Hartmann Nagel Art & Consulting

What Hartmann Nagel Art & Consulting does

Hartmann Nagel Art & Consulting (HNA&C) is a Frankfurt am Main-based, privately held consulting firm founded in 1994 by Pia Hartmann and Frank Nagel that provides strategy, marketing, and communications services exclusively to the German public transport (ÖPNV) sector. Its clients are cities, municipalities, districts, transport companies, and public transport authorities (Aufgabenträger) primarily in the Frankfurt/RheinMain metropolitan area and the state of Hesse. The portfolio spans financing advisory, organizational development, tariff strategy, digital and sustainable mobility planning, branding, campaign execution, stakeholder moderation, and end-to-end public relations across multi-jurisdictional projects.

The firm's service catalog is organized around two core lines — Marketing Services and Beratung (Consulting Services) — supported by modular components covering financing advisory, organizational marketing consulting, information and communication, management consulting, digital mobility solutions, and sustainable mobility planning. Notable project references include the RMV On-Demand-Mobilität pilot (one of the largest on-demand transport initiatives in Europe), the LahnStar on-demand service in Limburg, AST service expansion for Main-Taunus-Verkehrsgesellschaft (MTV), and communications for the electrification of the Taunusbahn by Verkehrsverband Hochtaunus (VHT). Technology use centers on digital tools for campaign management, website development, social media, and data analysis; no proprietary platforms, APIs, SDKs, applications, or AI/ML systems are publicly disclosed.

HNA&C operates a B2B professional services model with both long-term strategic partnerships and discrete project engagements, billed as professional consulting work on likely project and retainer structures (pricing not publicly disclosed). Go-to-market is sales-led and reputation-driven, leveraging founder-level industry networks — Frank Nagel is Vice President of the IHK Frankfurt and a member of the German Transport Research Society (DVWG); Pia Hartmann is a member of EU-Consult — together with active participation in specialist forums, branch meetings, and industry conferences. The firm has no external investment, no parent company, no subsidiaries, and no disclosed financial metrics, and operates from a single headquarters office in Frankfurt's Westend district with a stated team of approximately 15–20 employees.

Name

Hartmann Nagel Art & Consulting

Legal name

Hartmann Nagel Art & Consulting

Website

https://oepnv-marketing.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Hartmann Nagel Art & Consulting is a Frankfurt-based consulting firm founded in 1994 that provides strategy, marketing, and communications services exclusively to German public transport authorities, operators, and municipalities in the Frankfurt/RheinMain region and Hesse.

Ownership category

akta.pro rank

Product category

Transportation Consulting Services

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Transportation & Traffic Engineering Consulting (BPAHAIAC)

Keywords

• Public transport consulting
• Transit marketing services
• Mobility sector advisory
• ÖPNV consulting
• Transport communications

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consulting and Advisory Services: Long-term and project-based strategic, operational, and financial consulting for public transport organisations, including workshops, moderation, networking, and expert support for publications and committee work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Hartmann Nagel Art & Consulting provides marketing, communications, and advisory services to public transport (ÖPNV) organizations in Germany. Founded in 1994 and co-owned by Pia Hartmann and Frank Nagel, the firm supports transit operators and transport authorities with sector-specific consulting engagements delivered from its Frankfurt am Main base.

Product overview

Hartmann Nagel Art & Consulting (HNA&C) is a consulting and communications agency that has operated for over 30 years, offering strategy and marketing concepts for the public transport sector. The company's portfolio comprises two core service lines: Marketing Services (covering target group analysis, branding and corporate design, campaign development, event marketing, customer service, and passenger acquisition and retention) and Beratung/Consulting Services (covering strategy consulting, digital mobility solutions, sustainable mobility planning, market research and analysis, tariff consulting, and on-demand and flexible transport solutions). These core offerings are supported by specialized service modules including financing advisory, organizational consulting, information and communication services, and management consulting. The company also executes project references including the On-Demand-Mobilität RMV Pilot Project and LahnStar in Limburg, city line expansions, rail electrification projects, flexible transport campaigns, and cycling integration research.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Transport Marketing Consulting

Quantifiable outcome

• Increased click and interaction rates in digital campaigns by up to 34%
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Main-Taunus-Verkehrsgesellschaft (MTV)coreStrategic or Co-development PartnerMTV is a key client and strategic partner for HNA&C. The firm supports MTV on On-Demand-Mobilität projects and expanded AST (call-collect taxi) services across the entire district. HNA&C conceives and executes comprehensive communication campaigns for these services.
• Darmstadt-Dieburger NahverkehrsorganisationcoreStrategic or Co-development PartnerPartner in the On-Demand-Mobilität project for the Frankfurt/RheinMain region — one of Europe's largest on-demand transport initiatives, implemented across multiple jurisdictions with unified standards.
• Stadtlinienverkehr LimburgcoreStrategic or Co-development PartnerPartner for the LahnStar on-demand service. HNA&C handled full holistic conception, strategic planning, and operative implementation of all marketing, communication, and public relations activities for the service launch, including brand positioning, website, campaigns, bus livery, and coordination with transport companies.
• Rhein-Main-Verkehrsverbund (RMV)coreStrategic or Co-development PartnerRMV is a central client and partner. HNA&C worked on the On-Demand-Mobilität project for the Frankfurt/RheinMain region and has extensive project experience with RMV across strategy and marketing concepts.
• Verkehrsverband Hochtaunus (VHT)coreStrategic or Co-development PartnerHNA&C acts as marketing and communications partner accompanying the electrification of the Taunusbahn — working with the district, neighbouring municipalities, citizens, and passengers, and moderating progress on planning and construction.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• door2door GmbH: Berlin-based software platform for on-demand mobility and shared transport, working with German public transport authorities. Comparable through HNA&C's on-demand mobility project work, though door2door provides the technology layer rather than marketing and consulting.
• ioki (Deutsche Bahn): Deutsche Bahn subsidiary offering on-demand mobility platforms and consulting for public transport authorities. Comparable through on-demand mobility project work and German ÖPNV client base, with the backing of a major mobility operator.
• IVT Research (Universität Stuttgart / VWI): Research and consulting arm focused on transport economics, public transport financing, and mobility policy. Comparable through ÖPNV-focused research and advisory work for German public-sector clients.

Broad incumbents

• HaCon Ingenieurgesellschaft (Siemens Mobility): Provider of software solutions for public transport (timetabling, ticketing, journey planning), now part of Siemens Mobility. Comparable through engagement with German ÖPNV digitalization, though at much larger scale and with proprietary software products.
• KGSt (Kommunale Gemeinschaftsstelle für Verwaltungsmanagement): Municipal public-sector consulting organization supporting German cities and districts, including on transport-related strategy. Comparable as a public-sector management consultancy serving German municipalities, though broader than HNA&C's ÖPNV specialization.
• PTV Group: Major international provider of transport planning software and consulting. Comparable as a strategic partner to public transport authorities but operates at much larger scale with proprietary technology rather than boutique advisory services.
• init innovation in traffic systems: Public transport technology provider specializing in ticketing, fleet management, and passenger information. Comparable through serving the same German ÖPNV customer base, though operating as a public company with hardware and software product focus.

Direct peers

• KCW GmbH: Berlin-based consulting firm specialized in public transport and mobility policy, financing, and organization. Directly comparable to HNA&C as a transport-sector specialist consultancy serving German Aufgabenträger and operators, though broader in geographic scope and policy depth.
• TCI Consult: Independent German consulting firm advising public transport operators and authorities on strategy, financing, and organization. Closely comparable to HNA&C's Beratung service line and target clients in German ÖPNV.
• Verkehrs Consult Dresden-Berlin (VCDB): German consulting firm focused on public transport financing, tariff strategy, and organizational consulting. Closely comparable to HNA&C's Beratung service line (Finanzierung, Organisation, Managementberatung), serving similar public-sector transport clients in Germany.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Frank_Nagel20
• Facebookfacebook.com/Hartmann.Nagel
• LinkedInlinkedin.com/in/malin-bartoschek-85ba4917a

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hartmann Nagel Art & Consulting