Hasler + Co AG
Hasler + Co AG is a family-owned Swiss specialty retailer founded in 1853 that supplies professional tradespeople, industrial businesses and DIY customers with 290,000+ tools, hardware, safety equipment and workwear through six Proficenters, an e-commerce shop, field sales and an in-house Zutrittsexperten access-control division.
- Company typePrivate
- Founded1853
- HeadquartersWinterthur, Switzerland
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Hasler + Co AG does
Hasler + Co AG is a privately held Swiss specialty retailer and service provider headquartered in Winterthur, founded in 1853. The company supplies professional tradespeople, industrial and commercial businesses, and serious DIY customers with tools, power tools, hardware, fastening technology, safety equipment, workwear and related consumables through a catalog of over 290,000 SKUs. Its distribution architecture is omni-channel: six physical Proficenter retail stores across Switzerland (Winterthur, Zürich Oerlikon, Schlieren, Delémont, Monthey, Lyss), a 24/7 B2C and B2B e-commerce shop at hasler.ch, an external field-sales (Aussendienst) team, and self-service pickup lockers at five locations.
The company's platform includes proprietary technology components such as ScannerPro barcode-based inventory replenishment, EDI/ERP integration for enterprise procurement, electronic invoicing (eBill, PDF, EDI), and a 3D foot-scanning fitting service for safety footwear. Beyond distribution, Hasler operates in-house electric-tool and combustion-motor repair workshops in Winterthur and Schlieren, a short-term equipment rental service, an integrated MS-Print printing/embroidery shop for custom workwear, a laser engraving service, and a dedicated Zutrittsexperten access-control division with over 60 specialists across German-speaking and French-speaking Switzerland.
Revenue is generated through unit-priced retail and online product sales, volume-negotiated net pricing for commercial customers based on annual spend, ancillary service fees (repair, rental, engraving, workwear customization), and access-control system sales and service. Authorized reseller partnerships with Bosch, Festool, Stihl, Kärcher, Helly Hansen, SKF and Bossard—including Shop-in-Shop and dedicated Kärcher Center concepts—anchor the premium tool and equipment assortment. The company is family-controlled under CEO Christof Hasler, operates exclusively in Switzerland, and employs more than 300 people across its branch network.
Hasler + Co AG firmographics
Firmographics- Name
- Hasler + Co AG
- Legal name
- Hasler + Co AG
- Website
- https://hasler.ch
- Company type
- Private
- Founded year
- 1853
- Operating status
- Operating
- Short description
- Hasler + Co AG is a family-owned Swiss specialty retailer founded in 1853 that supplies professional tradespeople, industrial businesses and DIY customers with 290,000+ tools, hardware, safety equipment and workwear through six Proficenters, an e-commerce shop, field sales and an in-house Zutrittsexperten access-control division.
- Ownership category
- akta.pro rank
Hasler + Co AG industry classification
Industry- Product category
- Professional Tools, Hardware and Safety Equipment Distribution
- NAICS
- Hardware Retailers (44414)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)
- akta.pro secondary industries
- Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG), Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM), Electrical, Instrumentation & Controls (E&I) Maintenance (IMAIACAE)
Keywords
Where Hasler + Co AG is headquartered
LocationHeadquarters
- HQ city
- Winterthur
- HQ country
- Switzerland
- HQ region
- Europe
Offices12 records
Markets served
Hasler + Co AG business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (Hardware, Tools, Safety Equipment, Clothing): Sale of tools, power tools, hardware, safety equipment, workwear, fastening technology, bearings, cleaning devices, and more. Wide assortment of 290,000+ products. Revenue from both retail (Proficenter) and online channels.
- Repair & Rental Services: In-house repair workshops in Winterthur and Schlieren repair electric tools and combustion motors. Rental service for short-term tool needs (drills, saws, etc.) with daily/weekly rates. Loaner equipment available during repairs for CHF 50 flat fee.
- Custom Engraving Services: Laser engraving service for machines, tools and other products with numbers, words or company logos on metal, aluminum, chrome-plated metal or plastic items.
- Custom Workwear & PPE Fitting: Customization of workwear and personal protective equipment including printing, embroidery and tailoring adjustments. Internal printing shop (MS-Print) and sewing workshop provide these services.
- Access Control Solutions: Zutrittsexperten (Access Experts) division provides access control systems, door entry panels and key services for buildings, managed from multiple Swiss locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for all customers (UVP/List prices) |
| Transaction based/ take rate | Monthly | Individual commercial conditions for regular business customers |
| Unit Pricing | Pay-as-you-go | Bulk/non-listed product procurement (SortimentPLUS) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Hasler + Co AG product offering
Product offeringCore offering
Hasler + Co AG distributes professional tools, hardware, safety equipment, workwear, and access control systems via six Proficenter retail stores and an online shop with more than 290,000 products. The offering is complemented by in-house services including tool repair, equipment rental, custom workwear, engraving, and the design, installation, and servicing of access control and security solutions.
Product overview
Hasler + Co AG is a Swiss professional tools and equipment retailer with a platform-plus-services architecture. The core offering consists of an online shop (hasler.ch) with over 300,000 products and six physical Proficenter retail locations across Switzerland. The company provides complementary services including in-house repair workshops (Winterthur, Schlieren), equipment rental, custom workwear with printing/embroidery/tailoring, laser engraving, and a specialized shoe service with mobile fitting. The Zutrittsexperten subsidiary provides access control and security solutions. E-Business services include EDI integration and Scanner Pro for enterprise customers. Bocks S.A., acquired in 1983, serves the watchmaking and jewelry industries with polishing supplies.
Differentiator
Problem solved
Functional benefit
Brands
- Zutrittsexperten: Access control solutions division providing security access systems for buildings, specific areas, and security zones.
Products and services
- Professional Tools & Hardware
- Safety Equipment & Workwear
- Access Control Systems
- Proficenter Retail Stores
- Online Shop
- Tool Repair Service
- Equipment Rental Service
- Custom Workwear Service
- Engraving Service
- 24/7 Automated Pickup Boxes
Quantifiable outcome
- Next-day delivery for in-stock items ordered before 17:00
- +3 more outcomes
Companies that use Hasler + Co AG
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Hasler + Co AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Hasler + Co AG partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- BoschcoreHasler is an authorized reseller of Bosch power tools and accessories. Bosch products are featured in Shop-in-Shop concepts within Proficenter locations. Festool and Bosch 'satisfied or reimbursed' guarantee program offered to customers.
- FestoolcoreHasler is an authorized Festool dealer. Festool products featured in Shop-in-Shop concepts. Special 'satisfied or reimbursed' guarantee program for Festool and Bosch products allows customers to return products if not meeting expectations.
- StihlcoreHasler is an authorized Stihl dealer with Shop-in-Shop concepts in multiple Proficenter locations. Products include power tools and outdoor equipment.
- KärchercoreHasler operates dedicated Kärcher Centers within Proficenter locations (Winterthur, Zürich, Schlieren, Delémont, Monthey). Authorized Kärcher service and sales partner providing professional cleaning equipment.
- Helly HansencoreHasler features Helly Hansen workwear in Shop-in-Shop concepts at Proficenter Winterthur, offering professional workwear and outdoor clothing for tradespeople.
- SKFcoreHasler is an official SKF partner providing bearings and related mechanical components. SKF products are available through both the online shop and Proficenter locations.
- BossardcoreBossard fastener point located at Zürich Oerlikon Proficenter. Provides screws, dowels, nuts, washers in steel, galvanized steel and stainless steel. Nearly all warehouse items available individually.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Hasler + Co AG competitors and assessment
Company assessmentBroad incumbents
- Hornbach: Hornbach is a major European home improvement and DIY retailer with deep assortments in tools, hardware, and workwear, including a meaningful professional trade customer base. Comparable to Hasler in the professional-grade tools and workwear mix, though at a much larger multi-country scale and with a stronger DIY consumer orientation.
- Grainger: Grainger is North America's largest MRO distributor with a comprehensive online platform and broad industrial and trade assortment. Comparable to Hasler as a multi-channel MRO and professional-supplies distributor serving trades and industry, though at significantly larger scale and broader geographic footprint.
- Hilti: Hilti is a Liechtenstein-headquartered global manufacturer and direct seller of premium power tools, anchors, and software for professional construction. Comparable as a premium professional-trade brand in the same Swiss-DACH distribution ecosystem where Hasler operates, though operating its own direct-sales model rather than multi-brand retail.
Direct peers
- Hoffmann Group: Hoffmann Group is a leading European B2B partner for quality tools, operating its own manufacturing brands alongside multi-brand distribution for industry and trades. Closely comparable to Hasler's premium positioning, expert advisor model, and focus on the professional trades and industrial customer base.
- Bossard Group: Bossard is a Swiss-headquartered global specialist in fastening technology and assembly solutions, already an in-shop partner of Hasler at Zürich Oerlikon. Comparable as a Swiss-rooted B2B technical supplier with engineering services, deep trade and industrial relationships, and adjacency into professional tool and PPE distribution.
- Landi: Landi is a major Swiss cooperative retail group with hardware, tools, DIY, and workwear offerings across rural and urban Switzerland. Comparable to Hasler as a Switzerland-wide physical-plus-online retailer serving both professionals and consumers in tools, hardware, and adjacent categories.
- Jumbo: Jumbo (owned by Coop) is one of Switzerland's largest DIY and home-improvement retail chains, offering tools, hardware, workwear, and seasonal items. Comparable to Hasler as a Switzerland-based multi-format retailer in overlapping tools, hardware, and PPE categories, with a broader consumer-DIY emphasis.
- Berner Group: Berner Group is a European B2B direct-sales specialist in technical trade supplies including tools, chemicals, fasteners, and PPE for trades and industrial buyers. Comparable to Hasler's professional trade focus, multi-channel go-to-market, and emphasis on expert consultation.
- Würth: Würth is a global leader in B2B distribution of fastening, tools, hardware, and PPE for professional trades and industry. Directly comparable to Hasler as a multi-channel, expert-advisor-driven trade supplier with deep professional-customer focus across DACH-region Europe.
- Manutan: Manutan is a European B2B distributor of MRO, tools, PPE, and workplace equipment serving industrial and trade customers. Comparable to Hasler in the breadth of assortment, B2B sales-led model, and multi-country physical-plus-digital distribution structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hasler + Co AG social profiles
Digital presenceHasler + Co AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hasler + Co AG leadership team
Management profileNumber of profiles
Profiles2 records
Hasler + Co AG subsidiaries and ownership
Company hierarchySubsidiaries3 records
Hasler + Co AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hasler + Co AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hasler + Co AG
What does Hasler + Co AG do?
Hasler + Co AG distributes professional tools, hardware, safety equipment, workwear, and access control systems via six Proficenter retail stores and an online shop with more than 290,000 products. The offering is complemented by in-house services including tool repair, equipment rental, custom workwear, engraving, and the design, installation, and servicing of access control and security solutions.
Is Hasler + Co AG a public or private company?
Hasler + Co AG is a private company. It is classified as family owned and is currently operating.
When was Hasler + Co AG founded?
Hasler + Co AG was founded in 1853.
Where is Hasler + Co AG based?
Hasler + Co AG is headquartered in Winterthur, Switzerland, in the Europe region.
How does Hasler + Co AG make money?
Five revenue lines are on record. Product Sales (Hardware, Tools, Safety Equipment, Clothing) is the primary driver. The others are repair & Rental Services, custom Engraving Services, custom Workwear & PPE Fitting and access Control Solutions.
Who are Hasler + Co AG's main competitors?
Broad incumbents on record are Hornbach, Grainger and Hilti. Direct peers are Hoffmann Group, Bossard Group, Landi, Jumbo, Berner Group, Würth and Manutan.
Does Hasler + Co AG have an API?
No public API is recorded for Hasler + Co AG.
What industry is Hasler + Co AG in?
Hasler + Co AG's product category is Professional Tools, Hardware and Safety Equipment Distribution. Its primary akta.pro industry code is CRAIADAB, Tools & Tool Accessories Retail (Hand, Power, Pneumatic), with a secondary code of CRAEAEAG, Construction, Hardware & MRO Supply Clubs (Trades/Contractors). Its NAICS code is 44414 and its SIC code is 5070.