Brain Health Scotland

What Brain Health Scotland does

Brain Health Scotland is the prevention arm of Alzheimer Scotland - Action on Dementia, a registered Scottish charity (SC022315), established in 2020 and headquartered at 69 North Gyle Terrace, Edinburgh. Its mission is to educate the Scottish public on the modifiable risk factors for dementia and support lifestyle change across all age groups, anchored in clinical content derived from the Lancet Commission's 14 identified modifiable dementia risk factors. The organisation does not sell products or services; instead it operates a portfolio of free educational programmes and tools. Core offerings include the Brain Health Quiz and My Brain Health Plan (interactive personalisation tools delivered through a Wix-hosted website at brainhealth.scot), the STARS: My Amazing Brain school programme for children aged 8-12 aligned to the Scottish Curriculum for Excellence (available in Gaelic), the Babs the Brain giant inflatable exhibit deployed through the Big Brain Tour, and a network of physical Brain Health and Dementia Resource Centres offering personalised brain-health chats. Supplementary assets include the Take 20 Podcast, a 3-Week Brain Health Challenge email programme, a downloadable Handbook on Children's Brain Health, the Eat Well educational content programme, and an extensive Resources Library of surveys and clinical recommendations.

The organisation's business model is non-commercial: all resources and services are provided free of charge, with no subscriptions, pricing tiers, or paid products. Funding flows through donations collected by the parent charity (Alzheimer Scotland), institutional grants, and corporate charity partnerships — notably Scotmid for 2025-26 and NHS Grampian/Scottish Government for the Aberdeen Brain Health Service launched in 2024. A forthcoming Brain Healthy Workplace Programme signals an emerging B2B/employer channel. Distribution combines digital self-serve (website, social media, email newsletter, podcast), direct in-person (Resource Centres, school registration for STARS), and experiential community outreach (Big Brain Tour across highland games and festivals). Customer segments are intentionally broad: general public across Scotland, primary-school children and their teachers, parents and carers, people living with dementia and their families, and — prospectively — employers. Brain Health Scotland reports no separate revenue, headcount, or funding rounds, and operates as a programme division rather than an investable commercial entity.

Name

Brain Health Scotland

Legal name

Alzheimer Scotland - Action on Dementia

Website

https://brainhealth.scot

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Brain Health Scotland is the prevention arm of Alzheimer Scotland, providing free brain-health education and dementia-risk-reduction programmes across Scotland for the general public, school children (ages 8-12), teachers, dementia carers, and (forthcoming) employers, funded through donations, grants, and charity partnerships.

Ownership category

akta.pro rank

Product category

Dementia Prevention Education Services

NAICS

Voluntary Health Organizations (813212), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Health Literacy (Navigating Care, Medication, Preventive Info) (EDAAAAAF)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Cognitive Stimulation & Reminiscence Therapy (Non-Clinical) (HSABAEAH)

Keywords

• Brain health education
• Dementia prevention programs
• Public health outreach
• Community health awareness
• Dementia risk reduction

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Donations are managed by Alzheimer Scotland. The organisation operates as a charitable initiative under Alzheimer Scotland - Action on Dementia, a registered Scottish charity (SC022315).
2. Grant Funding: Appears to receive government and institutional funding through partnerships with NHS Grampian and Scottish Government for Brain Health Service delivery.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Brain Health Scotland is the prevention arm of Alzheimer Scotland, delivering free brain health education, interactive personalisation tools, and community programmes across Scotland to help people of all ages understand modifiable dementia risk factors and take practical lifestyle steps to protect their brain health. Its offerings include in-person resource centres, school curriculum programmes, a giant inflatable brain exhibit, podcasts, and downloadable resources.

Product overview

Brain Health Scotland, part of Alzheimer Scotland, operates as an educational and public health organization rather than a technology product company. Its portfolio consists of public-facing programmes and resources: the Brain Health Quiz and My Brain Health Plan (interactive personalisation tools), the STARS: My Amazing Brain Programme and Babs the Brain (educational outreach), Brain Health and Dementia Resource Centres (in-person service delivery), the upcoming Brain Healthy Workplace Programme, the Take 20 Podcast Series, and a Resources Library containing surveys and reports. These offerings work together to educate the Scottish public on dementia prevention through lifestyle interventions.

Differentiator

Problem solved

Functional benefit

Brands

• STARS: My Amazing Brain: Educational programme for children aged 8-12 years about brain health, aligned to the Scottish Curriculum for Excellence, with hands-on learning materials and resources available in Gaelic.
• Babs the Brain
• Brain Healthy Workplace Programme
• Brain Health Service

Products and services

• Brain Health Quiz An interactive quiz that guides users through different risk factors for dementia and creates a personalised action plan with practical lifestyle change suggestions. Intended for the Scottish general public.
• STARS: My Amazing Brain Programme A school-based educational programme for children aged 8-12 featuring animations and activities that teach brain health habits, aligned to the Scottish Curriculum for Excellence with resources available in Gaelic.
• Babs the Brain A giant walk-in inflatable brain exhibit used in the Big Brain Tour to help visitors of all ages explore how different parts of the brain work through hands-on games and interactive challenges. Named in honour of Dame Barbara Windsor.
• Brain Health and Dementia Resource Centres Physical centres across Scotland providing brain health assessments, personalised action plans, information, advice, and support for people living with dementia and their families, featuring dementia-friendly design.
• Brain Healthy Workplace Programme

Quantifiable outcome

• Up to 45% of dementia cases could be preventable by targeting modifiable risk factors

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• ScotmidcoreStrategic or Co-development Partner · 1 January 2025Scotmid is Scotland's largest independent co-operative (including Semichem, Lakes & Dales Co-op, Scotmid Funerals and Fosters Funeral Directors). Scotmid's colleagues, members and customers have generously supported the creation of Babs the Brain. Scotmid is Brain Health Scotland's charity partner for 2025-26, enabling the Big Brain Tour to bring brain health education to communities across Scotland.
• NHS GrampiancoreStrategic or Co-development PartnerPartnership with NHS Grampian and Scottish Government to deliver a Brain Health Service in Aberdeen city centre. This service exemplifies how dementia prevention services should be developed, offering advice and support on modifying risk factors that may lead to cognitive decline. The model is noted as fitting with changes required to meet needs of individuals eligible for new Alzheimer's treatments.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• UK Active: UK trade body for the physical activity sector, campaigning on activity's role in health outcomes. Comparable as a sectoral champion whose evidence-based messaging on movement and lifestyle intersects with Brain Health Scotland's 'Move More' and 'Eat Well' pillars.

Direct peers

• Dementia UK: Specialist dementia charity operating the Admiral Nurse service and providing family-facing support and education. Comparable in mission (improving dementia outcomes through specialist information and support) and in serving families/carers.
• The Brain Charity: UK charity providing information, advice, and support for people with neurological conditions. Comparable in providing free, personalized, community-based brain-condition support and education across a regional footprint.
• Alzheimer's Research UK: Leading UK dementia research charity combining fundraising, public awareness, and prevention messaging. Highly comparable as a sister dementia charity with a prevention-focused communications mission overlapping Brain Health Scotland's narrative.
• Alzheimer's Society: UK's largest dementia charity, providing information, support, research funding, and local services. Directly comparable as a national dementia-focused charity offering both public-facing education and direct services to people affected by dementia.

Broad incumbents

• NHS Better Health: England NHS public-facing healthy-lifestyle campaign covering smoking, alcohol, weight, and activity. Comparable as a free, public-funded behaviour-change platform addressing overlapping modifiable-risk messaging.
• Age UK: UK-wide charity for older people providing advice, wellbeing programmes, and campaigning. Comparable as a larger, broader elderly-focused charity whose healthy-ageing and information services partially overlap with Brain Health Scotland's prevention and support remit.
• Global Brain Health Institute (GBHI): International initiative focused on protecting brain health and reducing dementia risk through training, advocacy, and evidence translation. Comparable in mission focus on dementia prevention and brain-health literacy at a broader geographic scale.

Regional players

• Public Health Scotland: Scotland's national public health body delivering population-level health improvement campaigns. Comparable as the Scotland-specific public-sector counterpart running behaviour-change programmes on diet, activity, and lifestyle risk factors.

Emerging players

• Centre for Ageing Better: UK charity focused on healthy ageing and reducing inequality in later life. Comparable as an evidence-driven organisation producing public-facing guidance and campaigns on modifiable lifestyle factors for older adults.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/brainhealthscot
• YouTubeyoutube.com/channel/UCdgt3BTT2eMEi8lEbURlgDw
• Facebookfacebook.com/brainhealthscot
• LinkedInlinkedin.com/company/brain-health-scotland
• Instagraminstagram.com/brainhealthscot

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brain Health Scotland