The Cultivation Project

What The Cultivation Project does

The Cultivation Project is a 501(c)(3) nonprofit organization founded in 2015–2016 by Cameron Kuey and based in San Diego, California. It disciples Christian storytellers and provides professional multimedia production services to missionaries, ministries, and churches worldwide, with documented production work in the United States, Taiwan, Singapore, Japan, Kenya, and Mexico. The core product portfolio consists of three content brands: Coffee Meets Bible, a podcast series distributed on Spotify, Apple Podcasts, and Google Podcasts that interviews Christians living missionally through different careers; Sowing Seeds, a documentary video series with a monthly subscription component that produces 1–2 minute supporter-update videos for missionary families; and Ordinary People, a testimonial video series covering salvation, transformation, and church/organization stories. Supporting offerings include the Faith & FiLM summer internship program for filmmakers and a branded merchandise marketplace (t-shirts, sweaters, tote bags priced $12–$30).

The organization is structured around a small team of 4 core staff (President Cameron Kuey; Vice President/Treasurer/Secretary Josephine Kuey; Video Producer & Social Media Manager Christy Tang; Lead Video Editor Rebecca Dinglasan) supported by roughly 13 volunteers and governed by a Board of Directors. Revenue is generated through three streams: charitable donations processed via Aplos, quote-based professional video production services, and merchandise sales. Go-to-market is community-led via podcast content, social media (Instagram, Facebook), email newsletter, and direct outreach to churches and missionary organizations, with event-driven engagement at conferences such as Urbana 2018 and the 2021 Globalocal Conference. By 2019 the organization had completed 50+ video projects, and the Coffee Meets Bible podcast had released 16+ episodes between March 2020 and October 2021.

Name

The Cultivation Project

Legal name

The Cultivation Project

Website

https://cultivationproject.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Cultivation Project is a 501(c)(3) nonprofit that provides professional multimedia production to missionaries, ministries, and churches worldwide, operating the Coffee Meets Bible podcast, Sowing Seeds and Ordinary People documentary video series, and a filmmaker internship program.

Ownership category

akta.pro rank

Product category

Religious Media and Video Production Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Motion Picture & Video Tape Production (7812), Miscellaneous Publishing (2741)

akta.pro primary industry

Podcast Production, Editing & Post-Production Services (MPACADAE)

akta.pro secondary industry

International Grantmaking & Development Foundations (BPAGAKAH)

Keywords

• Christian video production
• Missions media services
• Documentary filmmaking
• Faith-based podcast
• Nonprofit media ministry

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: 501(c)(3) non-profit organization funded primarily through donations from individuals and supporters. Contact page lists donation page at aplos.com.
2. Video Production Services: Professional multimedia production services provided to missionaries, ministries, and churches around the world. Services include Sowing Seeds documentary production and Ordinary People testimonial videos.
3. Merchandise Sales: Online marketplace selling branded merchandise including t-shirts, sweaters, and tote bags with The Cultivation Project logo.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Cultivation Project produces professional documentary-style videos and a podcast for missionaries, ministries, and churches, operating as a 501(c)(3) nonprofit. Core deliverables include the Coffee Meets Bible podcast, Sowing Seeds and Ordinary People video series, custom church and missions documentary productions, and a small line of branded merchandise. The organization is funded primarily through donations, supplemented by fees for video production services and merchandise sales.

Product overview

The Cultivation Project is a 501(c)(3) non-profit Christian media organization that disciples storytellers through multimedia production. The core product portfolio includes Coffee Meets Bible (a podcast series distributed across Spotify, Apple Podcasts, and Google Podcasts), Sowing Seeds (video production services for missionaries and churches with a monthly subscription option), and Ordinary People (testimony and documentary video services). Additional offerings include a Faith & FiLM Internship program and a branded merchandise marketplace. The organization provides professional multimedia production to missionaries, ministries, and churches worldwide, focusing on telling stories of faith and missional living.

Differentiator

Problem solved

Functional benefit

Brands

• Coffee Meets Bible: A podcast series interviewing people about what it means to live 'missionally' through different careers, hobbies, and callings
• Sowing Seeds
• Ordinary People
• Faith & FiLM Internship
• The Cultivation Marketplace

Products and services

• Coffee Meets Bible Podcast A podcast series interviewing faithful people about what it means to live 'missionally' through different careers, hobbies, and callings while sharing a cup of coffee, distributed on Spotify, Apple Podcasts, and Google Podcasts. Targeted at individual Christians and missions supporters.
• Sowing Seeds Video Production A documentary-style video production service that brings light to the experiences of missionaries and ministry teams as they serve around the world, with an optional monthly subscription delivering 1-2 minute supporter update videos for missionary families. Targeted at missionaries, ministries, and churches.
• Ordinary People Video Production A video production service highlighting stories of salvation, transformation, and growth in the journeys of Christians, including church congregation testimonies and documentaries of Christian organizations and businesses. Targeted at churches, ministries, and faith-led businesses.
• Cultivation Baseball T-Shirt Branded baseball-style t-shirt with The Cultivation Project logo, sold at $25.00 per unit through the organization's online marketplace.
• Cultivation Sweater Branded sweater with The Cultivation Project logo, sold at $30.00 per unit through the organization's online marketplace.
• Cultivation Tote Bag Heavy canvas branded tote bag (12oz, 15'W x 16'H, 21" handles) with The Cultivation Project logo, sold at $12.00 per unit through the organization's online marketplace.
• TCP T-Shirt Branded t-shirt with The Cultivation Project (TCP) logo, sold at $20.00 per unit through the organization's online marketplace.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Urbana (InterVarsity)minorStrategic or Co-development PartnerFeatured speaker at Urbana 2018 conference. Eric Lige was worship director of Urbana 2018's music team and featured on Coffee Meets Bible podcast. The organization's founder Cameron Kuey attended Urbana 12 where he committed to full-time missions.
• Chinese Evangelical Church of San DiegocoreStrategic or Co-development PartnerFounding church that provided support and backing for The Cultivation Project when it was formed in 2015. Cameron Kuey received support from this church to start the organization.
• Globalocal ConferenceminorStrategic or Co-development PartnerDocumented 2021 Globalocal Conference - GoLiveServe video project. Conference-focused partnership for missions documentation.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Trinity Broadcasting Network (TBN): Large Christian broadcasting network producing faith-based video and digital programming globally. Broad incumbent in the same media-for-faith category as TCP.
• Christianity Today: Long-running Christian media and publishing organization producing articles, podcasts, and video content for church and missions audiences. Overlapping audience and content formats with TCP's Coffee Meets Bible.
• Compassion International: Large Christian child-sponsorship organization producing extensive documentary-style video content about missionary and field work. Comparable content style and audience but at vastly larger scale.
• Jesus Film Project: Long-established global missions media ministry (part of Cru) producing films and digital content in 2,000+ languages. Larger-scale incumbent operating in the same missionary storytelling space as TCP's Sowing Seeds.
• World Vision Media: Major Christian humanitarian organization with significant in-house media production covering global missions and field stories. Overlaps with TCP's missional storytelling category at much larger scale.
• Christian Broadcasting Network (CBN): One of the largest Christian media organizations in the US, producing broadcast and digital video content targeted at faith audiences. A much broader incumbent with overlapping audience but far larger scale than TCP.

Direct peers

• Relevant Magazine: Christian millennial media brand publishing stories, podcasts, and video content around faith and culture. Comparable to TCP's Coffee Meets Bible in targeting young Christians exploring missional and countercultural living.
• Whitaker Films: Faith-based independent documentary film producer specializing in Christian storytelling. Most directly comparable to TCP in combining a missional narrative with professional video production for faith audiences.

Others

• InterVarsity Christian Fellowship: National missions-focused Christian organization that runs Urbana and other missions conferences. TCP has a documented partnership with Urbana; comparable as a missions-adjacent organization, though not a direct production competitor.

Emerging players

• Biola University Cinema Program: Faith-based film school training Christian filmmakers and producing faith-themed content. Comparable to TCP in mission and in producing filmmakers through programs analogous to Faith & FiLM.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thecultivationproject
• Instagraminstagram.com/the_cultivation_project
• LinkedInlinkedin.com/company/the-cultivation-project

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Cultivation Project