Sweat Equity Infrared Saunas
Sweat Equity Infrared Saunas is a privately held boutique wellness studio in San Antonio, Texas offering full-spectrum infrared sauna sessions alongside cryotherapy, IV vitamin drips, NAD+, ozone IV, peptide therapy, contrast therapy, and meditation pods to individual consumers across multiple wellness, athletic, and longevity use cases.
- Company typePrivate
- Founded2020
- HeadquartersSan Antonio, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Sweat Equity Infrared Saunas does
Sweat Equity Infrared Saunas is a privately held boutique wellness studio operating from a single location at 809 S St Mary's St in the Southtown District of San Antonio, Texas. Founded in January 2020 by Heather O'Neill — a former CryoFit franchisee who introduced infrared sauna to the CryoFit network — the studio was established as San Antonio's first full-spectrum infrared sauna studio. It operates as SB Sauna Co, LLC, is bootstrapped with no external funding, and employs 1-10 people.
The studio's core technology is full-spectrum infrared sauna cabins using Far, Middle, and Near infrared wavelengths to heat the body from the inside out at the cellular level, with private cabins accommodating up to four persons. Around this core, Sweat Equity has assembled a multi-modal wellness ecosystem including contrast therapy (infrared sauna up to 158°F paired with 46°F cold plunge and Wim Hof-inspired breathwork), whole body cryotherapy (-200°F to -250°F for up to three minutes), Cocoon Wellness Infrared Pods combining dry heat, vibration, aromatherapy, salt air, and jade stones, Somadome Meditation Pods (claimed as the only Texas location), red light photobiomodulation towers, clinical-grade pneumatic compression pants, and an extensive IV therapy menu including 11 named drip formulations, NAD+ infusions, Major Autohemotherapy Ozone IV, and four peptide therapy programs (BPC-157/TB-500, CJC-1295/Ipamorelin, Sermorelin, MOTS-C). IV services are administered by medical professionals sourced through a partnership with CryoFit Alamo Heights.
The business operates a direct-to-consumer model with three monetization layers: per-session pay-as-you-go pricing ($25-$599 per service), multi-session packs (5/10/20 packs), and three monthly membership tiers — Highway to Heal, Hotter than Hell, and I'm Hot & I'm Cold — priced at $199-$299 single and $319-$449 couple. Memberships include priority access, bundled sessions, and 15% discounts on add-ons and IV therapies. Bookings are managed through the Vagaro platform with payment processing via Mind Body, and the studio markets through organic social (Facebook, Instagram, LinkedIn), community partnerships, and referrals. Target customers include health-conscious wellness seekers, athletes and fitness enthusiasts, longevity and biohacking-focused individuals, and recovery/prevention use-case clients across the San Antonio metro area.
Sweat Equity Infrared Saunas firmographics
Firmographics- Name
- Sweat Equity Infrared Saunas
- Legal name
- SB Sauna Co, LLC
- Website
- https://sweatequitysa.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sweat Equity Infrared Saunas is a privately held boutique wellness studio in San Antonio, Texas offering full-spectrum infrared sauna sessions alongside cryotherapy, IV vitamin drips, NAD+, ozone IV, peptide therapy, contrast therapy, and meditation pods to individual consumers across multiple wellness, athletic, and longevity use cases.
- Ownership category
- akta.pro rank
Sweat Equity Infrared Saunas industry classification
Industry- Product category
- Wellness and Recovery Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Infrared Therapy (Infrared Sauna & Light Therapy) (HSADAKAG)
- akta.pro secondary industries
- Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD), Hot/Cold Therapy Services (Cryotherapy/Ice Baths) (HSALAFAH), Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF)
Keywords
Where Sweat Equity Infrared Saunas is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sweat Equity Infrared Saunas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Session-based Service Sales: One-time purchases of individual wellness sessions including infrared sauna, cryotherapy, contrast therapy, meditation pods, and compression therapy. Customers pay per session.
- Session Package Sales: Multi-session packs (5-pack, 10-pack, 20-pack) offering discounted per-session pricing across various service categories. Drives advance revenue commitment.
- Monthly Membership Subscriptions: Recurring monthly memberships (Single/Couple tiers) providing unlimited or bundled access to sauna, cryo, and cocoon services with 15% discount on single services and IV therapies. Includes Highway to Heal, Hotter than Hell, and I'm Hot & I'm Cold plans.
- IV Vitamin Drips and Injectables: Administered IV therapies with Basic (500ml) and Premium (1000ml) bag options. Includes BodyGuard, BodyQuencher, BodyFuel, BodyZen, BodyPump, BodyBeautiful, NAD+, Glutathione, and High-Dose Vitamin C formulations.
- Peptide Therapy Packages: Monthly peptide therapy programs (BPC-157/TB-500, CJC-1295/Ipamorelin, MOTS-C, Semorelin) sold as 20-injection monthly cycles with recommended 3-month protocols.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 4-Seater Infrared Sauna with Red Light Tower |
| Unit Pricing | Pay-as-you-go | XL Infrared Sauna with Removable Benches |
| Unit Pricing | Pay-as-you-go | 2-Seater Infrared Sauna with Cold Plunge (Contrast Therapy) - 45 Minutes |
| Unit Pricing | Pay-as-you-go | Infrared Sauna Cocoon Pod - Private Suite |
| Unit Pricing | Pay-as-you-go | Whole Body Cryotherapy |
| Unit Pricing | Pay-as-you-go | Somadome Meditation Pod |
| Subscription | Monthly | Highway to Heal Membership |
| Subscription | Monthly | Hotter than Hell Membership |
| Subscription | Monthly | I'm Hot & I'm Cold Membership |
| Unit Pricing | Pay-as-you-go | IV Vitamin Drips - Basic (500ml) |
| Unit Pricing | Pay-as-you-go | IV Vitamin Drips - Premium (1000ml) |
| Unit Pricing | Pay-as-you-go | NAD+ IV Therapy |
| Subscription | Monthly | Peptide Therapy Monthly Packages |
| Unit Pricing | Pay-as-you-go | Injectable Therapy |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sweat Equity Infrared Saunas product offering
Product offeringCore offering
Sweat Equity Infrared Saunas is a boutique wellness studio in San Antonio that delivers full-spectrum infrared sauna sessions, contrast therapy with cold plunge, whole body cryotherapy, IV vitamin drips and injectables, NAD+ and ozone IV infusions, peptide therapy, red light therapy, compression therapy, Cocoon infrared pod sessions, and Somadome meditation pods. Services are sold as single sessions, discounted multi-session packs, and recurring monthly memberships.
Product overview
Sweat Equity Infrared Saunas operates as a boutique-style wellness studio offering a comprehensive suite of health and recovery services centered around full-spectrum infrared sauna therapy. The core product is the Full Spectrum Infrared Sauna Sessions, supplemented by complementary modalities including Contrast Therapy with Cold Plunge, Red Light Therapy, and the Cocoon Wellness Infrared Pod. The studio also offers an extensive IV therapy menu featuring 11 distinct IV drip formulations (BodyGuard, BodyGuard Supreme, BodyQuencher, BodyFuel, High Dose Vitamin C, BodySoother, BodyZen, High Dose Glutathione, BodyPump, BodyBeautiful, Off the Menu Supreme), NAD+ Infusion Therapy, Ozone IV Therapy (MAH), Peptide Therapy (CJC-1295/Ipamorelin, BPC-157/TB-500, Sermorelin, MOTS-C), Whole Body Cryotherapy, Compression Therapy, and Somadome Meditation Pod. The company offers three membership tiers (Highway to Heal, Hotter than Hell, I'm Hot & I'm Cold) providing bundled access to services. Services are booked through Vagaro platform with payment processing via Mind Body.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Spectrum Infrared Sauna Sessions
- Whole Body Cryotherapy
- Contrast Therapy with Cold Plunge
- Cocoon Wellness Infrared Pod
- Somadome Meditation Pod
- Red Light Therapy Tower
- Compression Therapy
- NAD+ IV Infusion Therapy
- Ozone IV Therapy (MAH)
- IV Vitamin Drips
- Injectable Therapy Products
- Peptide Therapy Programs
- Highway to Heal Membership
- Hotter than Hell Membership
- I'm Hot & I'm Cold Membership
Quantifiable outcome
- Up to 600 calories burned in a single 30-minute infrared sauna session
- +3 more outcomes
Companies that use Sweat Equity Infrared Saunas
Customer profileSegments4 records
Ideal customer profiles4 records
Sweat Equity Infrared Saunas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
Sweat Equity Infrared Saunas partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CryoFit Alamo HeightscorePartnership with CryoFit Alamo Heights to provide IV vitamin drips and injectable services. Sweat Equity's owner Heather O'Neill was the first CryoFit franchisee to open an infrared sauna, which became so successful that other CryoFit studios followed her model. CryoFit Alamo Heights provides the medical professionals who formulate and administer IV therapies at Sweat Equity.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Sweat Equity Infrared Saunas competitors and assessment
Company assessmentDirect peers
- Restore Hyper Wellness: Multi-location wellness franchise offering cryotherapy, infrared sauna, IV therapy, compression, and red light therapy under one roof — directly comparable in service mix, membership model, and target customer to Sweat Equity, but at much larger national scale.
- Perspire Sauna Studio: Boutique infrared sauna studio chain with private suites and membership pricing — the closest direct competitor on the core infrared sauna offering and pricing/membership structure.
- HOTWORX: 24-hour infrared sauna-based fitness franchise combining infrared heat with isometric and HIIT workouts — overlaps with Sweat Equity on full-spectrum infrared sauna technology and a membership-based recurring revenue model.
- iCRYO: Cryotherapy and wellness services franchise offering cryo, infrared sauna, IV therapy, compression, and red light — highly comparable service menu and franchise-style expansion model.
- CryoFit: Cryotherapy and recovery franchise where Sweat Equity's founder was the first franchisee and where she first proved the infrared + cryo model — same operational DNA and the partner supplying medical staffing for Sweat Equity's IV services.
Broad incumbents
- HigherDOSE: Infrared sauna blanket and wellness brand with brick-and-mortar studio presence — adjacent rather than directly competing in a given geography, but addresses the same infrared sauna consumer with overlapping brand messaging around biohacking and longevity.
- The NOW Massage: Boutique wellness concept offering massage and add-on wellness services in a design-forward, membership-friendly format — comparable in boutique studio economics, urban storefront model, and premium wellness positioning rather than in specific modalities.
- Hand & Stone Massage and Facial Spa: National membership-based spa franchise offering massage and facial services with recurring revenue — comparable in the membership-driven local wellness studio business model, though the modality mix (massage/skincare vs. sauna/cryo/IV) differs.
Emerging players
- Plunge: Cold plunge specialist brand with growing retail and studio footprint — directly comparable on the cold plunge component of Sweat Equity's contrast therapy offering and on the broader recovery/contrast therapy consumer narrative.
Regional players
- Elements Massage: Franchise-based therapeutic massage studio chain with membership pricing — a comparable boutique wellness studio business model with similar recurring revenue and local-footprint economics, useful as a benchmark for unit economics at scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sweat Equity Infrared Saunas social profiles
Digital presenceSweat Equity Infrared Saunas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sweat Equity Infrared Saunas leadership team
Management profileNumber of profiles
Profiles1 record
Sweat Equity Infrared Saunas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sweat Equity Infrared Saunas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sweat Equity Infrared Saunas
What does Sweat Equity Infrared Saunas do?
Sweat Equity Infrared Saunas is a boutique wellness studio in San Antonio that delivers full-spectrum infrared sauna sessions, contrast therapy with cold plunge, whole body cryotherapy, IV vitamin drips and injectables, NAD+ and ozone IV infusions, peptide therapy, red light therapy, compression therapy, Cocoon infrared pod sessions, and Somadome meditation pods. Services are sold as single sessions, discounted multi-session packs, and recurring monthly memberships.
Is Sweat Equity Infrared Saunas a public or private company?
Sweat Equity Infrared Saunas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sweat Equity Infrared Saunas founded?
Sweat Equity Infrared Saunas was founded in 2020. It employs 1 to 10 people.
Where is Sweat Equity Infrared Saunas based?
Sweat Equity Infrared Saunas is headquartered in San Antonio, United States, in the North America region.
How does Sweat Equity Infrared Saunas make money?
Five revenue lines are on record. Session-based Service Sales are the primary driver. The others are session Package Sales, monthly Membership Subscriptions, IV Vitamin Drips and Injectables and peptide Therapy Packages.
Who are Sweat Equity Infrared Saunas's main competitors?
Direct peers on record are Restore Hyper Wellness, Perspire Sauna Studio, HOTWORX, iCRYO and CryoFit. Broad incumbents are HigherDOSE, The NOW Massage and Hand & Stone Massage and Facial Spa. Plunge is listed as an emerging player. Elements Massage is listed as a regional player.
Does Sweat Equity Infrared Saunas have an API?
No public API is recorded for Sweat Equity Infrared Saunas.
What industry is Sweat Equity Infrared Saunas in?
Sweat Equity Infrared Saunas's product category is Wellness and Recovery Services. Its primary akta.pro industry code is HSADAKAG, Infrared Therapy (Infrared Sauna & Light Therapy), with a secondary code of HSADAKAD, Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy). Its NAICS code is 621340 and its SIC code is 7997.