Halal International Selangor

What Halal International Selangor does

Halal International Selangor (HIS) is a Selangor State Government agency operating under HIS Toyyiba Sdn Bhd, a wholly-owned subsidiary of Menteri Besar Selangor (Incorporated) (MBI), headquartered in Shah Alam, Malaysia. Established as the dedicated implementing body for the state's halal industry development strategy under Masterplan Selangor Halal Hub 2.0, HIS serves local SMEs and entrepreneurs seeking halal certification, international halal businesses pursuing JAKIM certification and ASEAN/OIC market entry, government agencies implementing halal upliftment programs, halal logistics providers, and multinational halal-certified firms. The organization functions as a one-stop halal development agency combining certification coaching, professional training (HRDCorp-recognized), market access facilitation, and event-driven engagement, anchored by the annual Selangor International Halal Convention (SELHAC) which facilitated over RM153 million in business transactions across three editions (2022-2024).

The core technology consists of an integrated halal digital ecosystem spanning multiple platforms: AHO (Authorised HIS Operator), an e-commerce marketplace for halal products and Muslim-friendly services with 1,500+ export-ready SKUs and 250,000+ ingredient database entries; Halal CRA (Certificate Readiness Assessment), a pre-audit gap analysis portal for JAKIM certification readiness; e-HIS, the central digital hub integrating these services; and pipeline platforms including the Central Information Platform (CIP), Halal Integrated Trade System (HITS), and IMFAN (International Muslim Friendly Affiliated Network). The physical infrastructure includes 160,000+ sqft of halal warehousing via partnership with NorthPort, and Sertu (Shariah ritual cleansing) services for production and logistics compliance.

Revenue is generated through four primary streams: AHO marketplace commissions (4.24% for members, 6.36% for non-members with RM3-RM4 minimums), tiered membership subscriptions (AHO Executive RM100-RM500, Muslim Friendly Operator RM50-RM100, both 2-year terms), HRDCorp-claimable halal training programs (Halal Awareness, MHMS Workshop, Internal Halal Audit), and halal coaching and advisory services for JAKIM certification. The go-to-market combines enterprise field sales to SMEs with event-driven demand generation through SELHAC, HalalVibe Fest, Jelajah Halal Selangor state-wide outreach, and international expo participation (MIHAS, Gulfood, Halal Expo London, Expo Osaka 2025). As a government-backed entity, HIS does not disclose revenue and does not raise external funding.

Name

Halal International Selangor

Legal name

HIS Toyyiba Sdn Bhd

Website

https://halalselangor.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Halal International Selangor is a Selangor State Government agency that supports local SMEs and international businesses with halal certification coaching, digital marketplace access (AHO), training, and market entry facilitation across ASEAN, OIC, and global halal trade markets.

Ownership category

akta.pro rank

Product category

Halal Industry Development Services

NAICS

Corporate, Subsidiary, and Regional Managing Offices (551114)

akta.pro primary industry

Halal Certification Services (AFALAMAF)

Keywords

• Halal certification services
• Halal ecosystem development
• Halal marketplace platform
• Halal compliance training
• Halal business advisory

Headquarters

HQ city

Shah Alam

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. AHO E-commerce Platform Fees: Commission and transaction fees charged to sellers on the AHO e-commerce platform. AHO Members pay 4.24% commission per transaction (minimum RM3.00) plus 2.12% transaction fee. Non-members pay 6.36% commission (minimum RM4.00) plus annual membership of RM53.00 after 2 free years.
2. AHO Membership Fees: Two-year membership subscriptions for AHO (Executive tier) and Muslim Friendly Operator (MFO) categories with tiered pricing based on location (Selangor, Outside Selangor, International).
3. Halal Training Programs: Professional halal training programs including Halal Awareness, MHMS Workshop, Internal Halal Audit Workshop, and e-Learning modules. Recognized as HRDCorp Training Provider for workforce development.
4. Halal Coaching and Advisory Services: End-to-end halal certification support including JAKIM certification coaching, document preparation, product development advisory, internal halal audits, and Halal Certificate Readiness Assessment services for local and international companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Halal International Selangor (HIS) is a Selangor State Government implementing agency that operates an integrated halal industry development ecosystem. It runs the AHO e-commerce marketplace connecting halal product sellers and buyers, the Halal CRA certification readiness assessment portal, the e-HIS digital hub, and delivers halal coaching, JAKIM certification support, HRDCorp-recognized training programs, and international market facilitation through trade missions and global expos.

Product overview

Halal International Selangor operates a multi-platform digital ecosystem for halal industry development. The core offerings consist of AHO (Authorised HIS Operator) - an e-commerce marketplace connecting halal product sellers with buyers; Halal CRA - a certificate readiness assessment portal for businesses seeking JAKIM certification; and e-HIS - the central digital hub integrating these services. Supporting platforms include the Central Information Platform (CIP), Halal Integrated Trade System (HITS), and IMFAN network. The company provides complementary services including halal coaching and advisory, training programs, talent pool networking, event organization (SELHAC, Jelajah Halal Selangor), and logistics/warehousing facilities with Sertu certification services.

Differentiator

Problem solved

Functional benefit

Brands

• SELHAC: Selangor International Halal Convention - annual halal convention organized by HIS with business transaction values exceeding RM153 million across three editions (2022-2024).
• AHO
• Halal CRA
• Jelajah Halal Selangor

Products and services

• AHO (Authorised HIS Operator) E-commerce trading platform and one-stop centre for halal operators, providing halal and Muslim-friendly product marketplace, business matching services, and member benefits including advisory, training, and networking for suppliers, buyers, traders, manufacturers, and service providers.
• Halal CRA (Halal Certificate Readiness Assessment) Online portal providing pre-audit gap analysis and review to help businesses evaluate their readiness for JAKIM halal certification across relevant halal certification schemes and categories.
• e-HIS Central Digital Hub Centralized digital platform serving as the hub for HIS electronic services, integrating AHO and Halal CRA portals and providing comprehensive data on halal companies, products, services, marketing, logistics, training, and compliance.
• Halal Coaching & Advisory Services End-to-end halal coaching and advisory services including JAKIM certification coaching, document preparation, product development advisory, internal halal audits, and Halal Certificate Readiness Assessment services for local and international companies.
• Halal Training Programs HRDCorp-recognized professional training programs including Halal Awareness Programme, Malaysia Halal Management System (MHMS) Workshop, Internal Halal Audit Workshop, and e-Learning modules for businesses and professionals.
• Selangor International Halal Convention (SELHAC) Annual halal convention organizing business matching, trade opportunities, and industry exhibition that generated over RM153 million in business transactions across three editions from 2022 to 2024.
• Jelajah Halal Selangor State-wide mobile outreach program bringing halal awareness, advisory clinics, product showcases, and business matching sessions directly to districts across Selangor.
• Halal Warehousing & Logistics Halal warehousing and logistics facilities with over 160,000 sqft space available for rental, supporting cold chain management, halal consolidation, and export operations in partnership with NorthPort.
• Sertu (Shariah Ritual Cleansing) Services Shariah ritual cleansing services for severe impurities, including training, industry engagement, and compliance facilitation for halal production, logistics, and premises.
• Halal Capacity Development End-to-end halal development solutions including strategic advisory, hands-on coaching, professional training, and talent development to help entrepreneurs achieve Malaysian Halal Certification (SPHM).

Quantifiable outcome

• RM153 million+ in business transactions facilitated through SELHAC 2022-2024
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Malaysia External Trade and Development Corporation (MATRADE)coreStrategic or Co-development PartnerHIS is registered as MATRADE Malaysia Exporter enabling business matching with international buyers and access to trade information and opportunities for Selangor's halal exporters.
• JAKIM (Jabatan Kemajuan Islam Malaysia)coreStrategic or Co-development PartnerJAKIM Strategic Partner status through Malaysia International Halal Academy (MIHA) recognition allows HIS Toyyiba to effectively implement local and international halal training and coaching programs.
• Human Resources Development Corporation (HRDCorp)coreStrategic or Co-development PartnerRecognised by HRDCorp as Training Provider, underscoring HIS's role in contributing to national workforce development and fostering a skilled halal talent pool.
• NorthPortcoreStrategic or Co-development PartnerPartnership for halal logistics and warehousing services supporting the halal supply chain ecosystem with consolidation centers for export market.
• MEEDC (Malaysian External Economic Development Corporation)majorStrategic or Co-development PartnerStrategic partner supporting halal industry development and export facilitation for Malaysian halal products.
• MARA (Majlis Amanah Rakyat)majorStrategic or Co-development PartnerCollaboration partner for halal entrepreneur development and business support programs.
• CM Plus CorporationmajorStrategic or Co-development PartnerSigned MoU to develop 10 halal e-learning modules for global outreach, supporting international halal education initiatives.
• Japan Muslim AssociationminorStrategic or Co-development PartnerInternational engagement for market exploration and halal industry collaboration.
• KWE LOGISTEED, Ltd. (Japan)minorStrategic or Co-development PartnerJapanese logistics company visited by HIS delegations at Expo Osaka 2025 to explore smart logistics collaboration opportunities.
• SMIIC (Standards and Metrology Institute for Islamic Countries)majorStrategic or Co-development PartnerOIC institution engagement for halal standards alignment and international cooperation.
• ICDT (Islamic Centre for Development of Trade)minorStrategic or Co-development PartnerOIC institution engagement for halal trade development and market facilitation.
• Selangor State Halal Industry CommitteecoreStrategic or Co-development PartnerParent committee overseeing halal industry development in Selangor, with HIS Toyyiba as implementing agency for initiatives including SELHAC and HalalVibe Fest.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• JAKIM (Jabatan Kemajuan Islam Malaysia): Malaysia's federal Islamic development authority and the issuer of the national halal certification that HIS supports. JAKIM is the apex regulator for halal in Malaysia and operates the Malaysia International Halal Academy (MIHA), making it the closest upstream incumbent — comparable in mandate but with broader religious affairs scope and direct certification authority.
• Malaysia External Trade Development Corporation (MATRADE): Malaysia's national trade promotion agency with which HIS is registered as a Malaysia Exporter. MATRADE operates MIHAS, runs trade missions, and facilitates B2B matching for Malaysian exporters. Comparable in trade facilitation and event-driven market access, though broader (non-halal-only) and more established.

Emerging players

• Crescent Rating: Singapore-headquartered halal rating and certification body offering Muslim-friendly travel and dining standards. Comparable to HIS in domain specialisation (halal/Muslim-friendly standards) and digital service delivery, though narrower in scope (rating-focused rather than full ecosystem builder).

Direct peers

• Halal Industry Development Corporation (HDC): Malaysia's national halal industry development corporation under the Ministry of Investment, Trade and Industry. HDC runs comparable programmes — halal certification facilitation, training, trade development, and industry events (MIHAS). Both entities serve as government-backed halal ecosystem builders targeting Malaysian SMEs and international halal market access.
• BPJPH (Badan Penyelenggara Jaminan Produk Halal): Indonesia's official halal product assurance agency under the Ministry of Religious Affairs. Operates Indonesia's mandatory halal certification regime, BPJPH is the closest ASEAN peer to HIS in regulatory authority, certification coaching, and SME outreach — both serve as national halal certifying and ecosystem-building bodies.
• Dubai Islamic Economy Development Centre (DIEDC): Government-backed Dubai entity tasked with positioning the emirate as the global capital of the Islamic economy, including halal industry development, standards setting, certification, and trade facilitation. Closest international analogue to HIS as a state-led halal ecosystem orchestrator with similar mandate of certification, marketplace, and event-driven market access.

Others

• International Halal Integrity Alliance (IHIA): Malaysia-based non-profit alliance promoting halal integrity, certification standards, and industry collaboration across Muslim and non-Muslim majority countries. Functions as a sectoral ecosystem enabler overlapping with HIS's mandate of certification integrity and international halal standards cooperation.
• Standards and Metrology Institute for Islamic Countries (SMIIC): OIC intergovernmental body developing harmonised halal standards (OIC/SMIIC halal standards) and supporting accreditation of certification bodies. Listed as a Major partner of HIS; comparable as an enabling ecosystem participant rather than a direct competitor, helping shape the regulatory environment HIS operates in.

Regional players

• Invest Selangor Berhad: Selangor state investment promotion agency whose CEO sits on the HIS board. While not directly comparable in halal domain specialisation, Invest Selangor provides FDI facilitation, SME support, and sector development that overlaps with HIS's mandate of market access and ecosystem building for halal businesses in Selangor.
• Singapore MUIS (Majlis Ugama Islam Singapura): Singapore's Islamic Religious Council, which administers halal certification, training, and ecosystem standards for Singapore-based halal businesses. Operates a comparable halal certification regime and supports Singapore halal exports, making MUIS the closest cross-border regulatory peer to HIS for ASEAN halal trade.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights1 record

Customer concentration

• Xtwitter.com/halalselangor
• YouTubeyoutube.com/channel/UCKwwDdxbYgPs6O-HrHvctow
• Facebookfacebook.com/HalalInternationalSelangor
• LinkedInlinkedin.com/company/halal-international-selangor/posts/?feedView=all
• Instagraminstagram.com/halalinternationalselangor
• TikToktiktok.com/@halalselangor

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Halal International Selangor