Judoschool van der Hoek

What Judoschool van der Hoek does

Judoschool van der Hoek is a family-owned judo school headquartered in Bussum, Netherlands, operated by brothers Christiaan and Sander van der Hoek. The school delivers judo instruction across the Het Gooi region, with active service in at least seven municipalities including Baarn, Bussum, Hilversum, Huizen, Laren, Muiden, and Zeewolde, and operates from two named partner sportcentra (Sportcentrum de Zandzee and Sportcentrum de Biezem). The organization runs on a small team of roughly eight instructors with active recruiting underway, and is affiliated with the Dutch national judo federation JBN and NVJJL.

The product portfolio spans the full age pipeline — Tuimeljudo for children aged 2.5–4, Jeugdjudo for ages 4–17, and Volwassenjudo for adults 18+ — alongside Aangepast judo for participants with disabilities, Wedstrijdjudo for competition athletes, Judo op School for primary-school delivery, and event-based offerings such as Judofeestje (judo parties). The school has embedded itself into Dutch childcare via a partnership with Partou Kinderopvang, and into care-sector programming via Zandkasteel Zorg. Programming is supported by a Judopaspoort loyalty scheme, and engagement is evidenced by ~600 judoka's at club championships and ~110 couples at recurring Mini/Maxi Day events.

Revenue is generated primarily through monthly memberships priced €23.50–€66, plus €42/month for the Partou Kinderopvang judo channel and €47/month for adapted judo. The business is private and family-run with no disclosed funding, acquisition, or external investor activity; growth to date has been organic and geographic, with Huizen added in 2023 and Baarn in 2025, supported by targeted instructor hires (Casper van Leeuwen in 2023, Sjoerd Ankone in 2025). There is no evidence of AI, software, or technology product development; the offering is fundamentally an in-person physical education service.

Name

Judoschool van der Hoek

Legal name

Judoschool van der Hoek

Website

https://judoschoolvanderhoek.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Martial Arts Instruction

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Grappling & Submission Arts Training (Judo, BJJ, Wrestling) (HSADADAC)

akta.pro secondary industries

Kids & Youth Martial Arts Programs (HSADADAG), Competition & Tournament Team Training (HSADADAJ)

Keywords

• Martial arts instruction
• Judo training services
• Youth sports education
• Adapted disability judo
• Competitive judo coaching

Headquarters

HQ city

Bussum

HQ country

Netherlands

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Monthly membership fees: Recurring monthly subscription fees for regular judo classes. Tiered pricing based on frequency (1x, 2x, or 3x per week) and age group (youth, adult, adapted). This is the primary revenue stream.
2. Judofeestje (judo birthday parties): One-time bookings for private judo birthday parties, optionally combined with swimming or food. Price is on request.
3. Partou Kinderopvang judo: Weekly judo sessions for children at Partou childcare locations, billed monthly at €42.00 per month.
4. Judo op school (school-based lessons): Judo lessons delivered at primary and secondary schools, priced on request and arranged in consultation with individual schools.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Judoschool van der Hoek is a family-operated judo school that delivers group judo instruction across multiple locations in the Het Gooi region of the Netherlands. It offers structured programs spanning toddlers (tuimeljudo, ages 2.5-4), youth (jeugdjudo, ages 4-17), adults (volwassenjudo, 18+), adapted judo for people with disabilities, competition judo, plus on-site delivery at childcare centers (Partou, Bink) and schools, and birthday party events.

Product overview

Judoschool van der Hoek is a judo school offering a comprehensive range of judo lessons and programs. The core offerings include Tuimeljudo for toddlers (2.5-4 years), Jeugdjudo for youth (4-17 years), Volwassenjudo for adults (18+), and Aangepast Judo for people with disabilities. Additional programs include Wedstrijdjudo (competition training), Partou Kinderopvang Judo (childcare partnership), Judo op School (school-based lessons), and Judofeestje (judo parties). The school also operates a Judopaspoort loyalty program that tracks member progress and provides benefits such as free swimming at partner facilities. Classes are offered at multiple locations across Baarn, Bussum, Hilversum, Huizen, Laren, Muiden, Zeewolde, and partner childcare facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Tuimeljudo

Quantifiable outcome

• Nearly 600 judoka's participated in a single club championship event, demonstrating large-scale community engagement
• +3 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered flagship, minor and core.

• Judo Bond Nederland (JBN)flagshipStrategic or Co-development Partner · 13 April 2025JBN invited Judoschool van der Hoek to deliver clinics at Budodag 2025 at Papendal, the Dutch national judo training center, where nearly 300 judoka's under 12 from across the Netherlands participated. Judoschool van der Hoek was also invited to give a Topclinic during the NK Judo senioren in Almere in December 2025, in collaboration with TeamNL judoka's Julie Beurskens and Joanne van Lieshout.
• Nederlandse Vereniging voor Judo en Jiu-Jitsu Leraren (NVJJL)minorStrategic or Co-development Partner · 13 April 2025Casper van Leeuwen, instructor at Judoschool van der Hoek, gave two exclusive clinics on teaching children to other judo teachers at Budodag 2025 on behalf of NVJJL.
• Sportcentrum de ZandzeecoreStrategic or Co-development Partner · 25 September 2023Main venue partner for judo classes in Bussum. Judopaspoort holders receive free swimming on Saturdays (12:00-16:00) as a member benefit. Lessons temporarily relocated to Sporthal de Meent from June 2026 due to renovation, returning after summer 2026.
• Sportcentrum de BiezemminorStrategic or Co-development Partner · 25 September 2023Venue in Laren for judo lessons. Judopaspoort holders receive free swimming on Sundays (10:00-16:00) as a member benefit.
• Partou KoningskinderencoreChannel Partner/ Reseller/ Distributor · 1 January 2022Multi-year partnership where Judoschool van der Hoek delivers tuimeljudo (toddler judo, ages 2.5-4) at (nearly) all Partou Koningskinderen childcare locations across the region, including De Sneeuwkoningin (Naarden), De Sterrendaalders (Bussum), De Gouden Sleutel (Hilversum), De Kleine Prins (Laren), Berenpels (Bussum), De Bremer Stadsmuzikanten (Muiden), Het Tinnen Soldaatje (Muiden), and De Kikkerkoning (Blaricum). Classes are exclusively for Partou-enrolled children at €42.00/month.
• Bink KinderopvangcoreChannel Partner/ Reseller/ Distributor · 1 January 2022Partnership delivering judolessen at multiple Bink childcare locations including Villa Vrolik (Hilversum), Doedok (Hilversum), Mirakel/Nok (Hilversum), and Avonturijn (Hilversum).
• Zandkasteel ZorgminorStrategic or Co-development Partner · 1 January 2022Partnership with care institution Zandkasteel Zorg in 's-Graveland to provide adapted judo (Aangepast judo) for children and adults with intellectual and/or physical disabilities at €47.00/month.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Jiu-Jitsu Bond Nederland (JJBN): Governing body for jiu-jitsu in the Netherlands. Adjacent incumbent in the grappling arts space — several of Judoschool van der Hoek's instructors hold jiu-jitsu ranks, suggesting cross-sport talent flows and curriculum overlap.
• Judo Bond Nederland (JBN): National governing body for judo in the Netherlands, affiliated with the Dutch Olympic committee. Comparable as the umbrella organization that sets curricula, ranks, and tournament pathways Judoschool van der Hoek's students compete within; relevant benchmark for federation-grade judo operations.

Others

• Sportivity (Kids Activity Aggregator): Dutch aggregator platform for children's sports and activity providers. Adjacent peer in the discovery/booking layer that competes for the same parent-paid youth activity wallet as Judoschool van der Hoek's tuimeljudo and youth programs.
• NVJJL (Nederlandse Vereniging voor Judo en Jiu-Jitsu Leraren): Dutch association for judo and jiu-jitsu instructors. Connected peer through instructor Casper van Leeuwen's clinics at Budodag 2025; represents the professional teacher body that credentializes the Judoleraar A/B qualifications cited throughout the school's staff.

Emerging players

• Little Kickers: International franchise delivering early-years football classes to toddlers and young children at venues across the Netherlands. Comparable as a multi-location, subscription-based, parent-paid activity provider targeting the same preschool segment that tuimeljudo serves.

Regional players

• Sportschool Next Level (Zeewolde): Multi-discipline sports school in Zeewolde hosting one of Judoschool van der Hoek's lesson locations. Comparable as a regional sports instruction operator in the same Dutch market with overlapping youth/fitness programming.

Direct peers

• Anton Geesink Sportschool: Historic judo school in Utrecht named after Olympic champion Anton Geesink, offering judo instruction across youth and adult segments. Direct peer in judo-only instruction at multi-location scale with a strong local/regional brand in the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/judoschoolvanderhoek
• LinkedInlinkedin.com/company/judoschool-van-der-hoek
• Instagraminstagram.com/judoschoolvanderhoek

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Judoschool van der Hoek