Kindo online school shop, payments & forms

What Kindo online school shop, payments & forms does

Kindo is a New Zealand-based, AWS-hosted SaaS platform that consolidates school financial and administrative workflows — payments, permission forms, uniform e-commerce, fundraising and cashless cafeteria (Ezlunch) — into a single parent-facing app (myKindo) and a school-facing back office. The platform serves more than 800 schools and approximately 300,000 students nationwide, integrating with all major Student Management Systems (Kamars, Linc-Ed, Hero, Synergetic, Edge) and with Xero for reconciliation. The company is registered as a Financial Service Provider, certified to the Payments NZ ST4S standard, PCI-DSS compliant and approved by the Ministry of Education, which together form the compliance perimeter around its core payments business.

The product set is built around transaction-based pricing of 3.95% plus GST per payment, with no monthly subscription fee, so revenue scales directly with school and parent usage across payments, forms and the Kindo Shop. Kindo earns an additional margin on uniform and merchandise sales, on cashless cafeteria top-ups, and on BYOD device programmes delivered through retail partners Noel Leeming and JB Hi-Fi. A new in-platform Reporting Tool launched in September 2025 extends the product surface into finance reconciliation and Xero export.

The business model is a long-tail SMB SaaS play: each school is a small account, but the parent-and-family wallet is the real revenue engine, and integration with the dominant NZ SMS vendors creates a distribution channel and a switching-cost layer that protects the base. The company was founded in 2010 in Auckland and is led by CEO Chris Maclean; in December 2025 it closed a NZ$15 million Series A led by Movac, and from Term 1 2026 it is consolidating its Tuckr school payments product into the Kindo platform.

Name

Kindo online school shop, payments & forms

Legal name

The Growth Collective Limited

Website

https://kindo.co.nz

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Kindo is a New Zealand SaaS platform that consolidates school payments, permission forms, uniform e-commerce, fundraising and cashless cafeteria workflows for more than 800 schools serving roughly 300,000 students, monetising via a per-transaction fee plus retail and cafeteria margin.

Ownership category

akta.pro rank

Product category

Education Payment Platform

NAICS

Educational Support Services (6117), Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Billing, Tuition, Fees & Payments (including Cafeteria/Meal Accounts) (EDAFAEAN)

akta.pro secondary industries

Payments, Cashiering & Payment Plans (EDALAJAE), School ERP: Finance, Procurement & Budgeting (EDAFAEAC)

Keywords

• School payment platform
• Education finance software
• School fee collection
• Donation management system
• School e-commerce platform

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fees: Primary revenue stream from transaction fees charged on payments administered through the platform. Schools pay 3.95% (plus GST) per transaction. No monthly license fees or subscription charges for schools.
2. Ezlunch Platform: Online lunch ordering service generating revenue through partner restaurants and caterers. Schools can opt into 10% fundraising give-back programme.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Kindo is a cloud-based SaaS platform that automates school payments, e-commerce, digital forms/permissions, and fundraising for New Zealand schools and families. Schools use Kindo to request and collect payments (fees, donations, trips, lunches, uniforms), reconcile finances, and integrate with Student Management Systems and Xero; families use the platform and myKindo mobile app to pay, complete forms, and manage multiple children across schools from a single login. Revenue is generated primarily through a 3.95% + GST transaction fee on payments processed via the platform.

Product overview

Kindo is an all-in-one school payment, e-commerce, forms and fundraising platform operating in New Zealand. The core Kindo platform serves as the central hub connecting three main product areas: Kindo Payments (payment requests and automation), Kindo Shop (e-commerce for uniforms, lunches, and fundraising), and Kindo Forms (paperless permissions). The platform integrates with all major NZ Student Management Systems for automatic data synchronisation, processes payments through multiple providers (Stripe, POLi, EFTPOS, Apple Pay, Google Pay, AliPay), and exports financial data to accounting software via Xero Rapid Integration. Ezlunch provides lunch ordering with a 10% fundraising give-back option. The myKindo app gives families a single login to manage payments for multiple children across multiple schools, with checkout gifting, automated reminders, and real-time payment tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Kindo New Zealand's leading all-in-one school payment, e-commerce, forms and fundraising platform. Automates payment collection, reconciliation, receipt generation, and financial reporting for schools while providing parents with a unified interface for all school-related payments, permissions, and purchases.
• Kindo Payments Payment request module enabling schools to easily request payments, view paid and unpaid status, report, download and action. Integrates with all major NZ Student Management Systems for seamless caregiver, student and group data sync. Sends instant email reminders with magic links.
• Kindo Shop Online school shop for e-commerce including uniforms, stationery, lunches, textbooks, fundraising items, tickets, and more. Includes a dedicated Community Shop for wider community purchases.
• Kindo Forms Paperless digital forms and permission slips that link directly to payments. Parents complete forms online with pre-filled information and save time.
• Ezlunch Online lunch ordering service enabling schools to offer meals from local cafes and caterers with optional 10% give-back fundraising programme. Integrates with Kindo shop for unified ordering and payment.
• myKindo Mobile App Mobile and web interface for families to manage all school payments, permissions, and lunch orders. Enables multi-child, multi-school checkout with Face ID login and 24/7 access.
• Rebuilt Reporting Engine Rebuilt reporting tool with simplified navigation, flexible multi-level breakdowns (by year level, faculty, payment category, or item), click-to-sort columns with Excel export, and visual trend summaries.

Quantifiable outcome

• Schools report average 17% improvement in donations collected; Top 100 schools achieve up to 81% donation collection rates
• +5 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability2 records

Feature7 records

Partnerships

24 partnerships are on record, tiered strategic, minor and core.

• TuckrstrategicStrategic or Co-development Partner · 1 December 2025Tuckr online lunch ordering moving to Kindo platform from Term 1 2026. Tuckr App being retired; users migrating to myKindo app. Same food, same team, same pick-up process.
• Noel LeemingstrategicGTM or Marketing Partner · 1 October 2025BYOD (Bring Your Own Device) partnership. Families can purchase school-approved devices through Kindo platform with Noel Leeming's trusted brands and competitive pricing. Launching with select schools late 2025, nationwide in early 2026.
• KidsCanstrategicStrategic or Co-development Partner · 1 January 2025Charitable partnership enabling schools to support families in need. In 2025, over $300,000 was raised through Kindo for families via KidsCan and school-specific gifting programmes.
• AWWA Period CareminorGTM or Marketing PartnerMarketplace partner available through Kindo school shop.
• Edge LearningcoreTechnology or IntegrationNZ Student Management System. Kindo integrates for automatic student data synchronization, group management, and simplified reconciliation.
• eTAPcoreTechnology or IntegrationNZ Student Management System. Kindo integrates for data synchronization and payment management. Note: Group management sync not currently available with eTAP.
• KamarcoreTechnology or IntegrationNZ Student Management System used by many secondary schools. Kindo integrates with hourly data updates, enabling payment requests based on student groups, classrooms, or individuals.
• HerocoreTechnology or IntegrationStudent Management System for Primary Schools. Kindo integration enables automated student data updates and simplified payment management.
• FACTScoreTechnology or IntegrationStudent Management System. Kindo integrates for automatic data sync and payment processing.
• HelixcoreTechnology or IntegrationNZ Student Management System. Kindo integrates for automatic student data synchronization and group management.
• XerocoreTechnology or IntegrationAccounting software integration through Xero Rapid Integration. Creates draft invoices with automatic ledger coding, batch processing, and seamless reconciliation. Schools receive coded transactions ready for review and approval.
• Education Services / EdCloudstrategicImplementation/ SI/ Consulting PartnerEducation finance specialists providing financial reporting and property project management for schools. EdCloud portal simplifies reporting and project management.
• EdtechstrategicImplementation/ SI/ Consulting PartnerEducation accounting, advisory, and training provider. Offers tailored solutions ensuring compliance and informed decision-making.
• JB Hi-FistrategicGTM or Marketing PartnerBYOD (Bring Your Own Device) partnership. School-approved devices available through Kindo platform. Complements Noel Leeming partnership, expanding options for 200,000 families.
• StripecoreTechnology or IntegrationPayment processing provider. PCI-DSS Level 1 compliant. Kindo never stores full card numbers; all card data handled exclusively by Stripe.
• SubwayminorGTM or Marketing PartnerEzlunch partner restaurant providing lunch orders to schools through the platform.
• Pita PitminorGTM or Marketing PartnerEzlunch partner providing lunch orders to schools through the platform.
• Hell PizzaminorGTM or Marketing PartnerEzlunch partner providing lunch orders to schools through the platform.
• Jesters PiesminorGTM or Marketing PartnerEzlunch partner providing lunch orders to schools through the platform.
• Precious LabelsminorGTM or Marketing PartnerMarketplace partner for school supplies available through Kindo shop.
• Awesome IncminorGTM or Marketing PartnerWellbeing-focused marketplace partner offering gratitude journals through school shops. New owners Sarah & Hunter acquired the brand in 2025.
• EverybirdminorGTM or Marketing PartnerMarketplace partner for school supplies available through Kindo shop.
• Good Change StoreminorGTM or Marketing PartnerMarketplace partner available through Kindo school shop.
• MagentaminorGTM or Marketing PartnerMarketplace partner available through Kindo school shop.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ParentPay: ParentPay is the UK's leading school payments, meals, and trips platform serving thousands of schools. It is directly comparable to Kindo as a purpose-built school payment and e-commerce platform targeting the same operational pain points (cashless school commerce, donations, trips, meals).
• KEV Group (SchoolCash): KEV Group's SchoolCash Online is a Canadian school payment and activity fee management platform serving K-12 schools. Directly comparable to Kindo in targeting school fee automation, online payments, and parent-facing commerce workflows.
• Compass Education: Compass Education is an Australian school management platform with payments, events, consent forms, and parent communication features. Comparable to Kindo across the school finance and family-engagement stack in a neighboring market.
• EdSmart: EdSmart is an Australian school forms, permissions, and payments platform for K-12 schools. Directly comparable to Kindo in targeting paperless consent forms bundled with online payment collection in a similar Australasian education market.

Broad incumbents

• PowerSchool: PowerSchool is a leading North American K-12 SIS with payments, fee management, and e-commerce add-ons. Comparable to Kindo as a broad school ERP incumbent with overlapping billing and payment functionality, though much larger and US-focused.
• FACTS (FACTS Management): FACTS provides K-12 SIS, tuition management, and payment solutions to North American schools. Overlaps with Kindo in school billing and payment functionality and is already an SMS partner in NZ, illustrating both partnership and competitive dynamics.
• Skyward: Skyward is a major US K-12 SIS with school finance, fee management, and online payment capabilities. Comparable to Kindo as a broader school ERP incumbent covering billing and payments as part of a wider administrative suite.
• SIMS (ESS): SIMS is the UK's dominant school management information system with finance and parental engagement modules. Comparable to Kindo as a broad incumbent school administration platform in a comparable market, providing context on incumbent-versus-specialist dynamics.

Others

• Xero: Xero is the accounting platform that Kindo integrates with via its Rapid Integration. Comparable as an enabling ecosystem partner whose distribution amplifies Kindo's reach to NZ schools, while Xero's own payment-adjacent features represent a long-term adjacent competitive vector.
• Stripe: Stripe is Kindo's payment processing infrastructure provider and is an adjacent ecosystem participant. Comparable not as a direct competitor but as the underlying platform whose pricing, features, and roadmap materially shape Kindo's unit economics and capability roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kindo-nz

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kindo online school shop, payments & forms