CES - MATLAB in the Middle East

What CES - MATLAB in the Middle East does

CES (Computational Enterprise Simulations) is a Dubai-headquartered, private authorized reseller of MathWorks and Speedgoat products serving the Middle East and, more recently, Latin America. Founded in 2018, the company operates as the sole contracted channel for MATLAB, Simulink, and related toolboxes across Bahrain, Jordan, Lebanon, Oman, Qatar, Saudi Arabia, and the United Arab Emirates, with a planned Riyadh office to deepen Saudi coverage. CES does not develop the underlying engineering software; instead it packages MathWorks' platform-plus-modules portfolio — covering AI/ML, signal processing, communications, control systems, physical modeling, robotics, code generation, and verification — with localized sales engineering, installation support, and ongoing technical assistance. The Speedgoat partnership extends the offering into real-time hardware-in-the-loop testing and rapid control prototyping.

The company's business model combines recurring software license resale of MathWorks subscriptions with professional services for installation, troubleshooting, and product guidance. Pricing is quote-based and tied to MathWorks' enterprise subscription structure; CES also drives adoption through free 30-day trials, on-site demos, and an event-based marketing motion including the Radar Applications Webinar Series and the upcoming Agentic Engineering with MATLAB and Simulink event. The customer base spans aerospace & defense, oil & gas / energy, automation & robotics, electronics & semiconductors, and wireless communications, with documented enterprise outcomes such as Technology Innovation Institute (TII) achieving 69% average vibration dampening using particle swarm optimization in MATLAB and Simulink.

CES's distribution model rests on contractual exclusivity from MathWorks, local Arabic-language and English-language support, and multi-channel marketing (LinkedIn, YouTube, WhatsApp Business, blog, email newsletter, webinars). Geographic expansion is the most active strategic lever, with a new Riyadh office and a Latin America push across Brazil, Mexico, Colombia, and Argentina supported by Spanish and Portuguese site versions. No external funding, revenue, or headcount figures beyond the 11-50 employee range are disclosed in the source data.

Name

CES - MATLAB in the Middle East

Legal name

Computational Enterprise Simulations

Website

https://cesimulations.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

CES is a Dubai-based authorized reseller of MathWorks MATLAB, Simulink, and Speedgoat real-time systems, serving enterprise and government customers in aerospace, defense, energy, and communications across the Middle East and Latin America.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software License Resale: CES generates revenue as an authorized reseller of MathWorks software (MATLAB, Simulink, and related toolboxes) and Speedgoat hardware systems in the Middle East. The company provides sales support, licensing administration, and technical assistance to customers acquiring MathWorks products.
2. Technical Support Services: CES provides technical support services including installation assistance, troubleshooting, and product guidance, which complements their software resale operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

CES is the authorized reseller of MathWorks and Speedgoat products in the Middle East, distributing MATLAB and Simulink software licenses alongside Speedgoat real-time testing hardware. The company supplements resale with installation assistance, troubleshooting, and technical guidance for enterprise engineering teams using MATLAB and Simulink for AI/ML, Model-Based Design, predictive maintenance, signal processing, and embedded deployment workflows.

Product overview

CES - MATLAB in the Middle East is an authorized reseller of MathWorks products, providing a comprehensive platform-plus-modules portfolio centered on MATLAB (core programming language and platform) and Simulink (block diagram environment for Model-Based Design). The core offerings are complemented by approximately 100+ specialized toolboxes and blocksets organized into domains including AI/Machine Learning (Deep Learning Toolbox, Statistics and Machine Learning Toolbox, Text Analytics Toolbox, Reinforcement Learning Toolbox), Signal Processing and Communications (Signal Processing Toolbox, DSP System Toolbox, Communications Toolbox, 5G Toolbox, Radar Toolbox, Phased Array System Toolbox), Control Systems (Control System Toolbox, Model Predictive Control Toolbox, Robust Control Toolbox), Physical Modeling (Simscape family including Simscape Battery for BMS), Robotics and Autonomous Systems (Robotics System Toolbox, UAV Toolbox, Navigation Toolbox), Code Generation (MATLAB Coder, Embedded Coder, HDL Coder, GPU Coder), and Verification/Testing (Polyspace, Simulink Test). Speedgoat real-time systems complement the software portfolio for hardware-in-the-loop testing. The product ecosystem integrates with external platforms including ROS, Arduino, Raspberry Pi, Unreal Engine, and supports industrial protocols for embedded deployment.

Differentiator

Problem solved

Functional benefit

Products and services

• MATLAB

Quantifiable outcome

• TII achieved 69% average dampening using particle swarm optimization in MATLAB and Simulink compared to 46% with previous block inverse method
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability15 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MathWorkscoreChannel Partner/ Reseller/ DistributorCES is an authorized reseller of MathWorks products in the Middle East, specializing in distribution of MATLAB, Simulink, and related toolboxes. This partnership provides CES exclusive rights to sell and support MathWorks products in the region.
• SpeedgoatcoreChannel Partner/ Reseller/ DistributorCES is an authorized reseller of Speedgoat real-time testing solutions in the Middle East. Speedgoat provides advanced real-time systems for hardware-in-the-loop (HIL) testing and rapid control prototyping that integrate with Simulink and Simulink Real-Time from MathWorks.
• Technology Innovation Institute (TII)minorOthersTII in Abu Dhabi is supported by CES as the MathWorks reseller for the Middle East. TII uses MATLAB and Simulink for active vibration control research, demonstrating CES's customer implementation capabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Humusoft: Authorized MathWorks distributor and integrator based in the Czech Republic, serving Central and Eastern Europe. Closest functional analog to CES — a regional MathWorks reseller providing local sales, support, and training — making it the most comparable peer by business model and customer relationship.
• Multi-Engineering (Ingenia): Authorized MathWorks distributor in Italy providing sales, training, and technical consulting on MATLAB and Simulink. Direct functional peer — regional MathWorks reseller with engineering services overlay similar to CES.
• Applied Software: Authorized MathWorks distributor in Australia offering sales, support, and training on MATLAB and Simulink. Comparable regional reseller with adjacent technical-services component.

BROAD_INCINCUMBENTs

• MathWorks: The principal vendor whose MATLAB, Simulink, and toolbox products CES resells. Comparable as the upstream incumbent in the same category whose channel strategy and product roadmap directly shape CES's opportunity and risk.

Broad incumbents

• Speedgoat: Provider of real-time hardware-in-the-loop testing systems that integrate with Simulink, which CES also resells in the Middle East. Comparable as the upstream partner whose hardware-plus-software bundle is a core part of CES's value proposition.
• Ansys: Global incumbent in engineering simulation software (structural, thermal, fluids, electromagnetics) that competes with MathWorks' Simulink in adjacent use cases. Comparable as a broad incumbent in the same enterprise engineering-software category, even though CES does not resell Ansys.
• Altair Engineering: Diversified engineering software and simulation company with a portfolio that overlaps with parts of the MathWorks ecosystem (CAE, computational mechanics). Comparable broad incumbent operating in the same enterprise engineering-software spend pool CES taps into.
• Wolfram Research: Developer of Mathematica, Wolfram Alpha, and SystemModeler, a competing technical computing and modeling platform. Comparable as a broad incumbent in the technical computing category that competes for the same engineering budget.

Emerging players

• Tata Elxsi: Global design and technology services company with embedded systems and Model-Based Design practices that uses MATLAB/Simulink for its automotive, aerospace, and medical device clients. Comparable as an emerging player delivering adjacent engineering services in overlapping verticals.
• Cyient: Engineering services and digital solutions provider with deep Model-Based Design and embedded systems practice using MathWorks tools. Comparable as an emerging player providing MATLAB/Simulink-based engineering services to similar enterprise verticals in the Middle East.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CES_matlabinthemiddleeast
• LinkedInlinkedin.com/company/computational-enterprise-simulations-ces

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CES - MATLAB in the Middle East