I Maccheroni

What I Maccheroni does

I Maccheroni is a single-location authentic Italian restaurant located at 3 Jersey Road, Woollahra, in Sydney's eastern suburbs. The business is operated by Sailing Ingredients PTY LTD and is anchored by chef-owner Marcello Farioli, whose Michelin-star training underpins the culinary positioning. Core revenue is generated from dine-in service — lunch seven days a week and dinner Monday to Saturday — at a fixed-seat venue, supplemented by off-premise catering delivered through the sibling Rustic Kitchen brand.

Beyond the dining room, the company operates a portfolio of adjacent revenue lines that monetize the brand and the chef's expertise outside the four walls of the restaurant. These include intimate-group cooking masterclasses (capacity of 6), an I Maccheroni At Home pasta-kit e-commerce line, gift vouchers, a 2024-published cookbook, and the Sunday Wine Down daypart program. A branded loyalty program — I Maccheroni Rewards — runs on a dedicated iOS and Android app at 10 credits per dollar spent, paired with a monthly Recipe Club email newsletter to drive repeat visitation and direct customer relationships.

The business model is a hybrid of high-margin on-premise dining and lower-capital, brand-extending ancillary lines. Customer acquisition is executed primarily through Instagram, email, Google search, word of mouth, and the loyalty app — with no reliance on third-party delivery aggregators for primary trade. There is no disclosed funding history, parent company, franchise network, or second site, making this a single-asset, founder-led hospitality operator whose growth vector to date has been product-surface diversification rather than geographic or unit expansion.

Name

I Maccheroni

Legal name

Sailing Ingredients PTY LTD

Website

https://imaccheroni.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

I Maccheroni is a single-location authentic Italian restaurant in Woollahra, Sydney, operated by Michelin-star-trained chef Marcello Farioli, serving dine-in lunch and dinner alongside catering (Rustic Kitchen), pasta-kit DTC sales, cooking masterclasses, and a branded loyalty app.

Ownership category

akta.pro rank

Product category

Italian Restaurant / Hospitality Services

NAICS

Full-Service Restaurants (722511), Caterers (72232)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Chef’s Table & Tasting Menu Restaurants (THAFACAG)

akta.pro secondary industries

Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH), Private Chef & In-Home Dining Services (HSACAGAE), Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals (CRAHAJAI)

Keywords

• Italian restaurant dining
• Handmade pasta kitchen
• Private catering services
• Italian cooking classes
• Pasta kits delivery

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Restaurant: In-restaurant dining service offering seasonal Italian menu featuring handmade pasta, Italian wines, and full bar. Operates for lunch (Mon-Sun) and dinner (Mon-Sat).
2. Catering (Rustic Kitchen): Private party catering services for birthdays, engagements, dinners, boat parties, and team lunches. Packages include personal chef and 3-course experience.
3. Italian Cooking Masterclasses: Weekly hands-on cooking classes held at the restaurant. Covers pasta, arancini, and gnocchi making. Intimate group sizes of six.
4. I Maccheroni At Home (Pasta Kits): Pasta kits available for delivery or pick-up, enabling customers to prepare restaurant-quality Italian dishes at home.
5. Loyalty Rewards Program: I Maccheroni Rewards app-based loyalty program where customers earn 10 credits per dollar spent on dine-in and takeaway orders, redeemable for complimentary items and store credits.
6. Gift Vouchers: Digital and physical gift vouchers sold to customers for gifting dining experiences.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

I Maccheroni is a single-location authentic Italian Osteria in Woollahra, Sydney, run by Michelin-star-trained Chef Marcello Farioli, offering a seasonal menu of handmade pasta, Italian wines, and a full bar for lunch and dinner. Beyond the dining room, the business sells weekly in-restaurant Italian cooking masterclasses, private event catering under the Rustic Kitchen sub-brand, restaurant-quality pasta kits via a separate e-commerce storefront, and gift vouchers.

Product overview

I Maccheroni is a single-location authentic Italian restaurant in Woollahra, Sydney, operated by Michelin-star-trained Chef Marcello Farioli. The core offering is the restaurant dining experience featuring hand-made pasta and seasonal Italian cuisine. The business extends through several connected offerings: I Maccheroni At Home provides online ordering and pasta kit delivery for at-home dining; Catering Services (via Rustic Kitchen) handles private party catering with dedicated chefs; Italian Cooking Masterclasses offer in-restaurant cooking classes; I Maccheroni Rewards is a mobile app-based loyalty program for earn points on orders; and the Monthly Recipe Club shares Italian recipes with subscribers. Gift vouchers and wine services complement the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• I Maccheroni Rewards: Loyalty rewards program offering points for dine-in and takeaway orders placed via the I Maccheroni App
• I Maccheroni At Home
• Rustic Kitchen

Products and services

• I Maccheroni Restaurant (Dine-in Osteria) Authentic Italian Osteria in Woollahra, Sydney, offering a seasonal menu of handmade pasta, Italian wines, and a full bar for lunch (Mon-Sun) and dinner (Mon-Sat), serving individual diners and visitors seeking Michelin-star-trained chef cuisine.
• Rustic Kitchen Catering Services Private party catering service handling birthdays, engagements, dinners, boat parties, and team lunches, with packages including a personal chef and a fully-catered three-course experience for individual event hosts and corporate clients in Sydney.
• Italian Cooking Masterclasses Weekly authentic Italian cooking classes held at the restaurant, covering pasta, arancini, and gnocchi making from scratch in intimate groups of six, aimed at food enthusiasts and home cooks.
• I Maccheroni At Home (Pasta Kits) Online shop offering restaurant-quality pasta kits and prepared Italian meals available for delivery and pickup, enabling customers to prepare I Maccheroni's dishes at home.
• Gift Vouchers Digital and physical gift vouchers redeemable at I Maccheroni for dining experiences, sold to individuals looking to gift the restaurant experience.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tetsuya's: Internationally renowned fine dining institution in Sydney, operating a tasting-menu format with a chef-led identity. Comparable as a benchmark premium Sydney dining experience, though cuisine is Japanese rather than Italian.

Direct peers

• 10 William Street: Benchmark Italian fine dining restaurant in Surry Hills, Sydney, where I Maccheroni's chef previously worked. Comparable as a chef-driven, seasonal Italian menu in an intimate Sydney setting.
• Otto Ristorante: Established Italian fine dining venue on Sydney's Woolloomooloo Wharf, where Chef Marcello previously worked. Comparable as a high-end Italian restaurant serving premium Sydney diners.
• Pendolino: Premium Italian restaurant in Sydney CBD focused on regional Italian cuisine, where Chef Marcello previously worked. Directly comparable as an upscale Italian dining destination targeting Sydney's high-end diners.
• Lucio's Italian Restaurant: Iconic Italian fine dining institution in Paddington, Sydney, operating for decades in the same affluent eastern-suburbs market as I Maccheroni. Comparable premium Italian dining target customer.
• Pilu at Freshwater: Long-established Italian fine dining restaurant on Sydney's northern beaches, focused on Sardinian cuisine and handmade pasta. Comparable as a chef-led, single-location premium Italian restaurant serving affluent Sydney diners.
• Bacco Osteria: Italian osteria-style restaurant in Sydney CBD featuring handmade pasta and traditional regional Italian dishes. Directly comparable format (osteria, handmade pasta) and customer segment to I Maccheroni.
• A Tavola Ristorante: Italian restaurant in Darlinghurst/Surry Hills offering regional Italian cuisine with handmade pasta in an intimate setting. Comparable single-location premium Italian dining operator in inner Sydney.
• Fratelli Paradiso: Long-standing authentic Italian restaurant in Paddington, Sydney, in close proximity to I Maccheroni. Highly comparable as a chef-led, premium Italian dining experience targeting the same affluent Sydney foodie customer base.

Emerging players

• HelloFresh Australia: Leading direct-to-consumer meal kit operator in Australia, competing in the same at-home Italian cooking space that I Maccheroni At Home pasta kits address, with significantly greater scale and brand awareness.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/imaccheroni
• LinkedInlinkedin.com/company/i-maccheroni

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I Maccheroni