Hong Kong Red Cross

What Hong Kong Red Cross does

Hong Kong Red Cross (HKRC) is a registered charitable organization (IRD ref no. 91/356) and the Hong Kong chapter of the International Red Cross and Red Crescent Movement, founded in 1950 and operating from its West Kowloon headquarters at 19 Hoi Ting Road. The organization delivers four primary service lines: Emergency Relief and Disaster Preparedness, Community Health Service and Education, Humanitarian Engagement and Education, and Special Education and Rehabilitation. It also coordinates volunteer services, blood donation referrals to the Hong Kong Blood Transfusion Service, and participates in international humanitarian operations through IFRC and ICRC partnerships (including the 2026 Venezuela Earthquake emergency appeal targeting 300,000 beneficiaries).

HKRC's core revenue model is donation-driven, accepting one-off and recurring monthly contributions through an SSL 128-bit encrypted online donation platform integrated with Hong Kong's dominant payment rails: credit cards, FPS (ID 164279317), PayMe, AlipayHK, Octopus App, JETCO ATMs, PPS bill payment (merchant code 9167), 7-Eleven cash donations, bank transfers (HSBC, Hang Seng, Bank of China Hong Kong, Bank of East Asia), and in-person donations at headquarters. A secondary revenue stream comes from the Red Cross Mart e-commerce storefront (rcshop.redcross.org.hk), which supports 17 currencies and sells first aid supplies, uniforms, souvenirs, health products, and 75th anniversary commemorative merchandise. Donations of HK$100 or above are tax-deductible under Hong Kong Inland Revenue Ordinance.

The organization operates as a nonprofit with no shareholders, no disclosed funding rounds, and no M&A activity; its sole structural affiliation is with the International Red Cross and Red Crescent Movement spanning 190+ national societies. The Communications and Resource Development Department manages public engagement via a bilingual website, Facebook, Instagram, YouTube, and email newsletters, with time-sensitive emergency appeal campaigns driving bottom-of-funnel donation conversion through QR codes and mobile payment integrations. No AI/ML capabilities, proprietary models, patents, or technology hiring signals are present in the disclosed information.

Name

Hong Kong Red Cross

Legal name

Hong Kong Red Cross

Website

https://redcross.org.hk

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Humanitarian Aid Services

NAICS

Emergency and Other Relief Services (624230), Community Food and Housing, and Emergency and Other Relief Services (6242), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300)

akta.pro primary industry

Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)

akta.pro secondary industries

Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE), Disaster Relief & Humanitarian Aid Volunteering (EDAIAGAF), Humanitarian & Disaster Assistance (Bilateral) (BPADABAB), Refugee, Crisis & Humanitarian Education Partnerships (EiE) (EDADALAG)

Keywords

• Humanitarian aid services
• Disaster relief operations
• Special education rehabilitation
• Community health education
• Charitable fundraising

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Donations: The organization operates primarily through donations from the public, accepting both one-off and recurring monthly donations. Donations can be made via online platforms, bank transfers, credit cards, FPS, PayMe, AlipayHK, crossed cheques, and in-person at headquarters. Donations of HK$100 or above are tax-deductible.
2. Merchandise Sales: The Red Cross Specialty Shop (rcshop.redcross.org.hk) sells Red Cross merchandise including souvenirs, apparel, first aid supplies, health products, and member uniforms. Revenue supports humanitarian operations.

Pricing tiers

Distribution channels6 records

Marketing channels6 records

Core offering

Hong Kong Red Cross is a registered charitable humanitarian organization that delivers disaster relief, community health education, special education and rehabilitation, and humanitarian engagement programs. It funds operations through public donations (one-off and recurring monthly), operates an online merchandise shop selling Red Cross branded goods, first aid supplies, uniforms, and souvenirs, and coordinates volunteer and blood donation services in Hong Kong.

Product overview

Hong Kong Red Cross operates a unified humanitarian services platform comprising donation collection (online, recurring, and disaster-specific donations), an e-commerce merchandise shop (selling first aid supplies, uniforms, souvenirs, and health products), and direct service delivery including emergency disaster relief, community health education, special education and rehabilitation, and volunteer coordination. The core offering is charitable donation processing with multiple payment channel integrations (credit card, FPS, PayMe, AlipayHK, Octopus, JETCO, PPS, 7-Eleven, bank transfers), complemented by the Red Cross merchandise shop for fundraising merchandise and membership supplies. Service delivery spans disaster preparedness, health services, education, and rehabilitation programs.

Differentiator

Problem solved

Functional benefit

Brands

• Hong Kong Red Cross Mart (紅十字物品專門店): Official merchandise store selling Red Cross souvenirs, first aid supplies, apparel, and commemorative items.

Products and services

• Online Donation Platform Web-based donation platform supporting multiple payment methods including credit card, FPS, PayMe, AlipayHK, Octopus, and bank transfers, featuring SSL 128-bit encryption and e-certificate authentication for secure transactions.
• General Donation One-off or recurring monetary donations supporting HKRC's humanitarian operations including disaster relief, community health, and education programs for individual donors in Hong Kong.
• Disaster Relief Donations Designated donations for emergency relief operations including international, China, and local disaster response projects coordinated through the IFRC network.
• Red Cross Merchandise Shop (紅十字物品專門店) Online shop selling Red Cross merchandise including souvenirs, apparel, first aid supplies, health products, and membership uniforms, with proceeds supporting humanitarian services.
• First Aid Supplies First aid equipment and supplies available for purchase through the Red Cross shop for general consumers and members.
• Health and Wellness Products Health-related merchandise including sports water bottles and wellness items sold through the Red Cross e-commerce shop.
• Uniform and Accessories (制服及配件) Red Cross membership uniforms and accessories for different membership categories including youth, adult, and senior divisions.
• 75th Anniversary Souvenirs Commemorative merchandise celebrating the Hong Kong Red Cross 75th anniversary (founded 1950).
• Emergency Relief and Disaster Preparedness Services International and local disaster response including search and rescue, emergency medical services, relief supply distribution, and disaster preparedness education for affected populations.
• Community Health Service and Education Healthcare and health education programs serving vulnerable communities in Hong Kong, addressing limited healthcare access and preventive care needs.
• Humanitarian Engagement and Education Humanitarian values promotion and education programs fostering community engagement in humanitarian principles including the Red Cross Youth (RCY) program.
• Special Education and Rehabilitation Services Special education and rehabilitation services supporting individuals with disabilities and special needs in Hong Kong.
• Volunteer Services Volunteer recruitment and management platform for individuals wishing to participate in HKRC humanitarian activities and community service.
• Blood Donation Coordination Referral service linking donors with Hong Kong Blood Transfusion Service for blood donation appointments.

Quantifiable outcome

• 9+ million people estimated to be affected in Venezuela earthquake relief effort
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• International Federation of Red Cross and Red Crescent Societies (IFRC)coreStrategic or Co-development PartnerHKRC operates as a member of the International Red Cross and Red Crescent Movement, coordinating with IFRC for international disaster relief and development projects. IFRC has launched emergency appeals (e.g., Venezuela Earthquake 2026 seeking HK$500 million) that HKRC participates in.
• Red Cross Society of China (Chinese Red Cross)coreStrategic or Co-development PartnerPartnership for disaster relief and development projects in China, with financial monitoring according to Chinese Red Cross regulations.
• Venezuelan Red CrosscoreStrategic or Co-development PartnerLocal operational partner for Venezuela earthquake relief, deploying personnel for search and rescue, evacuation, and emergency medical services, with field hospitals established in La Guaira.
• Red Cross International Committee (ICRC)coreStrategic or Co-development PartnerICRC has arranged 18,400 chlorine tablets for safe water provision (over 755,000 liters) and deployed mobile water purification equipment for hospitals in Venezuela.
• Community Chest of Hong KongsupportingOthersHKRC is a member agency of the Community Chest of Hong Kong, which supports charitable organizations in Hong Kong.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/hongkongredcross
• Facebookfacebook.com/hongkongredcross
• Instagraminstagram.com/hongkongredcross
• LinkedInlinkedin.com/company/hong-kong-red-cross

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hong Kong Red Cross