Habitat for Humanity of South Hampton Roads

What Habitat for Humanity of South Hampton Roads does

Habitat for Humanity of South Hampton Roads is a 501(c)(3) nonprofit housing affiliate founded in 1988 and headquartered at 900 Tidewater Drive, Norfolk, Virginia, serving the South Hampton Roads and Western Tidewater region (Chesapeake, Isle of Wight, Norfolk, Portsmouth, Smithfield, Suffolk, and Virginia Beach). The organization delivers three core services: a Homeownership Program that constructs and renovates 2- to 4-bedroom energy-efficient homes sold with 30-year fixed-rate affordable mortgages set at no more than 30% of household income; a Home Repair Program providing critical repairs (roof, HVAC, plumbing, electrical, accessibility modifications) free of charge to homeowners earning under $69,000; and a ReStore retail chain operating three locations (Norfolk, Virginia Beach, Franklin) that sells donated furniture, appliances, and building materials at discounted prices with proceeds funding housing programs.

The organization sustains operations through a diversified funding stack spanning individual donations (online, mail, bank transfer, stock, estate, and vehicle donations via the Cars for Homes program), ReStore retail sales, competitive government grants, and corporate and foundation sponsorships. Partner families contribute sweat equity (200+ hours) and complete 12 homeownership education classes as part of the housing partnership model. Volunteer engagement is structured around formal programs including Construction Volunteering, Corporate Team Builds, Women Build Club, Red Hats leadership track, and Youth Volunteers, with over 100 annual volunteers contributing labor and skilled oversight. Core institutional partners include TowneBank (financial/banking), Virginia Housing (mortgage qualification alignment), and Merrill Lynch (stock gift processing).

The operating model relies on a multi-channel community-led and event-driven go-to-market approach combining local outreach, faith-based and corporate partnerships, social media, the Habitat Happenings newsletter, and physical ReStore visibility. Cumulative outcomes since 1988 include 250+ families served with affordable homeownership, $3M+ invested in critical home repairs, and 450+ individuals served through repair programs. The organization carries a Charity Navigator 3-Star Charity rating (EIN 54-1476409) and is governed by a Board of Directors led by President Benjamin Huger IV.

Name

Habitat for Humanity of South Hampton Roads

Legal name

Habitat for Humanity of South Hampton Roads, Inc.

Website

https://shrhabitat.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Habitat for Humanity of South Hampton Roads is a 501(c)(3) nonprofit, founded in 1988 in Norfolk, Virginia, that builds affordable homes, delivers critical home repairs, and operates three ReStore retail locations for low-to-moderate income families across the South Hampton Roads and Western Tidewater region.

Ownership category

akta.pro rank

Product category

Affordable Housing Services

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118), Residential Building Construction (2361)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industries

Residential Affordable Housing Development & Construction (IMAFABAI), Housing Rehabilitation, Weatherization & Home Repair Grant/Loan Programs (FSALAKAJ), Refurbished/Upcycled Home Furnishings Retail (CRAIANAN)

Keywords

• Affordable housing construction
• Home repair services
• Nonprofit home retail
• Volunteer housing builds
• Community housing partnership

Headquarters

HQ city

Norfolk

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Individual Donations: Monetary donations from individuals supporting the affordable housing mission through online giving, mail-in checks, and bank transfers.
2. ReStore Retail Revenue: Revenue generated from three nonprofit home improvement stores selling donated furniture, appliances, building materials, and home goods at discounted prices. Proceeds directly fund Habitat's housing programs.
3. Government Grants: Funding from local municipalities supporting home repair programs, administered through competitive grant applications.
4. Vehicle Donations: Accepts vehicle donations (cars, trucks, boats, RVs) through Cars for Homes program; vehicles are sold at auction with proceeds supporting the mission.
5. Corporate and Foundation Support: Sponsorship and grant funding from corporate partners and foundations supporting team builds and program operations.
6. Planned Giving and Estate Gifts: Planned gifts through estates or trusts creating long-term funding support for the organization's mission.
7. Stock Gifts: Accepts gifts of stock through Merrill Lynch account for donors wishing to contribute appreciated securities.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Habitat for Humanity of South Hampton Roads builds and sells 2-, 3-, and 4-bedroom energy-efficient homes to qualified low-to-moderate income families through a sweat-equity partnership with 30-year fixed-rate affordable mortgages (set at no more than 30% of household income). The organization also provides critical home repairs (roof, HVAC, plumbing, electrical, accessibility modifications) free of charge to income-qualified homeowners (household income below $69,000) and operates three nonprofit ReStore home improvement retail stores that resell donated furniture, appliances, and building materials to fund the housing mission.

Product overview

Habitat for Humanity of South Hampton Roads operates as a housing nonprofit offering three core services: the Homeownership Program (builds/renovates 2-4 bedroom homes sold with 30-year fixed-rate affordable mortgages), the Home Repair Program (critical repairs and accessibility modifications for eligible homeowners), and the ReStore retail chain (three locations selling donated home goods). The organization supplements these with volunteer programs including Construction Volunteering, Corporate Team Builds, Women Build Club, Red Hats leadership program, Youth Volunteers, and Court-Ordered Community Service. Donation services include online/mail/bank/stock donations, Cars for Homes vehicle donation, and estate giving. The organization serves South Hampton Roads and Western Tidewater areas since 1988.

Differentiator

Problem solved

Functional benefit

Brands

• ReStore: Nonprofit home improvement stores and donation centers selling new and gently used furniture, appliances, building materials, and home goods at discounted prices. Proceeds fund Habitat's housing mission.
• Women Build Club
• Red Hats

Products and services

• Homeownership Program Partnership program that builds and renovates 2-, 3-, and 4-bedroom energy-efficient homes sold to qualified low-to-moderate income families with 30-year fixed-rate affordable mortgages set at no more than 30% of household income. Families complete 200+ sweat equity hours and 12 homeownership education classes. Household income must fall between $37,300 and $112,500 depending on family size.
• Home Repair Program Essential repair services free of charge for eligible homeowners (household income below $69,000) including roof replacements, HVAC/furnace/water heater replacements, plumbing, electrical, window/door replacements, gutter work, and accessibility modifications such as grab bars, ramps, chairlifts, and tub cuts. Priority given to seniors, veterans, and persons with disabilities.
• ReStore Retail Stores Nonprofit home improvement retail stores selling donated furniture, appliances, building materials, and home goods at discounted prices to the general public. Proceeds fund Habitat's housing programs. Three locations operate in Norfolk (900 Tidewater Drive), Virginia Beach (955 Providence Square), and Franklin (109 W 1st Avenue), VA.
• Corporate Team Builds Sponsored corporate group volunteer days offering exclusive build site access with inclusive sponsorship packages including lunch, refreshments, T-shirts, all tools, safety gear, materials, and trained Red Hat crew leader support. Designed for businesses seeking meaningful team-building and corporate social responsibility experiences.
• Cars for Homes Vehicle Donation Program Vehicle donation program operated nationally through cardonationwizard.com, accepting cars, trucks, motorcycles, RVs, boats, snowmobiles, and farm/construction equipment. Vehicles must be whole with four inflated tires; sold through a national auction network with proceeds supporting the local Habitat affiliate's mission.
• Women Build Club Member-exclusive volunteer club for women featuring member-only build days, service projects, and social gatherings. Supports affordable homeownership and women-led leadership in the community through structured construction volunteering.
• Donation Services Multi-channel donation services including online giving (via Qgiv), mail-in checks, bank transfers, gifts of appreciated stock (processed via Merrill Lynch account), planned/estate giving, and tax-deductible contributions supporting the affordable housing mission.

Quantifiable outcome

• 250+ families achieved affordable homeownership
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, minor and supporting.

• Virginia Housing (vahousing)coreStrategic or Co-development PartnerVirginia Housing (formerly Virginia Housing Development Authority) partners with Habitat SHR on homeownership programs. Their logo appears as a sponsor, and Habitat's program aligns with VHDA homebuyer education requirements for mortgage qualification.
• BirdsongminorGTM or Marketing PartnerBirdsong is listed as a sponsor on Habitat SHR's website, supporting the organization's mission through sponsorship contributions.
• wavydotcomminorGTM or Marketing PartnerLocal media partner wavydotcom is listed as a sponsor, providing marketing and promotional support for Habitat SHR's initiatives.
• Cars for HomessupportingGTM or Marketing PartnerNational Habitat for Humanity vehicle donation program operating through cardonationwizard.com, facilitating vehicle donations that support local Habitat affiliates.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rebuilding Together: National nonprofit focused on critical home repairs for low-income homeowners, especially seniors, veterans, and people with disabilities. Highly comparable on the home repair program mission and beneficiary base.
• Habitat for Humanity Peninsula & Greater Williamsburg: Another regional Habitat for Humanity affiliate in Virginia operating the same homeownership, home repair, and ReStore model. Directly comparable in mission, programs, and revenue mix.
• HomeAid America: Nonprofit builder-developer partnering with the building industry to build housing for those experiencing homelessness or housing insecurity. Directly comparable on affordable housing construction mission.
• Habitat for Humanity of Greater Charlottesville: Virginia-based Habitat affiliate offering affordable homeownership, home repair, and ReStore operations under the same national network. Closely comparable on mission, customer base, and program mix.

Broad incumbents

• Enterprise Community Partners: Large national nonprofit developing and preserving affordable housing through financing, development, and advocacy. Comparable mission on affordable housing, but operates at much larger national scale with broader programmatic scope.
• Goodwill Industries International: Large nonprofit thrift-retail network selling donated goods to fund mission programs. Directly comparable to ReStore retail operations as a thrift-based funding mechanism, though serving a broader workforce mission.
• Habitat for Humanity International: Parent network and brand behind local affiliates including Habitat SHR. Operates as the global umbrella providing branding, training, and Cars for Homes program infrastructure that local affiliates leverage.
• The Salvation Army: National nonprofit operating thrift retail stores that fund social programs including housing and emergency assistance. Comparable retail-thrift-to-mission cross-subsidy model.
• NeighborWorks America: National network supporting affordable housing and community development nonprofits across the U.S. Comparable mission and affiliate-style operating model, but at the network/funder level rather than as a direct service provider.
• Volunteers of America: National nonprofit serving vulnerable populations including those facing housing instability. Comparable on housing services for low-income and vulnerable populations, though operating across a much broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/shrhabitat
• Instagraminstagram.com/habitat SHR
• LinkedInlinkedin.com/company/habitat-for-humanity-of-south-hampton-roads

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habitat for Humanity of South Hampton Roads