Home Builders Association Of Greater Knoxville

What Home Builders Association Of Greater Knoxville does

The Home Builders Association of Greater Knoxville (HBAGK) is a private nonprofit trade association founded in 1951 that serves residential construction professionals across East Tennessee, including Knox County, Farragut, Maryville, and surrounding communities. Its members are primarily professional builders, remodelers, developers, and associate members such as building material suppliers and trade contractors, with secondary reach into consumers seeking qualified construction services. HBAGK is a local affiliate of the Home Builders Association of Tennessee (HBAT) and the National Association of Home Builders (NAHB), and it operates as the sole HBA chapter covering the Greater Knoxville territory.

The association's product portfolio is built around a membership model rather than a software product. Core offerings include an online member directory, the annual Parade of Homes showcase event and its companion magazine (a registered trademark of HBAGK), NAHB-certified continuing education programs covering sales, business accounting, job costing, website best practices, and ADU knowledge, recurring networking events (Brew Tours, Coffee Breaks, committee meetings, Annual Meeting & Awards Banquet), government advocacy at local/state/national levels, member-to-member Hot Deals, and job postings. Operations are run on ChamberMaster/GrowthZone membership management software, with Microsoft Clarity Analytics deployed on the website for visitor behavior analysis. The organization is staffed by a small team, including Ashley Burnette (Parade Magazine) and Chelsea Bowen (Education Series), under a 2026 officer slate led by President Lisa Smith (Ferguson Enterprises).

HBAGK generates revenue from four streams: annual membership dues from builders, remodelers, developers, and suppliers (recurring subscription); fees from NAHB-certified continuing education courses priced at $10-$379 depending on member status and program; event registration and sponsorship fees for events such as Brew Tours, Coffee Breaks, and the HBAT Summer Meeting; and advertising sales in the annual Parade of Homes magazine. Major presenting sponsorships are held by ORNL Federal Credit Union and Tindell's for the Parade of Homes. Membership dues are not publicly disclosed, and total revenue figures are not available in the source data.

Name

Home Builders Association Of Greater Knoxville

Legal name

Home Builders Association of Greater Knoxville

Website

https://hbaknoxville.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

1–10 employees

Short description

The Home Builders Association of Greater Knoxville is a nonprofit trade association founded in 1951 serving residential builders, remodelers, developers, and suppliers in East Tennessee through membership, networking events, NAHB-certified education, advocacy, and the annual Parade of Homes showcase.

Ownership category

akta.pro rank

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: Annual membership fees from builders, remodelers, developers, and related professionals in the residential construction industry.
2. Education Programs: NAHB-certified continuing education courses offered to members and non-members, including certification programs for sales, business accounting, job costing, and website best practices.
3. Event Hosting: Registration fees for events including Brew Tours, Coffee Breaks, Committee Meetings, and the HBAT Summer Meeting. Some events like Brew Tours are free with pay-as-you-go model.
4. Parade of Homes Magazine Advertising: Revenue from advertising sales in the annual Parade of Homes magazine publication, with member discounts and various ad size options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

HBAGK is a nonprofit trade association that delivers membership services to residential construction professionals in East Tennessee, including an annual member directory listing, the annual Parade of Homes showcase and magazine, NAHB-certified continuing education courses and certifications, recurring networking events, and local/state/national government advocacy representation. Revenue is generated through annual membership dues, education course fees, event registration, and magazine advertising.

Product overview

The Home Builders Association of Greater Knoxville operates as a nonprofit trade organization serving the residential construction industry since 1951. The association provides a bundled portfolio of membership services including an online member directory, the annual Parade of Homes showcase with magazine publication, NAHB-certified education programs, networking events (Brew Tours, Coffee Breaks), government advocacy at local/state/national levels, job postings, and Hot Deals member benefits. The organization connects builders, remodelers, developers, and related professionals across East Tennessee, functioning as a membership-based association rather than a software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Membership

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• NAHB (National Association of Home Builders)coreStrategic or Co-development Partner · 1 January 1951HBAGK is a local affiliate of NAHB, providing members with access to national education programs, certifications, webinars, and advocacy resources. NAHB provides standardized coursework and continuing education credits recognized across the home building industry.
• HBAT (Home Builders Association of Tennessee)coreStrategic or Co-development PartnerHBAT is the state-level association representing local HBA chapters across Tennessee. HBAGK participates in HBAT events including the annual HBAT Summer Meeting and benefits from state-level advocacy efforts.
• ORNL Federal Credit UnionmajorGTM or Marketing PartnerORNL Federal Credit Union is a presenting sponsor of the HBAGK Parade of Homes event and sponsors education programs including the Education Series. They provide meeting room space at their conference room for HBAGK events.
• Tindell'smajorGTM or Marketing PartnerTindell's is a presenting sponsor of the HBAGK Parade of Homes event, providing marketing support for the annual home showcase.
• Elder's Ace HardwareminorGTM or Marketing PartnerElder's Ace Hardware hosts HBAGK Coffee Break events at their Hardin Valley Road location, providing a venue for networking among members.
• East by Orange Hat BrewingminorGTM or Marketing PartnerLocal brewery venue for HBAGK Brew Tour events, hosting monthly member networking gatherings.
• DesignSensoryminorImplementation/ SI/ Consulting PartnerMarketing agency providing advertising design services for Parade of Homes magazine advertisers who need assistance with ad creative.
• GrowthZonecoreTechnology or IntegrationMembership management software platform used by HBAGK to manage member accounts, event registrations, directory listings, and communications.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• National Association of Home Builders (NAHB): National umbrella federation that supplies HBAGK's education programs, certifications, and advocacy infrastructure. While not a competitor, it is the broader incumbent whose curriculum, branding, and lobbying muscle define the category in which HBAGK operates.
• Home Builders Association of Tennessee (HBAT): State-level HBAGK parent body that coordinates advocacy, summer meetings, and inter-chapter programs across Tennessee. Operates one tier above HBAGK with overlapping but broader scope.

Direct peers

• Home Builders Association of the Greater Chattanooga Area: Adjacent Tennessee local HBA operating under the same HBAT-NAHB umbrella. Competes for attention in the same regional talent and supplier pool and offers a near-identical service bundle.
• Home Builders Association of Central Arizona: Regional HBA in a high-growth Sun Belt market offering the same core bundle of membership, advocacy, education, and signature home showcase events as HBAGK.
• Home Builders Association of Nashville: Tennessee's largest local NAHB-affiliated home builders association serving the Nashville metro. Same membership model, similar product mix (Parade of Homes, education, advocacy), and overlapping state-federal federation structure, making it the closest comparable local HBA.
• Building Industry Association of San Diego: West Coast regional trade association for residential builders and remodelers. Comparable in offering (membership, education, advocacy, showcase events) but operates in a higher-cost, more regulated market.
• Greater Houston Builders Association: One of the largest U.S. local HBAs, offering membership, education, advocacy, and signature showcase events. Larger scale but structurally identical to HBAGK's operating model.
• Home Builders Association of Greater Atlanta: Large-metro local HBA in the Southeast with a comparable portfolio of membership services, Parade-style showcase events, NAHB-certified education, and builder/remodeler/supplier member segments.
• Home Builders Association of Richmond: Mid-Atlantic local HBA of comparable size and structure to HBAGK, with a similar mix of builder/remodeler members, Parade-style showcase programming, and NAHB/HBA federation alignment.
• Home Builders Association of Raleigh-Wake County: Growth-market local HBA in a Sun Belt metro, running membership, education, and showcase programs similar to HBAGK. Comparable demographic tailwinds and member mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/HBAGK
• Facebookfacebook.com/pages/Home-Builders-Association-of-Greater-Knoxville/120653504698611
• Instagraminstagram.com/hbaknox
• LinkedInlinkedin.com/company/home-builders-association-of-greater-knoxville

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Builders Association Of Greater Knoxville