Hilltop Pools and Spas, Inc.

What Hilltop Pools and Spas, Inc. does

Hilltop Pools and Spas, Inc. is a privately held, family-owned custom swimming pool design and construction firm headquartered in Jonesboro, Georgia, founded in 1976. The company designs, builds, renovates, and services residential and commercial concrete swimming pools, spas, patios, waterfalls, and outdoor kitchens, operating under a consultative direct-sales model that begins with property survey by a licensed surveyor and proceeds through detailed proposals, custom design, construction, and a final walkthrough with warranty support.

The core product is custom concrete pool construction executed via a design-build methodology, with proprietary features concentrated on customizability — including infinity edges, waterfalls, integrated lighting, and other luxury amenities — alongside access to high-tech pool equipment and accessories. The firm also offers pool renovation services covering crack repair, equipment upgrades, and tile replacement, and extends customer financing through partnerships with Lyon Financial and HFS Financial to broaden affordability for middle-market buyers.

Hilltop serves two primary verticals: residential homeowners seeking custom backyard oases and mid-market commercial clients including apartment complexes, condominiums, fitness centers, swim schools, and competition pool facilities. Revenue is generated almost entirely through one-time project-based contracts priced per quote, with no disclosed subscription or recurring component. The geographic footprint is concentrated in Georgia, particularly the greater Atlanta metro area, supported by a website, blog, portfolio gallery, and direct phone-driven lead capture. The firm employs 11-50 people, has received the My Home Improvement 2025 Best Pool Spa Company award, and reports a 99% customer satisfaction rate.

Name

Hilltop Pools and Spas, Inc.

Legal name

Hilltop Pools and Spas, Inc.

Website

https://hilltoppools.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Hilltop Pools and Spas, Inc. is a family-owned, Georgia-based custom concrete swimming pool design, construction, and renovation firm founded in 1976, serving residential homeowners and mid-market commercial clients across the Atlanta metro area.

Ownership category

akta.pro rank

Headquarters

HQ city

Jonesboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Pool Construction: One-time project-based revenue from designing and building custom swimming pools for residential and commercial clients. Revenue generated through detailed project proposals with clear cost and scope understanding.
2. Pool Renovation Services: Revenue from renovation services including repairing cracks, upgrading equipment, and replacing tiles to restore pools to their former glory.
3. Pool Financing Partnerships: Partnered with Lyon Financial and HFS Financial to offer financing options, enabling more customers to afford pool installations through flexible payment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Hilltop Pools and Spas designs, builds, and renovates custom concrete swimming pools, spas, patios, waterfalls, and outdoor kitchens for residential and commercial clients in Georgia. The company follows a consultative process from initial contact through licensed-surveyor property assessment, detailed proposals, custom design, construction, and final walkthrough, with financing options facilitated through partner lenders.

Product overview

Hilltop Pools and Spas, Inc. is a custom swimming pool construction and design firm offering a unified suite of services centered around residential and commercial concrete pool building. The core offerings include Swimming Pool Construction, Swimming Pool Design, and Swimming Pool Renovation services. The company specializes in Residential Concrete Pools (including spas, patios, waterfalls, and outdoor kitchens) and Commercial Concrete Pools (for apartments, gyms, neighborhoods, condominiums, swim schools, and competition pools). Additionally, the company offers Pool Financing through Lyon Financial and HFS Financial partners. The company operates primarily in Georgia, serving the greater Atlanta area since 1976.

Differentiator

Problem solved

Functional benefit

Products and services

• Swimming Pool Construction
• Swimming Pool Design
• Swimming Pool Renovation
• Residential Concrete Pools
• Commercial Concrete Pools
• Pool Financing Facilitation

Quantifiable outcome

• 49+ years of successful pool construction experience since 1976
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Leisure Pools USA: Manufacturer and dealer of composite fiberglass pools with a network of regional builders. Comparable to Hilltop on the residential pool delivery model, but uses a different material technology and dealer-network approach.

Regional players

• Claffey Pools: Texas-based custom residential pool builder with a long operating history and renovation services. Closely comparable service offering to Hilltop but concentrated in the Dallas/Fort Worth market.
• California Pools & Landscape: Custom pool and landscape builder serving Southern California with design-build services for residential and commercial clients. Comparable service mix to Hilltop, but operates in a different geography.
• Shasta Pools: Long-established custom pool builder serving the Phoenix metro with residential and commercial pool construction and renovation. Mirrors Hilltop's custom design-build and warranty-backed positioning, but in a different regional market.

Direct peers

• Anthony & Sylvan Pools: Multi-regional custom concrete and fiberglass pool builder with a long operating history on the U.S. East Coast. Comparable to Hilltop in residential focus, custom design offerings, and renovation/aftermarket services.
• River Pools & Spas: Custom pool builder focused on both fiberglass and concrete pools with strong content marketing and a multi-regional footprint. Overlaps with Hilltop on custom residential pool construction and digital/educational marketing approach.
• Premier Pools & Spas: Largest custom pool builder in the United States, offering residential and commercial concrete pool design, construction, and renovation across dozens of markets. Highly comparable to Hilltop in core service mix, design-build model, and customer profile.
• Blue Haven Pools & Spas: Long-established national pool builder offering custom residential and commercial pool construction, renovation, and financing. Operates a similar design-build-plus-financing model targeting the same high-end residential customer as Hilltop.

Others

• SCP Distributors (Pool Corporation): Largest wholesale distributor of pool supplies, equipment, and related products in North America. Not a peer in services but a critical supply-chain partner and pricing reference for any custom pool builder.
• Pentair: Major manufacturer of pool equipment, automation, and water treatment systems. Not a direct competitor, but a key supplier and ecosystem participant whose product roadmap and dealer network directly affect Hilltop's specifications and aftermarket service economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hilltop-pools-and-spas-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hilltop Pools and Spas, Inc.