Launch Family Entertainment Park

Name

Launch Family Entertainment Park

Legal name

Launch Franchising, LLC

Website

https://launchrichmond.com

Company type

Private

Founded year

2012

Operating status

Operating

Ownership category

akta.pro rank

Product category

Family Entertainment Centers

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (713120)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industries

Party Games, Activities & Interactive Entertainment (HSACACAJ), Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC)

Keywords

• Indoor trampoline park
• Family entertainment center
• Birthday party venue
• Franchise entertainment
• Kids activity center

Headquarters

HQ city

Midlothian

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. General Admission & Action Passes: Unlimited All Day Action Pass provides access to trampolines, dodgeball, slam dunk trampoline court, ninja challenger, and launch pad for a single admission price. Additional attractions available à la carte including arcade credits and laser tag games.
2. Birthday Party Packages: Tiered party packages (A-List, All-Star, MVP, Jumpin Joey at Richmond; A-List, All-Star, MVP at Gurnee) ranging from $250-$579+ with varying guest counts, included attractions, food, and add-ons. Additional guests priced per head.
3. Food & Beverage (Krave Restaurant): In-house restaurant serving hand-tossed pizzas, wings, appetizers, ice cream, slushies, fountain drinks, and snacks. Integrated into the entertainment experience to increase dwell time and per-capita spending.
4. Arcade & Gaming: Classic and modern video games with ticket redemption for prizes. Credits sold in bundles ($10 for 40 credits, $15 for 60 credits, etc.)
5. Group Events & Facility Rentals: Custom group events for corporate teams, sports teams, youth clubs, schools, camps, and churches. Full facility rentals available for private events including quinceañeras, bachelor/bachelorette parties, and corporate events.
6. Franchise Fees & Royalties: Initial franchise fee of $75,000 per location, plus 6% royalty fee and 2% brand marketing fee based on gross sales.
7. Programs (Camp, Ignite, Toddler Time): Recurring programs including Launch Camp during school breaks, Ignite teen glow parties, and Toddler Time for ages 5 and under.
8. Laser Tag: Laser tag games available as add-on attraction ($5 for 1 game, $8 for 2 games)
9. Merchandise & Grip Socks: Mandatory Launch grip socks required for all attractions ($3.99 at Gurnee). Additional merchandise available.
10. Fundraisers: Hosting fundraisers for schools, clubs, and nonprofits with organizations receiving up to 25% of admission proceeds

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Launch Family Entertainment Park operates indoor multi-attraction family entertainment centers featuring trampolines, arcade, laser tag, bowling, ninja courses, dodgeball, VR, and in-house Krave restaurant and bar. The company sells daily admission (Unlimited All Day Action Pass), tiered birthday party packages, à la carte attractions, food and beverage, and recurring programs such as Launch Camp, Toddler Time, and Ignite teen nights, while also licensing the brand through a franchise model with an initial $75,000 fee plus 6% royalties and 2% marketing fees.

Product overview

Launch Family Entertainment is a scalable, multi-attraction family entertainment center franchise combining active entertainment, dining, events, and hospitality under one roof. The platform operates on a hub-and-spoke model where the core attractions (trampolines, arcade, laser tag, bowling, ninja course, VR, battle pit, dodgeball) serve as the primary traffic drivers, while ancillary offerings (Krave restaurant, Bar Hops bar, birthday party packages, Launch Camp, Ignite teen nights, Toddler Time, VIP Time) maximize dwell time, per-capita spending, and repeat visitation. The company operates a franchise model with standard attractions across all locations plus location-specific offerings. Ticketing is primarily managed through the Unlimited All Day Action Pass and à la carte options, supported by the Loyal Launcher Rewards loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• Krave: In-house restaurant and bar serving hand-tossed pizzas, wings, ice cream, appetizers, and beverages at Launch locations
• World Jump Day
• Ignite
• Launch Camp
• Bar Hops
• Toddler Time

Products and services

• Unlimited All Day Action Pass All-day admission ticket providing unlimited access to multiple indoor trampoline and active-play attractions at Launch parks; intended for individual families and walk-in visitors.
• Laser Tag Team-based competitive laser tag experience sold as an à la carte add-on at Launch parks; priced per game ($5/1 game, $8/2 games).
• Arcade Classic and modern video games with ticket redemption for prizes; sold via bundled credits ($10/40, $15/60, $20/100 with bonus, $30/150 with bonus).
• Bowling Traditional bowling lanes available for casual play and bowling-specific party packages; pricing varies by day of week and requires separate bowling shoes.
• Omni Virtual Reality (VR Arena) Fully immersive virtual reality experience using Virtuix omnidirectional treadmills, allowing guests to walk, run, and rotate 360 degrees in a virtual world; credits-based pricing.
• Birthday Party Packages (A-List, All-Star, MVP, Jumpin Joey) Tiered all-inclusive birthday party packages combining action pass access, private room, party host, food, drinks, and add-ons like laser tag, arcade credits, and party favors; designed for parents seeking a turnkey celebration.
• Krave Restaurant In-house food and beverage concept serving pizzas, wings, appetizers, ice cream, slushies, and drinks, with full bar service at select locations; integrated into the entertainment experience to extend dwell time.
• Toddler Time Exclusive park access for toddlers ages 5 and under, held Saturday mornings with dedicated staff and a private play environment; priced at $15 per child.
• Launch Camp Supervised day camp program for children ages 5-13 held during school breaks and summer vacation, featuring active play, games, and attraction access.
• Ignite Teen glow party featuring music, DJ, and glow paint, exclusively for ages 13 and up at participating Launch locations.
• VIP Time Sensory-friendly exclusive sessions for guests with special needs and their families, providing quieter private park access outside of standard operating hours.
• Private & Group Events Full facility rentals and custom group event bookings for corporate events, team building, fundraisers, field trips, sports teams, youth clubs, church groups, quinceañeras, and bachelor/bachelorette parties.
• Loyal Launcher Rewards Free-to-join loyalty rewards program where members earn 10 points per $1 on qualifying purchases and redeem points for rewards, supported by SMS marketing and tiered redemption.
• Launch Franchise Opportunity Franchise license to operate a Launch Family Entertainment multi-attraction park under the brand, with territory selection, build-out, training, marketing, and ongoing operational support from the corporate team.
• Smaller-Format Park Model Compact-format Launch park concept designed to fit smaller real estate footprints while retaining core attractions, hospitality offerings, and guest experience; aimed at franchisees needing greater site flexibility.

Quantifiable outcome

• Family Entertainment Center Market projected to grow from $46.36B (2023) to $110.9B by 2030
• +2 more outcomes

Named customers11 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered minor.

• Matt Dalson (Ann Arbor, MI Franchisee)minorOthersMulti-unit franchisee operating Ann Arbor, MI location. Former franchisee emphasizing accessibility and direct leadership team engagement.
• Robert Adkins (West Houston, TX Franchisee)minorOthersFranchisee operating West Houston, TX location. US Army Veteran bringing leadership and team-building skills from military background. Pursuing second location development.
• Hemanth Kumar (Arlington, TX Franchisee)minorOthersFranchisee leading Arlington, TX development. Partner team pursuing second Launch location with confidence in multi-attraction business model.
• John and Jeremy Reams (Pensacola, FL Franchisees)minorOthersFather-and-son team (U.S. Army Veteran Jeremy Reams and John Reams) signed lease for Pensacola, FL location. Bringing community-focused approach to Escambia and Santa Rosa counties.
• Satwinderpal Singh (Denton, TX Franchisee)minorOthersLocal entrepreneur and franchisee for Denton, TX location at Golden Triangle Mall. Brings 15+ years experience in gas station and QSR industries with focus on community connection and family experiences.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sky Zone: Sky Zone is the original and largest indoor trampoline park franchise, offering open jump, dodgeball, ninja courses, and party packages. Directly comparable to Launch's core offering of trampoline-based attractions and birthday parties, serving the same family and group-event customer base.
• Altitude Trampoline Park: Altitude is a direct competitor in the trampoline park franchise category with a similar attraction mix (trampolines, dodgeball, kids' programs, parties) and franchise-driven footprint. Comparable unit economics, customer segments, and competitive positioning to Launch.
• Main Event Entertainment: Main Event operates family entertainment centers featuring bowling, laser tag, arcade, billiards, and food & beverage. Closely aligned with Launch's Gurnee location offering (bowling, arcade, F&B), targeting the same family party and group event market.
• Round One Entertainment: Round One operates indoor entertainment complexes featuring bowling, arcade, karaoke, and kids' play areas with a similar all-under-one-roof model. Overlaps with Launch on arcade, bowling, party hosting, and family group entertainment.
• Urban Air Adventure Park: Urban Air operates multi-attraction indoor adventure parks combining trampolines, ninja courses, laser tag, climbing walls, and arcade. Highly comparable to Launch's multi-attraction model with similar franchise structure and target demographic of families with children.
• Defy Extreme Air Sports: Defy is a trampoline and extreme air sports franchise offering open jump, ninja courses, and parties. Direct competitor in the active family entertainment segment with similar attraction mix and franchise model to Launch.
• Andretti Indoor Karting & Games: Andretti Indoor Karting operates multi-attraction entertainment centers with go-karting, bowling, laser tag, arcade, and dining. Comparable to Launch in combining active entertainment attractions with on-site F&B and group event capabilities.

Broad incumbents

• Dave & Buster's: Dave & Buster's is the largest publicly traded chain combining arcade gaming with full bar/restaurant and group event offerings. Comparable in its arcade + F&B integration and group/party focus, though targeting a broader and older demographic than Launch's family-skewed positioning.
• CEC Entertainment (Chuck E. Cheese): Chuck E. Cheese is a longstanding family entertainment chain combining rides, arcade, and pizza with a strong birthday party franchise. Comparable in the kids' birthday party and FEC segments, with overlapping appeal to families with younger children.

Emerging players

• BounceU: BounceU specializes in indoor inflatable party venues primarily focused on kids' birthday parties and group events. Comparable to Launch's birthday party and group event business lines, though with a narrower attraction set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/LaunchTrampolinePark
• Facebookfacebook.com/LaunchRichmond
• Instagraminstagram.com/launchtrampolinepark
• TikToktiktok.com/@launchentertainmentpark
• LinkedInlinkedin.com/company/launch-trampoline-park-richmond-va

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Launch Family Entertainment Park