LOLLIPOP Communication

What LOLLIPOP Communication does

LOLLIPOP Communication is a privately held French 360° communication agency headquartered at 43 rue Pierre Brossolette in Levallois-Perret, France. The agency was co-founded by Charlotte Lecœur and Jean-Benoît Guilmet and operates on an on-demand project model, assembling specialized teams from its network of independent freelance talent to address client communication needs. It serves enterprise clients across FMCG, retail, food and beverage, consumer goods, and energy sectors.

Name

LOLLIPOP Communication

Legal name

LOLLIPOP Communication

Website

https://lollipop-communication.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

LOLLIPOP Communication is a privately held French 360° communication agency that assembles specialized freelance teams on-demand to deliver integrated strategy, activation, design, and digital services to enterprise clients across FMCG, retail, and energy sectors.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Mobile & Tour Marketing (Roadshows, Sampling Tours) (BPAFAGAH)

akta.pro secondary industries

Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH), SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

Keywords

• Marketing communication services
• Brand activation agency
• Event marketing services
• Packaging design services
• Digital marketing agency

Headquarters

HQ city

Levallois-perret

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Communication Agency Services: Project-based professional services delivering 360° communication solutions. The agency assembles specialized talent teams on-demand to address client needs in strategy, activation, events, design, digital, and production.

Go-to-market motion1 record

Distribution channels1 record

Core offering

LOLLIPOP Communication is a French 360° full-service communication agency that operates on an on-demand project model through a network of independent talents. The agency assembles specialized ad hoc teams for each client project, delivering integrated services across strategy, brand activation, operational marketing, packaging and identity design, street/event marketing, audiovisual production, and digital/social media solutions.

Product overview

LOLLIPOP Communication is a 360° full-service communication agency organized in an on-demand project mode using a network of freelance talent. The agency offers an integrated portfolio of six interconnected service modules: strategic consulting and creative services form the foundation, supported by operational marketing (point-of-sale, merchandising, sampling), packaging and brand identity design, on-ground activation (events, stands, street marketing), audiovisual production (photography, stop motion, press relations), and digital services (social media, apps, websites, VR). Projects are assembled by combining these modules based on client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Conseil & Création Strategic consulting and creative services providing brand strategy and creative development for marketing campaigns, aimed at enterprise brand clients.
• Marketing Opérationnel et Relationnel Operational and relational marketing services including point-of-sale marketing (PLV), merchandising, partnerships, licensing, and sampling programs for consumer brands.
• Design Pack / Volume / Identité Packaging design, volume design, and brand identity services for product presentation and brand recognition.
• Street Marketing / Animation / Stand / Event On-ground marketing activation services including street marketing, brand animation, trade show booth design (stands/amenagement), and event management.
• Production Audiovisuelle / RP / eRP / Édition / Photos / Stop Motion Audiovisual production services including press relations (RP), electronic press relations (eRP), publishing, photography, and stop motion animation for brand campaigns.
• Média Sociaux / Innovations / Appli / Site / VR Digital services including social media management, innovation projects, application development, website creation, and virtual reality experiences.

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• TBWA\Paris: Paris creative agency within the TBWA network offering brand strategy, advertising, and activation services to enterprise clients in FMCG and retail — a directly comparable French creative peer to LOLLIPOP.
• DDB Paris: Paris creative agency within the Omnicom/DDB Worldwide network, providing brand strategy, advertising, and activation to enterprise FMCG and retail clients — directly comparable in offering and target customers.
• Brainsonic: French independent brand-content agency producing brand activation, editorial, and digital content for enterprise clients — overlapping LOLLIPOP in integrated content and activation services targeting French enterprise brands.
• Rosapark: Independent Paris creative agency known for integrated brand campaigns and activations for major French consumer brands — directly comparable in independent-agency positioning, size, and enterprise-FMCG focus.
• Marcel: Independent Paris creative agency serving major consumer brands with integrated strategy, digital, and activation services — operates with a comparable independent-agency model targeting the same French enterprise brand roster as LOLLIPOP.
• BETC: Paris-based full-service creative agency (Havas subsidiary) delivering strategy, brand activation, and integrated campaigns to enterprise brands including FMCG clients — directly comparable in service mix and target market to LOLLIPOP.

Broad incumbents

• Havas: Global communications group headquartered in Paris operating creative, media, and health networks. Competes with LOLLIPOP for the same French enterprise brand briefs but offers broader portfolio capabilities and international reach.
• Publicis Groupe: Global advertising and communications holding group with deep French roots (including Publicis Conseil in Paris). Overlaps LOLLIPOP across nearly every service module but at vastly greater scale and with proprietary data/tech assets.
• Saatchi & Saatchi France: Paris office of the global Saatchi & Saatchi network (Publicis), delivering strategy, creative, and activation for major consumer brands — broader incumbent competing for the same enterprise client mandates as LOLLIPOP.
• WPP (Ogilvy, Grey Paris): Global communications holding group with major Paris creative networks (Ogilvy Paris, Grey Paris) competing across the full 360° service stack LOLLIPOP offers — broader incumbent with significantly greater scale and resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lollipop-communication

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOLLIPOP Communication