Lunetterie

What Lunetterie does

Lunetterie is a family-owned optical retail business operating under the legal name D. B. Reis comercio de artigos opticos e acessorios - ME, headquartered in Rio de Janeiro, Brazil. Founded in 1977 by Dick Reis as a continuation of the family's optical import business established by Leon Reis in 1933, the company has been managed by Diana Reis since 1996. The firm sells prescription glasses, sunglasses, and eyewear accessories (including chains/correntinhas) primarily through its exclusive LunetteRio sub-brand, with frame models named after iconic Rio de Janeiro locations (Posto 1 through Posto 12, Leme, Ilha, Atlantica, Delfim) and priced between R$798 and R$898.

The company operates a hybrid distribution model combining approximately four physical retail showrooms concentrated in Rio de Janeiro's affluent Zona Sul (Ipanema flagship at Top Center Ipanema since 1977, Shopping da Gávea since 2001, Shopping Rio Design Leblon since 2006), an e-commerce storefront at lunetterie.com.br, and a distinctive home/domiciliary service where trained sales staff conduct consultations and trials at customer homes or offices. The in-house optical laboratory equipped with precision lens-mounting equipment enables a 3-hour rapid delivery service to chosen addresses. Target customer segments span general consumers of all ages, executives, elderly and mobility-limited individuals, and a juvenile-focused segment at the Gávea location.

Lunetterie is classified as a microempresa (ME) under Brazilian law, employs approximately 50 staff across all locations, generates revenue through one-time eyewear product sales and professional service fees (home consultations, repair services), and reports no external institutional investment or outside shareholders. The legal entity, family ownership structure, absence of disclosed funding rounds, and limited geographic footprint all indicate a privately-held small business rather than a venture-backed growth company.

Name

Lunetterie

Legal name

D. B. Reis comercio de artigos opticos e acessorios - ME

Website

https://lunetterie.com.br

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Lunetterie is a family-owned Brazilian optical retailer founded in 1977, selling prescription glasses, sunglasses, and exclusive LunetteRio-branded eyewear through physical stores in Rio de Janeiro's Zona Sul, e-commerce, and a home/domiciliary consultation service targeting consumers, executives, and elderly customers.

Ownership category

akta.pro rank

Product category

Optical Retail

NAICS

Optical Goods Retailers (456130)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

akta.pro secondary industries

Sunglasses (Non-Prescription) (CRAAAKAB), Reading Glasses (OTC) (CRAAAKAG)

Keywords

• Prescription eyewear
• Optical retail
• Designer sunglasses
• Eyewear accessories
• Domiciliary optical service

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Eyewear Product Sales: Sale of prescription glasses (óculos de grau), sunglasses (óculos escuros), and related accessories. Products include exclusive branded models like Posto series and LunetteRio line. Revenue generated through one-time product purchases at physical stores and e-commerce.
2. Home Service and Repair: Domiciliary optical services including home consultations, eyewear trials at home (up to 10 glasses), and repair services. Professional services revenue from trained staff providing personalized at-home optical care.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Lunetterie is a Rio de Janeiro-based optical retailer selling prescription glasses, sunglasses, and eyewear accessories through its exclusive LunetteRio collection and other proprietary models. The company operates physical retail stores in prime Zona Sul locations, an e-commerce shop, and a unique home/domiciliary optical service with trained sales staff. It complements product sales with in-house optical laboratory services enabling 3-hour prescription delivery, professional eyewear fitting, home trial services, and specialized glasses repair.

Product overview

Lunetterie is a traditional Brazilian eyewear retailer based in Rio de Janeiro, founded in 1977. The company offers a portfolio of prescription glasses (Óculos de Grau) and sunglasses (Óculos Escuros) under its exclusive LunetteRio sub-brand, with models named after Rio landmarks (Posto 1-12, Leme, Ilha). The core product line is complemented by a chain/accessory line (Correntinha). Services include rapid 3-hour home delivery, home consultation/trial services, and glasses repair. The company operates physical stores in Ipanema and Shopping da Gávea, plus an online store.

Differentiator

Problem solved

Functional benefit

Products and services

• LunetteRio Prescription Glasses Collection
• LunetteRio Sunglasses Collection
• Makeup Glasses (Óculos de Maquiagem)
• Eyewear Chains (Correntinha)
• Rapid 3-Hour Prescription Delivery Service
• Home Consultation & Domiciliary Service
• Home Trial Service (up to 10 glasses)
• Glasses Repair Service

Quantifiable outcome

• 3-hour prescription glasses delivery to customer's chosen address
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Warby Parker: DTC eyewear brand combining e-commerce with physical showrooms and home try-on programs. Comparable via its proprietary branded frames, online-first model, and at-home try-on service — all concepts Lunetterie has implemented at smaller scale in Rio.
• Zenni Optical: Online-only eyewear retailer with aggressively low pricing and global shipping. Represents the digital-native disruption threat to traditional brick-and-mortar optical retailers like Lunetterie, particularly in the price-sensitive segment.

Direct peers

• Óticas Carol: One of the largest optical retail chains in Brazil with hundreds of franchised locations. Direct competitor in prescription and fashion eyewear, but operates a franchise-driven national model versus Lunetterie's family-owned boutique approach.
• Óticas Poupe Já: Brazilian value-positioned optical chain emphasizing low-cost prescription eyewear. Competes with Lunetterie for the same eyewear customer in Brazil but targets the price-sensitive end versus Lunetterie's premium positioning.
• Óticas Diniz: Major Brazilian optical chain offering prescription eyewear, sunglasses, and lenses across numerous locations. Comparable in product offering and Brazilian market focus, though operating at substantially larger scale than Lunetterie.
• Chilli Beans: Brazilian fashion eyewear brand with extensive retail footprint and proprietary branded sunglasses and frames. Competes for the same fashion-conscious, design-driven eyewear customer in Brazil, including Rio's Zona Sul catchment.

Broad incumbents

• Lenscrafters: Global optical retail chain owned by EssilorLuxottica, offering prescription eyewear with in-store lens labs. Comparable in prescription eyewear focus and in-store lab capability, though at much larger scale and primarily U.S.-focused.
• Ray-Ban (EssilorLuxottica Retail): Iconic eyewear brand with proprietary retail channels globally. Comparable as both a brand Lunetterie likely carries and as a benchmark for proprietary branded eyewear success at scale.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lunetterie
• LinkedInlinkedin.com/company/lunetteriee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lunetterie