Freia Groep

What Freia Groep does

Freia Groep (legal entity: Freia Holding B.V.) is a privately held Dutch holding company founded in 1988 by Albert-Jan Postma, operating a roll-up of nine specialized training companies that deliver leadership, management, personal development, governance, sport psychology and professional education programs to working professionals, corporates and Dutch public-sector organizations. Its portfolio comprises Comenius, AOG School of Management, TSM Business School, TSM Europe, Van Harte & Lingsma (rebranded 2024 as School voor Human Leadership), NIVE Opleidingen, Horizon Training & Ontwikkeling, Emmius School voor werk en zingeving, Instituut voor Sport- en PrestatiePsychologie (ISPP), and the 2024-acquired Wagner & Company. The group maintains four physical Dutch hubs in Groningen (head office and shared services: HR, ICT, Finance, Marketing), Amstelveen, De Bilt and Enschede, and counts more than 25 named Dutch enterprise and government customers including ministries, ING, Rabobank, Heineken, KLM, Schiphol, Booking.com and PostNL.

The business operates a professional services model with two delivery channels: open-enrollment programs (public courses, masterclasses, coaching trajectories, webinars, e-learning and exams) where individual professionals self-enroll, and in-company custom training where programs are tailored to closed corporate cohorts. Revenue is generated through participant enrollment fees and corporate training contracts under quote-based pricing with 14-day payment terms and installment options; pricing is not publicly disclosed. The group shares back-office resources across subsidiaries while each brand retains a distinct specialist identity, and growth is being executed primarily through acquisition and brand repositioning (Wagner & Company in 2024) rather than technology-driven scaling. Distribution is reinforced by a formal ambassador/referral channel in which past participants introduce colleagues, complemented by LinkedIn, email newsletter and content marketing on the freia.nl corporate site. There is no public revenue, headcount, funding or valuation disclosure, and the technical footprint is human-delivered training with no disclosed AI, API or platform capabilities.

Name

Freia Groep

Legal name

Freia Holding B.V.

Website

https://freia.nl

Company type

Private

Founded year

1988

Operating status

Operating

Short description

Freia Groep is a privately held Dutch holding company operating nine specialized training subsidiaries that deliver leadership, management, governance, personal development and professional education programs to Dutch corporates, ministries and individual professionals via open enrollment and in-company custom programs.

Ownership category

akta.pro rank

Product category

Professional Training & Education

NAICS

Colleges, Universities, and Professional Schools (61131), Management of Companies and Enterprises (5511)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Governance, Controls & Internal Control Frameworks (EDABAJAL)

Keywords

• Leadership development training
• Professional education services
• Executive coaching programs
• Corporate training solutions
• Management education

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Training and Education Services: Freia Groep generates revenue through its network of training companies offering educational programs, courses, masterclasses, coaching trajectories, and in-company custom training solutions. Revenue is earned through participant enrollment fees, corporate training contracts, and program fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Freia Groep is the Dutch holding company of eight specialized training businesses delivering leadership development, governance, personal growth, management education, and sports psychology programs. Its subsidiary brands (Comenius, AOG School of Management, TSM Business School, TSM Europe, ISPP, Van Harte & Lingsma, NIVE Opleidingen, Horizon, and Emmius) sell open enrollment courses, masterclasses, coaching trajectories, e-learning, exams, and in-company custom training to public-sector bodies and private-sector organizations across the Netherlands.

Product overview

Freia Groep is a parent company comprising eight specialized training companies (Comenius, AOG School of Management, TSM Business School, TSM Europe, ISPP, Van Harte & Lingsma/School voor Human Leadership, NIVE Opleidingen, Horizon Training & Ontwikkeling, Wagner & Company, and Emmius) that collectively offer educational services including open enrollment programs, in-company custom training, coaching, e-learning, and masterclasses. The companies serve both public and private sectors, focusing on personal development, leadership, governance, and professional education. Three of its companies (Van Harte & Lingsma, TSM, and NIVE) ranked in the top 10 of best trainers in the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Comenius A training company under Freia Groep offering educational programs and learning paths for professionals in leadership and personal development.
• AOG School of Management A management school under Freia Groep offering training programs for professionals in the public and private sectors, based in Groningen.
• TSM Business School A business school under Freia Groep offering educational programs and training for professionals, located in Enschede.
• TSM Europe European branch of TSM Business School under Freia Groep, offering cross-border training programs.
• Instituut voor Sport- en PrestatiePsychologie (ISPP) An institute under Freia Groep specializing in sports and performance psychology training and education.
• Van Harte & Lingsma (School voor Human Leadership) A training company under Freia Groep, rebranded to School voor Human Leadership, focusing on human-centered leadership development and sustainable behavioral change, located in Amstelveen.
• NIVE Opleidingen A training company under Freia Groep offering professional education programs and courses.
• Horizon Training & Ontwikkeling A training and development company under Freia Groep providing professional training programs, headquartered in De Bilt.
• Wagner & Company A training company under Freia Groep specialized in governance and leadership development, with 35 years of experience offering programs in governance, supervision, and entrepreneurship for executives and supervisors.
• Emmius School voor werk en zingeving A school under Freia Groep focused on work and meaning, offering educational programs.
• Open Opleidingen (Open Enrollment Programs) Public training programs available for individual enrollment across Freia Groep's subsidiary brands, including courses, learning paths, masterclasses, training, coaching trajectories, webinars, e-learning, and exams.
• Incompany/Maatwerk Opleidingen (Custom Corporate Training) Custom corporate training programs developed and delivered for specific organizations for closed groups of participants defined by the client, available across Freia Groep's subsidiary brands.

Quantifiable outcome

• Three Freia Groep companies ranked in top 10 best training providers in the Netherlands
• +1 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WakaWakaminorStrategic or Co-development Partner · 5 June 2023Freia Groep and WakaWaka partnered to provide education access for disadvantaged people in off-grid areas. Participants in Freia Groep programs receive a WakaWaka solar lamp as a gift. For each WakaWaka gifted, Freia Groep also donates to Stichting WakaWaka Foundation to purchase lamps for people in areas affected by war, disasters, or poverty. This collaboration supports Freia Groep's mission to be meaningful by enabling access to education through light that allows children to study in the evening.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• IMD Business School: Global executive education provider based in Switzerland with strong leadership and management programs — competes for European executive development budgets and represents the international premium tier Freia/TMS Europe must contend with.
• Cegos: International training and consultancy group offering leadership, management, and professional development programs with Dutch operations — competing for the same corporate L&D budgets as Freia's in-company offering.
• Dale Carnegie & Associates: Global leadership, sales, and communication training franchise with a long-standing Dutch presence — comparable in product category (leadership and personal development training) and target audience of higher-educated professionals.
• Nyenrode Business Universiteit: Established Dutch business university offering executive education, MBA, and management development programs — competes for the same Dutch executive education wallet as TSM Business School and AOG School of Management.

Direct peers

• Schouten & Nelissen: One of the largest Dutch training and development groups, offering leadership, personal effectiveness, and professional training programs to corporate and public-sector clients — directly comparable to Freia Groep's leadership and personal development portfolio.
• Mercuri International: European sales and leadership training group with Dutch roots and global delivery — comparable in offering professional training, leadership development, and in-company programs to mid-market and enterprise clients.
• GITP: Dutch HR consultancy and training provider offering leadership, talent, and organizational development programs across corporate and government clients — overlapping with Freia's mid-market training portfolio.
• Schouten Global: Netherlands-based training provider focused on personal leadership, communication, and behavioral change programs — closely comparable to Van Harte & Lingsma's human leadership focus and to Freia's open enrollment portfolio.
• Boertien Vergouwen Overduin (BVO): Dutch training and consultancy firm focused on leadership, management development, and organizational change — a close Dutch-market peer to Freia's Comenius, AOG, and Van Harte & Lingsma subsidiaries.

Emerging players

• Assessio: Dutch provider of assessment, talent, and leadership development tools with a digital-first delivery model — an emerging adjacent player that pressures traditional instructor-led training providers like Freia on cost and scalability.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/freiagroep

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freia Groep