Arts Center. Its primary akta.pro industry code is BPAGAHAB, Performing Arts Organizations (Theater, Dance, Opera, Music), with a secondary code of MPAGALAC, Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues). Its NAICS code is 711190.